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How did COVID-19 impact on online casinos in the world
Content:
Afloat: which areas remained “in the black”
The epidemic of gambling: how online casino traffic has changed
Where is the highest traffic?
High attendance, but low revenue?
Gambling іsolation
Casino content strategy
Final word
As sociologists and economists continue to make predictions for life after the COVID-19 pandemic, the middle class is already faced with the unexpected economic challenges that the new disease has brought. And the poorer the country, the more painful the consequences for the middle class.
Today the epidemic has tied people’s hands even tighter: incomes have declined or frozen, the shopping opportunities have become smaller, and small and medium-sized businesses are calculating losses. Nonetheless, not all niches were affected by the epidemic. And some are even experiencing highs in terms of revenue and traffic.
Afloat: which areas remained “in the black”
As long as many people are forced to stay at home, as the WHO and the government ordered, the only “window to the world” remains the Internet. With it, users communicate each other, have fun, develop themselves… and work. Just look at these figures: in recent months, the number of visits to online resources has increased by 50-70%. At the same time, the commercial income of companies providing such resources increased 5 times.
And given the increased demand for online services, it’s logical to assume that companies of various Internet platforms will be in trend. And of course, online platforms will take advantage of this and will attract new users. What sources began to enjoy huge popularity:
- Online learning platforms and courses
- Online dating
- Adult industry
- Online games
- Webcam
- Gambling
- Online cinemas
Interest in cryptocurrency exchanges and trading platforms has also grown. And of course, this affects the traffic. In particular, on the traffic of online casinos.
The epidemic of gambling: changes in online casino traffic
As many people stayed home, online traffic quickly rushed up. All Internet resources felt change. Gambling platforms began to attract hundreds and thousands of new visitors. The boom in online casinos is also explained by the fact that many land-based casinos haunters have switched to online platforms. More players began to appear in poker rooms, at the same time, online poker tournaments are held more often. Some countries decided to take advantage of this: Belarus officially legalized the online casinos, and Armenia decided to wait with the prohibitions on gambling on the Internet yet.
According to some reports, the traffic of gambling resources increased by 10-15%. And in March, the traffic of online casinos and poker rooms surpassed even the highest jumps in the last three years. But a gradual decline is expected in April. Someone will just get tired of playing, and somewhere will be more stringent online gambling rules.
Where is the highest traffic?
If land-based casinos are faced with serious challenges, then online gambling allows them to level losses and equalize their position. However, much depends on the state and the rules for online gambling. And if some countries limit the work of an online resource, such as Latvia or Austria, then others regulate and establish new rules. In which countries are the most favorable conditions for the growth of gambling resources traffic:
- Italy
- Spain
- India
- Philippines
- Belarus
- Georgia
- USA
No less positive dynamics in terms of growth is observed in the CIS countries, in particular Russia and Ukraine. But other countries, on the contrary, have greatly blocked the air of Internet platforms. A striking example is Latvia. This country, not only declared war on online gambling but also created a stalemate with jobs in this industry: many people have already lost their jobs. Anyway, as in other business areas. Georgia also stated that online casinos will be limited, and although in Armenia didn’t begin to close online casinos, the authorities say that it’s wrong and gambling resources should be banned.
High attendance, but low revenue?
While the attendance of online resources goes off scale, the financial aspect has not so positive changes. Especially for countries with an unstable dollar course. The situation looks like this: the price of oil is falling, and the dollar is growing, against the pandemic. This can provide good opportunities for those who receive income in dollars, but cause difficulties in costs. For example, on the gambling platforms of post-Soviet countries, players make deposits in rubles or hryvnias. But marketing costs are priced in dollars. And this causes problems.
Analysts from H2 Gambling Capital predict that global revenues of gambling operators may fall to the level of 2016. This is due to the closure of many operators, the restriction of the online casinos by the authorities and the crisis with dollars course. In general, the situation with the profitability of online gambling amid a pandemic is ambiguous. On the one hand, the dollar threatens the gaming industry with new losses. On the other hand, the operators of the top online casinos, like Queenofluck, note an increase in the number of players by 40%, and the number of bets by 20%. However, the gross income of operators remains at the same positions.
Gambling іsolation
Coronavirus affected all areas of society. Including gambling, of course. And we can’t forget about many cases of speculation on pandemics and marketing strategies. Operators are trying to attract more new players. For instance, by a variety of tournaments, promotions. At the same time, some platforms increase the bonus program, others promise more opportunities for betting. And it works.
Interest in gambling has already skyrocketed due to the pandemic. People sit at home, many of them are bored, they try to distract themselves or even try to increase their income through online games. Especially if the casino offers interesting content and reasons for a good mood, like bonuses, for example. Some operators try to interest visitors more.
Casino content strategy
Affiliates take advantage of the epidemic. In particular, thanks to the keywords associated with the epidemic and thereby improve the ranking of their web resources. Affiliates play one of the key roles in promoting online platforms. But far from all operators will like the speculation strategy amid the crisis. Gaming Innovation Group has even developed special software to track the activities of affiliates.
An important factor was the theme of the games and the casinos. The fact is that with the isolation and disturbing events, people subconsciously look for something action-packed that would add adrenaline. Therefore, the developing games are aimed at plot, extraordinary and relevance today. Slots on the theme of the apocalypse, bacteria and viruses, blockades and other anti-utopian motifs are becoming more and more interesting. And this means that the classical approach is losing its relevance. Users come to online casinos for new experiences. And the game developers, as well as the casinos, have a new task: to create truly fascinating content. It’s worth noting that many have already succeeded.
Final word
Coronavirus launched a chain of irreversible changes in all areas of society. And many of them brought crisis consequences, in particular for the middle class. Some areas of the business were in severe stagnation with enormous losses. But some online platforms, on the contrary, have experienced a serious rise. Educational content, insurance, as well as adult and gambling industry turned out to be in the wake of popularity. Gambling deserves special attention. People want at least a little distraction from problems for a couple of gambling sessions.
Companies providing such entertainment also try to follow trends and increase their audience. Someone does this through a new marketing strategy, someone develops topical games, and someone uses the popularity of coronavirus queries to their advantage. Honest casinos increase their audience due to a thoughtful bonus program. An important factor is the attitude of the state to online gambling. And despite the growing popularity of online entertainment, online gambling is also going through hard times in some places.
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A large-scale $1 billion online casino shady scheme involving Ukrainian fraudsters Vadim Gordievsky and Alyona Suvorova has been discovered in Kazakhstan.
The Kazakhstan Financial Monitoring Agency has revealed a large-scale shady scheme with a whole layer of cross-border transfers. While referring to the press service of the Agency, Elordainfo.kz informs that numerous bank employees and 120 people from several countries were involved in the operation of the shady scheme.
The money was sent to various payment organizations, disguised as legal transactions, and was later withdrawn to numerous online casinos.
At the same time, local authorities managed to eliminate the call center, which employed foreigners, which provided technical support for four online casinos as well as advice on money transactions. In addition, the organizers of the call center created a gambling partnership program that was used to accept payments and withdraw them in cryptocurrencies. The overall turnover exceeded 200 million USDT.
During the implementation of all these measures, over 70 searches were conducted. As a result of these activities, local authorities managed to gather physical evidence as well as to detain nine suspects.
According to law enforcement authorities in Kazakhstan, the key organizer of the shady miscoding scheme is Ukrainian Vadim Ivanovich Gordievsky, born in 1974. He led this organized crime group and used the local Marginplus company for these purposes (marginplus.kz). In addition to companies from Kazakhstan, Gordievsky also worked with illegal Russian online casinos while helping them to facilitate payments.
Already in 2008, Vadim Gordievsky served as deputy head of the Boryspil Regional State Administration and was in charge of land issues. Under Gordievsky, various lands of Boryspil were sold while the money was stolen. In the same 2008, he was dismissed from his position with a huge scandal, but his case never resulted in criminal proceedings. A lot of money and connections in government offices helped him avoid accountability.
In 2012, when Viktor Yanukovych came to power, Vadim Gordievsky took the chair of the head of the highway service in the Odessa region, where he managed to get access to millions of dollars, which he later invested in FC Alta Capital.
After the initiation of criminal cases for financial crimes, fraud, and the announcement of his wanted list by the Ministry of Internal Affairs, Vadim Gordievsky left Ukraine on forged documents.
According to investigators, Gordievsky’s partner, Mikhail Kovalev (Mykhaylo Kovalov), who has a number of companies in the EU, in particular, in Poland and a residence permit in Spain, was closely working with Gordievsky. By using numerous fictitious companies in Poland, in particular, STABLEX SOLUTION Sp. z o. o (solvexs.pl) he engaged in illegal payments and cash withdrawal in cryptocurrencies.
His partner, who is also his former Kyivstar employee, Alyona (Olena) Suvorova (born in 1983), who left Ukraine for Moscow after February 2022, and Ukrainian IT specialist Denis Andreevich Rykov (born in 1990), who currently lives in St. Petersburg, also participated in the shady scheme of illegal bookmakers and dubious payments.
Judging by her social media accounts, Alyona Suvorova is currently positioning herself “as an entrepreneur, investor, and crypto trader with 5+ years of experience.” According to Suvorova herself, she has been developing payment technologies in the field of FinTech for 10 years. In 2021, she opened her own business for international crypto transfers. In addition, she is the founder of the Lemoncoin Crypto Academy.
The law enforcement agencies of Kazakhstan are asking for information about the location and data of all these people. In the near future, Vadim Gordievsky, Alyona Suvorova, and other defendants will be put on the international wanted list. According to local laws, they face up to nine years in prison.
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El mundo de las apuestas deportivas y el gaming está a punto de experimentar una gran sacudida con el lanzamiento de Goal2Win, el innovador nuevo juego de números de GoldenRace, diseñado para cautivar a la masiva audiencia global del fútbol.
Goal2Win tiende un exitoso puente entre la pasión universal por el deporte rey y la probada emoción de las predicciones basadas en números, ofreciendo a los operadores un producto nuevo y de alto potencial para la monetización.
Goal2Win es una oferta de primer nivel que toma el formato familiar y clásico de los juegos de números y lo integra con una dinámica temática centrada en el fútbol. Esta combinación única hace que el juego sea instantáneamente reconocible, pero a la vez emocionante y nuevo, atrayendo tanto a apostadores deportivos experimentados como a recién llegados que buscan una experiencia atractiva y simplificada.
Goal2Win es la apuesta de GoldenRace entre la innovación y la tradición. Ofrece a los operadores un producto que aprovecha el inmenso alcance del fanatismo por el fútbol, a la vez que ofrece la jugabilidad sencilla y atractiva y el potencial de ganancias masivas que se espera de un juego de números de primer nivel. Es una mezcla convincente de emoción, simplicidad y un potencial de recompensa significativo.
Características clave que impulsan la fidelización y las ganancias potenciales
Goal2Win está diseñado para la máxima retención de jugadores y altas apuestas, con una jugabilidad dinámica y potentes características:
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Función multiplicadora: Los jugadores pueden realizar el mismo conjunto de apuestas en una impresionante cantidad de veintidós eventos consecutivos, lo que aumenta significativamente las ganancias potenciales y asegura una fidelización sostenida a lo largo del tiempo.
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Jackpots y Mega Jackpots: El juego incluye ganancias escalonadas con jackpots estándar y los codiciados Mega Jackpots, que prometen sumas que pueden cambiar la vida y actúan como un poderoso motivador para el jugador.
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Selecciones rápidas: Para un acceso rápido a la acción, la opción de Selecciones rápidas permite al sistema elegir números al azar, agilizando el proceso de apuesta para los jugadores.
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Selector de Fila/Columna: Mejorando la experiencia del usuario, los botones selectores permiten a los jugadores elegir fácilmente una fila o columna completa de números, simplificando las apuestas sofisticadas.
Goal2Win representa una oportunidad única para que los operadores aprovechen la inmensa base de aficionados al fútbol global con un producto que es a la vez innovador y reconocible al instante. Está listo para convertirse en una oferta básica, impulsando apuestas más altas y atrayendo a una demografía más amplia a la cartera de los operadores.
The post GoldenRace lanza Goal2Win, una fusión entre el fútbol y los juegos de números appeared first on European Gaming Industry News.
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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.
Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.
Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.
Key features driving engagement and potential winnings:
Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:
- Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
- Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
- Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
- Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.
Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.
The post GoldenRace launches Goal2Win to bridge the gap between football and numbers appeared first on European Gaming Industry News.
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