Latest News
GambleAware publishes new research
Reading Time: 4 minutes
• Exposure to gambling advertising, including on social media, can have an impact on attitudes towards the prevalence and acceptability of gambling, and in turn the likelihood that a child, young person or vulnerable adult will gamble in the future.
• The attitudes and gambling behaviours of peers and parents are critical in shaping gambling activity; they were significantly associated with both a young person’s exposure to brands and advertising, as well as with current gambling amongst those aged 11-24.
• In the report, researchers identified a number of recommendations, including the need for clearer safer gambling messages and campaigns; a requirement to improve education initiatives; a reduction in the appeal of gambling adverts to children and improved use of advertising technology, to minimise the exposure of such content to children, young people and vulnerable adults.
GambleAware has published the findings of the research commissioned to examine the impact of gambling advertising and marketing on children, young people and vulnerable adults.
The programme of research was conducted by two separate consortia, led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling. The synthesis of findings across the research was written by Ipsos MORI. The research shows that regular exposure to gambling promotions can change perceptions and associations of gambling over time for children, young people and vulnerable adults.
Among those who don’t currently gamble, exposure to gambling promotions was one of the most significant associations with whether someone was likely to gamble in the future. However, the attitudes of peers and carers was also critical when looking at whether an 11-24-year-old was a current gambler. The report reveals that if a child or young person has a close friend or carer who gambles, that individual is six times more likely to be a current gambler, than those without such a connection.
However, when specifically looking at exposure, researchers observed that almost all (96%) of the 11-24-year-old participants had been exposed to gambling marketing messages in the last month. Furthermore, participants in the qualitative research were shown snippets of gambling logos and when asked to identify them, correctly identified an average of eight out of ten.
By using an age classifier on Twitter, researchers also found clear evidence of children following and engaging with gambling related accounts. It was estimated that 41,000 UK followers of gambling-related accounts on the social media platform were likely to be under 16 and 6% of followers of ‘traditional’ gambling accounts were found to be children, a figure that increased to 17% when looking specifically at eSport gambling accounts.
Researchers concluded that the rise of new forms of gambling marketing through social media have increased the ways in which children, young people and vulnerable adults can engage with gambling brands, which in turn helps to establish brand loyalty. One of the recommendations from the report was that more could be done to work closely with social media platforms to improve age screening tools, before individuals are allowed to follow accounts that promote gambling.
However, when examining where children and young people came across gambling in the past month, TV remained the most common source of exposure:
• More than four out of five (85%) aged 11-24 reported seeing gambling advertising on TV (including national lottery adverts).
• 70% of children and young people noticed gambling adverts in betting shops on the high street, window displays as well as promotions on shop floors and near tills. However, those aged between 18 to 24 had higher exposure to gambling during sports events, on smartphone apps, through merchandise, gambling websites, emails and from word of mouth.
2
• Two-thirds (66%) reported seeing gambling promotions on their social media channels, that were most likely to be in the form of video adverts while watching clips on YouTube or ads appearing while scrolling through Facebook feeds.
Researchers identified a risk that some advertising may play on the susceptibilities of children, young people and vulnerable adults, particularly when their understanding of the risk of gambling may be poor. The appeal of a gambling promotions, for example ones that imply limited risk, or inflated suggestions of winning, may not always result in an immediate bet. Instead, these adverts were successful in eliciting a range of emotional and cognitive responses from children, young people and vulnerable adults. This therefore was likely to shape their attitudes and the likelihood as to whether or not they would consider gambling in the future.
Responding to the research findings, Marc Etches, CEO of GambleAware, has said: “Gambling is an adult activity, but this new research conclusively shows that it has become part of everyday life for children and young people. This constant exposure to it through advertising and marketing, or via close friends and family, has the potential for serious long-term implications for children and young people. The exposure to gambling on social media suggests there is a clear need for social media companies to improve age screening tools and for gambling companies to make full use of existing ones, to help protect children from potential harmful exposure to gambling. We must always be mindful that gambling is a public health issue and it can have serious implications for people’s mental health. This report is an apt reminder for us to ensure that the next generation is made aware of the risks of gambling as well as the help and support that is available via the National Gambling Treatment Service.”
Researchers at Ipsos MORI identified a number of recommendations to help protect children, young people and vulnerable adults from experiencing gambling harms. These included:
• The need for clearer safer gambling messages and campaigns, to increase the awareness of risk of gambling to children and young people.
• Improving safer gambling education initiatives, that extend to parents, as well as children and young people.
3
• Reducing the appeal of gambling advertising, by addressing specific features that may appeal to children, for example the use of celebrities or humour, while also avoiding references to confusing financial incentives.
• Improved use of advertising technology and age screening tools, to minimise the exposure of such content to children, young people and vulnerable adults.
Steve Ginnis, Research Director at Ipsos MORI, has said: “The research points to the ubiquitous nature of gambling advertising, beyond sports and beyond television; and further demonstrates that the impact of exposure goes beyond traditional selling techniques that elicit an immediate response. The evidence captured in this research suggests that there is value in taking further action to reduce exposure and appeal of gambling advertising, which in turn is likely to help mitigate against the plausible risk of gambling-related harms among children, young people and vulnerable adults. Our recommendations are intended to help stimulate collective discussion and action.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GambleAware publishes new research
ScatterKings has made its debut in Austria, partnering with operator win2day to bring its vibrant, hand-crafted portfolio to one of Europe’s most tightly regulated markets.
Headlining the partnership is Sweet win2day, a mouth-watering title designed exclusively for the operator. Other standout ScatterKings games, including Coins of Cleo, Vikings and Hogs Christmas and Big Bob, have also hit the screens of win2day’s customers, with further releases scheduled to follow.
Win2day is operated by Austrian Lotteries, which was founded more than 50 years ago and holds the only licence to offer online casino gaming in the country. The brand has gained a rich heritage as a trusted name in the market, priding itself on being one of the industry’s most responsible operators.
Through this deal, the new and fiercely passionate provider is redefining what modern slot content looks like for local players.
For ScatterKings, every game stands as a testament to its philosophy – proven mechanics fused with genuine artistic vision. A true labour of love from battle-tested developers, the brand-new studio, years in the making, is channelling its expertise into games crafted with soul.
With a leadership team of seasoned industry veterans spanning years of experience, ScatterKings is primed to accelerate its global growth and continue building games that deliver non-stop thrills.
Steven Cross, CCO at ScatterKings, said: “Our launch with win2day is such a proud moment for us and it’s a partnership built on trust in both our vision and craft.
“Entering such an exclusive market is a powerful endorsement of the quality and personality our content brings. We’re here to deliver premium entertainment to players under the most respected regulatory standards.”
Georg Wawer, Managing Director at win2day, said: “As Austria’s only licensed online gambling operator, it is our responsibility to offer players exclusively high-quality, secure and fully compliant gaming content. With ScatterKings, we welcome a highly innovative partner whose technological excellence and creative strength perfectly match our uncompromising standards.
“The studio’s games are optimised to meet the strictest player protection requirements, ensuring that every title on our platform delivers not only great entertainment but also the highest level of safety and responsibility. Their growing portfolio will be a valuable and exciting addition to win2day.”
The post ScatterKings adds sugar-coated spin to Austria with bespoke win2day partnership appeared first on Gaming and Gambling Industry Newsroom.
For Slotegrator, a leading software and business solution provider for online casino and sportsbook operators, 2025 marked a year of restructuring and modernization. The company outlines the key transformations of the past year and the strategy shaping its path through 2026.
Throughout 2025, Slotegrator focused on developing its technological and business solutions for gambling operators worldwide. And those efforts — as well as the team’s substantial growth — have paid off, driving the company to new heights of success.
One indicator of positive performance is an increase in demand. Slotegrator recorded strong growth in demand for its products in multiple regions:
- The Balkans (+168%)
- Africa (+132%)
- Australia and Oceania (+111%)
- Central and Eastern Europe (+76%)
In addition to expanding geographically, Slotegrator grew and developed in several key areas: the size of its client and partner network, the scale of its revenues and market share, and the nature of its leadership.
The company now has nearly 300 clients and over 650 projects worldwide, with 217 new projects launched in 2025 alone. That expansion has translated directly to a rise in revenues; the company’s estimated share of global online gambling GGR reached around 0.8%, driven by an 81% YoY increase in GGR and a 71% rise in Total Bets.
One of this year’s key changes was the appointment of Olga Ivanchik as chief operating officer. With an extensive industry and management background to draw on, she is leading the company’s focus on sustainable scaling, ESG integration, and further strengthening of the internal team.
The company also continued to expand the capabilities of its products. APIgrator, the game aggregator solution, surpassed the threshold of 40,000 online casino games, supported by new strategic partnerships with Octopus Global, Urgent Games, Peter&Sons, Winfinity, Enjoy Gaming, PHOENIX 7, Bellot, InOut Games, and BEON. Another major milestone of 2025 was obtaining a gambling license in Anjouan, enabling Slotegrator to extend its services to a wider range of operators worldwide.
The turnkey online casino platform from Slotegrator also underwent one of the most significant transformations in Slotegrator’s history. More than 1,000 product improvements were implemented in 2025 alone, laying a solid foundation for scalability and advanced analytics.
The platform upgrades covered business intelligence and reporting, limitless scalability, security and authentication, bonus module performance, affiliate integrations, resilient infrastructure, an improved Casino Builder solution, and a significantly reduced time-to-market.
“2025 was a year of major milestones for us. While the global iGaming market continues to evolve at high speed, we not only maintained our strong position but expanded it on multiple levels. This year clearly showed that our strategic direction is right and our foundation is strong,” says Olga Ivanchik, COO at Slotegrator.
Slotegrator enters 2026 with a well-calculated strategy and ambitious plans. The company will continue the large-scale expansion of its team, demonstrate its ESG strategy with a focus on responsible gaming practices and ethical marketing, participate actively in industry events around the globe, conduct new research and media projects, and pursue multiple high-impact product updates. And on top of that, there will be some major announcements at the beginning of the year.
Among the most anticipated developments are a new localization service, a revolutionary tool within the Moneygrator solution, extended AI-powered features, and further transformation of the turnkey platform into a fully integrated ecosystem of high-efficiency services.
For Slotegrator, 2025 was a year of modernization, scale, and trust — and 2026 is set to be the next leap forward.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Slotegrator’s 2025: the year in numbers appeared first on Gaming and Gambling Industry Newsroom.
Whale.io has officially launched the $WHALE NFT collection on Solana, introducing the next phase of the platform’s native token rollout and bringing the community one step closer to the upcoming Token Generation Event (TGE).
The $WHALE NFTs – presented as fully tradable digital cards – represent a new value layer within the Whale ecosystem. Each card holds a fixed amount of $WHALE tokens locked on-chain and backed 1:1, making them redeemable at any time for the underlying tokens. Minting is now live exclusively at mintwhale.io, where users can acquire these asset-backed cards and begin trading immediately on secondary marketplaces such as Magic Eden.
This format transforms $WHALE into a hybrid asset: a collectible card that behaves like a traditional NFT while carrying real, instantly verifiable token value. Cards can be freely transferred, sold, or held, with the assurance that the locked $WHALE can always be unlocked and returned to the Whale.io platform when needed.
Key Benefits of the $WHALE NFT Model
- Liquidation and stronger community – $WHALE NFTs enable holders to convert tokens into tradable crypto assets, supporting liquidity and ongoing ecosystem activity.
- Easier entry for new participants – Anyone can now join the Whale ecosystem by purchasing cards on Magic Eden, bypassing the traditional play-to-earn grind.
- Seamless top-ups – Players with low $WHALE balance can buy additional cards on secondary markets and redeem them instantly for playable tokens to continue enjoying games, battle passes, and rewards.
Because every card is transparently backed by real $WHALE, value remains anchored and fully verifiable on-chain at all times.
Utility Already Live
$WHALE continues to serve as the native currency across Whale Originals titles, including Crock Dentist and Blackjack. Holders use it for gameplay, Battlepass purchases, staking rewards, and exclusive in-platform features – a utility that is available today and will expand significantly after TGE.
Next Steps on the Roadmap
Upcoming features include a Staking mechanism (locking liquid $WHALE into cards) and a dedicated Token Swapping interface for one-click redemption. Whale.io has also reaffirmed its commitment to regular market buybacks followed by permanent token burns to support long-term token health.
Participation Now Open
The $WHALE NFT collection is available for minting exclusively at mintwhale.io. Detailed card tiers, pricing, and redemption instructions are displayed on the site. All on-chain activity remains fully transparent through Whale.io’s established Treasury wallets.
Community members are invited to follow @Whalegames_en on X for real-time mint updates, secondary market insights, and announcements on future roadmap milestones.
About Whale.io
Whale.io is an online casino and sportsbook platform, recognized for its proprietary Whale Originals games and innovative reward systems. With $WHALE at its core, the platform combines provably fair gaming with community-owned economics and transparent tokenomics.
For complete details on the $WHALE NFT collection, users can visit mintwhale.io or whale.io.
Information on the future direction of Whale.io Casino and the Whale Token is available here:
Website: https://mintwhale.io/
Socials: https://linktr.ee/whalesocials_tg
Contact
Whale Spokesperson
Whale.io
The post Whale.io Launches $WHALE NFT Collection on Solana: New Pre-Market Phase Ahead of TGE appeared first on Gaming and Gambling Industry Newsroom.
ScatterKings adds sugar-coated spin to Austria with bespoke win2day partnership
Slotegrator’s 2025: the year in numbers
Whale.io Launches $WHALE NFT Collection on Solana: New Pre-Market Phase Ahead of TGE
Slotegrator’s 2025: the year in numbers
Salford customer triumphs at Genting Casino £20k Spin Leaderboard Challenge final
3 Oaks Gaming fortifies position in Italy’s regulated gambling market with Stanleybet.it tie-up
Finland’s Gambling Reform Is Official – What Happens Next?
GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
-
Latest News3 months ago
Announcement: 25th September 2025
-
Latest News6 days agoSCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
-
Latest News1 month ago
JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
-
Latest News3 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
eSports1 month ago
CS:GO Betting Gains Momentum in the iGaming Sector
-
Latest News2 weeks ago
THE 2025 PUBG MOBILE GLOBAL CHAMPIONSHIP GROUP STAGE WRAPS UP WITH LAST CHANCE IN SIGHT
-
Latest News3 months ago
Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner
-
Latest News3 months ago
Evolution launches Sneaky Slots — a Bold New Slot Studio
You must be logged in to post a comment Login