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Enthusiast Gaming Partners with Monkey Knife Fight
Enthusiast Gaming Holdings has partnered with the daily fantasy sports (DFS) site Monkey Knife Fight (MKF) to help promote and increase brand awareness of the platform.
Enthusiast Gaming collaborated with MKF to develop a customised, targeted advertising approach which activates its platform of gaming communities and network of esports influencers to engage the gamer demographic.
MKF sees this partnership as an opportunity to expand its product to a larger esports audience. Enthusiast Gaming will leverage its media platform, activate its network of top esports influencers and create custom content on YouTube and Twitch to reach its gamer communities and promote MKF’s platform.
“Working with Enthusiast Gaming is a great opportunity for MKF to expand our esports business. The size and power of the esports audience is undeniable. Enthusiast Gaming, with the largest gaming network in North America, has the ability to promote the MKF brand to all esports fans and gamer communities,” Bill Asher, Founder and CEO of Monkey Knife Fight, said.
“We have seen fundamental shifts in how audiences consume content. Now more than ever, communities, influencers and user generated content are extremely valuable for brands looking to engage with these demographics. Our platform of diverse assets allows us to partner with brands like Monkey Knife Fight, and provide a customized marketing solution to drive esports fans to its rapidly growing fantasy sports platform. One of our key growth drivers this year is direct sales which enables us to leverage our entire platform, and create custom content to connect advertisers with our communities. Our partnership with Monkey Knife Fight is just one example of how we can creatively use our platform to reach a brand’s specific target market,” Adrian Montgomery, CEO of Enthusiast Gaming, said.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Enthusiast Gaming Partners with Monkey Knife Fight
Latest News
ACR PRO AND AMBASSADOR MEET-UP GAME RETURNS FRIDAY, JANUARY 31ST AT ACR POKER
Challenge Chris Moneymaker and top ACR Pros at the virtual tables in the ultimate global poker community meet-up
Following the success of last year’s inaugural event, ACR Poker is thrilled to announce the return of its highly-anticipated ACR Pro and Ambassador Meet-Up Game on Friday, January 31st, offering poker fans and players the unique opportunity to connect with ACR Pros and Ambassadors for a fun and interactive experience that unites the global poker community.
The ACR Pro and Ambassador Meet-Up Game kicks off on Friday, January 31st, starting at 12pm PT / 3pm ET, and runs for two hours. Joining the action this year will be ACR Pros and Ambassadors Chris Moneymaker, Chris Moorman, Ebony Kenney, Rene Nezhoda, and others. Players of all levels will have the chance to test their skills against the poker pros at custom cash game tables, featuring a variety of stakes to suit everyone.
“Last year’s ACR Meet-Up Game was awesome, we had a lot of people from the stream coming on and playing with us,” said ACR Pro Chris Moneymaker. “I can’t wait to dive in again on January 31st, it’s a great way to bring the poker community together and connect with fans of ACR Poker.”
Playing alongside the poker pros is easy. On the day of the event, players can visit the social media pages of any ACR Pro or Ambassador to find passwords for the “ACR Pro and Ambassador” cash game tables in the ACR Poker client.
For those looking to battle it out against the pros, watch the action unfold or potentially win prizes, players can tune in to catch all the excitement online on ACR Poker’s Twitch channel, featuring commentary from Justin Kelly and other special poker guests.
For a recap of last year’s event and to learn more about January’s ACR Pro and Ambassador Meet-Up Game, visit the ACR Poker blog.
The post ACR PRO AND AMBASSADOR MEET-UP GAME RETURNS FRIDAY, JANUARY 31ST AT ACR POKER appeared first on European Gaming Industry News.
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IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension
International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.
An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.
“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”
“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”
The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.
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Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot!
The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.
This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.
Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.
In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.
The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.
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