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UK ASA Clears Merkur Over Bus Ticket Promotion

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The UK Advertising Standards Authority (ASA) has cleared Merkur Cashino of targeting children with its advertising, after a £5 free-play offer on the back of a bus ticket prompted a complaint against the operator.

The complaint was against a promotion that appeared on the back of a child’s bus ticket in Birmingham and read “£5 Free Plays on a machine of your choice with this ticket.”

Rule 16.3.13 of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) states that gambling marketing must not be directed at those aged under 18, either through content or by where it appears. Gambling advertising is deemed to be directed towards children if under 18s make up more than 25% of their audience.

Merkur responded to the complaint by arguing that TicketMedia, the advertising agency behind the promotion, had confirmed to them that on the bus routes on which they advertised across the UK, 23.1% of ticket-holding passengers were between 5 and 15 years of age. In addition, Merkur said that the content and design of the ad had no specific appeal to under 18s, and an “over 18” symbol was included.

“We considered that in areas where there might be a concentration of people under 18 (for example on a bus route which served schools) the proportion of under 18s in the ad’s audience might be higher than 25%. However, on the particular bus route identified by the complainant, the highest percentage of child-fare paper tickets issued was 15% during term time,” the ASA said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK ASA Clears Merkur Over Bus Ticket Promotion

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Get in the mood for Christmas with Wish Upon a Star™!

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It’s beginning to look a lot like Christmas in Greentube’s Home of Games with the addition of the festive and fun slot Wish Upon a Star2122-49 Get in the mood for Christmas with Wish Upon a Star™!, now available for all B2B partners!

It’s time to make a wish and spin the reels in the thrilling festive adventure Wish Upon a Star2122-50 Get in the mood for Christmas with Wish Upon a Star™!! This is the perfect slot to get players in the mood for Christmas as they travel north to help the elves put the final touches to the Christmas preparations, while also bagging a few gifts themselves in the process! This Christmas extravaganza is now available to B2B partners on Greentube, the Home of Games!

Wish Upon a Star2122-51 Get in the mood for Christmas with Wish Upon a Star™! is a holiday-season slot packed full of Christmas gifts across five reels and 243 win ways that make unwrapping wins even more fun! To add to the Christmas excitement, the game also offers Stacked Wilds with Bonus prizes to choose from. If that wasn’t enough Christmas flair, Wish Upon a Star2122-52 Get in the mood for Christmas with Wish Upon a Star™! also has a Free Games feature, and the shiny Wish Upon a Star Jackpots feature that gives players the chance to win the Major, Maxi, Minor or Mini Jackpots – or up to 15 x total bet!

Slot stars, it’s time to pull on the Christmas sweaters and dive into a spectacular festive slot experience like no other!


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Get in the mood for Christmas with Wish Upon a Star™!

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New Report Reveals Insights into the Online Bingo Market

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bingo-3670561_1280 New Report Reveals Insights into the Online Bingo MarketReading Time: 2 minutes

 

A new report from IT Intelligence Markets delves into the world of online bingo, exploring trends from major players including NetEnt, 888, GVC, Ladbrokes, and Playtech, amongst others.

The report, entitled North America Online Bingo Games Market Report (2014-2024), examines various elements of the industry from market size and prices to trading and competition. It covers a ten year period and explores both past and future trends to create a clear overall picture of the online bingo industry.

As a resource, the report could prove useful to a wide variety of professionals involved in game development, online gambling, the casino industry, finance, and technology. Topics that are covered in the report include:

  • market forecast for the next five years
  • consumer information on raw materials
  • statistical data on production and consumption
  • value chain and cost structure analysis
  • historical and future pricing data

The report conveniently subdivides its wealth of information into easily searchable and accessible sections by type and applications. Market applications are subdivided by ‘Entertainment’ and ‘Commercial’ and market types are split by ‘poker’, ‘casino’, ‘sports betting’, and ‘other’.

The various analysis segments are split into specific aspects including market structure, risk assessment, growth drivers, restraints and challenges, emerging product trends, and critical success factors.

 

Online vs traditional bingo

Online Bingo has grown in popularity over the past few years as technology improves and web-based financial transactions become more secure. The gaming development company Gamesys was one of the earliest proponents of the industry with their offering JackpotJoy. Since then, several bingo sites in the same group have been released.

Players find several advantages from playing Bingo online, not least of which is the ability to do so from the comfort of their own home. This is particularly convenient for older players or those confined to their home environment due to health issues. Playing bingo is often seen as beneficial in the treatment of mental health issues commonly associated with old age, such as dementia or Alzheimers. Its availability in online form broadens the scope of players that can now take advantage of these much-needed benefits.

On the downside, Online bingo does lack the social aspects that traditional bingo offers. Some online platforms aim to overcome this by providing a ‘chat function’ included in the game so that players can communicate amongst themselves. This welcome addition helps to keep house-bound players engaged in the outside world and form new online friendships.

The potential to win big is, of course, another strong drawing factor and online bingo usually offer bigger cash prizes than traditional games. Mother-of-four Anita Campbell from County Durham in England, who has been living on Universal Credit, recently won £597,000 playing online bingo. She has since been able to pay off debts from her mother’s funeral and purchase her own property.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New Report Reveals Insights into the Online Bingo Market

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Marathonbet Becomes Training Kit Partner of Manchester City

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Marathonbet has become the first training kit partner of the Manchester City Football Club. The new partnership builds on eighteen months of Marathonbet as the Club’s Official Global Betting Partner. Marathonbet branding will be added to the training kits of City’s men’s and women’s senior teams.

The partnership was launched at the City Football Academy as City players Sergio Aguero, Bernardo Silva, Gemma Bonner and Megan Campbell joined Pep Guardiola to unveil the new kit branding.

“Launching our first training kit partner is a significant moment for Manchester City and we are delighted to be doing this with our existing partner, Marathonbet. The last eighteen months of partnership have been extremely positive for both organisations and we are pleased to recognise this success by expanding our relationship together,” Omar Berrada, COO of Manchester City said.

“It’s been a privilege to be alongside Manchester City as their Official Betting Partner during one of the most exciting chapters in the club’s recent history. We have been offering fans around the world the chance to benefit from our unique giveaways, competitions and once-in-a-lifetime opportunities, and we are delighted to be strengthening our partnership today as Marathonbet also becomes the club’s first ever Official Training Kit Partner,” Natalia Zavodnik, CEO of Marathonbet said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Marathonbet Becomes Training Kit Partner of Manchester City

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