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Leadstar Media outline big ambitions for My Betting Sites
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Swedish iGaming affiliate company Leadstar Media has strengthened its position in the British market by introducing a new bookmaker comparison website, My Betting Sites.
The Stockholm-based lead generation experts have been at the forefront of the iGaming space in territories such as the UK, Sweden, and Germany for over three years.
While they are now expanding beyond Europe and into the Americas and Asia, their attention has not been diverted from their core markets.
“The plan is to accelerate our growth within the markets we are already active in, as well as entering new ones,” said CEO Eskil Kvarnström.
“In the past, we have had to prioritise certain territories, but fortunately we are now in a position where we can continue to be aggressive in the UK and Sweden while hitting the ground running in places like the US and India.”
“We already have the top sites in the UK within certain niches in betting and we intend to do the same with MyBettingSites.com”
My Betting Sites compiles the best bookmakers through detailed reviews and a rating system. Users are able to view the pros and cons for each betting site, as well as all key information such as payment methods, odds providers, game types and company information.
Some of Leadstar Media’s other brands focus more on betting offers or betting tips, but Kvarnström believes it is important that My Betting Sites differentiates and innovates: “There is no point creating the same product over and over again. There are so many elements to iGaming and so many different types of content that bettors want.
“We have taken learnings and data from previous projects and used this to determine what we must do going forward. My Betting Sites is something we know can be a great resource for bettors in the UK and beyond.”
On top of the UK, My Betting Sites has a section for Canada, Kenya, India, and Nigeria. Leadstar would not normally combine the country pages and include them all on the same website, but this is something that Product Director Jacob Ljunggren believes can help drive the brand forward.
“Usually we keep projects in different territories completely separate, but our vision for My Betting Sites is much bigger,” said Ljunggren.
“Long term, we want MyBettingsites.com to be recognised as a global product, and the early signs are very strong, with all of the territories on the site contributing in their own way.”
“We know that some markets will be more straightforward to succeed in than others, but we are up for the challenge and not afraid to try new things.”
With other English-speaking countries such as New Zealand and South Africa in the pipeline, Leadstar is not ruling out including My Betting Sites in their plans for the US market.
Ljunggren continued: “There are no immediate plans to add the United States to My Betting Sites as our focus is on other American projects, but never say never. It would make sense, perhaps later this year.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Leadstar Media outline big ambitions for My Betting Sites
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Gainr.ai today announced the acquisition of JanusDeFi, a research-led institutional DeFi infrastructure company specialising in AI-powered stablecoin engineering and tokenomics design. The move brings the JanusDeFi team, led by Dr Stylianos Kampakis, one of the earliest academic researchers in tokenomics, into the Gainr ecosystem as part of its expanding decentralised finance architecture.
The acquisition strengthens Gainr’s technical and research capabilities, integrates JanusDeFi’s AI-driven Stablecoin Factory into the Gainr Protocol, and supports the Gainr token pre-sale in early 2026.
Theo Koumis, Founder and CEO of Gainr.ai, commented: “We’re delighted to welcome Dr Kampakis and the JanusDeFi team into Gainr. Their expertise in institutional tokenomics and AI-based stablecoin systems perfectly complements our mission to create a smarter, more transparent, and data-led financial ecosystem. This acquisition accelerates our ability to deliver innovative, compliant, and sustainable solutions for decentralised finance.”
Dr Stylianos Kampakis, CEO of JanusDeFi, added: “Joining Gainr allows us to scale our vision faster and with greater impact. We’ve spent years researching how AI can optimise financial systems, from stablecoin mechanisms to governance modelling. Within the Gainr ecosystem, those ideas can now move from lab to market. It’s a natural alignment of innovation, trust, and long-term purpose.”
Dr Kampakis is a PhD graduate from University College London, MSc from the University of Edinburgh, and advisor to the London Business School’s Data Science Department and will continue to lead on AI tokenomics strategy and institutional integration within Gainr’s expanded R&D division.
This acquisition advances Gainr’s roadmap to build a fully integrated decentralised ecosystem of combining AI, DeFi, and real-world asset infrastructure to deliver scalable, data-driven stability solutions.
The post Gainr Acquires JanusDeFi to Power AI Stablecoin Factory and Protocol Tokenomics appeared first on European Gaming Industry News.
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UniPin, the leading digital entertainment enabler in Southeast Asia and India, hosted a seminar in Seoul titled “Expanding Beyond Borders: Real-Life Insights to Grow Your Business in SEA & India” on October 23 in Gangnam, South Korea. The event brought together over 50 professionals from Korea’s gaming and digital content industries, offering direct, data-backed insights into two of the fastest-growing gaming markets in the world.
As the market leader with over a decade of operational experience across 34+ countries, UniPin shared real-time market knowledge and actionable insights to help Korean game publishers understand the unique dynamics of Southeast Asia and India, from player behavior and cultural preferences to monetization and payment ecosystems.
The Market Trends & User Insights session highlighted the rapid rise of Southeast Asia’s mobile-first audience and India’s expanding gaming economy. Drawing from real market experience, UniPin shared practical strategies to help publishers localize, engage players, and drive sustainable growth across both regions.
In the Marketing & Payment Systems session, UniPin showcased its deep expertise in community-driven marketing and payment solutions, demonstrating how its integrated ecosystem and strong local presence enable global publishers to enter and scale effectively in these high-potential markets.
“Our goal is to help global partners expand with clarity and confidence,” stated by Ashadi, Group CEO of UniPin. “We’re here to share real-world insights, not just data, and empower our partners with the connections they need to grow beyond borders sustainably, authentically and cooperatively.”
The seminar concluded with an open networking session where attendees connected directly with UniPin’s regional experts. “Many participants praised the event as a valuable platform that bridged the gap between Korea’s creative gaming ecosystem and the opportunities in Southeast Asia and India,” explained by Poeti Fatima, GM of UniPin Business Group.
Through initiatives like this, UniPin reaffirms its commitment to empowering global game publishers with the tools, knowledge, and local partnerships needed to thrive in two of the world’s most dynamic gaming regions.
The post UniPin Empowers Korean Game Publishers to Expand into Southeast Asia and India appeared first on European Gaming Industry News.
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Wazdan, the gain-focused developer, has launched its latest network promotion instalment with Halloween Mystery Drop, offering a staggering €6,000,000 prize pool.
Running from 24th October to 2nd November, the enriched promotional campaign gets operators’ players in the spooky spirit with the supplier’s iconic Mystery Drop mechanic playing a starring role.
In a stylish gameplay upgrade, the seamless bonus system can randomly award players with a special screen that presents a choice of 9 mystery boxes, each revealing an instant cash reward.
Offering its partners’ player bases fresh ways to engage with their favourite Wazdan titles, which are live in over 30 regulated markets, the stylish campaign will also feature special Christmas and Valentine’s.
The second and third phases are set to incorporate the retention-proven Mystery Multiplier Drop mechanic, which sees additional awards being granted based on the player’s bet multiplied by a random number, further boosting the chance of strong win potential.
The latest move from Wazdan highlights its ability to captivate players globally through seamless, intriguing gameplay enhancements to its award-winning slot portfolio.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “At Wazdan, we are always looking for creative ways to help our partners boost player engagement, and our Halloween Mystery Drop kickstarts our latest endeavour.
“With €6,000,000 in prizes and a selection of our industry-proven mechanics returning for three major seasonal events, we are ensuring that operators can deliver thrilling, retention-focused experiences right through to the new year. It is an exciting way to celebrate 2025 and keep momentum high into 2026.”
The post Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™ appeared first on European Gaming Industry News.
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