Push Gaming has entered the Bulgarian market thanks to an exclusive deal with Kaizen Gaming brand Betano, marking a milestone in its expansion in globally regulated markets.

For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s hugely popular titles to Bulgaria for the first time.

Push’s extensive back catalogue of major hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.

The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark, and Brazil.

Agreements with over 15 direct integration partners have been achieved in 2024, and the supplier’s significant growth will be bolstered by several more announcements in the remainder of Q4.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.

“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”

Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming,  added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”

Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a multi-year extension to its successful sportsbook partnership with BetCity, a leading online sports betting and gaming operator in the Netherlands. In 2022, BetCity was acquired by Entain, one of the world’s largest sports betting and gaming groups.

The extended agreement will see Kambi continue to provide BetCity with its online Turnkey Sportsbook, the world’s leading end-to-end sportsbook solution. BetCity also leverages native app technology from Shape Games, Kambi Group’s Front End division, to provide an enhanced user experience.

Kambi first partnered with BetCity in 2021, successfully launching on day one of the Netherlands’ regulated online gambling market opening in October of that year. Following the launch, BetCity quickly established itself as one of the Netherlands’ leading brands.

Werner Becher, Kambi CEO, said: “We are delighted to extend our partnership with BetCity, a brand that has demonstrated exceptional ambition since its inception. This agreement reflects the strong relationship we have built over the past few years and underscores Kambi’s commitment to empowering partners with the premium technology and services needed to succeed in regulated markets. We look forward to continuing this journey with BetCity and supporting their next phase of growth as part of Entain’s stable of brands.”

Vic Walia, CEO of BetCity, added: “Since partnering with Kambi, BetCity has gone from strength to strength, achieving a prominent position in a highly competitive market. Kambi’s advanced Turnkey Sportsbook and high-quality service have been pivotal to our success, and we are excited to extend this collaboration as we continue to deliver a premium betting experience to our players in the Netherlands.”