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Looking back on a successful year for 888

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Guy Cohen, Head of B2C at 888 Holdings, talks about what has made 2019 such a big year for the tier one online gambling operator

 

Q: It has been an interesting year for 888 especially following your acquisition of BetBright. Can you tell use a little more about why you chose to acquire the company?

A: Ownership of our own sports technology was the missing link in our proprietary technology stack. Since launch 888 Sport has been powered by the Kambi sportsbook platform which is a great product. We have always wanted to own our own technology across all four verticals – Sport, Casino, Bingo and Poker – and with the acquisition of the technology and team from BetBright, we have achieved this goal. We initiated a post-merger integration process and are investing in the platform to ensure it is ready for deployment.

Q: What was it about BetBright that made it the ideal fit for 888 moving forwards? You must have considered other acquisition opportunities over the years?

A: We have spent many years looking at various options that would allow us to own our own sports betting platform and BetBright stood out as being the only way we could achieve this and deliver the best in class sportsbook offering that we strive to offer our players. The technology product and group of people that we acquired from BetBright fit well into the wider 888 business.

BetBright has a talented and highly-skilled group of people that have the sport and betting knowledge and passion that we need to take our sportsbook offering to the next level. When this combination came at the right price, we knew it was the perfect opportunity for us.

Q: Why did you take the decision to acquire your own sportsbook technology? What advantages and opportunities does this provide?

A: Owning our sportsbook technology allows us to control our destiny. It allows us to invest in our technology talent and use this, along with the platform, to deploy our business strategy and drive growth in a way that we have not been able to do in the past.

For example, we are looking to provide a superior experience to 888sport customers through personalisation, AI and more. Having our own technology allows us to deliver this. In addition, it will provide a more seamless experience across all of our brands – 888casino, 888poker and, of course, 888sport.

Q: 888 was among the first to launch an online sportsbook in the New Jersey. How have you found the US market so far?

A: The US market has and continues to be very important for 888 as a whole and our sports business, which launched in September 2018, was among the first be made available to players in New Jersey. Today, we have a dedicated team in the US which is actively marketing the 888sports brand to customers in the state and we are already seeing positive trends and results.

Q: Outside of the USA, how will the global sports betting sector change as we move into 2020?

A: We believe sport will continue to grow through mobile and live betting. In addition, sport will provide a more personalised experience in both UI and dedicated tools like bet builders. On the marketing side, sport brands will have to adjust to the new advertising rules we see in places like Italy and UK. This all makes for a hugely exciting period ahead.

Q: While sports has stolen the headlines this year, you have also made tremendous strides forwards with your 888poker offering. Tell us more.

A: The current online poker landscape is one of challenges and opportunities, but we still see it as an important vertical and one where there is plenty of chance to grow. 888 Poker is still considered one of the top brands across the various online poker networks and we have achieved this by delivering an unrivalled player experience to both recreational and experienced players with a great range of games, tournaments and promotions.

The poker vertical may not have enjoyed the same levels of growth as sports betting and casino in recent months, but the team at 888poker is working to a new roadmap that we believe puts us on a smoother road and one that will lead us to growth.

888poker is a very important and trusted brand in the online poker world, and although the poker vertical may not have enjoyed the same levels of growth as sports betting and casino in recent months, the team at 888poker is working on a new roadmap that we believe puts us on a smoother road and one that will lead us to growth. It will also ensure our players receive the best experience when it comes to online tournaments, promotions and live events around the globe.

Q: What does this roadmap entail and what are your plans for the 888poker product?

A: Back in March we began the global roll-out of our hotly anticipated Poker 8 platform. Poker 8 takes the player experience to the next level with a vastly improved design and functionality, including new backgrounds, animations, sounds and avatars.

We are also hard at work on bringing additional upgrades to Poker 8 including a revamped poker lobby and significant improvements to our mobile poker offering in order to provide a seamless experience to our users across all platforms.

In addition to this, we continue to run our innovative tournament and campaigns formats such as our new multi-flights feature, The Dragon High Roller, Blast, our seasonal XL Series and many more in order to keep delivering maximum entertainment and value to our players.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Looking back on a successful year for 888

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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James O’Kelly Appointed Head of Corporate Development at SolutionsHub

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SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.

Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.

In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.

“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”

James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.

 

The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.

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Week 19/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

CryptoSlots, a leading cryptocurrency casino, is celebrating its 7th birthday this May with exciting new game launches and player rewards. To mark the occasion, CryptoSlots is unveiling a brand-new slot: Safari Sunsets, taking players on a breathtaking journey through the African savannah at golden hour. With swaying acacia trees, and a sky glowing in sunset hues of orange and purple, the game immerses you in the wild beauty of the grasslands. Majestic animals like zebras, lions, buffalos,and the powerful elephant Scatter symbol bring the reels to life!

PG Soft has unleashed its latest big-hitting title, Knockout Riches. The new addition is a 5-reel (1 to 3 rows in reel 1 and 5, 4 to 20 rows in reels 2, 3 and 4) slot that delivers an action-packed slot experience with grit, determination, and big rewards. Ruby, known as the ‘Flaming Rose’, steps into the ring as a rising star in the boxing world whose fists must do the talking.

Relax Gaming, the iGaming aggregator and supplier of unique content, is challenging players to tame Fang the dragon in its fiery new release, Fang’s Inferno. The dragon with an insatiable appetite for riches returns in this 5×4 slot where big wins can come via Blazin’ Wilds, Flamin’ Respins, Fang’s Bonus Picks, Fiery Free Spins and Fang’s Bonus Picks.

FBMDS is thrilled to announce the launch of its newest slot game of Asian inspiration – “Panda Treasure – Sublime Series”. This is the inaugural title in its ambitious plan to reinvent its slots portfolio with new, rewarding online casino game releases throughout the year, that speak to different players’ profiles and competitive operator’s demands. The release of a new slot game aligns with FBMDS’s 2025 narrative, focusing on market expansion, innovation, and leadership in key iGaming segments.

Spinomenal has released its latest game to join the Wildlife series, Majestic Silverback. Players are welcomed to the untamed, lush jungle for an adventure. Verdant fauna surrounds the 5×3 reel frame, brought to life by an array of jungle animals, including jaguars, parrots, crocodiles, and iconic silverback gorillas.

Push Gaming has launched Olympus Unleashed, a futuristic take on a mythological-themed slot that combines the timeless appeal of classic slots with bold, modern gameplay. Created for players who enjoy the familiar rhythm of traditional titles but crave something fresh, Olympus Unleashed delivers a compelling blend of nostalgia and innovation.

Play’n GO’s latest 6×4 slot, Crabby’s Gold, washes ashore with gold-grabbing mechanics, evolving Wilds and a crustaceous companion who’s got more attitude than treasure maps. Set in a sun-bleached pirate cove where coins glint beneath the waves, Crabby’s Gold brings comic chaos to the high seas. With its curmudgeonly mascot Crabby hoarding multipliers and heckling from the reels, this 4096-ways slot isn’t just another maritime theme – it’s a tidal wave of personality.

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the release of Piggy Winner™ – a pig-themed descendant of Inspired’s popular omni-channel slot Gold Winner™. This 10-win line slot game is packed with thrilling features including Wild Symbols, Cash Collecting Free Spins, a gamble option and Fortune Spins mode, designed to deliver slick gameplay and endless excitement.

Booming Games turns up the temperature with Inferno Fortune Power Hit, the explosive first title in the brand-new Power Hit Series. Set on a blazing 6×4 grid with 4096 ways to win, Inferno Fortune Power Hit is designed for players who crave nonstop action and high win potential. At the core of the game lies the powerful Power Hit feature, which can be triggered in both the base game and Free Spins.

 

The post Week 19/2025 slot games releases appeared first on European Gaming Industry News.

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ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards

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The studio is shortlisted for the “Brand of the Year – B2B” category

ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.

The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.

ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”

The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.

The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.

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