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English Football Club Manchester City Expands its Esports Team

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One of the major trends occurring in world football hasn’t been on the pitch or in the dressing. In fact, it has been upstairs and away from the players and coaches that are employed by the clubs. Esports have become a popular area at football clubs around the world a number of top esports athletes have signed contracts to represent teams. Esports fans are gearing up for the latest round of the FIFA 20 Global Series. Fans are eager to see which player emerges victorious and fans can bet on Gentpromocode and pick the player they believe will win the tournament.

Investing in the future

English football club Manchester City recently announced the signing of a new esports star for the FIFA 2019-20 season. Manchester City officially signed Ryan Pessoa, who joins Shaun “Shellzz” Springette at the club. Pessoa is not a new name to the Manchester City line-up. He teamed up with Springette at the FIFA 19 eClub World Cup where the duo reached the tournament’s quarterfinals. Esports fans can wager on the FIFA 20 Global Series with William Hill and follow Manchester City’s exciting duo throughout the tournament.

Pessoa is a fantastic FIFA talent. During the 2019 season, he was ranked 17th globally on Xbox making him one of the most in-demand FIFA players on the planet. The esports athlete previous played for Hashtag United and will take part in the ePremier League qualifiers as a Cityzen.

Growing number of football clubs in esports

Manchester City’s announcement that Pessoa had joined the club’s esport team for 2019-20 comes on the heels of their partnership with FaZe Clan. The esports organization is expected to help Manchester City grow its reach in the gaming world.

FaZe Clan will help Manchester City focus on FIFA, in particular, but that isn’t the only game the club could delve into. The North American esports group has professional players in a variety of games including Fortnite, Counter-Strike, Call of Duty, and FIFA.

Football clubs continue to enter and expand their networks in the esports realm. Many of the world’s top football clubs see esports as a way to capture Millennials’ fans. Although some football clubs such as FC Copenhagen have opted to have esports teams that play games outside of FIFA, a large majority have decided to keep things focused on football. FC Copenhagen took the bold step of signing a Counter-Strike team while Schalke 04 added a League of Legends team in 2016.

Revenue potential

Reports continue to surface with incredible estimates on the future revenue of esports. It is claimed that revenues could reach $1.5 billion by the year 2021. The word to focus on here is could.

With so much potential money at stake, football clubs want to get a piece of the pie before others. Professional sports teams are already in a good position to create esports divisions and partnering with gaming brands makes it possible to jump right in.

Due to further exposure, football clubs can earn more money with a diverse range of sponsorships. Esports may be the new fad that football clubs are jumping on, but the money they could earn will go into the “real” football players rather than the gamers. If the revenue estimates become a reality, football clubs could see even more financial growth.

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Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: English Football Club Manchester City Expands its Esports Team

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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