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Exclusive Q&A with Reza Shojaei, the founder of Value Marketing 

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Exclusive Q&A with Reza Shojaei, the founder of Value Marketing Reading Time: 4 minutes

As Value Marketing enters its third financial year under their new business model, they have already conquered 12 countries. 2020 is going to bring more exciting plans and goals, and the founder, Reza Shojaei, is ready to expand the company’s casino portals across the globe. The journey so far has been interesting and meaningful – and there is more to come.

Tell us a bit about yourself.

My name is Reza Shojaei and I am the founder of Value Marketing. I have been an avid poker player for the past 15 years, which is why operating a business in the iGaming market is a great passion of mine.

Value Marketing changed its business model in 2017. It used to operate in the face-to-face sales market. What made you want to switch business models?

Face-to-face marketing was an excellent field to operate in, but it was not really a passion of mine. iGaming is something I really like and playing poker is one of my favorite hobbies. So, when it was time to figure out future plans for Value Marketing, switching to the iGaming market was only natural. Though I am a fan of the market, it was not only a personal choice. We also saw a big problem in the iGaming market that we wanted to solve.

As the market grows more and more every year, new online casinos open constantly, and so do other gambling related companies, like software providers. Competition is wonderful, but sometimes it is hard for players to pick and choose the trustworthy casinos that are also high quality. In fact, starting out in the world of online casinos can be overwhelming if you don’t know where to start. The mission of Value Marketing was to change that.

So, what does Value Marketing offer its readers that other affiliate sites do not?

The biggest difference between us and many others is that our two brands, CasinoTopp.net and CasinoTop.com only recommend online casinos that are 100 percent safe and secure. Also, we review the casinos honestly and ensure that each review is transparent and thorough. We pick the online casinos that are high-quality and a great choice for players.

In addition, we want to build a big network of casino portals that covers multiple countries globally. Right now, we service 12 countries, but in 2020 the goal is to open more markets. This allows us to provide valuable information for players internationally.

Another thing we do is that we allow our readers to contact us and share their experiences. This is not something that all affiliate sites do.

How do you see the next few years in the iGaming market? Any new trends we should wait for?

The iGaming industry changes all the time and new trends can take over the market very quickly. Recently, pay & play casinos have been a big hit, so we can definitely see more of them. Also, more and more software providers have improved their game selection and especially the graphics are stunning. NetEnt has done excellent job with that for a long time, and we are excited to see what happens in the next couple of years.

In terms of regulations in the iGaming market, we might see some countries relaxing the regulations a bit. Sweden already opened their markets by offering their own license, and we hope that Norway and Finland follow in their footsteps, too. The US opened Pennsylvania, New Jersey, Nevada, and Delaware to online gaming as well, so change is in the air.

Another interesting thing to see is what happens with Brexit. It might also affect the iGaming market a little bit.

What does it take to run a big global iGaming business like Value Market?

It takes a lot of work, honestly. CasinoTop.com services 12 countries so far, and there is more to come. We have multiple copywriters for each country, editors, designers, and developers. We produce new content constantly, as we want to keep our readers up-to-date and stay relevant. Also, as all countries and areas have different regulations, it is important to keep up with all the ever-changing laws and rules. This helps us to give valuable information for our leaders.

Days are sometimes pretty long, as many of our copywriters live in different time zones. But as iGaming is a great passion of mine, I look forward to work every day.

Is Value Marketing going to take on the US market as well?

At the moment, CasinoTop.com services Canada, but we have not entered the US market yet. The biggest reason for this is that in the US, online gaming is not yet allowed in all the states and it is still strictly regulated. Hopefully, in the future, the US will relax their laws more and allow online gaming and we can get our foot in the door, too.

What is Value Market looking to achieve in the next year?

We are looking to improve our existing content and to improve ranking for our current sites and countries. Also, we want to open more markets and extend our network of casino portals. Making new connections and partnerships is important in terms of success and staying relevant, which is what we will also be working for.

What is the key to succeeding in the area of iGaming?

I believe that succeeding in business, no matter the market, the key is putting people first and money second. The bottom line is that when you put people first, money will follow. That is how we look at our business as well, and the main aspect is to put the readers first. As they know they can trust us and communicate with us, they will recommend us and come back to us. Evidently, that will result in profits in our part. But money cannot be the only driving factor, whether we talk about iGaming or anything else.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Q&A with Reza Shojaei, the founder of Value Marketing 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SPORTFIVE Study Highlights Women’s Football Value & Growth Potential

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New research from global sports marketing agency SPORTFIVE finds a growing interest in women’s football as more than half (54%) of the population aged 16-64 have an interest in women’s football, but 76% of fans feel they don’t see enough coverage of the sport.

  • 196 million fans of women’s football aged 16-64 across six surveyed markets 
  • 76% of fans feel that they don’t see enough coverage of women’s football
  • ‘The national team’ is the most common reason behind fandom

Women’s football is undergoing an unparalleled period of growth, with recent years seeing soaring popularity and marked uplifts across every level of the sport.

With a strategic objective to develop the women’s sport business, SPORTFIVE commissioned the whitepaper ‘Rise of Women’s Football – A Movement, Not A Moment’ to recognise and illustrate the value of the most popular women’s sport and underline the crucial steps needed to maximise its full potential.

Analysing women’s football through the lens of six key markets Australia, France, Germany, Spain, the UK and the U.S, the study examines four key components that are driving development in the game: brands, fans, players and media platforms.

For more information and whitepaper visit sportfive.com/press-media

 

The post SPORTFIVE Study Highlights Women’s Football Value & Growth Potential appeared first on European Gaming Industry News.

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TEAM VITALITY RENEWS STAR-STUDDED AMERICAN TEAMFIGHT TACTICS ROSTER

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  • Team Vitality has announced the renewal of its Teamfight Tactics (TFT) dream team, after a successful 2024, securing a top 4 finish at the 2024 Esports World Cup.
  • The all-American team features renowned pro-players and streamers; Kevin ‘setsuko’ Jiang, Michael ‘k3soju’ Zhang, Jeffrey ‘Milk’ Pan, and Kevin ‘Prestivent’ Zou, who have renewed their contracts with Team Vitality for the full year of 2025.
  • The renewal highlights Team Vitality’s ongoing commitment to strengthening its international growth in the competitive landscape and engaging with its global fan base through events, streaming, content, and more.

Team Vitality, the leading esports organisation, is proud to announce the renewal of its Teamfight Tactics (TFT) team. The all-American roster of Kevin ‘setsuko’ Jiang, Michael ‘k3soju’ Zhang, Jeffrey ‘Milk’ Pan, and Kevin ‘Prestivent’ Zou will continue to represent Team Vitality on the global stage throughout 2025. The roster signifies Team Vitality’s commitment to building long-term relationships with top-tier talent while reinforcing its continued expansion into the American esports industry.

TEAM VITALITY SET TO CONQUER THE TFT ARENA

The roster is gearing up for an exciting competitive season ahead, with the team set to participate in several high-profile events throughout the year, such as the Riot Games TFT Esports Circuit. Another standout event in the competitive calendar is the TFT Open LAN in December, which will be taking place in Paris, the home turf of Team Vitality. Here the roster plans to showcase their skills and further build their legacy as one of the most elite teams in the TFT competitive scene.

The roster, boasting exceptional talent, is composed of:

  • Michael ‘k3soju’ Zhang – Michael “k3soju” Zhang, is one of the most prominent streamers in TFT and worldwide. With a long-standing presence in competitive esports, having competed in other esports titles such as League of Legends, k3soju is one of the most popular players in the scene. k3soju has secured multiple notable achievements such as becoming runner-up in the 2022 Dragonlands: North America Regional Finals upon which he made his World Championship debut. A top 4 finish in the 2024 Esports World Cup gained k3soju additional popularity all across the world. Aside from his TFT success, k3soju is often one of the top 10 most watched streamers on Twitch globally. With 224 hours streamed in 2024, he boasts a dedicated following of 624K fans, with over 3.3 million hours watched and 23,000 peak viewers. His impressive track record and huge streaming presence make him a formidable force in the TFT community.
  • Kevin ‘setsuko’ Jiang – Setsuko is a rising star, known for his fast-paced, aggressive playstyle. His unique talent and strategic thinking have led to several impressive accomplishments, including multiple first places in the 2023 Monsters Attack and Runeterra Reforged Sets of Teamfight Tactics. Most recently, he accomplished a 9th place finish at the TFT Open LAN in Macao, and placed top 4 in the 2024 Esports World Cup alongside his team. Setsuko also boasts a substantial following on Twitch, with 188K followers, where he streams his expert gameplay.
  • Jeffrey ‘Milk’ Pan – DeliciousMilkGG, Milk Guy, or simply Milk, has earned a reputation for his mastery of high-cost units and powerful synergies. A consistent top 4 finisher, Milk excels at crafting potent endgame compositions, often securing victories with his calculated strategic decisions. His impressive achievements include first places in several meaningful tournaments such as but not limited to the 2022 Gizmos & Gadgets: NA Regional Finals. Milk also finished 2nd in the most recent Americas Final and Top 4 at the 2024 Esports World Cup. Beyond his success as a pro player, Milk connects with his fans on Twitch, with a dedicated following of over 160K.
  • Kevin ‘Prestivent’ Zou – As the final member of the roster line-up, Prestivent, is a respected professional in the Teamfight Tactics community, ranked among the best for his strategic prowess and consistent performance. Prestivent also streams on Twitch, with a growing audience of 84K followers. Prestivent’s skills, drive, and passion make him a key player on the roster, bringing both top-tier gameplay and support to his team.

With a combined Twitch following of over a million fans, the team members are key influential figures in the TFT community. Through their engaging content, the team connects with fans worldwide, sharing valuable insights into their gameplay, educating aspiring competitive players, and building strong relationships with their audiences. United by a shared ambition to continue captivating fans worldwide, all whilst reaffirming their dominance in Teamfight Tactics, through their exceptional performance and dedication.

I’m proud to represent Team Vitality for another year, “ said k3soju, pro-athlete for Team Vitality. “We’ve grown so much together, as a team and as individuals, and we’re more determined than ever. I’m excited to see what this season will bring and am incredibly grateful for the ongoing support from our fans.

Our roster renewal signifies Team Vitality’s ongoing strive for excellence and global expansion,” says Fabien “Neo” Devide co-founder and chairman of Team Vitality. “We’re incredibly proud to have such talented players represent us, both on and off stage, as they continue to inspire and elevate the standards of competitive gaming. This year, we’re focused on further expanding our presence on an international level, particularly in North America, while continuing to grow with our existing fanbase.

ACCELERATING TEAM VITALITY’S INTERNATIONAL EXPANSION

By focusing on its star players, investing in their development and providing them with the resources they need to excel, Team Vitality is affirming its commitment to growing world-class talent. This vision is as much about their individual progression as it is about the club’s overall success on the international stage.

With ambitions to expand even further, Team Vitality is looking to reach new heights in esports. This year, the organisation is building on the strength of its Teamfight Tactics (TFT) roster to strengthen its ties with its North American community, while continuing to expand into new global markets.

For all press inquiries: [email protected]

The post TEAM VITALITY RENEWS STAR-STUDDED AMERICAN TEAMFIGHT TACTICS ROSTER appeared first on European Gaming Industry News.

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Swifty Sports Seals Game-Changing SPA with SGN to Dominate Sportsbook Ireland

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Power move positions Swifty Sports for explosive growth, elevating its online betting and casino offerings in Ireland.

The game has changed. Swifty Sports is the most promising force in online sports betting. It has officially entered into a groundbreaking Stock Purchase Agreement (SPA) with Signing Day Sports (SGN), positioning itself for an unprecedented surge in the sportsbook Ireland industry. This strategic acquisition cements Swifty Sports’ ambition to outpace competitors and redefine online betting. With final approvals imminent, anticipation is soaring—Swifty Sports isn’t just playing the game; it’s rewriting the rulebook.

The agreement marks a turning point for Swifty Sports, a brand that has earned recognition for delivering a next-level online betting experience Ireland trusts. Swifty Sports gains access to global resources by joining forces with SGN, enabling it to refine its platform with AI-driven analytics, faster transactions, and expanded betting options. James Gibbons, CEO of Swifty Global commented, “The Swifty Global team has worked extremely hard, demonstrating exceptional diligence and discipline in building an outstanding business with a solid foundation as one of the biggest sportsbook’s in Ireland.”

Swifty Sports has already distinguished itself from competitors by offering Swifty Sports Betting and Swifty Sports Online Casino, providing bettors with high-speed transactions, robust security, and an extensive selection of games. This deal will allow the company to scale up and compete with some of the biggest names in the sportsbook Ireland industry, positioning itself alongside global gaming powerhouses. Swifty Sports will expand its market reach by leveraging SGN’s industry expertise, making it a serious contender in Ireland’s fast-growing online gambling sector.

This strategic move follows a broader consolidation trend within the gaming industry, with major players acquiring promising betting platforms to solidify their presence. Swifty Sports’ aggressive expansion plan mirrors similar deals across betting sites in Ireland as companies race to meet growing consumer demand for seamless and secure online wagering. The merger is expected to not only boost Swifty Sports’ valuation but also reshape competition in the market.

With final approvals anticipated in the coming weeks, Swifty Sports is already preparing new features and promotions to mark this transformative shift. As excitement builds, the company remains committed to maintaining its reputation for reliability, transparency, and an unmatched user experience. The partnership with SGN is expected to unlock new opportunities, cement Swifty Sports as a leader in Swifty Sportsbook Ireland, and set a new industry standard.

As the deal nears completion, Swifty Sports is focused on delivering an upgraded gaming experience that will solidify its place as the premier online betting site Ireland. With the merger of SGN, the company is well-positioned to outpace competitors and redefine what players can expect from a modern sportsbook and casino platform.

To learn more about this game-changing partnership and discover the future of online betting, visit swifty.global/.

 

The post Swifty Sports Seals Game-Changing SPA with SGN to Dominate Sportsbook Ireland appeared first on European Gaming Industry News.

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