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Kindred Group has become the first commercial community partner of the European Football Development Network (EFDN).
EFDN is a network of professional football clubs, leagues and FAs all over Europe who are committed to their communities and social responsibilities. The network aims to promote the power of football as a tool for social development. EFDN counts more than 85 members.
In spring 2019, Kindred sponsored the EFDN programme “Active Fans” and realised that there is a great overlap in values and ways of working between Kindred and the EFDN.
“We are proud to present Kindred as our first commercial Community partner. There is a natural fit between EFDN and Kindred as we both share the love for football and are leaders in our industries in terms of taking responsibility for the community and in contributing to sustainability. Kindred uses a new sustainability-driven framework for sponsorships and promotes community initiatives through its partnerships with clubs and leagues. At EFDN, we strive to raise the quality and impact of community programmes through knowledge exchange and collaboration,” Hubert Rovers, CEO of EFDN said.
“Together with Kindred, we will further develop the social power of football and will not only promote values like Fair Play and respect, but also education, diversity, social cohesion, and physical activity. Through our partnership, we are certain that we can make a long-term contribution to the Sustainable Development Goals (SDGs) and inspire other stakeholders in football to become more sustainable,” Hubert Rovers, CEO of EFDN said.
“We are very proud and excited to be a part of the EFDN network. We feel that the work EFDN do is very important and aligns well with Kindred values. We truly believe that this will be a successful partnership where we will be able to build great things together. For example, we will share our knowledge and experience by developing and implementing an anti-match fixing programme to the extensive network of EFDN member clubs,” Henrik Tjärnström, CEO of Kindred Group said.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Kindred Becomes First Commercial Community Partner of EFDN
