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Exclusive Q&A with Chris Nikolopoulos, CCO at Betby

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Betby is an exciting new entrant to the sportsbook provider arena. Chris Nikolopoulos, CCO at Betby, discusses what makes them different, and what is in the pipeline for the company. Chris Nikolopoulos is an experienced commercial director who leads the international sales and business development teams at Betby. His responsibilities include the company’s rapid global expansion and spearheading its entry into multiple new markets. He has extensive knowledge of the retail and online sports betting and casino sectors, having previously worked at EveryMatrix, Playson, and Altenar.

1. How does Betby differ from the other sportsbook providers on the market?

There are a number of providers in the industry but we believe we are coming to it with a fresh approach. It is important to keep in mind that we decided to invest in sportsbook software because we saw a gap in the market, both from a product and services perspective, and we were confident we could fill it. So far, everything is going according to plan – if not better. For us it’s very important to offer not just a product, but a complete business relationship to our partners, which means that we are listening to them, we are prioritising their needs and we are not afraid to develop further.
With regards to our product, we have some significant USPs, such as the ability and the focus that we have on being able to deliver customisation based on an operator’s needs. For instance, we have developed several UI layouts which can cover different segments of players, no matter if they are coming from a traditional sportsbook, or a more modern, casino-related background. At the same time, we are putting lots of effort on data and BI, by harnessing machine learning software, which is used to predict and detect customer behaviour, whilst also facilitating automated personalisation techniques. Our team is a mix of industry veterans with huge experience and young, motivated people with innovation in their blood.

2. What challenges do Betby face as a newer provider, competing against bigger, established giants?

I would say that the biggest challenge that most of the new companies have to face is proof of concept. It’s absolutely normal for clients to require some certainty before they choose the provider they will work with and for this they need to see some success stories. However, with regards to us, I wouldn’t say this is that big of a problem at the moment. Within a year of being operational, we have managed to agree commercial deals with several well-established brands and we are already looking further into the future. Possibly, the biggest challenge we are facing is the fact that we don’t have as many licenses as the established yet. As a result, we cannot compete in all of the regulated markets. However, time will change that and we have already taken the necessary steps to earn the necessary accreditation.

3. What markets are Betby targeting as part of its expansion?

We are growing quickly, not only in terms of new clients but also in terms of human resources and technical infrastructure. Our goal is to be a worldwide provider and from launch we have been taking the necessary steps toward that goal. However, if we exclude the European and Asian markets – where we are already operational today – I would say that our growth is very likely to come from territories in Latin America, which is set to become an incredibly exciting region.
4. Betby offers a significant array of sports markets. Is this choice vital when entering new markets?

Yes, it’s necessary. In European markets more or less everything is similar. But try to enter Indian market without cricket or UK without horse racing for instance, and it will be a struggle. Localising the sportsbook content in terms of sports, tournaments, events and markets offered is key. At the moment we are offering more than 55 different sports with a huge variety of sports markets and we are constantly adding more.

5. What is in the pipeline for Betby?

We are in a stage of growth and we are excited about it. At the moment we are focusing on the upcoming SIGMA exhibition which will be a wonderful chance to meet with old and new partners and friends. At the same time, we have finalised our presence at ICE London, where for the first time we will have our own BETBY stand. And we are also progressing with our MGA license application, which is expected to be confirmed soon. Finally, in terms of new sales, we are having some great cases in the pipeline and I believe we will soon be able to share some exciting news but at the moment I cannot comment further. Stay tuned!


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Q&A with Chris Nikolopoulos, CCO at Betby

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MARCA Named Official Strategic Partner for Legends Charity Game 2025

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Spain’s most influential sports voice, MARCA, has been confirmed as the Official Media Partner for the Legends Charity Game 2025, holding exclusive coverage rights across the Spanish market.

Set for September 15 in Lisbon, the Legends Charity Game 2025 will bring together football icons for a Portugal Legends vs. World Legends showdown. The match aims to raise €1 million for four selected charities, blending elite sport with a powerful message of unity and social impact, fittingly held in a city set to co-host the 2030 FIFA World Cup.

The Legends Charity Game, organised by Sport Global, will raise funds for four organisations: the Ukrainian Red Cross Society, which continues to provide critical aid amid war; the Portuguese Red Cross, delivering support to communities facing hardship; International Alert, a peacebuilding NGO working in conflict zones worldwide; and Caritas Portugal, which supports vulnerable families facing poverty and displacement.

The pitch will host a lineup of football greats, including Luís Figo, Deco, Nuno Gomes, and Carvalho for the Portugal Legends, and global icons like Kaka, Cafu, Puyol, Michael Owen, Del Piero, and Henrik Larsson for the World Legends.

Rasmus Sojmark, CEO & Founder of SBC Events and Sport Global Group, which organises the Legends Charity Game, said: “With MARCA on board, we’re able to reach millions of fans and drive real impact for the causes this match supports.

“Their reach, especially in Spain and Latin America, will be key to amplifying our message of hope, unity, and charitable giving.”

As the world’s second most visited sports website, MARCA.com stands as a global titan of sports journalism, attracting over 257 million visits in June alone. Known for its authoritative coverage, deep fan engagement, and expansive reach, MARCA’s involvement in the Legends Charity Game guarantees the event will connect with millions of passionate football fans across Spain and the globe.

The match is expected to attract 50,000 fans to Estádio José Alvalade, and reach millions more through an international broadcast and digital livestream. With a world-class production featuring Champions League-style coverage, the Legends Charity Game is set to become one of the most widely viewed and celebrated charity sporting events of the year.

“MARCA’s involvement ensures Lisbon, and the Legends Charity Game will be at the heart of the global football conversation this September,” Sojmark added.

 

About the Legends Charity Game

The Legends Charity Game brings together the greatest footballers of yesterday for the benefit of tomorrow. With a mission to raise €1 million for charity, the event will unite sportsmanship and purpose on one of Europe’s most iconic pitches. Learn more at https://www.legendscharitygame.com/.


About MARCA


Born in 1938, MARCA has written the history of Spanish and international sports since its beginnings, and its national character defines it as the newspaper for all fans. In addition, it is regarded as the most comprehensive specialized daily, open to all sporting disciplines, and an international benchmark.

In Spain, it is the leading sports daily with 967,000 daily readers in its print edition, according to the second 2025 wave of the Estudio General de Medios (EGM), and with an average daily online audience of more than 3.4 million followers, as reflected in the latest data collected by GfK.

The post MARCA Named Official Strategic Partner for Legends Charity Game 2025 appeared first on European Gaming Industry News.

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Digitain Strengthens Romanian Market Presence Through KingCasino Partnership

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Digitain has entered a new partnership with KingCasino, further solidifying its active role and growing presence in the Romanian market.

Digitain, the leading sportsbook and iGaming solutions provider, proudly announces its latest partnership with KingCasino, marking another step in its Romanian growth journey. This partnership also strengthens Digitain’s footprint across Eastern Europe, reflecting the company’s ongoing commitment to equipping operators in the region with advanced sportsbook and iGaming solutions.

KingCasino is a fast-growing operator in Romania, offering players a wide range of slots, live casino, and sports betting opportunities. Known for its user-friendly platform, localized offering, and strong customer focus, KingCasino continues to build a loyal player base in the competitive Romanian iGaming landscape.

Through this partnership, KingCasino will gain access to Digitain’s award-winning Sportsbook, featuring thousands of monthly events, as well as Digitain’s Centrivo platform – a state-of-the-art solution for online casino and sports betting operators. In addition, KingCasino will benefit from advanced gamification and built-in bonus engine, real-time tournament engines, and customizable multi-layer progressive jackpots that enhance player engagement, along with access to dozens of casino providers available in the Romanian market.

Ani Mkrtchyan, Chief Sales Officer at Digitain, commented: “Partnering with KingCasino is not only about expanding our footprint in Romania — it’s about building long-term, value-driven relationships. With a shared ambition for growth and innovation, we are confident this collaboration will deliver outstanding results while contributing to the development of not only local but also global iGaming ecosystem.”

Thanos Karakostas, Head of Product at KingCasino, added: “As a company dedicated to delivering top-tier gaming experiences, we are always looking for ways to innovate and expand across the market. With Digitain’s expertise and advanced solutions, we will further enhance our offerings for players. Their reliable technology and committed team make them a trusted partner, and together we share a vision for excellence and continuous improvement.”

With this latest agreement, Digitain further expands its network of partners across Eastern Europe, reaffirming its position as a trusted technology provider committed to supporting operator growth in regulated markets worldwide.

The post Digitain Strengthens Romanian Market Presence Through KingCasino Partnership appeared first on European Gaming Industry News.

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Mars Attracts hits Early Access on September 16

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The upcoming park management sim Mars Attracts will hit early access on Steam on September 16, 2025. 

The release date announcement came with a new teaser trailer which highlights some of the never-before seen maps, missions, buildings and characters that have been crammed into the Early Access build. 

Following a highly successful visit to Gamescom as part of the Indie Arena Booth, developers Outlier are keen to open up their twisted management sim to a wider audience. Visitors to the Gamescom booth praised the game’s deep management mechanics, gruesome experiment system and dark sense of humor. 

Fans of the game will also have a chance to pick up a very special Supporter’s Edition of the game which includes an hour long behind the scenes featurette, the game’s soundtrack, and an 56 page artbook packed full of never-before seen concept art, illustrations and character design. Supporters will also have access to a bonus human enclosure and special character – the Space Age! 

Early Access for Mars Attracts is expected to last about nine months, with development following a player-guided approach. Fans can have their say on new features and tweaks to existing elements through the studio’s Discord. This input will play a major role in shaping the development roadmap, with the Outlier team keen to let the community have their say in shaping the game they want to play. 

The post Mars Attracts hits Early Access on September 16 appeared first on European Gaming Industry News.

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