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Parimatch: The future’s bright for Ukraine
Reading Time: 4 minutes
As the betting industry in Ukraine prepares for major legislative progress in the first quarter of 2020, Maksym Liashko, Partner at Parimatch, one of the leading online betting brands in the CIS region, explores the proposed regulations, the country’s ‘progressive’ emphasis on virtual and eSports, and why the term gambling could be set to change in the coming decade…
Ukraine is set to enter a new age in 2020 as the country’s Cabinet of Ministers prepares to consider the latest gambling reform bill in mid-January following a request for revisions to the text in December. Liashko, who is responsible for legal matters at Parimatch, is positive about the prospect of gaming regulation in the region stating he believes the law will be fully adopted within the coming two months.
The previous version of the draft law proposed a new license system for betting operators with limited numbers across casinos, bookmakers, and only 10 for online operators, covering both sports betting and online casinos. Commenting on possible amendments to this in the most recent version of the bill, Liashko said: “According to the MPs` discussions during the round tables, there will be no restrictions on the number of licenses for a particular type of activity, with the exception of lotteries since this type of activity is defined as state lotteries. Here the choice is made directly of the lottery operator. And the remaining sectors won’t be limited by the number of licenses. The draft law is expected to be re-voted on first reading in January.”
If the new bill is passed, any new licenses will be available for every sector excepting lotteries and slots which will be obtained through electronic auctions via a project established by the Cabinet of Ministers, which Liashko believes is fair in guaranteeing the best operators success in a new market. “In the last agreed edition, which was submitted and presented in parliament by deputies (a certain agreed compromise document), a competitive procedure was established for operators of the state lottery, as well as electronic auctions for operators of slot machines,” he explained. “For all the others, any restrictions on the number of licenses and auctions were cancelled. In general, we believe that the electronic auction is a fair method of distributing the limits of slot machines in the country. The final question is only in conditions. To win in such an auction, the price is important. Other supporting tools are the subject of an interest in how they will be evaluated. If it is only a price, then it will be a simple and transparent mechanism. The base for such auctions in Ukraine already exists.”
As the country prepares to open its doors to the wider gambling industry, the intricacies of the local market are a key point of attention for Parimatch as a leading betting brand in the region. Focussing on how to ensure Ukraine’s regulatory systems are workable and future proof, Liashko commented: “I believe it is necessary to use the experience that other jurisdictions have. It should be understood that Ukraine has its own legal traditions, and most importantly its own domestic issues and some negative traditions associated with state regulation and the state’s habits in Ukraine to be directed towards tight control rather than development.
“Based on this, the use of all those methods of control of GGR and other methods that are used in European countries may be premature for Ukraine. Rather, you need to give priority to fixed, very high payments for a license, to abandon the practice of paying tax from the GGR, and leave only income tax. The presence of a fixed payment will make it possible to avoid all possible disputes with regulatory authorities, which in Ukraine are quite a large number. When in other jurisdictions a question arises with accrued bonuses, canceled bets, etc., you look for compromises with the governing bodies. In Ukraine at the moment there is no expertise in this matter since there was no gaming industry as such.”
In terms of Parimatch’s position in this potential new landscape, the company is keen to establish a strong and sustainable status in the market focusing on security and customer safety. “At Parimatch, we take into account and work a lot with BI in order to understand the interests of the client first of all. We individually tailor their preferences,” Liashko said. “We find the following issues the most important to develop and introduce to our clients: full remote identification; automatic data analysis to prevent fraud; interactive interfaces for communication with the client; automation of decision-making and cyber defense. We also hope that the new legislation in Ukraine will contribute to this, and not force us to fill out paper forms.”
“Technology will change everything,” he added. ‘Over the next decade, I think such key changes will occur several times. In this context, the legislation in Ukraine is quite progressive, since now the projects include the regulation of virtual sports, eSports betting, virtual events with unpredictable results. This already provides the basis for the technological development of fast content for the gaming industry. At the same time, Internet technologies and the volume of data transfer of devices are developing quite widely. This will allow the gaming industry to reach a whole new level of entertainment.”
He concluded: “When entertainment will prevail in all spheres of the gaming industry in principle. The word “gambling” itself may lose its relevance and becomes entertainment, as we have seen this trend in Europe over the past few years.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch: The future’s bright for Ukraine
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Boomerang Partners celebrates 4th anniversary as a global leader in the affiliate marketing industry
Boomerang Partners, an affiliate iGaming & Betting Marketing Agency, is celebrating its fourth year of growth and success. Over the past four years, the company has added more than 18 iGaming brands to its portfolio, operating in over 40 geographical regions in compliance with local regulations. Boomerang is one of the industry leaders, with over 3,000 affiliate partners. From 2024 to 2025, their number increased by 120%. During the same period, the company achieved impressive growth across multiple metrics:
- A 5x increase in the online sports betting segment
- A 2x growth in the online gambling segment
- 194% YoY increase in sports traffic
- 86% retention rate among activated sports affiliates
- 5x growth in active users
Strategic partnership with AC Milan
In the summer of 2025, Boomerang Partners celebrated the first anniversary of its strategic partnership with AC Milan. As the Official Regional Partner of the Club, the brand significantly enhanced its visibility in the industry. The partnership garnered over 300 global media mentions and achieved a 15%+ growth in organic branded search. Sports traffic across Boomerang’s affiliate ecosystem increased by 194%, audience interest in sports topics rose by 81%, and loyalty to the Boomerang brand grew by 23%. Additionally, AC Milan Legends Andrea Pirlo, Serginho, and Massimo Ambrosini supported Boomerang at various events.
Golden Boomerang Awards
In 2024, Boomerang Partners hosted the first season of the annual affiliate traffic tournament, the Golden Boomerang Awards. The second season of the competition, held from February to May 2025, was even more high-profile. Participating teams increased from 226 to over 400 compared to the first year. The award ceremony was held at iconic San Siro Stadium in Milan, where awards were presented in 11 categories. The Golden Boomerang Awards have become a landmark event in the industry, providing affiliate teams from around the world with the opportunity to showcase their expertise and gain recognition on a global scale.
Golden Boomerang League
This fall, Boomerang Partners will host the Golden Boomerang League for the first time. This tournament is a unique opportunity for current and new partners of the company to qualify for the third season of the Golden Boomerang Awards by bypassing the competition for the top 30 or inclusion in nominations. From September 1 to October 31, 2025, participants need to generate 20+ sports FTDs on brands from Boomerang’s portfolio to access the final prize draw. In addition to qualifying for the GBA 2026, the prize includes a 2x AC Milan Experience, including flight, accommodation, and attendance at a home AC Milan match.
Presence at industrial exhibitions
Boomerang Partners regularly attends the largest industry exhibitions. Over the past four years, it has participated in over 20 conferences worldwide, including status events like iGB, SiGMA, and SBC. Boomerang consistently attracts event visitors with a wide range of collaboration opportunities, exciting prize draws, and creative presentations at their booth.
Awards and nominations
Boomerang Partners’ achievements are regularly recognized at prestigious industry awards.. From 2022 to 2024, we won:
- ‘Commission Offer of the Year’ at the AffPapa iGaming Awards 2022
- ‘Casino of the Year’ at the SiGMA BALKANS/CIS Awards 2023
- ‘The Best PPC Affiliate’ at the SiGMA Europe Awards 2023
- ‘Marketing of the Year’ at the AffPapa iGaming Awards 2024
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024
- ‘Best Player Engagement’ at the SiGMA Europe Awards 2024
In 2025, Boomerang Partners took home the ‘Unique Gaming Company of the Year’ award at the International Gaming Awards 2025, and its affiliate team lead, Kristina Shkredova, was named a Best Affiliate Manager AskGamblers 2025.
Additionally, in 2025, two Boomerang YouTube channels exceeded 100,000 subscribers and received the YouTube Silver Play Button. This demonstrates the company’s effectiveness in working with the audience and the high quality of its content.
This fall, Boomerang is in the running for 9 awards at the SBC Awards 2025 and SBC Affiliate Leaders Awards 2025, and has been shortlisted in 2 categories at the EGR Operator Awards 2025.
Anton Eshtokin, CMO of Boomerang Partners, commented on the company’s anniversary: “A year ago, I had the privilege of joining one of the most ambitious and unique companies in this niche, and I am delighted to contribute to its growth and help shape its recognizable image. The accumulated expertise, cutting-edge approaches and technologies, and genuine passion for the work ensure the Boomerang Partners’ notable development. 4 years is a wonderful milestone, symbolizing stability and opening up great global prospects.”
Boomerang Partners is set to keep growing and setting new standards in the affiliate marketing industry. By the end of 2025, it plans to expand its portfolio of projects, participate in top industry events (such as SBC and SiGMA), and continue its development as a top sports affiliate program. Join the company’s affiliate partners, set ambitious goals, and live without limits.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners celebrates 4th anniversary as a global leader in the affiliate marketing industry appeared first on European Gaming Industry News.
nanocosmos, an award-winning pioneer in real-time video streaming, today unveils a major technology upgrade to its global real-time streaming platform based on MOQ, which will be demonstrated live at IBC 2025 (12–15 September, Amsterdam) on Stand 5.A34.
nanocosmos is presenting their production-ready global rollout of MOQ, built on a Media over QUIC (MOQ) CDN and player. The nanocosmos MOQ platform uses QUIC, WebTransport, and HTTP/3 to deliver end-to-end latencies under 500 milliseconds.
The major technology upgrade to MOQ moves the platform to true broadcast-grade delivery with real-time interactivity on any browser or device. MOQ has not only been implemented for the last mile for video playback on all browsers, but was made an integral part of the CDN, with a high impact on improving the origin-edge network transport, especially for global media transport. Therefore nanocosmos is the first CDN operating globally with MOQ/Webtransport.
For 10 years, nanocosmos’ platform has been purpose-built for ultra-low latency, large-scale, one-to-many live streaming based on its proven H5Live technology, serving businesses where every millisecond counts — from gaming, sports betting, and live auctions to stock trading, live commerce, corporate communications, education and large-scale virtual events.
“MOQ is superior to WebRTC in terms of video quality, stability and flexibility and we are proud to introduce the first MOQ-based real-time streaming solution on a CDN foundation that is ready for worldwide deployment. With more than 25 years of experience as an innovation leader with technology made in Europe, we are once again demonstrating the great potential of European development work in global competition,” said Oliver Lietz, CEO and founder of nanocosmos.
nanocosmos’ leadership in ultra-low latency streaming has also been recognised by the industry. The company was named Winner of the “Realtime Streaming Solution” category in the 2025 Streaming Media European Innovation Awards for its nanoStream platform.
The nanocosmos MOQ platform is a complete end-to-end solution, from ingest to playback, ready for instant deployment with zero configuration. By combining QUIC, WebTransport, and HTTP/3 with nanocosmos’ proven infrastructure, it delivers sub-second latency worldwide across 1,000+ CDN nodes, with broadcast-grade one-to-many distribution and seamless browser-native playback even under challenging network conditions.
Meet nanocosmos at IBC 2025
Visit nanocosmos in Hall 5, Booth A34 for live demos of its MOQ-based real-time streaming platform, 12th to 15th September at IBC.
Special events on the Content Everywhere Stage (Hall 5.A28) include the following presentations by CEO Oliver Lietz:
- September 12th at 12.15: Next-Generation Video Streaming with MOQ – how to build a comprehensive platform
- September 14th at 16:00: Media Over QUIC in Action: A Production-Ready Real-Time Video Platform
nanocosmos will also host a MOQtail Boat Party, on Sunday, September 14th, in association with Ali Begen, PhD, MOQ expert & founder of the MOQtail project.
The post nanocosmos Unveils Global MOQ Real-Time Streaming Platform at IBC 2025 appeared first on European Gaming Industry News.
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Kambi unveils odds feed ebook, redefining the role of odds provision in modern sports betting
New ebook from the home of premium sports betting solutions explores how odds feeds are evolving into innovation catalysts, and how Kambi’s Odds Feed+ empowers operators with quality, choice and trust
Kambi, the home of premium sports betting solutions, has today launched its new ebook, Odds feed reimagined: From commodity to catalyst, exploring how the odds feed is evolving from a commoditised product into a catalyst for sportsbook innovation.
The ebook outlines the shortcomings of traditional odds feeds, including resource-intensive integrations and homogenous pricing, and demonstrates how the modern odds feed can overcome these challenges through premium quality, breadth of choice and trusted reliability.
Simon Noy, SVP Trading at Kambi, said: “For too long, odds feeds have been treated as a commodity with a focus on prioritising coverage. With Odds Feed+, we’ve created something different: a next-generation feed that combines the power of our global network, AI-driven trading and modular design. This isn’t just about providing odds — it’s about giving operators the competitive edge they need to differentiate, localise and innovate at scale.”
The ebook introduces how Kambi’s Odds Feed+ is setting a new industry standard, highlighting the key principles underpinning Odds Feed+:
- +quality – Actively traded odds enhanced by AI and official data sources for superior accuracy and margins
- +choice – Access to more than one million pre-match and 450,000 live markets annually across 100+ sports, available through a single API
- +trust – Reliability from a publicly listed provider live in over 60 regulated jurisdictions with a proven record of long-term stability
The ebook Odds feed reimagined: From commodity to catalyst is available now at kambi.com
The post Kambi unveils odds feed ebook, redefining the role of odds provision in modern sports betting appeared first on European Gaming Industry News.
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