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Hipther Agency welcomes Andrada Bota as B2B Sales Executive
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The team at Hipther Agency (parent brand for European Gaming Media and Events / PICANTE Media and Event), leading media/news organization and boutique-style conference specialist, is excited to announce that starting 2020, Andrada Bota will take on the role of B2B Sales Executive.
Andrada is an energetic person, who brings a wealth of experience ranging from Customer Care, Accounts Payable, Accounts Receivable and Marketing at international companies such as EXL or Genpact.
She is now in charge of all B2B sales activities at all Hipther Agency brands, among which advertising on several news outlets owned by the company and also caters for the events/conferences department.
Among the company-owned brands, you can find the leading news portals such as EuropeanGaming.eu, EEGaming.org, iGamingRadio.com, GamblingIndustryB2B.com, Picante.Today, TheBlockchainExaminer.com, TheFintechBuzz.com, Roboticulized.com, and GrassNews.net
As part of the role, Andrada is also in charge of securing and tailoring sponsorship packages for the already famous events portfolio, which includes CEEGC Budapest, CEEG Awards, Prague Gaming Summit, MARE BALTICUM Gaming Summit, The Baltic and Scandinavian Gaming Awards, European Gaming Congress, Southern European Gaming Awards and the TECH Conference Europe (TCE) series.
“We are excited to start the work with Andrada and officially welcoming her on board! We have recorded a large growth in 2019 and we intend to keep the trend for the coming years by implementing more services and features for our readers and partners. The joining of our two sister brands and activities under the Hipther umbrella is also part of our plans for the future, thus Andrada becomes the first team member to be part of our newest quest”, stated Zoltán Tűndik, Co-Founder, Co-Owner and Head of Business at Hipther Agency.
“I was really happy when I found out that I have been chosen one for the B2B Sales Executive position at Hipther Agency. The team members that are positive, are always constant in their work and build a business or a relationship on sustainable principles. These are my favorite kind of people, and this is the main reason why I enjoy being part of the team.
Before joining Hipther Agency, I worked in various departments such as Customer Care, Accounts Payable, Accounts Receivable, Marketing, in different companies, so I have now a complete picture in front of me, and I really hope my experience will help the growth of Hipther”, added Andrada Bota, B2B Sales Executive at Hipther Agency.
You can reach Andrada on LinkedIn to discuss potential partnerships or possibilities that help your brand reach the right audience.
About Hipther Agency
Hipther Agency is the parent brand for several new outlets and boutique-style conferences which are represented in large by European Gaming Media and Events, and PICANTE Media and Events.
Launched in 2019, the agency enhances the offering of the two leading brands under one strong parent brand by also offering new services and tools for a worldwide reach.
For more details visit www.hipther.agency
About European Gaming Media and Events
European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers.
The official company (PROSHIRT SRL), has been listed for 3 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.
The events division produces the prominent conferences in the region such as:
- CEEGC (Central and Eastern European Gaming Conference)
- CEEG Awards (Central and Eastern European Gaming Awards)
- Prague Gaming Summit
- MARE BALITCUM Gaming Summit
- Baltic and Scandinavia Gaming Awards
- EGC (European Gaming Congress)
- The Southern European Gaming Awards
- VIGE (Vienna International Gaming Expo)
The live events/conference division is in charge of organizing boutique style executive gaming events that focus on bringing inside information from the top gaming experts in the European Union and beyond.
In short, they cover most areas of Europe with international events that serve the local and global industry, optimize networking opportunities and bring the hottest topics into scope.
For more details about the latest industry news, events calendar or subscription opportunities, visit europeangaming.eu
About PICANTE Media and Events
PICANTE.today is a news publishing website which digests/handpicks the latest news about technology, entertainment, lifestyle, finance and politics and serves them to their readers and subscribers daily.
As a responsible learning source, the team at PICANTE Media and Events are committed to 3 main principles:
Trusted and Reliable Reporting & Publishing
The articles and press releases on their website are all published from verified sources.
NO Psychological and Emotional Manipulation
The editorial team and marketing team do not aim to produce emotional manipulation and always stay away from news, press release and articles that produce fear, anxiety, racism or show any sort of cruelty towards animals and humankind.
NO Fake News
PICANTE.today ensures readers will never find any “directed” lies on the news portal as the team has taken an anti-fake news standing point from their inception.
For more details, visit www.picante.today
The events division produces prominent TECH Conference Europe series. For more details, visit www.techconference.eu
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Hipther Agency welcomes Andrada Bota as B2B Sales Executive

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DATA.BET Teams up with Pragmatic Play Sports – Partnership to deliver full esports solution
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Through the collaboration, Pragmatic Play Sports can provide an esports solution that combines premium content with official data and best-in-class streaming technology.
DATA.BET will deliver its complete esports offering, giving Pragmatic Play Sports access to its odds feed and customisable Multi Widget that combines Scoreboards, Pitch Tracker, and low-latency live Video Streaming into a single interface.
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A broader rollout of additional disciplines is scheduled for upcoming phases through 2026. The collaboration equips Pragmatic Play Sports with reliable, premium esports content supported by strong infrastructure and seamless integration to meet the growing needs of its operators and customers.
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Gareth Crook, SVP of Sports at Pragmatic Play, said: “We’re delighted to expand our new esports product in conjunction with DATA.BET. This partnership delivers a complete esports solution powered by official data, giving operators reliable pricing and extensive event and market uptime. Alongside this, Pragmatic Play provides a premium range of managed services – including trading and risk management of esports – to ensure operators have the confidence and support they need. Esports is one of the fastest-growing global betting verticals, and this launch reinforces our commitment to an official-data approach while adding a truly dynamic new product to our already extensive portfolio.”
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The post DATA.BET Teams up with Pragmatic Play Sports – Partnership to deliver full esports solution appeared first on European Gaming Industry News.
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XSOLLA WEB SHOP AND SINGULAR JOIN FORCES TO DELIVER CROSS-PLATFORM LTV AND ROAS MEASUREMENT SOLUTIONS
Xsolla Web Shop And Singular S2S Integration Bridges The Gap Between Mobile Marketing And Web Transactions For Complete Campaign Visibility
Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced a new mobile-focused Server-to-Server (S2S) integration with Singular, a leading marketing analytics and attribution platform. The integration unifies mobile marketing data with direct-to-consumer web purchases, enabling developers to measure campaign performance and player value more accurately than ever before.
As mobile game makers increasingly turn to Web Shops to expand revenue streams beyond app stores, one challenge has persisted: how to tie those off-platform transactions back to mobile marketing spend. The Xsolla Web Shop + Singular S2S integration closes this gap by treating Web Shop purchases as attributable events, giving developers true Return on Advertising Spend (ROAS) and comprehensive Lifetime Value (LTV) insights.
Key advantages of the Xsolla Web Shop + Singular S2S integration:
- Capture both mobile and web purchases as part of a single funnel
- Link revenue directly to user acquisition and re-engagement campaigns
- Reveal the complete LTV picture across app and Web Shop transactions
With this integration, Web Shop purchases are transmitted to Singular as server-to-server events, then mapped back to the correct install source or re-engagement campaign. This provides growth teams with a single, trusted view of performance across all platforms.
“Having launched more than 600 mobile Web Shops, we’ve seen developers demand actionable data that connects web monetization with mobile marketing,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “Our new S2S integration with Singular delivers that missing link, giving teams the clarity to optimize and scale their Web Shop strategies confidently.”
“Our goal at Singular has always been to simplify complex data and make it actionable for growth teams,” said Gadi Eliashiv, CEO and Co-Founder at Singular. “By partnering with Xsolla, we’re giving developers the full-funnel visibility they need to measure ROI and maximize revenue across every platform.”
Learn more about the S2S integration for Xsolla Web Shop and Singular at: xsolla.pro/singular
The post XSOLLA WEB SHOP AND SINGULAR JOIN FORCES TO DELIVER CROSS-PLATFORM LTV AND ROAS MEASUREMENT SOLUTIONS appeared first on European Gaming Industry News.
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Emma Shilling, Director at eGaming Integrity, commented: “The demand for practical, outcome-focused compliance advice continues to grow as the GSC elevates standards and the island prepares for MONEYVAL. Hayley’s appointment reflects our commitment to meeting that demand, and her experience and proactive style will ensure clients get the support they need where it matters most.”
Hayley Ashton added: “I’m passionate about fostering compliance cultures that are both effective and sustainable. Delivering practical, outcomes-focused guidance tailored to real-world business contexts is where I believe compliance adds its most valuable contribution. I’m looking forward to working closely with our clients and helping them put robust, workable compliance practices in place.”
Hayley’s appointment strengthens eGaming Integrity’s team of industry experts and former regulators, reinforcing its leadership in mock audits, remediation and internal audits for the Isle of Man’s egaming licence holders.
The post eGaming Integrity Welcomes Hayley Ashton as Compliance Manager appeared first on European Gaming Industry News.
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