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BetEasy Set to Merge with Sportsbet

BetEasy Set to Merge with Sportsbet
BetEasy Set to Merge with SportsbetReading Time: < 1 minute

 

BetEasy is set to merge with Sportsbet following the merger of their parent companies The Stars Group and Flutter Entertainment.

A new report says owners of the two parent companies have moved away from their initial plan to run a dual-brand strategy. It means the BetEasy brand will be replaced by Sportsbet.

The Stars Group and Flutter Entertainment agreed to a merger back in October and was given informal approval by the Australian Competition and Consumer Commission in February, while the companies were given the green light by the UK Competition and Markets Authority at the end of March.

The Stars Group had acquired the remaining 20% shares in BetEasy back in December.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetEasy Set to Merge with Sportsbet

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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