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Robust application potential in gaming sector to boost adoption of 3D rendering

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Robust application potential in gaming sector to boost adoption of 3D renderingReading Time: 4 minutes

 

3D rendered images form a pivotal part of everyday processes of late. Whether it is an animated television show, visuals in magazines, the towering billboards across the roadsides or even social media visuals, 3D rendered images are an integral part of most visual content.

3D rendered images are usually photorealistic and involve a series of processes that begin with 3D modeling and conclude with a 2D image simulating a photograph. Since 3D rendering is a complex and considerably technical process, these types of images have historically been limited to large corporations with adequate resources, both in terms of software and skilled workforce.

Recent years, however, have observed a significant change in the 3D rendering market outlook. Owing to ongoing technological evolution, the tools and software required for 3D rendering have become easier to operate and relatively cost-effective. Consequently, businesses are now able to create attractive and photorealistic 3D rendered content without overshooting their content marketing budget. (source: Global Market Insights, Inc.)

3D rendering refers to the creation of a photorealistic image from a model, through the use of software. 3D rendering is used extensively across industries like gaming, architecture, media, visual effects, simulations, etc. due to their burgeoning requirements for thorough product development.

3D rendering uses visual effects such as texture mapping, shading, motion blurs, shadows, reflections, and more to provide an authentic appearance to the final images.

As technology progresses, rendering algorithms and hardware accelerations are transforming at a rapid pace, making the technology stronger than ever. This, combined with the availability of high-end engineering workstations at economical price points, is spreading the popularity of 3d rendering far and wide.

FluidRay, SolidWorks, V-Ray, 3Delight and Autodesk are some of the most prominent 3D rendering software solutions at present.

Real-time rendering and its impact on animation and gaming

3D rendering demonstrates significant potential for application in the media, entertainment and gaming industries, which witness strong demand for high-definition 3D graphics and animations rendered into visual or 2D models. 3D modeling technologies are adopted widely for the development of applications such as movies, illustrations and video games, among others.

3D rendering can be categorized into two broad segments; real-time or online rendering and pre-rendering or offline rendering. Of these, real-time rendering has gained tremendous acceptance from the gaming industry, where the creation of realistic scenarios and eye-catching graphics reigns supreme.

Real-time rendering involves animation of images at such a speed that they appear to be occurring in absolute real time. The rendering process, also known as the “pipeline” has three main conceptual steps – application stage, geometry stage and rasterizing stage. At the end of the rendering process, an animation is created, occurring seemingly in real time, measured by frames produced per second.

For instance, Unity Technologies’ interactive story game, Book of the Dead demonstrates the immense proficiency of their new Unity 2018 Scriptable Render Pipeline, augmenting the customizability of the rendering architecture in addition to granting developers more control. The secret behind the strikingly lifelike graphics is the Unity Demo Team’s usage of real-time environmental assets, by scanning real-world objects and textures. (Source: Unity Technologies)

Architectural visualization is a boon to the construction industry

The construction industry is likely to gain considerable traction in the overall 3D rendering industry. This growth is largely attributable to the proliferating demand for real-time and virtualized design and planning experience.

3D rendering, also known as architectural visualization, gives designers, architects and 3D artists the tools they need to develop 3D designs in real time and glean an in-depth view of the quantitative and qualitative aspects of the project being designed.

The technology also serves as a lucrative modeling tool for planning consultants and designers, giving them the chance to gain quick feedback and make the desired changes instantly.

Recently, graphic card producer AMD has introduced the AMD Radeon™ Pro W5700, the first 7nm professional PC workstation graphic card in the world. The card is designed specifically for architects, engineers and 3D designers, to enable them to visualize, appraise and interact with their creations in real time, thereby speeding up product development and decision-making processes to a great extent.

3D rendering eases product prototyping process

3D rendering software services are quickly becoming an integral part of product design and modeling services. Used broadly in the consumer electronics market, for promotional activities, they give organizations the ability to develop 3D models of their product, in turn allowing consumers to interact with the product in the virtual space.

3D rendering also gives product manufacturers the freedom to unleash their creativity in the form of striking visuals for advertisements that showcase all the features and capabilities of their product.

Product engineers and designers generally use 3D rendering during several stages of the product development cycle; typically during the concept development phase to facilitate buy-in and at a later stage following the completion of 3D CAD models to add visual assets that will help promote and sell the final product.

Prototype creation can be sped up significantly by using 3D rendering technology. The initial prototype development stage usually involves the use of a 3D rendered image, which is immensely advantageous for marketing, allowing enterprises to develop prototypes quickly and utilize them for early pre-release promotional campaigns.

An example of this would be renowned apparel brand Tommy Hilfiger, which has recently announced the integration of 3D technology into its apparel design teams across the globe, with their Spring 2022 collection slated to be the first to be designed entirely through Tommy Hilfiger’s exclusive 3D design platform. According to company sources, the incorporation of 3D into their design process will soon replace conventional product photography completely and enable the company to cater to consumer demands at an accelerated rate and in a more sustainable fashion. (Source: Yahoo Finance)


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Robust application potential in gaming sector to boost adoption of 3D rendering

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Osborne Clarke advises Shore Capital on £205 million IPO of Winvia Entertainment, marking renewed momentum in London markets

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International law firm Osborne Clarke has advised Shore Capital on Winvia Entertainment plc’s £205 million AIM IPO and associated £40 million institutional placing. Shore Capital acted as nominated adviser, sole bookrunner and sole broker.

Technology focused business Winvia Entertainment is the second largest prize draw operator in the UK by market share and owns the brands Best of the Best and Click Competitions, through which players can play for prizes including cars, luxury watches and holidays.

Outside the UK, the company is focused on the fast-growing and regulated Romanian online gaming market, where it is a top three online casino operator, operating a multi-brand strategy including own brands such as Princess Casino, Royal Slots and Luck, white label brands such as Magnumbet, Cashpot and Excelbet, and a majority owned poker business.

Winvia Entertainment intends to use the net proceeds of the placing to fund acquisitions in the large but fragmented UK prize draw sector. It has been building a pipeline of other opportunities and is in discussions with several potential acquisition targets to allow it to consolidate its position in this rapidly growing market.

Admission and trading in the company’s ordinary shares on AIM took place on the 3 November 2025 at 8:00 a.m.

The IPO represents a significant AIM admission in H2 2025 and highlights the renewed interest in UK tech and digital-entertainment flotations. It follows commentary that the London listing market may be turning a corner, with several listing announcements and a strengthening pipeline emerging in recent weeks.

Commenting on the transaction, Ed Nisbet, Associate Director at Osborne Clarke, said: “We are delighted to have assisted the Shore Capital team in relation to the IPO of Winvia Entertainment. Both the UK and Romanian markets that the group is focused on offer exciting opportunities and this IPO perfectly positions Winvia to build on its existing strength to take advantage of these. This transaction, together with general market activity and our increasing pipeline of opportunities, is also demonstrative of the increased momentum in UK capital markets.”

Jonathan King, Partner at Osborne Clarke, added: “The Winvia IPO showcases the breadth of Osborne Clarke’s capital markets expertise – from advising on complex cross-border structures to supporting clients at every stage of their growth.”

Osborne Clarke’s Corporate team, which is ranked in the top tiers by both Chambers UK and Legal 500 UK for AIM, is considered a go-to practice for many companies in the tech, media and comms sector. Its clients range from global businesses to fast-growth start-ups and market challengers. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to strategic M&A, IPOs and JVs.

 

The post Osborne Clarke advises Shore Capital on £205 million IPO of Winvia Entertainment, marking renewed momentum in London markets appeared first on European Gaming Industry News.

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MIXI Global Investments, Nazara Technologies & ChimeraVC join forces to launch ‘LVL Zero’ gaming incubator in India; Google Play joins as Knowledge Partner

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With a total equity free grant pool of USD 100,000, LVL Zero will fast-track product execution, provide targeted mentorship, and enable investor and publisher readiness within 100 days

Following the Promotion and Regulation of Online Gaming Act, 2025, the incubator aims to empower India’s gaming leap by supporting 100+ high-performing startups over the next five years

MIXI Global Investments, Nazara Technologies & ChimeraVC have officially joined forces to launch LVL Zero, a gaming incubator designed to help India’s gaming startups accelerate product execution and achieve investor and publisher readiness within 100 days. The initiative is supported by Google Play, which joins as the Knowledge Partner, offering technical mentorship, platform guidance and developer best practices.

As per the India Gaming Report 2025, India is home to 16.63 crore gamers today, with the number expected to reach 24.68 crore by 2027. As the nation’s gaming audience continues to expand, many new startups across diverse portfolios have emerged, yet few have scaled to global publishing, live operations, or sustainable business models. With global investors and publishers increasingly viewing India as a hub for creative talent and innovation, LVL Zero brings together some of the biggest names in the industry to bridge this gap. Offering equity-free grants and open to all game developers in the ecosystem, the incubator will provide mentorship, access to tools, and support to help Indian startups build sustainable ventures and compete on a global stage.

What LVL Zero Offers

  • LVL Zero is built to fast-track startups from concept to investor and publisher readiness in 100 days through structured, measurable goals.
  • Each cohort startup is matched with mentors who align with their current challenge whether it’s game design, development, analytics, or live-ops.
  • A USD 10,000 equity-free grant for 10 startups each, along with access to global and Indian mentors, tools, platforms, and growth infrastructure provided by partners.
  • LVL Zero connects developers with publishers, investors, and ecosystem partners to open pathways to distribution and funding.
  • The programme focuses equally on product quality, data-led decision-making, business scalability, and product narratives, preparing startups to operate at global standards.

How LVL Zero Will Work

  • The LVL Zero framework is designed to compress years of learning and growth into a focused 100-day execution cycle. It is an outcome-driven sprint with defined phases and checkpoints.
  • Three-phase structure: Each team starts by pinpointing its biggest challenges and goals, builds through guided mentorship, testing and feedback cycles, and finishes ready for publisher reviews, investor outreach, and scale-up opportunities.
  • Hands-on mentorship: Teams work closely with domain specialists from across the globe across game design, production, user acquisition, monetisation, and business strategy and more.
  • Sprints and reviews: Regular product reviews and data checkpoints ensure measurable progress toward publishing and funding readiness.
  • Demo Day: The cycle concludes with a Demo Day, where startups pitch to a curated panel of publishers, investors, and strategic partners for potential capital, distribution and growth opportunities.
  • Ecosystem support: After Demo Day, teams remain connected to the LVL Zero network for ongoing mentorship, partnership and fund raising introductions.

The partners & hosts of LVL Zero

As a firm specialising in games, tools and infrastructure, Chimera VC brings its early-stage, product-first investment approach to LVL Zero. The firm focuses on gaming, tools and infrastructure startups, backing founders early, helping them ship fast and scale globally.

“With Chimera, we’ve always worked with founders at Level 1 – the seed stage where conviction meets capital. LVL Zero allows us to start even earlier, at the stage where belief forms before traction and ideas are still taking shape. Most founders meet investors once they have momentum; LVL Zero lets them meet conviction first. It completes the loop for us, helping founders start earlier, think globally, and build more sustainably.” said Krish Anurag, Managing Partner at Chimera VC.

Nazara Technologies, India’s leading diversified gaming company and only publicly listed gaming company, which has its own publishing division known as Nazara Publishing, is a game publishing division of Nazara Technologies. It adds its publishing expertise, market experience, and global reach to the initiative. With a diversified portfolio across mobile gaming, esports, and sports media, Nazara has been instrumental in shaping India’s gaming landscape.

Nitish Mittersain, Joint MD & CEO, Nazara Technologies, explained, “At Nazara, we have always believed that India’s gaming story will be written by its startups. With LVL Zero, we are helping turn ambition into execution. This collaboration allows us to bring publishing experience, analytics insights, and go-to-market knowledge directly to developers who are ready to take the next leap. The future of gaming in India will depend on how well we empower startups to build and own their success stories.”

MIXI Global Investments (MGI) is the corporate venture capital arm of MIXI, Inc., based in Tokyo and known for its popular mobile game IPs and community-focused live operations. It brings global expertise and networks to help Indian startups engage with international markets and partners.

“We’ve been impressed by the energy and creativity of India’s game developer community. Through LVL Zero, we aim not only to invest but also to contribute to the country’s broader ecosystem—supporting emerging talent to grow and building a lasting bridge between Japan and India’s gaming industries,” said Tomoharu Urabe, Managing Director of Investments at MIXI Global Investments, Inc.

As Knowledge Partner, Google Play will provide participating teams with developer resources, technical mentorship and insights on discovery, retention and monetisation. The platform’s deep understanding of developer growth and user engagement will help startups maximise their reach and success.

The launch of LVL Zero comes at a time when India’s gaming ecosystem is growing rapidly, supported by the Promotion and Regulation of Online Gaming Act, 2025, expanding 5G networks and the mainstream acceptance of gaming as a viable career option. The incubator aims to support more than 100 high-performing startups over the next five years, nurturing a new generation of Indian gaming startups ready for global markets.

By focusing on execution, mentorship and access to the gaming industry, LVL Zero bridges a critical gap in the ecosystem, helping startups move from early-stage prototypes to globally competitive products. As more Indian teams build with global benchmarks, the impact will strengthen the entire industry: better talent retention, greater investor confidence and increased publisher trust in Indian game IP.

 

The post MIXI Global Investments, Nazara Technologies & ChimeraVC join forces to launch ‘LVL Zero’ gaming incubator in India; Google Play joins as Knowledge Partner appeared first on European Gaming Industry News.

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PAGCOR net income up 49% to Php14.32B in first nine months of 2025

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The Philippine Amusement and Gaming Corporation (PAGCOR) today announced that its net income in the first three quarters of the year has reached Php14.32 billion, a 49% increase from the Php9.63 billion in the same period last year.

Total revenues from January to September was at Php84.09 billion, rising 5.87% year-on-year from Php79.43 billion. Gaming operations accounted for Php75.93 billion of the total revenues while other related services and other income contributed Php8.16 billion.

PAGCOR Chairman and CEO Alejandro H. Tengco said the strong revenue performance highlights the positive impact of the agency’s governance and modernization initiatives.

“Our financial performance is a clear reflection of PAGCOR’s renewed focus on governance, digital transformation, as well as sustainable and responsible gaming,” Mr. Tengco said.

The agency’s total contributions to nation-building (CNB) likewise rose 11% to Php54.26 billion from Php48.88 billion during the period in review.

Out of the total CNB, two-thirds or Php36.06 billion went to the National Government as mandated by Presidential Decree 1869. This share, which accounts for 50% of PAGCOR’s gaming revenues minus 5% franchise tax, also covers allocations for the Dangerous Drugs Board and the Philippine Health Insurance Corporation (PhilHealth).

PAGCOR also paid Php3.79 billion in franchise taxes and Php609.87 million in corporate income taxes to the Bureau of Internal Revenue (BIR).

The agency likewise allocated Php11 billion for its socio-civic projects, including remittances to the President’s Social Fund.

The Philippine Sports Commission received its mandated 5% share worth Php1.80 billion, an 8.66% increase from the same period last year, while athletes and coaches who won in international sports competitions received Php26.54 million under the Sports Incentives and Benefits Act.

Other mandated PAGCOR beneficiaries include the Board of Claims, which received Php142.42 million, and the Renewable Energy Trust Fund which got Php201.47 million.

Cities hosting Casino Filipino branches also received a total of Php508.20 million in revenue shares.

Mr. Tengco said PAGCOR remains committed to aligning its growth with public service goals.

“Every peso that PAGCOR earns goes back to the people through classrooms, health facilities, disaster response programs, and other community projects,” he said. “Our focus is to sustain this momentum while ensuring that the gaming industry continues to operate responsibly and contribute to national development.”

 

The post PAGCOR net income up 49% to Php14.32B in first nine months of 2025 appeared first on European Gaming Industry News.

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