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Parimatch continue “aggressive” affiliate approach into 2020
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As one of the leading established brands in the iGaming market, Parimatch is no stranger to using innovation to make a mark in the betting market and 2019 saw them drive their brand in the affiliate sector. As the company pushes further into this new territory its Chief Marketing Officer, Ivan Liashenko and Head of Affiliates, Maxim Makovetskyi, explain why with their new commission-based program and Tik Tok growing swiftly, it’s time for affiliate marketing to shine…
“With our expertise and proficiency in the iGaming industry, demonstrating affiliate value comes naturally,” explained Liashenko. “Despite Parimatch’s affiliate program only being launched recently, we are already receiving promising results. From a short-term perspective, the current period of active work will bring us additional business uplift. As for our ongoing success, we believe that a high-quality product that truly stands out from alternatives in tandem with a strong marketing team is the key. In line with this ethos, Parimatch successfully launched a somewhat aggressive international advertising campaign in 2019, capturing the attention and attracting the interest of potential partners.”
Parimatch is set for a crucial year ahead across its international gambling network with major new partnerships and key sporting events set to drive the brand further into the industry’s spotlight. In addition to sports betting and eSports sector growth, Makovetskyi is also excited by the possibilities for affiliates too. “2020 will bring even more spikes to the affiliate marketing industry,” he said. “For instance, rapid push traffic spiked over the last two years and TikTok has grown significantly in popularity as a traffic source recently. As for future trends, it is worth focusing on the emerging high-demand Tier 3 markets in 2020. From a global perspective, another trend we are going to see is native ads strengthening their position in the market.
In addition, due to major sporting events such as the Summer Olympic Games and Euro 2020, we expect a massive surge of affiliate attention to be attracted by the betting vertical and we will certainly see an increased interest in eSports.”
Affiliate marketing can be a very convenient tool for introducing a product to new markets and its adoption by the betting industry has grown unabated in recent years. With a relatively low cost of marketing, a company can receive maximum uplift in a short period of time. The advantage of this type of marketing in global gaming is its ability to drive new development in new regions with new audiences according to Makovetskyi. “Since local affiliates know the intricacies of the local market, they are, therefore, able to get the best and most suitable traffic efficiently. Besides, affiliate marketing allows collecting feedback on the product and promotional campaigns from the partners, which helps to improve both the funnel and the product itself.
Parimatch’s Head of Affiliates, Maxim Makovetskyi
He added: “There aren’t too many drawbacks to this type of marketing, even in terms of day-to-day running such as compliance, customer service, etc. These are realities that every affiliate program has to face daily. However, with a proper management approach and a decent level of technology, the process of interaction can turn into the most comfortable and automated operation for both parties.”
Affiliate marketing is often seen as a much quicker ROI compared to traditional business models but there is concern over how long the sector can maintain this without saturation. Parimatch entering the field with its robust affiliate program highlights how far the sector has come over the years, something which Liashenko is keen to point out won’t lead to an overload. “Affiliate marketing has been evolving and becoming one of the most efficient tools for monetization and promotion for years now,” he added. “However, oversaturation does not occur for several reasons. To begin with, new traffic sources regularly emerge, making the entry threshold lower for small affiliates, who manage to catch the trend.
“At the same time, competition is growing on proven well-performing traffic sources, engaging large affiliate teams with massive budgets that are already in the business. Therefore, this segment of the market is focused on the most effective monetization of each impression. As for advertisers, they are not lagging behind. On the contrary, they regularly come up with new appealing products and business models.”
Some experts predict tech tracking will impact the future of affiliate marketing forcing companies to review their current software. Going into the first quarter of 2020, Parimatch is keen to highlight how it is not merely future-proofing its platform from a technical aspect, but also preparing to wow the market with its affiliate-focused strategy. Liashenko confirmed: “The technical aspect of affiliate marketing has always been a key factor in this business. The amount of ready-made technical solutions keeps growing, and many large companies focus on developing their in-house solutions. The Parimatch affiliate program also follows the market trends, and by the end of Q1, we plan to fully utilize our platform. In a nutshell, the platform will allow processing all the incoming traffic with even greater efficiency and, as a result, draw the attention of affiliates. Our company’s aim is always to offer the best quality betting products to a growing global community of risk-takers, but with our affiliate program, there is no risk. Affiliates find customers, and we reward them generously, there’s absolutely zero risks and everyone is a winner!”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch continue “aggressive” affiliate approach into 2020
MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.
The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.
The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.
Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.
Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.
Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.
MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.
For more information and guidance, contact the team: https://www.miomedia.com/contact-us
Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.
The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.
Readers will learn what to expect from:
- Regulatory developments in the industry’s most attractive markets.
- Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
- New marketing models built on emotional intelligence and data ethics.
- The role of Web3, stablecoins, and gamified well-being.
- The growing influence of ESG on the iGaming sector.
The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.
“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.
The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
Latest News
Boomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome
Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, is preparing numerous activities for their booth 5046 G at the upcoming SiGMA Europe 2025 in Rome. The main highlight will be a gift auction featuring valuable prizes:
- Signed Luka Modrić (football legend and AC Milan player) jersey
- Apple iPhone 17 Pro Max 256GB Deep Blue
- Ray-Ban | Meta Wayfarer smart glasses
- Apple AirPods Pro 3
To try their luck in the gift auction, SiGMA Rome participants must visit the Boomerang Partners booth on November 4th and 5th and perform various tasks. For completing them, they will receive special chips of different denominations. The more chips they have, the higher their chances of winning in the auction. Details can be obtained from the hostess at the booth.
The final will take place on November 5th at 4:00 PM. On the same day, Boomerang Partners will announce the winners of their first sports traffic tournament, the Golden Boomerang League, which ran from September 1st to October 31st. All affiliate teams, including current and new partners of the company, who managed to generate 20+ FTDs on the brands from its client portfolio, have qualified for the prize draw. The prize for first place is direct access to the Golden Boomerang Awards 2026. Participants who place second and third will receive an AC Milan Experience package, which includes paid flights, accommodation, and attendance at an AC Milan home match at the famous San Siro Stadium in Milan.
Come to the Boomerang Partners booth, complete simple tasks, get chips, and participate in the gift auction. Extra pleasant surprises are possible. Read the full terms and conditions on the Boomerang Partners website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
MyEmpire Reborn: New Look, New Empires, New Features
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