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Parimatch’s Head of Billing explores the future sound of payments

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In his keynote speech at this year’s World Gaming Executive Summit Parimatch’s CEO Sergey Portnov predicted payments will finally get the ‘attention they deserve’ at ICE London 2020 and with the growth of transaction technologies and advent of biometrics, Parimatch is poised for the payment push

“Payments are not about diversity, but rather about quality,” is the clear emphasis for Parimatch according to the company’s Head of Billing, Olga Golikova as the brand’s high-profile position in more than 10 countries continues to expand.

As a large-scale international platform and leading betting operator in the CIS region, the company’s focus on payment technology is more keen than ever following data analysis from the various markets in which the brand operates. Commenting on why payment experience is essential for the future of betting, Golikova explained: “Different payment methods are developing in different parts of the world. Where there is low penetration of plastic cards, mobile payments, e-wallets, prepaid cards are developing. And the logic is not that the operators are looking for a round of banks, but that the population simply does not have cards and a banking account. However, they do have mobile phones. For comparison, the turnover on cards in CIS region at Parimatch is 75%-80%, whereas in Africa mobile payments occupy this position. The issue is in the exclusive accessibility and user-friendly solutions for the end users.”

From AI & voice, to biometrics and Blockchain, the list of technologies disrupting the payments industry is growing rapidly, something which Parimatch is acutely aware of and investing in. As Head of Billing, Golikova determines that sometimes the shiny and flashy new of payment processes might not always be what they seem. “Technologies are developing at a frantic speed, and of course it influences the payment market,” she said. “Even 50 years ago, no one could have thought that everyone in the house would have a computer with Internet, and now we have payments with Face ID being tested. In the space of a few short years since contactless arose, you need neither your card nor your phone anymore. Payments using biometric sounds like a breakthrough. However, it is not that simple with biometry as it is still using highly confidential information and is regulated by many laws and rules.

“Technology, however, is just a wrapper for the old proven methods. Apple Pay and Google Pay are technical wrappers for plastic cards. There is still a bank behind them. Mobile payments based on customer mobile account. And this is another branch of technological development. Cryptocurrency is the third one. And so on. The one with the easiest payment flow is about to win!”

Parimatch works with over 100 global suppliers and is renowned for its international partnerships and recognisable brand ambassadors, including Mike Tyson and Conor McGregor, all of which form a crucial cog in how the company researches and drives new payment initiatives for itself and the sector as a whole. “If we talk about payment partners, then the exchange of experience is very important,” she stated. “What has long been implemented in one region may still only be developing in another. To share expertise is to help grow the market driving success for everyone. It’s a win-win situation!”

However, Golikova warns other commercial brands of the need to be careful when choosing partners, especially in terms of transaction technologies and solutions. “In payments, reputation is everything,” she advised. “The market is small, everyone knows each other. The second key component when choosing who to work with is fame. Coming to partners, especially large ones, with the initiative it is much easier to conduct a dialogue when I represent a world-class company with a recognisable brand and celebrity contracts like our new one Conor McGregor and UFC.”

Parimatch fosters a strong focus on responsible gambling and security, an approach which Golikova ensures is paramount for the brand’s payment systems whether it’s e-wallets, cryptocurrency or the next innovation. “It is an operator`s social responsibility to know our customer. This is very important not only for society, but also, for the operator. Customer verification is an important part of the fight against payment fraud. E-commerce and gaming are driving the online market and leading the way in payments going into 2020 and we hope to continue the trend of transactions being a top priority for the industry.”

When asked if she sees payment solutions being a differentiator for operators in new sports betting markets internationally Golikova concluded that to do this, Parimatch will need to become the size of Google or Amazon and “create its own wallet or something more innovative to spread it around the world!” As an industry where payments are finally getting the recognition they deserve, don’t rule it out!


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch’s Head of Billing explores the future sound of payments

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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James O’Kelly Appointed Head of Corporate Development at SolutionsHub

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SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.

Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.

In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.

“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”

James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.

 

The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.

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Week 19/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

CryptoSlots, a leading cryptocurrency casino, is celebrating its 7th birthday this May with exciting new game launches and player rewards. To mark the occasion, CryptoSlots is unveiling a brand-new slot: Safari Sunsets, taking players on a breathtaking journey through the African savannah at golden hour. With swaying acacia trees, and a sky glowing in sunset hues of orange and purple, the game immerses you in the wild beauty of the grasslands. Majestic animals like zebras, lions, buffalos,and the powerful elephant Scatter symbol bring the reels to life!

PG Soft has unleashed its latest big-hitting title, Knockout Riches. The new addition is a 5-reel (1 to 3 rows in reel 1 and 5, 4 to 20 rows in reels 2, 3 and 4) slot that delivers an action-packed slot experience with grit, determination, and big rewards. Ruby, known as the ‘Flaming Rose’, steps into the ring as a rising star in the boxing world whose fists must do the talking.

Relax Gaming, the iGaming aggregator and supplier of unique content, is challenging players to tame Fang the dragon in its fiery new release, Fang’s Inferno. The dragon with an insatiable appetite for riches returns in this 5×4 slot where big wins can come via Blazin’ Wilds, Flamin’ Respins, Fang’s Bonus Picks, Fiery Free Spins and Fang’s Bonus Picks.

FBMDS is thrilled to announce the launch of its newest slot game of Asian inspiration – “Panda Treasure – Sublime Series”. This is the inaugural title in its ambitious plan to reinvent its slots portfolio with new, rewarding online casino game releases throughout the year, that speak to different players’ profiles and competitive operator’s demands. The release of a new slot game aligns with FBMDS’s 2025 narrative, focusing on market expansion, innovation, and leadership in key iGaming segments.

Spinomenal has released its latest game to join the Wildlife series, Majestic Silverback. Players are welcomed to the untamed, lush jungle for an adventure. Verdant fauna surrounds the 5×3 reel frame, brought to life by an array of jungle animals, including jaguars, parrots, crocodiles, and iconic silverback gorillas.

Push Gaming has launched Olympus Unleashed, a futuristic take on a mythological-themed slot that combines the timeless appeal of classic slots with bold, modern gameplay. Created for players who enjoy the familiar rhythm of traditional titles but crave something fresh, Olympus Unleashed delivers a compelling blend of nostalgia and innovation.

Play’n GO’s latest 6×4 slot, Crabby’s Gold, washes ashore with gold-grabbing mechanics, evolving Wilds and a crustaceous companion who’s got more attitude than treasure maps. Set in a sun-bleached pirate cove where coins glint beneath the waves, Crabby’s Gold brings comic chaos to the high seas. With its curmudgeonly mascot Crabby hoarding multipliers and heckling from the reels, this 4096-ways slot isn’t just another maritime theme – it’s a tidal wave of personality.

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the release of Piggy Winner™ – a pig-themed descendant of Inspired’s popular omni-channel slot Gold Winner™. This 10-win line slot game is packed with thrilling features including Wild Symbols, Cash Collecting Free Spins, a gamble option and Fortune Spins mode, designed to deliver slick gameplay and endless excitement.

Booming Games turns up the temperature with Inferno Fortune Power Hit, the explosive first title in the brand-new Power Hit Series. Set on a blazing 6×4 grid with 4096 ways to win, Inferno Fortune Power Hit is designed for players who crave nonstop action and high win potential. At the core of the game lies the powerful Power Hit feature, which can be triggered in both the base game and Free Spins.

 

The post Week 19/2025 slot games releases appeared first on European Gaming Industry News.

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ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards

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The studio is shortlisted for the “Brand of the Year – B2B” category

ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.

The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.

ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”

The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.

The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.

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