Latest News
Leadstar Media outline big ambitions for My Betting Sites


Swedish iGaming affiliate company Leadstar Media has strengthened its position in the British market by introducing a new bookmaker comparison website, My Betting Sites.
The Stockholm-based lead generation experts have been at the forefront of the iGaming space in territories such as the UK, Sweden, and Germany for over three years.
While they are now expanding beyond Europe and into the Americas and Asia, their attention has not been diverted from their core markets.
“The plan is to accelerate our growth within the markets we are already active in, as well as entering new ones,” said CEO Eskil Kvarnström.
“In the past, we have had to prioritise certain territories, but fortunately we are now in a position where we can continue to be aggressive in the UK and Sweden while hitting the ground running in places like the US and India.”
“We already have the top sites in the UK within certain niches in betting and we intend to do the same with MyBettingSites.com”
My Betting Sites compiles the best bookmakers through detailed reviews and a rating system. Users are able to view the pros and cons for each betting site, as well as all key information such as payment methods, odds providers, game types and company information.
Some of Leadstar Media’s other brands focus more on betting offers or betting tips, but Kvarnström believes it is important that My Betting Sites differentiates and innovates: “There is no point creating the same product over and over again. There are so many elements to iGaming and so many different types of content that bettors want.
“We have taken learnings and data from previous projects and used this to determine what we must do going forward. My Betting Sites is something we know can be a great resource for bettors in the UK and beyond.”
On top of the UK, My Betting Sites has a section for Canada, Kenya, India, and Nigeria. Leadstar would not normally combine the country pages and include them all on the same website, but this is something that Product Director Jacob Ljunggren believes can help drive the brand forward.
“Usually we keep projects in different territories completely separate, but our vision for My Betting Sites is much bigger,” said Ljunggren.
“Long term, we want MyBettingsites.com to be recognised as a global product, and the early signs are very strong, with all of the territories on the site contributing in their own way.”
“We know that some markets will be more straightforward to succeed in than others, but we are up for the challenge and not afraid to try new things.”
With other English-speaking countries such as New Zealand and South Africa in the pipeline, Leadstar is not ruling out including My Betting Sites in their plans for the US market.
Ljunggren continued: “There are no immediate plans to add the United States to My Betting Sites as our focus is on other American projects, but never say never. It would make sense, perhaps later this year.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Leadstar Media outline big ambitions for My Betting Sites

Latest News
AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan
-
Open Qualifiers
-
Inter-College Knockout Rounds
-
Semifinals
-
Grand Finals – which will be live-streamed and culminate in a prestigious awards ceremony.
-
Gaming techniques and strategic play
-
Game development fundamentals
-
Esports career pathways
-
Mental health and well-being for athletes
-
Team-building and communication
-
Professional conduct in esports
-
In-depth game analysis and review
The post AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan appeared first on European Gaming Industry News.
Latest News
Gaming in Spain Conference announces agenda
The Gaming in Spain Conference, which will take place June 26 at Auditorio ECIJA in Madrid, has announced its initial agenda.
A select number of confirmed conference sessions are listed below. A more comprehensive agenda is available here: https://www.gaminginspain.com/agenda2025
Gaming in Spain Conference – Preliminary agenda
(Please note that all session titles are provisional.)
Algorithms, advertising & deposit limits: Outlines and obligations
Mikel Arana, Director General, DGOJ
Regulatory update
Xavi Muñoz, Partner, ECIJA Law Firm
The Spanish iGaming market in numbers: Increasing black-market popularity?
Josh Hodgson, COO, H2 Gambling Capital
Regulatory burdens and licensed market sustainability
Jorge Hinojosa, Director General, Jdigital; Ester Martin-Ortega, Head of Public Affairs and Sustainability, Flutter Entertainment; Camille Gonzálvez, Gaming Lawyer, ECIJA
The Brazilian market: A regulatory update
Matheus Puppe, Partner, ECIJA Brazil
The state of play in promising LatAm markets (panel)
Eduardo Benavides, Managing Partner, ECIJA Peru; Matheus Puppe, Partner, ECIJA Brazil; Polibio Velenzuela, Partner, ECIJA Dominican Republic
For additional sessions, click here: https://www.gaminginspain.com/agenda2025
Willem van Oort, Founder of Gaming in Spain, commented: “This year, we have decided to look a bit beyond Spain’s borders – at the opportunities offered by Latin America’s booming and increasingly regulated markets. I am, of course, very proud to welcome several local experts to our event who can tell us more about these opportunities. Even so, Spain remains the focal point of our event. The Spanish government’s efforts to turn gambling primarily into a public health issue ensures that there will be plenty to discuss this year.”
Breakout sessions, workshops, networking & more
In addition to our main program, the Gaming in Spain Conference also features several highly practical breakout sessions, as well as three certificate-granting workshops on internal audits and the EU’s AI Act, GDPR website checks, and establishing a learning culture in your organization.
The workshops will take place on June 25 – the day prior to the main event – and are free to attend for paying GiS Conference attendees.
Furthermore, the Gaming in Spain Conference offers plenty of networking opportunities during coffee breaks, lunch, and networking drinks.
Finally, all Gaming in Spain Conference attendees are cordially invited to attend the Jdigital Awards ceremony on June 26. The Jdigital Awards honor outstanding contributions to the improvement of Spain’s regulated online gambling sector.
Further details will be made available after registering for the Conference.
The post Gaming in Spain Conference announces agenda appeared first on European Gaming Industry News.
Latest News
BETBY PARTNERS WITH ELANTIL FURTHER EXPANDING REACH OF ITS SPORTSBOOK SOLUTION
BETBY, an industry-leading sports betting supplier, has announced a new long-term partnership with Elantil, an emerging and innovative B2B iGaming platform that acts as a marketplace for casino and sportsbook content providers. This collaboration aligns with BETBY’s strategy to broaden its global distribution network, making its sportsbook solution more accessible to a wider range of operators.
As part of the agreement, BETBY’s award-winning sportsbook solution — including its proprietary esports feed Betby.Games, advanced trading, and risk management services — will be integrated into Elantil’s platform. Operators on Elantil’s marketplace will be able to seamlessly integrate BETBY’s offering, while also benefiting from its AI-powered sportsbook tools developed by BETBY’s AI Labs, enabling a highly flexible, personalised, and data-driven betting experience.
Known for its modular, customisable, and scalable infrastructure, Elantil will now enhance its marketplace portfolio with over 400,000 events, 8,000+ markets, 125+ sports, and 50+ esports titles powered by BETBY, providing operators with a robust, turnkey sports betting solution.
BETBY’s sportsbook content is now live and available to all operators on Elantil’s platform via a streamlined one-click integration. Each operator can contract directly with BETBY to manage commercial terms and gain direct access to its technology, increasing efficiency.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are thrilled to join forces with Elantil, a forward-thinking platform that opens new doors for us to reach a broader set of operators. This collaboration ensures that more brands can tap into our powerful sportsbook solution and deliver a best-in-class betting experience to their audiences.”
John Debono, Chief Technical Officer at Elantil, added: “Having BETBY join our marketplace significantly strengthens our sports betting offer. Their depth of content, technological reliability, and focus on innovation perfectly match our vision to build a flexible and high-quality ecosystem for iGaming operators. This collaboration not only enhances our platform’s capabilities but also exemplifies our commitment to integrating top-tier solutions that empower operators to deliver exceptional experiences to their users. By aligning with partners who share our dedication to innovation and excellence, we continue to redefine what’s possible in the iGaming industry.”
The post BETBY PARTNERS WITH ELANTIL FURTHER EXPANDING REACH OF ITS SPORTSBOOK SOLUTION appeared first on European Gaming Industry News.
-
Latest News1 month ago
Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
-
Latest News1 month ago
SARA TENDULKAR JOINS JETSYNTHESYS’ GLOBAL E-CRICKET PREMIER LEAGUE AS MUMBAI FRANCHISE OWNER FOR SEASON 2
-
Latest News3 weeks ago
Week 17/2025 slot games releases
-
Latest News3 weeks ago
Fortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News4 weeks ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News4 days ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News1 month ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
-
Latest News4 weeks ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
You must be logged in to post a comment Login