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Exclusive Q&A with Chris Nikolopoulos, CCO at Betby

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Betby is an exciting new entrant to the sportsbook provider arena. Chris Nikolopoulos, CCO at Betby, discusses what makes them different, and what is in the pipeline for the company. Chris Nikolopoulos is an experienced commercial director who leads the international sales and business development teams at Betby. His responsibilities include the company’s rapid global expansion and spearheading its entry into multiple new markets. He has extensive knowledge of the retail and online sports betting and casino sectors, having previously worked at EveryMatrix, Playson, and Altenar.

1. How does Betby differ from the other sportsbook providers on the market?

There are a number of providers in the industry but we believe we are coming to it with a fresh approach. It is important to keep in mind that we decided to invest in sportsbook software because we saw a gap in the market, both from a product and services perspective, and we were confident we could fill it. So far, everything is going according to plan – if not better. For us it’s very important to offer not just a product, but a complete business relationship to our partners, which means that we are listening to them, we are prioritising their needs and we are not afraid to develop further.
With regards to our product, we have some significant USPs, such as the ability and the focus that we have on being able to deliver customisation based on an operator’s needs. For instance, we have developed several UI layouts which can cover different segments of players, no matter if they are coming from a traditional sportsbook, or a more modern, casino-related background. At the same time, we are putting lots of effort on data and BI, by harnessing machine learning software, which is used to predict and detect customer behaviour, whilst also facilitating automated personalisation techniques. Our team is a mix of industry veterans with huge experience and young, motivated people with innovation in their blood.

2. What challenges do Betby face as a newer provider, competing against bigger, established giants?

I would say that the biggest challenge that most of the new companies have to face is proof of concept. It’s absolutely normal for clients to require some certainty before they choose the provider they will work with and for this they need to see some success stories. However, with regards to us, I wouldn’t say this is that big of a problem at the moment. Within a year of being operational, we have managed to agree commercial deals with several well-established brands and we are already looking further into the future. Possibly, the biggest challenge we are facing is the fact that we don’t have as many licenses as the established yet. As a result, we cannot compete in all of the regulated markets. However, time will change that and we have already taken the necessary steps to earn the necessary accreditation.

3. What markets are Betby targeting as part of its expansion?

We are growing quickly, not only in terms of new clients but also in terms of human resources and technical infrastructure. Our goal is to be a worldwide provider and from launch we have been taking the necessary steps toward that goal. However, if we exclude the European and Asian markets – where we are already operational today – I would say that our growth is very likely to come from territories in Latin America, which is set to become an incredibly exciting region.
4. Betby offers a significant array of sports markets. Is this choice vital when entering new markets?

Yes, it’s necessary. In European markets more or less everything is similar. But try to enter Indian market without cricket or UK without horse racing for instance, and it will be a struggle. Localising the sportsbook content in terms of sports, tournaments, events and markets offered is key. At the moment we are offering more than 55 different sports with a huge variety of sports markets and we are constantly adding more.

5. What is in the pipeline for Betby?

We are in a stage of growth and we are excited about it. At the moment we are focusing on the upcoming SIGMA exhibition which will be a wonderful chance to meet with old and new partners and friends. At the same time, we have finalised our presence at ICE London, where for the first time we will have our own BETBY stand. And we are also progressing with our MGA license application, which is expected to be confirmed soon. Finally, in terms of new sales, we are having some great cases in the pipeline and I believe we will soon be able to share some exciting news but at the moment I cannot comment further. Stay tuned!


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Q&A with Chris Nikolopoulos, CCO at Betby

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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James O’Kelly Appointed Head of Corporate Development at SolutionsHub

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SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.

Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.

In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.

“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”

James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.

 

The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.

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Week 19/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

CryptoSlots, a leading cryptocurrency casino, is celebrating its 7th birthday this May with exciting new game launches and player rewards. To mark the occasion, CryptoSlots is unveiling a brand-new slot: Safari Sunsets, taking players on a breathtaking journey through the African savannah at golden hour. With swaying acacia trees, and a sky glowing in sunset hues of orange and purple, the game immerses you in the wild beauty of the grasslands. Majestic animals like zebras, lions, buffalos,and the powerful elephant Scatter symbol bring the reels to life!

PG Soft has unleashed its latest big-hitting title, Knockout Riches. The new addition is a 5-reel (1 to 3 rows in reel 1 and 5, 4 to 20 rows in reels 2, 3 and 4) slot that delivers an action-packed slot experience with grit, determination, and big rewards. Ruby, known as the ‘Flaming Rose’, steps into the ring as a rising star in the boxing world whose fists must do the talking.

Relax Gaming, the iGaming aggregator and supplier of unique content, is challenging players to tame Fang the dragon in its fiery new release, Fang’s Inferno. The dragon with an insatiable appetite for riches returns in this 5×4 slot where big wins can come via Blazin’ Wilds, Flamin’ Respins, Fang’s Bonus Picks, Fiery Free Spins and Fang’s Bonus Picks.

FBMDS is thrilled to announce the launch of its newest slot game of Asian inspiration – “Panda Treasure – Sublime Series”. This is the inaugural title in its ambitious plan to reinvent its slots portfolio with new, rewarding online casino game releases throughout the year, that speak to different players’ profiles and competitive operator’s demands. The release of a new slot game aligns with FBMDS’s 2025 narrative, focusing on market expansion, innovation, and leadership in key iGaming segments.

Spinomenal has released its latest game to join the Wildlife series, Majestic Silverback. Players are welcomed to the untamed, lush jungle for an adventure. Verdant fauna surrounds the 5×3 reel frame, brought to life by an array of jungle animals, including jaguars, parrots, crocodiles, and iconic silverback gorillas.

Push Gaming has launched Olympus Unleashed, a futuristic take on a mythological-themed slot that combines the timeless appeal of classic slots with bold, modern gameplay. Created for players who enjoy the familiar rhythm of traditional titles but crave something fresh, Olympus Unleashed delivers a compelling blend of nostalgia and innovation.

Play’n GO’s latest 6×4 slot, Crabby’s Gold, washes ashore with gold-grabbing mechanics, evolving Wilds and a crustaceous companion who’s got more attitude than treasure maps. Set in a sun-bleached pirate cove where coins glint beneath the waves, Crabby’s Gold brings comic chaos to the high seas. With its curmudgeonly mascot Crabby hoarding multipliers and heckling from the reels, this 4096-ways slot isn’t just another maritime theme – it’s a tidal wave of personality.

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the release of Piggy Winner™ – a pig-themed descendant of Inspired’s popular omni-channel slot Gold Winner™. This 10-win line slot game is packed with thrilling features including Wild Symbols, Cash Collecting Free Spins, a gamble option and Fortune Spins mode, designed to deliver slick gameplay and endless excitement.

Booming Games turns up the temperature with Inferno Fortune Power Hit, the explosive first title in the brand-new Power Hit Series. Set on a blazing 6×4 grid with 4096 ways to win, Inferno Fortune Power Hit is designed for players who crave nonstop action and high win potential. At the core of the game lies the powerful Power Hit feature, which can be triggered in both the base game and Free Spins.

 

The post Week 19/2025 slot games releases appeared first on European Gaming Industry News.

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ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards

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The studio is shortlisted for the “Brand of the Year – B2B” category

ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.

The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.

ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”

The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.

The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.

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