Connect with us

Latest News

Looking back on a successful year for 888

Published

on

Looking back on a successful year for 888Reading Time: 4 minutes

 

Guy Cohen, Head of B2C at 888 Holdings, talks about what has made 2019 such a big year for the tier one online gambling operator

 

Q: It has been an interesting year for 888 especially following your acquisition of BetBright. Can you tell use a little more about why you chose to acquire the company?

A: Ownership of our own sports technology was the missing link in our proprietary technology stack. Since launch 888 Sport has been powered by the Kambi sportsbook platform which is a great product. We have always wanted to own our own technology across all four verticals – Sport, Casino, Bingo and Poker – and with the acquisition of the technology and team from BetBright, we have achieved this goal. We initiated a post-merger integration process and are investing in the platform to ensure it is ready for deployment.

Q: What was it about BetBright that made it the ideal fit for 888 moving forwards? You must have considered other acquisition opportunities over the years?

A: We have spent many years looking at various options that would allow us to own our own sports betting platform and BetBright stood out as being the only way we could achieve this and deliver the best in class sportsbook offering that we strive to offer our players. The technology product and group of people that we acquired from BetBright fit well into the wider 888 business.

BetBright has a talented and highly-skilled group of people that have the sport and betting knowledge and passion that we need to take our sportsbook offering to the next level. When this combination came at the right price, we knew it was the perfect opportunity for us.

Q: Why did you take the decision to acquire your own sportsbook technology? What advantages and opportunities does this provide?

A: Owning our sportsbook technology allows us to control our destiny. It allows us to invest in our technology talent and use this, along with the platform, to deploy our business strategy and drive growth in a way that we have not been able to do in the past.

For example, we are looking to provide a superior experience to 888sport customers through personalisation, AI and more. Having our own technology allows us to deliver this. In addition, it will provide a more seamless experience across all of our brands – 888casino, 888poker and, of course, 888sport.

Q: 888 was among the first to launch an online sportsbook in the New Jersey. How have you found the US market so far?

A: The US market has and continues to be very important for 888 as a whole and our sports business, which launched in September 2018, was among the first be made available to players in New Jersey. Today, we have a dedicated team in the US which is actively marketing the 888sports brand to customers in the state and we are already seeing positive trends and results.

Q: Outside of the USA, how will the global sports betting sector change as we move into 2020?

A: We believe sport will continue to grow through mobile and live betting. In addition, sport will provide a more personalised experience in both UI and dedicated tools like bet builders. On the marketing side, sport brands will have to adjust to the new advertising rules we see in places like Italy and UK. This all makes for a hugely exciting period ahead.

Q: While sports has stolen the headlines this year, you have also made tremendous strides forwards with your 888poker offering. Tell us more.

A: The current online poker landscape is one of challenges and opportunities, but we still see it as an important vertical and one where there is plenty of chance to grow. 888 Poker is still considered one of the top brands across the various online poker networks and we have achieved this by delivering an unrivalled player experience to both recreational and experienced players with a great range of games, tournaments and promotions.

The poker vertical may not have enjoyed the same levels of growth as sports betting and casino in recent months, but the team at 888poker is working to a new roadmap that we believe puts us on a smoother road and one that will lead us to growth.

888poker is a very important and trusted brand in the online poker world, and although the poker vertical may not have enjoyed the same levels of growth as sports betting and casino in recent months, the team at 888poker is working on a new roadmap that we believe puts us on a smoother road and one that will lead us to growth. It will also ensure our players receive the best experience when it comes to online tournaments, promotions and live events around the globe.

Q: What does this roadmap entail and what are your plans for the 888poker product?

A: Back in March we began the global roll-out of our hotly anticipated Poker 8 platform. Poker 8 takes the player experience to the next level with a vastly improved design and functionality, including new backgrounds, animations, sounds and avatars.

We are also hard at work on bringing additional upgrades to Poker 8 including a revamped poker lobby and significant improvements to our mobile poker offering in order to provide a seamless experience to our users across all platforms.

In addition to this, we continue to run our innovative tournament and campaigns formats such as our new multi-flights feature, The Dragon High Roller, Blast, our seasonal XL Series and many more in order to keep delivering maximum entertainment and value to our players.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Looking back on a successful year for 888

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Finland’s Gambling Reform Is Official – What Happens Next?

Published

on

The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

Continue Reading

Latest News

GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

Published

on

Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

Continue Reading

Latest News

Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

Published

on

Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.