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Stats Perform Hires Steve and Peter Hirdt, the Pioneers of Sports Broadcast Research and Content
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Stats Perform, the revolutionary leader in sports AI and data, announced the hire of Steve and Peter Hirdt, the two biggest innovators in U.S. sports broadcast research and content over the past four decades. The Hirdt brothers join Stats Perform from Elias Sports Bureau with Steve taking over as senior director of operations and research and Peter as senior director of content and broadcast service.
“Having worked in network television for 45 years, there is no single person I have relied upon or trusted more than Steve Hirdt,” said legendary NBC sports broadcaster Al Michaels. “Together we’ve worked close to a thousand events (baseball, football, basketball), and he’s made every telecast better. His perspective is unmatched. Working with Steve has been an honor, and the countless times I’ve been praised for coming up with fascinating information, let the truth be told: It almost always came from Steve. This is a major, major coup for Stats Perform.”
The Hirdts are synonymous with sports data in the United States, having pioneered the widespread use of statistics in sports media. The standards that the Hirdts established and the language and techniques they developed are fundamental to the statistical content produced by leagues, teams, and the media.
“If you talk to anyone across the sports broadcast industry, Steve and Peter’s names come up as two of the most influential minds for modern sports statistics and media coverage,” Stats Perform Chief Executive Officer Carl Mergele said. “Over the past four decades, they instilled standards and practices that led the sports broadcast industry to embrace the use of data to enhance storytelling. Now they join Stats Perform at a pivotal moment as we use industry-leading AI and our unmatched historical database to unlock a new set of sports insights. Having Steve and Peter on board takes our illustrious research media team to an even higher level.”
Steve Hirdt is the country’s foremost expert on sports statistics. From his research on the first edition of The Baseball Encyclopedia, to his groundbreaking work on ABC Monday Night Baseball, and 35 years as an Emmy Award-winning director of information on Monday Night Football on both ABC and ESPN, Steve has been an influential advocate for sports data that is accurate, innovative and interesting. During his career at the Elias Sports Bureau, including more than 20 years as executive vice president, Steve’s deep sports knowledge and insight made him a trusted advisor to the country’s leading sports executives, writers and broadcasters. He is also a frequent committee member for the Baseball Hall of Fame and a recognized voice on documentaries and talk shows.
“I am thrilled to join the team at Stats Perform, which already has deep roots in sports broadcasts worldwide,” Steve said. “With recent advancements in AI, Stats Perform is at the forefront of ushering in new capabilities for data and statistics in sports. We look forward to joining the team to create the new wave of sports broadcast.”
Before Stats Perform, Peter spent more than four decades at the Elias Sports Bureau, where he mastered the presentation of statistical content during 16 years consulting on ABC Monday Night Baseball and Monday Night Football and CBS Sports’ MLB coverage. Peter was also the lead writer of the Elias Baseball Analyst (nine annual editions) and Elias Says, a daily column on ESPN.com for 13 years. He conceived, designed and managed the Graphics Library, a service now used on virtually all MLB, NBA, and NHL telecasts. He served as liaison to Elias’ broadcast and media clients, led the company’s expansion into soccer, and developed and implemented its social media strategy. As a vice president since the mid-1990s, Peter negotiated contracts with many of Elias’ largest clients.
“We are excited for the opportunity to bring our decades of experience in statistics and sports media to a company with the infrastructure and technology to fully support our initiatives,” Peter said. “Stats Perform is at the forefront of using AI and machine learning to get deeper and faster meaning out of sports moments. I am thrilled to join and take advantage of the new AI capabilities at our disposal.”
Stats Perform powers broadcasters and digital destinations with data-driven insights, industry-leading global research support, editorial content and photos that keep audiences informed and engaged with the action. With historical databases reaching back to the 1870s, Stats Perform covers hundreds of leagues including the NFL, NBA, MLB, NHL, MLS, NCAA Football, men’s and women’s college basketball, EPL, EFL Championship, La Liga, Ligue 1, Bundesliga, Serie A, PSL, QSL, NRL and Top 14.
“Steve and Peter’s illustrious careers have had a direct impact on the way we watch and conceptualize sports today,” Stats Perform Chief Operations Officer Mike Perez said. “Stats Perform has one of the best media research teams in the business and having the Hirdts at the helm opens us up for so many exciting opportunities.”
This week, the Hirdts are attending the 2019 Baseball Winter Meetings
in San Diego, California.
Mike Breen of ESPN and ABC said: “The Hirdt family has had an extraordinary impact on how we view and enjoy our sports. Their integrity and accuracy are only exceeded by their love and passion for the sports they cover.”
Bob Costas of MLB Network said: “For decades, the Hirdts have provided keenly insightful and always 100 percent reliable information enhancing the depth of sports coverage and the quality of its presentation. The key has been not just the wealth of raw data, but an editorial sense that produces genuine insights and interesting story lines supported by that data.”
About Stats Perform:
Stats Perform collects the richest sports data in the world and transforms it through revolutionary AI to unlock the most in-depth insights for media and technology, betting and team performance. With company roots dating back almost 40 years, Stats Perform embraces and solves the dynamic nature of sport – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their innovations, sportsbooks with in-play betting and integrity services, or teams with first-of-its-kind AI analysis software. As the leading sports data and AI company, Stats Perform works with the top global sports media, tech companies, sportsbooks, teams and leagues.
SOURCE: Stats Perform
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FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
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