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Prisma Gaming get ready to ‘take over the industry’ at ICE London
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“Our aim is simple and that is to demonstrate that we are ready to take over the industry at ICE London”, is how Vaghinak Nersisyan, CEO of Prisma Gaming, has announced his company’s ambitions ahead of making their first appearance at the world’s largest gaming innovation showcase (4-6, February, ExCeL London, UK). The Armenian-based provider, which has developed a full range of services and solutions suitable for deployment across the entire industry, will be using the platform provided by ICE London to confirm their declared status as industry game-changers.
Nersisyan explained: “ICE London is a big leap forward for us, and one which will force us to make our product even better, and will make clients turn their attentions to us as a young and dynamic entrant to the industry. We will use ICE 2020 to present a technology driven platform solution which has been designed to meet the specific needs of all sections of the gambling industry including casino, sportsbook and lottery. With more than 50 providers, we are able to supply professional odds and risk management. Our affiliate system allows us to attract the maximum number of partners, in the process helping the business to develop and grow at the fastest possible pace. Our experience has enabled us to create a competitive game-changing product which we look forward to demonstrating to the tens of thousands of visitors and potential customers from throughout the world who will be attending the magnificent ICE London.”
ICE London 2020 is on course to provide a platform for ‘what’s new’ in international gaming, with confirmation that 73 exhibitors from 37 jurisdictions will be ‘stepping into the future’ for the first time as part of the world’s largest gaming technology event. The list of 37 states represented by first-time exhibitors comprises: Argentina; Armenia; Canada; Chile; China; Croatia; Curacao; Cyprus; England; Estonia; Germany; Greece; Hong Kong; India; Isle of Man; Israel; Italy; Lithuania; Malta; Mexico; Montenegro; Netherlands; Philippines; Portugal; Republic of Ireland; Russia; Scotland; Serbia; Seychelles; Singapore; Slovenia; South Korea; Spain; Sweden; Taiwan; Ukraine, and USA.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Prisma Gaming get ready to ‘take over the industry’ at ICE London

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Xanada Pitch Contest Closes with $50K Winner, Public Choice Winner, 100+ Startups involved, and Global Founder Momentum
At this year’s NEXT Summit in Valletta, the Xanada Pitch Contest — one of the most talked-about investment events in the industry — reached its finale.
Organized by Xanada Investments, the contest brought together startups, investors, and business leaders for a high-stakes pitch competition that reflects the fund’s mission: to support bold founders building the future.
The finalists — Sweepium, Jurnii, MoneyPools, BetRaze, and StatsDrone — delivered top-tier performances during a high-stakes pitch battle on May 8 in Valetta. Each had undergone an in-depth selection process and an on-stage rehearsal that resulted in one of the highest-quality showcases the industry has seen, judged by:
- Vladimir Malakchi (CEO & Managing Partner at Xanada Investments)
- Pierre Lindh (Co-founder & Managing Director at NEXT.io)
- Dmitry Belianin (CEO & Founder at Belianin)
- Justin Paul Anastasi (CEO at VentureMax)
For many, the contest’s impact extended beyond the stage:
“The Xanada pitch contest provided our start-up with a platform to not only showcase our business to the four judges, but to the whole industry. Our pitch led to a number of concrete opportunities from investors, advisors and potential clients. It was a huge and rare opportunity to stand side by side on the biggest stage with the best of the industry”.
Fraser Dunk, CEO at Jurnii
“The Xanada Pitch Contest did everything we hoped for and more when it comes to getting investor intros. Not only did we get the attention, the interest from investors is stronger than without. Even for investors knowing we were pitching has opened doors. This event will be a pivotal moment in our growth and journey of our company. We are forever grateful to Xanada Investments and Vladimir Malakchi for putting this together to make our lives easier”.
John Wright, CEO & Co-Founder at StatsDrone
“I was really impressed with the great organisation of the event and the kindness of the team. It is important to give start-ups the stage to present their ideas and get feedback, no matter the stage. That’s exactly what we’ve received. I made so many valuable connections at the event and was contacted by interesting people afterwards. I really loved the experience, and I’m looking for more contests from Xanada Investments.”
Idir Alane, CEO at MoneyPools
The Winners
The Xanada Pitch Contest ended with two standout winners — each recognized for different strengths.
The Grand Winner was selected by a panel of expert judges, who scored each finalist across five key criteria: Idea, Business Model, Team, Market Potential, and Progress & Traction.
Meanwhile, the Public Choice Award was determined by a two-week online vote, drawing over 500 unique submissions from supporters and community members.
Sweepium, a B2B platform and game aggregator aiming to transform the sweepstakes space, took the top spot — earning the $50,000 equity investment and securing a strategic partnership with Xanada Investments.
Jurnii, a UX-focused agency powered by proprietary AI tools that deliver automated insights and design recommendations, won over the public and claimed the Public Choice Award. As part of the prize, they gained access to exclusive partner offerings from NEXT.io, Lilith PR Agency, 15M Mastery, and AffPapa — support designed to help propel their next stage of growth.
“We built Xanada Investments to be the kind of fund we wished existed when we were founders,” said Vladimir Malakchi, CEO & Managing Partner at Xanada Investments.
“This contest is just the beginning. We’re actively looking to back exceptional founders across the iGaming space — and provide them with the resources, network, and capital they need to reach their full potential. If you’ve got a product with traction, a strong team, and a scalable vision — we want to hear from you.”
Xanada Is Looking for What’s Next
The contest may be over — but opportunities with Xanada Investments are wide open. The fund continues to review early-stage startups for investment and long-term partnership.
If you’re building or scaling in iGaming, you can still pitch your ventures directly — beyond the contest — by reaching out at [email protected].
Under Xanada’s model, startups get more than just funding — they get active partners, access to a trusted network, and a fast-moving approach to growth.
The post Xanada Pitch Contest Closes with $50K Winner, Public Choice Winner, 100+ Startups involved, and Global Founder Momentum appeared first on European Gaming Industry News.
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Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins
The game also features a Bonus Game, which is triggered by hitting apples that randomly appear on the target. Each successful hit fills the progress bar, and once 30 apples are collected, the bonus round begins.
Every knife throw guarantees a win, with no losing outcomes, providing a highly rewarding experience.
The Bonus Game becomes available once 30 apples are collected, offering players an opportunity for bigger rewards.
With the Auto Bet feature, players can set their optimal bet preferences and let the system place bets automatically.
The Lucky Boost feature increases the player’s bet by 50%, offering greater chances for larger payouts.
FreeBet and FreeAmount bonuses allow players to enjoy extra winning opportunities, with terms set by the operator.
The post Knife Drop by Galaxsys: Unique Gameplay, Guaranteed Wins appeared first on European Gaming Industry News.
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Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing
Fast-growing UK sportsbook and casino Midnite has continued to strengthen its leadership team with the appointment of Andrew Mook as Head of Brand Marketing.
Mook joins Midnite having most recently been Head of Marketing Strategy & Planning at Flutter. Prior to that, he was Head of Creative Strategy at Sky Bet.
It is the latest high-profile hire for Midnite, after the appointment in April of Mook’s former Sky Bet colleague Zach Amin as Vice-President of Sportsbook.
Mook has been tasked with raising awareness of Midnite’s next-gen product among UK bettors and establishing a brand strategy and identity as the company aims to build on recent marketing activities including sponsorship of the 2025 World Snooker Championship and launching its first TV advertising campaign.
He said: “Midnite is the most exciting name in UK betting right now. There’s a genuine ambition here to shake things up and do things differently. The opportunity to help shape the brand at this stage of its growth is incredibly rare, and I’m thrilled to be on board.”
Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet.
The brand is focused on disrupting the UK betting market, prioritising the player experience with a slick website and app and a brand platform designed to speak to a new generation of players.
Wright said: “Andrew brings a wealth of experience from some of the biggest names in the industry, but what really stood out was his passion for building bold, creative brands. As we continue to grow, having someone like Andrew to lead our brand marketing efforts is a huge asset.”
The post Former Sky Bet strategist Andrew Mook joins Midnite as Head of Brand Marketing appeared first on European Gaming Industry News.
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