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UK Tote Group recruits SportCaller to power the return of the Tote Ten to Follow

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UK Tote Group recruits SportCaller to power the return of the Tote Ten to FollowReading Time: 3 minutes

 

New era for the Tote heralded, as leading free-to-play supplier revives popular Tote Ten to Follow competition in a modern format

 SportCaller, the free-to-play (FTP) sports-game specialist, is making a landmark return to its formative horse racing roots, with the eagerly anticipated reboot of the £250,000+ Tote Ten to Follow. This new product is a first for fans of the sport, bringing racing into the popular realm of fantasy football.

The UK Tote Group expressly enlisted the services of SportCaller, who pioneered the free-to-play jackpot model with Channel 4 Racing back in 2014. Now tasked with putting a new spin on an old favourite, SportCaller’s unique FTP platform has updated and upgraded the Ten to Follow format to maximise the user experience and engage throughout the course of the competition.

Tote Ten to Follow is a competition which asks players to assemble a single stable of 10 horses, or build a collection of permed stables. Each player receives one free entry into a smaller jackpot pool, whilst entries into the mega jackpot game will cost £5 per stable.

Added functionality features a suite of intuitive tools which permit players to opt in to be notified as to where and when each of their selections is racing, alongside a comprehensive history of results from races in which their horses ran and any points accrued for every race. Predefined filters (e.g. specific trainer or horse searches) based on industry-leading Racing Post content also enable rapid-fire customer selections across a huge database.

Real-time leaderboards, ensure a deeper dive for engagement levels by improving player dwell-time and securing repeat visits, as players monitor their positions and chase a series of jaw-dropping payouts throughout the National Hunt season.

This relaunch forms a key component in the UK Tote Group’s plans for developing the Tote, including the rollout of fresh branding and a new website. Meanwhile, SportCaller’s performance in the domain of enhanced acquisition and retention remains second-to-none across a raft of different sports, which now includes: football, horse racing, golf, tennis, UFC, boxing and major US sports.

Jamie Hart, Product Director at the UK Tote Group, said: “The popularity of the Tote Ten to Follow was an important chapter in the Tote’s history which is why we were so keen to bring it back. However, we wanted to do this in a modern digital format which would appeal to racing’s loyal fanbase, while also attracting new players to the game to follow the action throughout the National Hunt season.

“SportCaller’s proven success in the emerging FTP vertical, coupled to their longstanding passion for racing, made them the only viable partner for this relaunch. Their flexibility and speed of integration did not disappoint. It’s a partnership which we’ll continue to grow while we continue our plans to rejuvenate the Tote.”

SportCaller MD Cillian Barry added: “Having originated the first FTP horse racing jackpot game with Sky Bet and Channel 4 Racing back in the day, it’s exciting to rekindle our first love on the Tote Ten to Follow to deliver the next generation in horse racing FTP.

“It’s a genuine honour for the Tote to have entrusted us with one of the jewels in their racing crown, and we’ve done our utmost to upgrade this timeless classic for contemporary audiences. We can’t wait to see players’ reactions as we continue to drive retention across all operator platforms, boosting the UX on a sport whose powers of retention and customer fidelity surpass most others.”

In a largely standardised marketplace for sign-up offers and bonuses, SportCaller is unlocking another vertical for enhanced recruitment, reactivation and retention through lasting engagement and organic gameplay on mass-appeal sporting events.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Tote Group recruits SportCaller to power the return of the Tote Ten to Follow

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights

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Acquisition to Accelerate Revenue, Adjusted EBITDA, and Free Cash Flow Growth and will be Accretive to Adjusted EBITDA Margins and Free Cash Flow Conversion  

Sportradar Group AG today announced it has completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. The closing marks a milestone in Sportradar’s growth strategy, further strengthening and differentiating its position as a leading technology and content provider in the most bet upon global sports, including soccer, tennis and basketball.

The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents.  With this, Sportradar sports coverage totals more than 1 million matches annually.

The acquisition enhances the Company’s content distribution and will further fuel product development. Sportradar expects to seamlessly integrate and monetize these rights across its highly scalable technology platform and client network.

Given the unique transaction structure, the acquisition is expected to be accretive to Sportradar’s adjusted EBITDA margins and free cash flow conversion while accelerating the Company’s robust revenue, adjusted EBITDA, and free cash flow growth.  Sportradar is not required to provide any financial consideration as part of the acquisition. Instead, the deal includes total financial consideration to Sportradar of $225 million comprised of approximately $122 million in cash prepayments by the seller to certain sports rightsholders and approximately $103 million to Sportradar.  The payments to Sportradar, which are subject to customary purchase price adjustments, will be made over a two-year period.

Carsten Koerl, Chief Executive Officer of Sportradar, stated: “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”

The post Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights appeared first on European Gaming Industry News.

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Slotegrator & Gamblers Connect enter a new partnership

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Gamblers Connect, a leading iGaming media & affiliate website connecting operators, providers, and players across the global industry, is proud to announce its latest strategic partnership with one of the most respected names in iGaming technology, Slotegrator.

Founded in 2012, Slotegrator has become a cornerstone of the iGaming B2B landscape, empowering hundreds of successful online casinos and sportsbooks with a complete suite of advanced software solutions. From its Turnkey Casino Platform and APIgrator Game Integration module to its Telegram Casino and Moneygrator payment gateway, Slotegrator has continuously set the standard for innovation, flexibility, and compliance.

This partnership marks a major step in Gamblers Connect’s evolution from a trusted affiliate platform into a full-scale media and B2B hub, one that not only connects audiences with the world’s top operators but also shines a light on the technological engines driving the industry forward.

Through this collaboration, Gamblers Connect will highlight Slotegrator’s market-leading solutions across its media channels, showcasing  how their technology simplifies market entry, accelerates growth, and ensures regulatory compliance in emerging and established jurisdictions alike.

Slotegrator’s expertise in areas such as crypto casino infrastructure, white-label platforms, and licensing advisory perfectly aligns with Gamblers Connect’s mission to connect the entire ecosystem, from software innovators to decision-makers seeking trusted, efficient, and future-ready solutions.

Together, the two companies will continue to emphasise values that have defined their success: responsibility, transparency, and innovation.

Ataur Rosul Abeer, Sales Supervisor at Slotegrator, commented: “We’re excited to collaborate with top-tier partners to showcase our latest innovations and deliver even more engaging experiences to the global iGaming community.”

Gjorgje Ristikj, Founder & CEO of Gamblers Connect, added: “Partnering with Slotegrator represents more than just a collaboration, it’s a strategic alignment of vision. Both our teams share the same goal of improving and Connecting the iGaming industry through quality, integrity, and technology. We’re proud to stand alongside such a respected name as we continue expanding Gamblers Connect’s media and B2B reach worldwide.”

The post Slotegrator & Gamblers Connect enter a new partnership appeared first on European Gaming Industry News.

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QTech Games maintains its gold standard with KingMidas Games

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Emerging-markets leader broadens its eclectic gaming suite with fresh content from an emerging force in the sector

QTech Games, the leading game aggregator for emerging markets, has continued to build the momentum in its premium pipeline, thanks to its latest deal with prominent igaming supplier KingMidas Games in a move set to power the studio’s aggressive international expansion strategy.

Through this partnership, more than 100 KingMidas Games titles—spanning its signature Classics, Next-Gen, Slots, and other top-performing genres—are now available to new operator partners via QTech’s definitive aggregator platform for emerging markets.

KingMidas Games is becoming known for its “next-generation content” which serves as a cornerstone of its gaming suite. Its diverse portfolio includes Cards, Chips, Classics, Dice, IP Content, Lottery, Roulette, Slots, and Virtual Experiences – and is defined by radical thinking and engaging game mechanics, as exemplified by high-speed go-kart races, animal obstacle courses, or survival-style gameplay.

This deal organically widens KingMidas Games’ international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, where the supplier has made strong recent strides together with QTech Games.

Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. So, this deal with KingMidas Games extends our impressive sequential pipeline into 2025. Operators are always looking for fresh and engaging titles that truly stand out, and KingMidas Games is thriving against the backdrop of a homogenised marketplace. Like us, KingMidas is dedicated to delivering experiences that combine creativity, tech, and cultural relevance to meet evolving localised player expectations and drive new revenue streams for our growing group of worldwide operators.”

Sean Auret, Global Head of KingMidas Games, added: “We are thrilled to further collaborate with QTech, one of the industry’s leading aggregators renowned for connecting high-quality content with dynamic markets. This partnership amplifies KingMidas Games’ reach across key emerging territories and marks another exciting step in our mission to deliver next-generation gaming experiences to a truly global audience.”

The post QTech Games maintains its gold standard with KingMidas Games appeared first on European Gaming Industry News.

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