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Towards a “Customer-first” Betting Experience
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Sabrina Soldà, BtoBet’s Chief Marketing Officer:
SIGMA Malta has been a jam-packed experience with iGaming professionals from all over the world gathering at Malta’s MFCC, sharing their views and insights on the way forward that the industry should undertake.
Regulation and compliance, new market frontiers such as Asia and the US, emerging realities like Latin America and Africa, payments and the advent of blockchain … These were some of the main topics that were discussed in depth during the various workshops and conferences that span throughout the three days of the event. But the major event that really got my attention was the CRM workshop, with key figures like Quickspin’s Thomas Jones, and iMovo’s Javier de Arriaga underlining the importance for any iGaming company to gain a 360 view of their customer, resulting in a better retention of their players.
And whilst there is no doubt that from a technological perspective the industry is considered to be at the forefront, I find it somehow disappointing to acknowledge the fact that generally speaking the betting scene is still lagging way behind other entertainment industries.
Almost every industry is experiencing fundamental change, and the iGaming industry is no different. Consumer expectations have shifted and the continuous introduction and integration of innovative digital technologies channels are constantly impacting and changing customer demands transforming the player journey in a highly volatile scenario hugely effecting player loyalty and retention outcomes. Yet even though aware of this, most of the big players in the industry tend to persist with the status quo, sticking to their current approach where their players have to adapt to their business strategies and not vice versa.
Who are my customers? What do they want and need? How do they behave? What is driving their behaviour? How is it possible to engage my players, increase customer loyalty and achieve a seamless and holistic user experience in the age of digital disruption?
These are the strategic questions that service providers and operators alike should be posing themselves in order to be able to improve and provide an augmented UX.
Netflix provides an excellent example of the power of a company with a simple, clear customer strategy and business model adapted for the digital age with their customers at the heart of their business operations. What started out as a home delivery service of popular DVDs has transformed into a global media powerhouse, redefining the concept of customer centricity through technological innovations by using customer insight data to refine and develop its proposition.
The Netflix example proves that recent fundamental changes to customer needs and behaviour, and the arrival of disruptive new competition, means that many businesses need to develop a new customer strategy. In laymen terms, when it comes to the iGaming industry the provision of a “standardised” omnichannel betting platform is simply not enough to provide and guarantee the kind of betting experience that is sought by the players themselves. Resulting ultimately in the bigger player churn rates characterising most markets.
It is becoming clearer by the day that players are asking for a betting ecosystem that simplifies their interaction with all available devices, channels and communicative mediums throughout the span of the day, be it social media platforms, smart speakers, and why not, TV.
Operators should be in a position where they focus entirely on and develop in the way they deem best their player journey, and providing the best possible customer experience for their target players. Reality is that most operators are restrained from delivering an augmented UX via the core platform technology provided to them by service providers. In most cases we are still witnessing a case of the operator delivering the platform provider’s distinct betting experience, with no possible way for intervention on their behalf to alter this betting journey.
Fact is that most operators are slowly but surely transforming themselves into franchises with no unique points of reference that make them stand out from the competition. This is why the development of iGaming platforms enabling a holistic betting ecosystem that morphs around the players’ needs and preferences no matter the device, place, and medium should be placed at the higher echelons of the industry’s agenda.
This is firmly what BtoBet believes in. This is what we are working on delivering to our partners and their target customers. And this is what we are set to unveil in the coming weeks.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Towards a “Customer-first” Betting Experience
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
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“Gods of Egypt has always been a crown jewel in our collection,” said Michael Hilary, Manager at Slotland. “This relaunch across our entire empire allows a new generation of players to experience its timeless magic and seek its legendary rewards.”
Framed by the regal visages of Anubis and a jeweled queen, the game creates a ceremonial atmosphere of arcade spectacle. It is a call to modern seekers: enter and claim your ancient riches.
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub
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