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Stats Perform Hires Steve and Peter Hirdt, the Pioneers of Sports Broadcast Research and Content

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Stats Perform, the revolutionary leader in sports AI and data, announced the hire of Steve and Peter Hirdt, the two biggest innovators in U.S. sports broadcast research and content over the past four decades. The Hirdt brothers join Stats Perform from Elias Sports Bureau with Steve taking over as senior director of operations and research and Peter as senior director of content and broadcast service.

“Having worked in network television for 45 years, there is no single person I have relied upon or trusted more than Steve Hirdt,” said legendary NBC sports broadcaster Al Michaels. “Together we’ve worked close to a thousand events (baseball, football, basketball), and he’s made every telecast better. His perspective is unmatched. Working with Steve has been an honor, and the countless times I’ve been praised for coming up with fascinating information, let the truth be told: It almost always came from Steve. This is a major, major coup for Stats Perform.”

The Hirdts are synonymous with sports data in the United States, having pioneered the widespread use of statistics in sports media. The standards that the Hirdts established and the language and techniques they developed are fundamental to the statistical content produced by leagues, teams, and the media.

“If you talk to anyone across the sports broadcast industry, Steve and Peter’s names come up as two of the most influential minds for modern sports statistics and media coverage,” Stats Perform Chief Executive Officer Carl Mergele said. “Over the past four decades, they instilled standards and practices that led the sports broadcast industry to embrace the use of data to enhance storytelling. Now they join Stats Perform at a pivotal moment as we use industry-leading AI and our unmatched historical database to unlock a new set of sports insights. Having Steve and Peter on board takes our illustrious research media team to an even higher level.”

Steve Hirdt is the country’s foremost expert on sports statistics. From his research on the first edition of The Baseball Encyclopedia, to his groundbreaking work on ABC Monday Night Baseball, and 35 years as an Emmy Award-winning director of information on Monday Night Football on both ABC and ESPN, Steve has been an influential advocate for sports data that is accurate, innovative and interesting. During his career at the Elias Sports Bureau, including more than 20 years as executive vice president, Steve’s deep sports knowledge and insight made him a trusted advisor to the country’s leading sports executives, writers and broadcasters. He is also a frequent committee member for the Baseball Hall of Fame and a recognized voice on documentaries and talk shows.

“I am thrilled to join the team at Stats Perform, which already has deep roots in sports broadcasts worldwide,” Steve said. “With recent advancements in AI, Stats Perform is at the forefront of ushering in new capabilities for data and statistics in sports. We look forward to joining the team to create the new wave of sports broadcast.”

Before Stats Perform, Peter spent more than four decades at the Elias Sports Bureau, where he mastered the presentation of statistical content during 16 years consulting on ABC Monday Night Baseball and Monday Night Football and CBS Sports’ MLB coverage. Peter was also the lead writer of the Elias Baseball Analyst (nine annual editions) and Elias Says, a daily column on ESPN.com for 13 years. He conceived, designed and managed the Graphics Library, a service now used on virtually all MLB, NBA, and NHL telecasts. He served as liaison to Elias’ broadcast and media clients, led the company’s expansion into soccer, and developed and implemented its social media strategy. As a vice president since the mid-1990s, Peter negotiated contracts with many of Elias’ largest clients.

“We are excited for the opportunity to bring our decades of experience in statistics and sports media to a company with the infrastructure and technology to fully support our initiatives,” Peter said. “Stats Perform is at the forefront of using AI and machine learning to get deeper and faster meaning out of sports moments. I am thrilled to join and take advantage of the new AI capabilities at our disposal.”

Stats Perform powers broadcasters and digital destinations with data-driven insights, industry-leading global research support, editorial content and photos that keep audiences informed and engaged with the action. With historical databases reaching back to the 1870s, Stats Perform covers hundreds of leagues including the NFL, NBA, MLB, NHL, MLS, NCAA Football, men’s and women’s college basketball, EPL, EFL Championship, La Liga, Ligue 1, Bundesliga, Serie A, PSL, QSL, NRL and Top 14.

“Steve and Peter’s illustrious careers have had a direct impact on the way we watch and conceptualize sports today,” Stats Perform Chief Operations Officer Mike Perez said. “Stats Perform has one of the best media research teams in the business and having the Hirdts at the helm opens us up for so many exciting opportunities.”

This week, the Hirdts are attending the 2019 Baseball Winter Meetings™ in San Diego, California.

Mike Breen of ESPN and ABC said: “The Hirdt family has had an extraordinary impact on how we view and enjoy our sports. Their integrity and accuracy are only exceeded by their love and passion for the sports they cover.”

Bob Costas of MLB Network said: “For decades, the Hirdts have provided keenly insightful and always 100 percent reliable information enhancing the depth of sports coverage and the quality of its presentation. The key has been not just the wealth of raw data, but an editorial sense that produces genuine insights and interesting story lines supported by that data.”

 

About Stats Perform:

Stats Perform collects the richest sports data in the world and transforms it through revolutionary AI to unlock the most in-depth insights for media and technology, betting and team performance. With company roots dating back almost 40 years, Stats Perform embraces and solves the dynamic nature of sport – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. As the leading sports data and AI company, Stats Perform works with the top global sports media, tech companies, sportsbooks, teams and leagues.

 

SOURCE: Stats Perform


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This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Stats Perform Hires Steve and Peter Hirdt, the Pioneers of Sports Broadcast Research and Content

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG

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SkinBaron remains a loyal partner to BIG and supports German esports across the Academy and women’s segments.

Berlin, September 11, 2025 – Berlin International Gaming (BIG) and SkinBaron have been closely connected since late 2019 and are now extending their partnership, continuing a success story that spans more than six years.

At a time when the Counter-Strike community, and in particular BIG’s CS2 men’s team, has experienced a challenging year, this extension sends an important signal: SkinBaron remains a loyal companion through every high and low. In addition to the pro team, SkinBaron also supports BIG’s Academy and women’s teams, helping to develop young talent and strengthen the scene in Germany.

Beyond the server, SkinBaron is deeply connected with the community. At the BIG Overtime Party during IEM Cologne 2025, SkinBaron once again served as an event partner, showcasing its close ties to the German esports community.

Statement from Daniel Finkler, CEO, Berlin International Gaming

“I am incredibly pleased and grateful that we are extending our long-standing partnership with SkinBaron. SkinBaron has been a vital part of our journey for over six years, both during successful and challenging times. My special thanks go to Tobias Andro as the new CEO, as well as to Florian Eckstein, Tobias Herberhold, Hannes Scholdz, and all other shareholders, employees, and partners at SkinBaron. They have brought this partnership to life over the years and actively shaped it. We are proud to move into the future together with such a loyal and authentic partner.”

Statement from Tobias Andro, CEO, SkinBaron

“Our partnership with BIG has stood for loyalty, trust, and collaboration on equal footing for over six years. Together, we share a vision of sustainably supporting the German esports scene and helping talent reach the top. This extension is therefore not only a commitment to our shared past, but above all a fresh start toward a future we want to shape side by side.”

The post SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG appeared first on European Gaming Industry News.

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Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

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The studio’s latest game blends nostalgic themes and engaging features

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

The Call of the Wild

In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:

  • Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
  • Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
  • Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).

Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.

Join the Herd

Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”

Will You Answer the Call?

The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?

The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.

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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify

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With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.

Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.

For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.

The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.

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