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How esports are saving the betting market


It almost doesn’t matter in which part of the world we are currently sitting. The struggle with coronavirus has affected operations in all kinds of businesses. One of the highlights of the situation is the cancellation of all major sports leagues, be it NBA, NHL or MLB. But in the light of all these events, one type of entertainment still continues through all this chaos – esports.
We have seen it first in China. Even though the LPL, China’s regional League of Legends competition was paused in early January, it very quickly switched to online mode, which allowed the competition to continue without any necessary risks involved. In some way, esports are coming a little bit back to their roots, where online tournaments were the bread and butter of the competition. And not only that esports continue to operate, at the moment they are stronger than ever . With many people sitting at home, esports’ events continue to be one of the regular things remaining to be seen. Even more importantly, esports’ viewers, mostly sitting at home, are very used to watching events on Twitch or Youtube, so it’s not a big change for them. Looking at Europe, we see that the LEC league of League of Legends was briefly paused to prepare the online solution, while CS:GO tournaments like the Flashpoint, ESL pro League or ESEA continue almost as if nothing happened.
Pavol Krasnovsky, CEO of esports analytics company RTSmunity, commented on the situation: “Even before current crisis, many betting operators realised that it is time to redefine their opinion regarding significance of Esports in their sportsbook offer. With all major sports events and leagues being cancelled or rescheduled, esports are becoming main target of punters, all around the world. In upcoming months, esports offer will become one of main deciding factors in punter´s choice of bookmakers.”
On top of that, we see very quick reactions from well-known brands like the NBA teams, which decided to offer at least competitive matches in NBA2K when they can’t play the sport itself. Another example can be the Australian Grand Prix, which was cancelled but ultimately resulted in heated esport battle between F1 drivers and other sports stars like Thibaut Courtois – to fill the void, they decided to race in an esport event, and to show the people what esports are about. And if you want to see some more examples, just look at football, where many teams played a game of FIFA20 against each other as the stadiums are on lockdown. And here are some more – Fox Sports network has revealed, that the inaugural eNASCAR iRacing Pro Invitational Series race on March 22nd drew 903,000 viewers on FS1, making it the highest-rated esports TV program to date. How crazy is that?
Hand in hand with sports is also one industry – the betting industry. With many classic sport events canceled, esports are now a shining beacon of content and product offers. Considering the already fast acceleration of the esports betting market, the whole coronavirus situation can be seen as a sort of “when life gives you lemons, just make a lemonade” moment. Aside from the fact that there is still a huge amount of events to bet on, there are also many new viewers and punters watching very closely to see what esports are about. And what they will see is mainly this – esports are innovative, very dynamic and able to adapt very easily. To make it possible to adapt for sportsbook operators,they need to act now, because very soon, the migration of punters will be done, and they will very quickly realize who has the most comprehensive offer.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: How esports are saving the betting market

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FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series
FBMDS proudly announces the release of Zaltik Empire, the latest addition to its Titan Series of online slot games. Drawing inspiration from the ancient Aztec civilization, this 6×5 tumble slot invites players to uncover mystical secrets hidden within lush jungles, stepped pyramids, and sacred temples.
Guided by Itzalco, the guardian of ancestral wisdom, players journey through sacred symbols — including Gold, Moon, Shield, and Temple — in search of long-lost riches. Zaltik Empire captivates with immersive animations, atmospheric sound design, and versatile mechanics optimized for Desktop, Tablet, and Mobile.
Key Features:
- Tumble slot mechanics with unlimited cascading wins
- All-symbols-pay-anywhere for flexible win patterns
- Free Spins feature with progressive multipliers
- Scatter symbol pays anywhere and retriggers spins
- Buy Bonus or Double Chance 25x for enhanced engagement
- Max win of 5000x the base bet
- RTP: 96.50%
As part of the expanding Titan Series, Zaltik Empire reinforces FBMDS’ commitment to delivering culturally rich, high-performing content. It follows the successful launches of Secrets of Scarabs and other Momentum Series titles like Piñata Rush, Magical Garden, and Arctic Jumper, offering operators modular game solutions for today’s dynamic player base.
This release marks another milestone in FBMDS’ strong pace of innovation and product delivery in 2025. With a sharp focus on localized content, intuitive mechanics, and trend-responsive game design, FBMDS continues to roll out high-quality titles across multiple categories.
The brand’s agile roadmap and cross-functional development strategy have enabled it to launch new games at unprecedented speed, strengthening its position as a top-tier provider in competitive iGaming markets.
The post FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series appeared first on European Gaming Industry News.
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ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards
ReferOn, the next-gen affiliate management system, has been shortlisted in two key categories at the SBC Affiliate Leaders Awards: “Affiliate Management Platform of the Year” and “Affiliate Technology of the Year.”
These nominations reflect ReferOn’s strides in reshaping how operators run their affiliate operations and making affiliate marketing a key strategy for global brands. In 2025, the platform has expanded its capabilities, delivering new features that make management more transparent, scalable, and efficient, while maintaining its user-focused approach.
To date, ReferOn has become synonymous with making affiliate marketing simple. It has undertaken the goal of challenging legacy platforms to help empower affiliate managers with powerful yet easy-to-understand solutions, such as dynamic reporting, intuitive reward logic, multi-brand consolidation, and streamlined workflows. In turn, ReferOn has positioned itself as a trusted platform for businesses aiming to scale and maximise ROI with smarter technology.
Alex Bukin, ReferOn’s General Manager, commented on the nominations, “Recognition at this level isn’t a result of a single achievement, but from years of refining our product, listening to our users, and constant effort to improve. Our team has combined technical excellence and a deep understanding of the market to provide tools that actually work and help real affiliate managers. To be nominated for these awards reflects ReferOn’s dedication to serving our customers and delivering the best possible solutions.”
The SBC Affiliate Leaders Awards ceremony will take place on 17 September at the MEO Arena in Lisbon for a night of celebrating innovation and excellence. The ReferOn team looks forward to attending and networking with peers who push the boundaries of their respective industries.
Voting for the SBC Affiliate Leaders Awards 2025 is now open. Support ReferOn by submitting your votes here: sbcevents.com/affiliate-leaders-awards/
The post ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards appeared first on European Gaming Industry News.
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BetBrain Expands into the UK Market with Launch of British-Focused Platform
BetBrain, the very first odds comparison platform, launched in 2000, announces its expansion into the British market with BetBrain UK. The platform serves as a premier odds comparison solution focusing on informational value and responsible betting.
The launch of BetBrain UK marks a pivotal step in BetBrain’s evolution. Owned and operated by GSH Online Media, the brand continues to strive for accuracy, insight, and enhanced player protection. Its recent expansion with BetBrain NZ reflects the same mission.
Following continuous redevelopment and upgrades to the initial model, BetBrain UK represents the culmination of the brand’s identity, adding various services and guidance methods.
With this British-focused platform, the company continues its quest to steer bettors towards worthwhile and responsible opportunities in the UK market.
A Bespoke Model for UK Audiences
BetBrain UK follows sound principles and creates a user-friendly environment for users looking to compare odds across British bookmakers. It does so by providing accurate, valuable, and responsible gambling-focused guidance.
All of its listed bookmakers and casino brands are from operators with active licences from the UKGC, providing access to legitimate and qualitative betting opportunities. The main solutions provided by BetBrain UK include:
- An efficient odds comparison tool aggregating the offerings from over 100 UKGC-licensed bookmakers.
- Football predictions, match results, and free betting tips.
- A database of online casino bonuses from UKGC-approved brands.
- An AI-powered service for generating accumulators.
- Written informational support, catered to the UK iGaming context and sensibilities.
- Ongoing commitment to educating and protecting users.
Viorel Stan, GSH Online Media CEO, Addresses the Launch: “The UK digital gambling sector demands legitimacy, precision, and truthfulness. With the launch of BetBrain UK, we’ve committed to upholding these principles and providing our British audience with the utmost quality. Our development process, our work ethic, and focus on user-centric values have steered us towards a continuous improvement of our model, allowing us to provide a solution worthy of the savvy and knowledgeable British users. I am thankful for our team’s effort in this endeavour.”
The post BetBrain Expands into the UK Market with Launch of British-Focused Platform appeared first on European Gaming Industry News.
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