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Exclusive Q&A with Dario Jurcic, Chief Business Officer at NSoft
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Let’s begin with a few words about yourself and the company, NSoft. Our readers love to hear confident, top-class professionals say something about themselves and their job.
My name is Dario Jurcic, and I’m a Board member (Chief Business Officer) at NSoft company. I have been performing this role for the past 1.5 year. Prior to joining NSoft, I have been working in the banking industry, and my background is in IT/BI. NSoft is a leading software solutions provider hailing from Bosnia & Herzegovina, with its core business in entertainment, but recently we have also expanded our portfolio to security and health. We pride ourselves for being one of the few truly multi-vertical omni-channel solution providers with a wide range of products, such as Platform, Sportsbook, Virtual and Draw based games, Casino but also in-house terminal/ssbt production.
The year 2019 was a crucial year for NSoft. You had planned global expansion as the main mission for the year? Looking back, how did it go?
Prior to 2019 we knew we had the right products and services, but in 2019 we decided to go more aggressively on advocating our portfolio to a much wider audience. The campaign included heavy digital marketing efforts, but also increasing our business team in Africa, Asia and Latin America. This resulted in significant revenue growth and new market penetrations, however, the best is yet to come as the onboarding process has passed and the team is pressing on.
You have recently signed a big deal in Haiti. Could you tell us more about your progress in Haiti?
The reception of our solutions in Haiti was beyond our expectations. The punters really love the products, especially the virtuals, and the partners are enjoying steady business growth. Nevertheless, the whole Latin America is really interesting for us and as I mentioned before we do have our representatives in the region now. It is really important to understand the needs of this market and we’re doing our best to understand and adapt to customer needs. I can only see more success for NSoft in this area, especially now since Brazil is opening its doors.
NSoft started offering Betradar’s Virtual Football League to Fortuna Romania’s customers in December. How has been the customers’ response towards the game so far?
That’s an interesting trifecta you mentioned: Romania, Betradar and Fortuna Group.
Romania is one of our key markets, Betradar is our partner of choice while Fortuna Group is one of our largest and most renowned partners. Doing business in Romania, partnering with Betradar and Fortuna have brought us much success so it’s no wonder that introducing a new product with the three ingredients combined was a complete success.
NSoft now has offices in Croatia, Asia, and Costa Rica, apart from headquarters in Bosnia and Herzegovina. What are your expansion plans?
We do not plan to stop there. Africa is actually the continent we’re investing the most, and where we have expanded our team the most. The opportunities there are vast, and the development of the industry is as exciting as it was in Europe 10 years ago. Apart from that, we’ve just established our Business Development Department with a goal to tackle untapped opportunities with a bit different approach. The synergy between our gaming solutions and our security solutions will bring even more USP’s – but we’ll talk about when time is due.
The US gaming industry is undergoing tremendous changes. Tell us more about your US-specific products. How different is the US gaming sector from Europe’s?
Currently we are not so much focused on the US, but it, definitely, is on our roadmap. I believe that retail will be strong in the US, and I don’t think there is a better solutions provider for retail in the world thanus. We did see a growing interest for our SSBT’s in this market and I think STARK terminals will open many doors for us there. We need to be careful though, and we need to meet the needs of the markets we just expanded to. Losing focus and understanding of customer’s needs might backfire – so we’re taking one step at a time.
Now we can about some of your products. What set apart your betting platform, Seven, from the competition?
The Seven platform was built from code line 1 for the cloud, no legacy code. It is both horizontally and vertically scalable and built on modern technologies. This means that the needs for any size of operator could be met – and scalability is really something operators struggle nowadays. When you add to that its omnichannel capabilities, seamless product and payment methods integrations combined with clean UI you do have a winner. Our extensive device management makes us second to none when it comes to retail, you can install and operate thousands of devices from a single point and that is really remarkable and very much needed in the fast moving world where you don’t have the time to sit in the car and go to the shop to install a device.
Could you tell us about your upcoming products and games?
During ICE 2020 we will be displaying our two new virtuals: Virtual Drag Races and Virtual Penalty Shootout. I wouldn’t want to spoil it now, but both games are very much unique, and I’m eager to see the reception during the expo. Apart from that, we will be displaying our brand new T-800 terminal which is a bit more robust version of the ultra slim and popular T-1000 terminal. Also, something we’re really proud of are the synergies of our products so you’ll be able to see Vision AI surveillance system integrated on our terminals or even on Seven platform. Later, during the year we will be presenting our new Casino vertical products, but also products that belong to the health industry.
Now on to the final question. It is perhaps more cultural than technological. NSoft grew from a city that is not too well known for its software products. How difficult is it for a company from a Balkan or Eastern European country to scale new heights in the global technological front?
I think the hardest part is behind us, we have conquered the region we came from and we already see the good results in the new markets. Having the best company culture and the best team does help. When you add to that the variety and maturity of product portfolio, how could we go wrong?
No matter where we do business, or where we onboard new colleagues, the reception of NSoft is amazing and we are humbled and thankful for this. The best is yet to come.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Q&A with Dario Jurcic, Chief Business Officer at NSoft
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub
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