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Exclusive Q&A with Chris Nikolopoulos, CCO at Betby

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Exclusive Q&A with Chris Nikolopoulos, CCO at BetbyReading Time: 3 minutes

 

Betby is an exciting new entrant to the sportsbook provider arena. Chris Nikolopoulos, CCO at Betby, discusses what makes them different, and what is in the pipeline for the company. Chris Nikolopoulos is an experienced commercial director who leads the international sales and business development teams at Betby. His responsibilities include the company’s rapid global expansion and spearheading its entry into multiple new markets. He has extensive knowledge of the retail and online sports betting and casino sectors, having previously worked at EveryMatrix, Playson, and Altenar.

1. How does Betby differ from the other sportsbook providers on the market?

There are a number of providers in the industry but we believe we are coming to it with a fresh approach. It is important to keep in mind that we decided to invest in sportsbook software because we saw a gap in the market, both from a product and services perspective, and we were confident we could fill it. So far, everything is going according to plan – if not better. For us it’s very important to offer not just a product, but a complete business relationship to our partners, which means that we are listening to them, we are prioritising their needs and we are not afraid to develop further.
With regards to our product, we have some significant USPs, such as the ability and the focus that we have on being able to deliver customisation based on an operator’s needs. For instance, we have developed several UI layouts which can cover different segments of players, no matter if they are coming from a traditional sportsbook, or a more modern, casino-related background. At the same time, we are putting lots of effort on data and BI, by harnessing machine learning software, which is used to predict and detect customer behaviour, whilst also facilitating automated personalisation techniques. Our team is a mix of industry veterans with huge experience and young, motivated people with innovation in their blood.

2. What challenges do Betby face as a newer provider, competing against bigger, established giants?

I would say that the biggest challenge that most of the new companies have to face is proof of concept. It’s absolutely normal for clients to require some certainty before they choose the provider they will work with and for this they need to see some success stories. However, with regards to us, I wouldn’t say this is that big of a problem at the moment. Within a year of being operational, we have managed to agree commercial deals with several well-established brands and we are already looking further into the future. Possibly, the biggest challenge we are facing is the fact that we don’t have as many licenses as the established yet. As a result, we cannot compete in all of the regulated markets. However, time will change that and we have already taken the necessary steps to earn the necessary accreditation.

3. What markets are Betby targeting as part of its expansion?

We are growing quickly, not only in terms of new clients but also in terms of human resources and technical infrastructure. Our goal is to be a worldwide provider and from launch we have been taking the necessary steps toward that goal. However, if we exclude the European and Asian markets – where we are already operational today – I would say that our growth is very likely to come from territories in Latin America, which is set to become an incredibly exciting region.
4. Betby offers a significant array of sports markets. Is this choice vital when entering new markets?

Yes, it’s necessary. In European markets more or less everything is similar. But try to enter Indian market without cricket or UK without horse racing for instance, and it will be a struggle. Localising the sportsbook content in terms of sports, tournaments, events and markets offered is key. At the moment we are offering more than 55 different sports with a huge variety of sports markets and we are constantly adding more.

5. What is in the pipeline for Betby?

We are in a stage of growth and we are excited about it. At the moment we are focusing on the upcoming SIGMA exhibition which will be a wonderful chance to meet with old and new partners and friends. At the same time, we have finalised our presence at ICE London, where for the first time we will have our own BETBY stand. And we are also progressing with our MGA license application, which is expected to be confirmed soon. Finally, in terms of new sales, we are having some great cases in the pipeline and I believe we will soon be able to share some exciting news but at the moment I cannot comment further. Stay tuned!


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Q&A with Chris Nikolopoulos, CCO at Betby

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Spinomenal launches mythology-themed Majestic Zeus

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Leading iGaming content provider Spinomenal has launched its mythology-themed Majestic Zeus slot.

Set at the foothills of Mount Olympus, Majestic Zeus welcomes players to a Grecian world where the rewards are potentially as large as the mountains themselves. The 5×3 frame is nestled between two towering columns adorned with Grecian goddesses. A thunderous, powerful musical score evokes the might of Zeus and heightens the entertainment.

Players who find three Zeus symbols will launch the Free Spins game. Before entering Free Games, players must take a turn on the Wheel of Fortune to determine the free spins total, between 10 and 40, and the symbol will be doubled for the round.

Three blue lightning bolts will trigger the Bonus feature in Majestic Zeus. Three spins are granted to players instantly, and the mission is filling the metre by collecting Scattered winning symbols. Five Scattered symbols will complete one cell in the metre. Additional spins can be earned with the +1 symbol and once the spins end the final total is paid out calculated by the final filled metre cell.

Majestic Zeus also has Stacked Wilds available where once the reels are spinning, Wild symbols have the ability to appear on the reels to increase the chance of a win. During the base game, Only Double Symbols can come into play, making all symbols appear in their double form.

Spinomenal CO-CEO, Omer Henya commented: “Majestic Zeus is sure to make a lot of noise amongst players thanks to its epic combination of myth, mechanics, and multiplier potential. The game looks and sounds superb — we’re expecting big results from it.”

The post Spinomenal launches mythology-themed Majestic Zeus appeared first on European Gaming Industry News.

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iMP Gaming Makes the Switch to A Smarter Arcade: Introducing the Mini Arcade PRO for Nintendo® Switch™ 1 | 2 and OLED Switch

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Big Arcade Thrills, Living Room Friendly Size and at a Pocket Friendly Price; World Debut at Gamescom, 2025!

iMP Gaming, a leading UK based manufacturer and distributor of quality gaming hardware and accessories, announced today the Mini Arcade PRO, an ingenious new accessory designed to transform the Nintendo® Switch™ 1 | 2 or Switch OLED into a miniature arcade!

Set to make its official debut at Gamescom 2025, the world’s largest consumer and trade video game show, the Mini Arcade PRO is expected to begin shipping in time for Holiday 2025.

Ideal for arcade titles, shooters, fighters, retro and so much more, the Mini Arcade PRO is a high-quality, cost-effective way to recreate the genuine arcade feel of gaming’s golden era, utilizing players’ own Nintendo Switch 1 or 2 (not included), instantly enhancing a chosen game and providing speedy, accurate controls for arcade enthusiasts.

Effortlessly easy to assemble, the Mini Arcade Pro is constructed from robust ABS material and uses the console screen of the Nintendo Switch, slotting into the arcade shell and connecting via a solid, ultra-fast USB-C connection. Shipping with a screen adapter to accommodate either the Switch 1 or 2, once the tablet slots in, gamers have a perfect tabletop arcade, working with the vast majority of Switch 1 and 2 titles, and featuring the traditional arcade feel of a real Ball-Top Joystick with micro-switched, steel shaft engineering, and authentic eight-button configuration Action Buttons.

Further enhancing game compatibility, the Mini Arcade PRO features an integrated switch, dynamically changing the input of the Ball-Top Joystick. Users can instantly toggle between D-Pad, left, or right Thumbstick control, so gamers can enjoy the vast majority of the Switch 1 and 2 game catalogue without breaking a sweat.

An ideal statement piece, thanks to the custom Retro Arcade graphic design, the Mini Arcade PRO looks as good switched off as it does when in action, and players’ favourite games are never far away, as the Mini Arcade PRO even features handy storage for up to 12 Game Cards hidden at the rear of the device!

Struggling with that bullet laden shooter? No problem! The Mini Arcade PRO levels up gamers’ skills thanks to the addition of Turbo +/- Action Buttons, as well as a Home and C button for instant communication with friends or teammates.

Dean Harvey, Managing Director of iMP Gaming commented, “The Mini Arcade PRO is the perfect example of the innovative direction iMP Gaming is now taking with its range of Nintendo Switch 2 compatible accessories. Ingenious, cost effective and effortless to use, the Mini Arcade PRO uses the players’ own Switch or Switch 2 device, perfectly recreating the arcade thrills so many of us grew up with. Gamescom is the ideal opportunity to unveil the Mini Arcade PRO to the world for the very first time and we look forward to receiving media and partners both old and new to the show in order to go hands-on with the next big, small thing in gaming!”

iMP Gaming will be located at Hall 3.2, stand F049-01 in the Shenzhen Pavilion, proudly working alongside their production and manufacturing partners at Gamescom, and they encourage interested parties to reach out should they wish to meet, by contacting: [email protected]

 

The post iMP Gaming Makes the Switch to A Smarter Arcade: Introducing the Mini Arcade PRO for Nintendo® Switch™ 1 | 2 and OLED Switch appeared first on European Gaming Industry News.

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BMM TESTLABS’ TRAVIS FOLEY APPOINTED CHAIR OF IGSA’S EMERGING TECHNOLOGY COMMITTEE

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Appointment underscores BMM’s leadership in advancing gaming innovation

BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).

The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.

IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”

Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”

 

The post BMM TESTLABS’ TRAVIS FOLEY APPOINTED CHAIR OF IGSA’S EMERGING TECHNOLOGY COMMITTEE appeared first on European Gaming Industry News.

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