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DATA.BET announces official ICE Launch
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esports B2B solutions provider to kick start data and trading services with $250,000 ICE esports tournament
DATA.BET, set to be the industry’s most comprehensive esports data and solutions provider, will be showcasing its launch at ICE London 2020 in February.
A subsidiary of GG.BET, the industry’s largest esports betting operator, DATA.BET is slated to become the industry’s largest data supplier more than 6000 esports matches per month, the majority of which will be live.
Set to participate to great fanfare at ICE London’s upcoming $250,000 esports tournament, the ground-breaking initiative, which is being undertaken in partnership with GG.BET, will comprise an 800sqm state-of-the-art Esports Arena.
Featuring a custom built stage, commentator ICE box, DATA.BET lounge, themed bar and a betting hatch allowing players to ‘bet’ ICE and GG.Bet dollars in order to simulate esports wagering, the tournament is set to be stream to an online global audience in excess of 5 million.
DATA.BET’s offering will include a comprehensive suite of esports operator services and solutions that will provide Managed Trading Services, raw esports data and a fully bespoke plug-in esports sportsbook totalling 6,000 esports matches, 3000 live odds and 600 betting markets each month.
Founded with the vision of bringing the market for esports data and trading solutions into maturity, DATA.BET’s initial suite of solutions has been designed to be the most comprehensive solution yet brought to market. These include:
- Esports Raw Data: Exclusive supplier of data feeds, providing access to real-time streams of popular tournaments in different formats, along with the ability to form live lines for traders.
- Managed Trading Services (MTS): Covers full spectrum of esports market with odds powered by risk, liability and player management, bespoke to each client’s needs. Designed to prevent abusive behaviour and improperly sets odds, DATA.BET’s MTS provides real time monitoring and key player information as well as effective player profiling and customisable risk management.
- Plug-in Sportsbook: Bespoke to esports, DATA.BET’S iFrame solution is designed to be integrated alongside operators’ existing sportsbooks, as well as complete control over the brand, customer management, payments, operations and unparalleled odds and risk management.
Commenting on the launch, Tetyana Pshevlotska, Chief Business Development Officer at DATA.BET said: “Esports is the fastest growing betting market on the planet, and after bringing together some of the brightest esports innovators, we are launching DATA.BET to bring the market into maturity with the industry’s most advanced package of solutions.”
As well as providing to our customers everything that an esports operator would need, we aim to make our services fully bespoke to each customer with a solutions package that is set to be the most comprehensive ever seen. We’re looking forward to ICE London 2020 and beyond as we begin to roll out our services.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: DATA.BET announces official ICE Launch
Latest News
The State of iGaming 2025: 11 Drivers of the Industry (Part 2)
In the second chapter of State of iGaming 2025, the Atlaslive team takes a closer look at what’s defining the next phase of industry growth. From evolving player protection tools to greener operations and new tech horizons, these drivers reveal how iGaming is preparing for a smarter, more responsible 2026.
Responsible Gambling Redefined
Responsible gambling has moved far beyond compliance checklists. Modern RG tools use behavioral insights and predictive data to help players manage time and spending. Subtle interventions, like break reminders or loss-limit alerts, are becoming key features for building player trust and keeping engagement healthy over time.
The Rise of Interactive Betting
Betting formats are multiplying, and players are engaging in new ways. Micro-bets, player props, same-game combos, and social leaderboards are turning wagering into real-time entertainment. The challenge now is clarity: platforms must balance choice with usability, giving players quick, simple access to complex markets.
Data at the Core
Data remains the invisible driver behind iGaming’s transformation. Real-time analytics now shape everything from live odds to fraud detection and personalized content. The leaders are those who don’t just collect data; they act on it instantly, adapting offers, managing risk, and improving retention on the fly.
Sustainability Takes the Stage
ESG principles are taking root across the sector. Operators are investing in green hosting, renewable energy, and transparent reporting, with regulators recognizing these commitments through official frameworks. Social impact, governance, and environmental action are becoming part of the industry’s identity.
Web3 on the Horizon
While regulation around crypto betting remains unsettled, Web3 continues to attract interest for its transparency and flexibility. Blockchain-based settlements, verifiable transactions, and digital rewards are redefining how trust and engagement can function. Once regulation aligns, its impact could be transformative.
iGaming in 2025 is evolving with purpose, fueled by innovation, guided by data, and anchored in accountability.
To see the full picture of where the industry is heading, read Part 1 and the complete Part 2 on Atlaslive’s blog.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
Latest News
Elantil enhances marketplace options with Booming Games integration
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Pioneering platform solutions provider adds content from leading software studio to bring customers an even wider selection of games and engagement tools
Elantil, the disruptive platform solutions provider on a mission to supply a revolutionary new “strategic backbone” for the iGaming industry, has announced that it has further increased the options in its online marketplace after partnering with Booming Games.
Established almost a decade ago by a close group of friends aiming to become one of the finest software studios in the iGaming industry, Booming Games has gone from strength to strength in recent years and now boasts a full content line-up of over 150state-of-the-art casino releases.
Licensed and certified in 17 regulated markets, including Malta, Ontario and the UK, Booming Games offers localised content in a variety of market-specific currencies and languages while also assisting operators’ engagement efforts with its exciting promotional tools.
As such, the studio promises to be a flexible addition to Elantil’s Marketplace that will enable operators to extend their outreach and supply an even more thrilling experience to players – and best of all, partners are free to contact the provider directly and form their own custom contracts.
With this, ensuring operators have complete control over the content and services that they take on and that Elantil never dictates the terms or duration of any agreements, operators can keep their costs to a minimum while also benefiting from Elantil’s quick and hassle-free integrations.
John Debono, Chief Technical Officer at Elantil, said: “Elantil’s Marketplace has been designed to put control back in the hands of operators and provide a quick and cost-effective way for them to expand their services. By adding Booming Games to our content line-up, we’ll be able to provide more thrilling content to customers that can help them reach new audiences globally.”
Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “By partnering with Elantil, we’ll be able to reach new customers and deliver our top-performing slots to even more players around the world. This collaboration represents another important step in expanding our global reach and continuing to provide high-quality, engaging content to our partners and their players.”
The post Elantil enhances marketplace options with Booming Games integration appeared first on European Gaming Industry News.
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MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration
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MiFinity, the award-winning global eWallet provider, has announced the integration of Veriff’s new automated Proof of Address (POA) solution, enhancing its Know Your Customer (KYC) process with cutting-edge fraud prevention and compliance technology.
This latest development builds on MiFinity’s successful two-year partnership with Veriff for Proof of Identity (POI) checks. By integrating automated POA, MiFinity will soon deliver a streamlined, highly effective KYC experience that combines POI and POA verification in real time. For customers, this means faster onboarding, instant account-level upgrades upon completion, and a frictionless journey. For merchants, it strengthens MiFinity’s ability to support genuine customers globally while mitigating fraud risks across the value chain.
The Veriff solution uses AI and machine learning to verify documents, detect manipulation, and identify fraudulent activity in real-time. This ensures only legitimate customers gain access, while reducing manual intervention for MiFinity’s KYC team. The outcome is a faster, more secure, and scalable onboarding process that protects merchants, boosts compliance, and supports long-term growth.
Paul Kavanagh, CEO of MiFinity, commented: “Our partnership with Veriff has always been about raising the bar on compliance, fraud protection and customer experience. With this new Proof of Address solution, we were proud to be involved early in the product development process, helping shape a service that works for our markets and our users. By adopting it from day one, we’ve not only streamlined customer onboarding but also strengthened the safeguards that protect our merchant partners. It’s a win-win; customers get verified quickly and easily, and merchants can be confident that MiFinity is committed to fraud prevention, compliance, and delivering trusted financial services worldwide.”
The integration also reinforces MiFinity’s position as a forward-thinking payments company committed to implementing best-in-class technologies. By reducing friction for legitimate users while blocking bad actors, MiFinity ensures higher customer satisfaction, greater trust in its platform, and added value for its network of over 1,200 global merchant brands.
Through this collaboration, MiFinity and Veriff are setting new standards for digital onboarding in fintech – where security, speed, and compliance work hand in hand to drive growth across sectors such as eCommerce, travel, Forex, and beyond.
The post MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration appeared first on European Gaming Industry News.
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