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How did COVID-19 impact on online casinos in the world
Content:
Afloat: which areas remained “in the black”
The epidemic of gambling: how online casino traffic has changed
Where is the highest traffic?
High attendance, but low revenue?
Gambling іsolation
Casino content strategy
Final word
As sociologists and economists continue to make predictions for life after the COVID-19 pandemic, the middle class is already faced with the unexpected economic challenges that the new disease has brought. And the poorer the country, the more painful the consequences for the middle class.
Today the epidemic has tied people’s hands even tighter: incomes have declined or frozen, the shopping opportunities have become smaller, and small and medium-sized businesses are calculating losses. Nonetheless, not all niches were affected by the epidemic. And some are even experiencing highs in terms of revenue and traffic.
Afloat: which areas remained “in the black”
As long as many people are forced to stay at home, as the WHO and the government ordered, the only “window to the world” remains the Internet. With it, users communicate each other, have fun, develop themselves… and work. Just look at these figures: in recent months, the number of visits to online resources has increased by 50-70%. At the same time, the commercial income of companies providing such resources increased 5 times.
And given the increased demand for online services, it’s logical to assume that companies of various Internet platforms will be in trend. And of course, online platforms will take advantage of this and will attract new users. What sources began to enjoy huge popularity:
- Online learning platforms and courses
- Online dating
- Adult industry
- Online games
- Webcam
- Gambling
- Online cinemas
Interest in cryptocurrency exchanges and trading platforms has also grown. And of course, this affects the traffic. In particular, on the traffic of online casinos.
The epidemic of gambling: changes in online casino traffic
As many people stayed home, online traffic quickly rushed up. All Internet resources felt change. Gambling platforms began to attract hundreds and thousands of new visitors. The boom in online casinos is also explained by the fact that many land-based casinos haunters have switched to online platforms. More players began to appear in poker rooms, at the same time, online poker tournaments are held more often. Some countries decided to take advantage of this: Belarus officially legalized the online casinos, and Armenia decided to wait with the prohibitions on gambling on the Internet yet.
According to some reports, the traffic of gambling resources increased by 10-15%. And in March, the traffic of online casinos and poker rooms surpassed even the highest jumps in the last three years. But a gradual decline is expected in April. Someone will just get tired of playing, and somewhere will be more stringent online gambling rules.
Where is the highest traffic?
If land-based casinos are faced with serious challenges, then online gambling allows them to level losses and equalize their position. However, much depends on the state and the rules for online gambling. And if some countries limit the work of an online resource, such as Latvia or Austria, then others regulate and establish new rules. In which countries are the most favorable conditions for the growth of gambling resources traffic:
- Italy
- Spain
- India
- Philippines
- Belarus
- Georgia
- USA
No less positive dynamics in terms of growth is observed in the CIS countries, in particular Russia and Ukraine. But other countries, on the contrary, have greatly blocked the air of Internet platforms. A striking example is Latvia. This country, not only declared war on online gambling but also created a stalemate with jobs in this industry: many people have already lost their jobs. Anyway, as in other business areas. Georgia also stated that online casinos will be limited, and although in Armenia didn’t begin to close online casinos, the authorities say that it’s wrong and gambling resources should be banned.
High attendance, but low revenue?
While the attendance of online resources goes off scale, the financial aspect has not so positive changes. Especially for countries with an unstable dollar course. The situation looks like this: the price of oil is falling, and the dollar is growing, against the pandemic. This can provide good opportunities for those who receive income in dollars, but cause difficulties in costs. For example, on the gambling platforms of post-Soviet countries, players make deposits in rubles or hryvnias. But marketing costs are priced in dollars. And this causes problems.
Analysts from H2 Gambling Capital predict that global revenues of gambling operators may fall to the level of 2016. This is due to the closure of many operators, the restriction of the online casinos by the authorities and the crisis with dollars course. In general, the situation with the profitability of online gambling amid a pandemic is ambiguous. On the one hand, the dollar threatens the gaming industry with new losses. On the other hand, the operators of the top online casinos, like Queenofluck, note an increase in the number of players by 40%, and the number of bets by 20%. However, the gross income of operators remains at the same positions.
Gambling іsolation
Coronavirus affected all areas of society. Including gambling, of course. And we can’t forget about many cases of speculation on pandemics and marketing strategies. Operators are trying to attract more new players. For instance, by a variety of tournaments, promotions. At the same time, some platforms increase the bonus program, others promise more opportunities for betting. And it works.
Interest in gambling has already skyrocketed due to the pandemic. People sit at home, many of them are bored, they try to distract themselves or even try to increase their income through online games. Especially if the casino offers interesting content and reasons for a good mood, like bonuses, for example. Some operators try to interest visitors more.
Casino content strategy
Affiliates take advantage of the epidemic. In particular, thanks to the keywords associated with the epidemic and thereby improve the ranking of their web resources. Affiliates play one of the key roles in promoting online platforms. But far from all operators will like the speculation strategy amid the crisis. Gaming Innovation Group has even developed special software to track the activities of affiliates.
An important factor was the theme of the games and the casinos. The fact is that with the isolation and disturbing events, people subconsciously look for something action-packed that would add adrenaline. Therefore, the developing games are aimed at plot, extraordinary and relevance today. Slots on the theme of the apocalypse, bacteria and viruses, blockades and other anti-utopian motifs are becoming more and more interesting. And this means that the classical approach is losing its relevance. Users come to online casinos for new experiences. And the game developers, as well as the casinos, have a new task: to create truly fascinating content. It’s worth noting that many have already succeeded.
Final word
Coronavirus launched a chain of irreversible changes in all areas of society. And many of them brought crisis consequences, in particular for the middle class. Some areas of the business were in severe stagnation with enormous losses. But some online platforms, on the contrary, have experienced a serious rise. Educational content, insurance, as well as adult and gambling industry turned out to be in the wake of popularity. Gambling deserves special attention. People want at least a little distraction from problems for a couple of gambling sessions.
Companies providing such entertainment also try to follow trends and increase their audience. Someone does this through a new marketing strategy, someone develops topical games, and someone uses the popularity of coronavirus queries to their advantage. Honest casinos increase their audience due to a thoughtful bonus program. An important factor is the attitude of the state to online gambling. And despite the growing popularity of online entertainment, online gambling is also going through hard times in some places.

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DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.
The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.
If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.
Google-style campus for game development talents
The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.
It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.
“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.
What does this mean for the market?
Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.
If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.
And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?
The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.
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BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable
Standards body the Betting and Gaming Council (BGC) has represented the regulated betting and gaming sector at a shadow DCMS roundtable held on Tuesday.
The roundtable, titled: Future of the Gambling Industry in the United Kingdom, drew industry leaders together to explore key issues including responsible gambling, regulatory developments and the future of the sector.
CEO Grainne Hurst represented the BGC at the summit, hosted by Shadow Secretary of State for Culture, Media and Sport Stuart Andrew MP and Shadow Minister for Gambling Louie French MP inside the House of Common’s Shadow Cabinet Room.
BGC CEO Grainne Hurst said: “It was fantastic to sit down alongside our members and other stakeholders from across our diverse sector to thrash out the challenges and opportunities facing the sector today with the shadow DCMS team.
“We are incredibly fortunate to have Stuart Andrew and Louie French, two dedicated MPs who understand this industry, and are keen to ensure the Opposition are completely across the key pressures facing our members, their millions of customers, and thousands of employees.
“Collaboration is key for the BGC, and we welcome this positive engagement with the shadow DCMS team.”
The roundtable also focussed on balancing economic growth with consumer protections and social responsibility.
Following welcome remarks, the summit heard industry’s perspectives on current challenges and future opportunities plus ways in which the Opposition can support future policy.
Grainne attended alongside representatives from BGC members, Flutter, Entain, Evoke, bet365, Bally’s, The Rank Group, Star Sports and the Hippodrome Casino, plus the UK Tote Group, National Lottery, BACTA and the Gambling Business Group.
BGC members support 109,000 jobs, generate £6.8bn for the economy while raising £4bn in taxes.
They also help fund horseracing to the tune of £350m a year through sponsorship, media rights and the levy, provide £40m for the English Football League and its clubs and millions more for rugby league, darts and snooker.
Each month in Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
The post BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable appeared first on European Gaming Industry News.
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Allwyn Secures WLA and EL Responsible Gaming Certifications
Allwyn UK, operator of The National Lottery, has announced that it has secured the European Lotteries (EL) Responsible Gaming Certification, as well as Level 4 of the World Lottery Association’s (WLA) Responsible Gaming Framework – the highest possible level.
The responsible gaming accreditations from these leading industry bodies help ensure that members of these organisations – like Allwyn and other lottery operators worldwide – operate their licensed lotteries with the highest standards of player protection and safety. They also reflect how successfully a lottery has implemented responsible play into its day-to-day operations.
These industry-standard certifications demonstrate Allwyn’s firm commitment to participant protection – with a continuous programme of work to prevent underage and excessive play from the outset.
Allwyn’s CEO, Andria Vidler, said: “Just over a year on from taking over as The National Lottery operator, we’re delighted to announce that we’ve achieved these important EL and WLA Responsible Gaming Certifications.
“National Lottery games are specially designed to be safe and secure, ensuring they don’t appeal to underage or vulnerable players. However, with over 30 million people routinely playing National Lottery games – raising over £30 million a week for Good Causes in the process – it’s crucial that we continue to do everything we can to prevent underage and excessive play.
“So, it’s great to have this external recognition of what we’ve achieved so far, but we also know that our work in this area is never finished. We plan to continue working hard on our responsible play credentials and driving up our own high standards, keeping National Lottery players at the heart of everything we do.”
The post Allwyn Secures WLA and EL Responsible Gaming Certifications appeared first on European Gaming Industry News.
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