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India Crowned its 2nd Rummy Crorepati in RummyCircle’s Diwali Rummy TournamentTM by Play Games24x7
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11th Annual Diwali Rummy TournamentTM Hosted by RummyCircle saw Over 1 Lakh Players Over a Month and Rs. 2.43 Crore in Prizes
Diwali 2019 witnessed a bright celebration on the popular Rummy platform, continuing its long standing tradition of conducting the Diwali Rummy Tournament. RummyCircle concluded the Grand Finale on 3rd November 2019, in which Mr. Vijayakumar P played his cards right and bagged the first prize of a whopping Rs. 1 Crore.
Mr. Vijayakumar is the country’s second Rummy Crorepati after Mandava Rao (winner of DRT 2018). He is overjoyed with the win and hopes to play more tournaments with RummyCircle, expressing his joy he said, “I am a RummyCircle member for the past 8 years. I have won a few tournaments before but the amount which I won encouraged me to play more. The moment I won the 1st Prize was life changing.”
The highlight of the Diwali Rummy Tournament 2019 was the never-seen-before campaign which allowed players to enter with as little as Re. 1 and win as much as Rs. 1 crore in first prize. The grand event saw a huge participation of over 1 Lakh rummy players from across the country. This was 3 times the participation as compared to the previous year’s Diwali Rummy Tournament. The five-week long qualifier games along with the Grand Finale witnessed the most proficient players in the game showcasing their skills. The final table saw the best of players competing for the Mega Prize.
In addition to the Diwali Rummy Tournament, RummyCircle launched a unique game format during the Diwali season called the Rummy Rumble. In this format, prizes were given out on an hourly basis and this complemented the Diwali Rummy Tournament very well. Furthermore, in the Rummy Rumble, participants were ranked against other and the top rankers were awarded prizes at the end of every Rumble hour. There were 6 Rumble hours in a day and the campaign ran for 10 days. There were 300 prizes given every hour and 1000 prizes for the Grand Rumble.
Play Games24x7, Co-CEO, and Co-founder, Mr. Bhavin Pandya shared, “We started the Diwali Rummy Tournament as an annual tradition 11 years back to bring joy to millions of rummy players across India. Tournaments like the Diwali Rummy Tournament allow us to build a Rummy community of the sharpest Rummy minds. It is a platform for players to celebrate with the entire Rummy community; and while exhibiting their skills, enjoy the biggest cash prizes too. This year, the unique point about this event was that the players could enter with just Re. 1, the lowest entry fee ever and walk out with the Grand Prize of Rs. 1 Crore. We are overwhelmed with all the love and appreciation we have received from our players.”
Diwali Rummy TournamentTM Grand Finale
The Grand Finale saw 2677 players compete for the big prize of INR 1 Crore. Along with Mr. Vijayakumar P the following players won the top 5 positions.
Winner Details |
|||
Position |
Winner |
State |
Prize Won (Pre TDS in INR) |
1 |
Vijayakumar P |
Tamil Nadu |
10,000,000 |
2 |
C Rocks Gnanasekar |
Tamil Nadu |
2,692,594 |
3 |
Sahir Vasaya |
Gujarat |
1,346,297 |
4 |
Anil Shah |
Maharashtra |
1,009,722 |
5 |
Sowkath Ali |
Tamil Nadu |
504,861 |
6 |
Tawade Sachin Shivaji |
Maharashtra |
336,574 |
For upcoming tournaments, join RummyCircle by creating an account and join India’s largest rummy community.
About Play Games24x7 Pvt. Ltd:
Launched in 2006, Play Games24x7 is an online desktop and mobile gaming platform that has leveraged technology to bring people an awesome experience of playing games that they have always loved and enjoyed. The very affable Indian card games, Teen Patti and Rummy that were restricted to the living room during the festivities, are now played every day at a competitive level in the limitless digital world. Now, it also introduces players to the world of online fantasy games with its new fantasy cricket gaming platform, My11Circle.
Backed by a strong technical support team, seamless payment gateways, and engaging user interface, Play Games24x7 launched My11Circle on mobile and desktop, powered by RummyCircle. It stands as a market leader, providing the best gameplay experience to the user. Over the years, Play Games24x7 has developed a deep understanding of what players look for in a game. What makes them stand apart is the ability to provide a customised gameplay experience to each player. In the past, the company has also seen investment from Tiger Global Management, a leading US-based technology-focused hedge fund. Play Games24x7 launched Fantasy Cricket on My11Circle, Rummy on RummyCircle and Teen Patti, Rummy, Poker and Bet Cricket under Ultimate Games banner, and has recorded cumulative thirty-two million registrations and downloads for all the games put together.
Source: Play Games24x7 Pvt. Ltd.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: India Crowned its 2nd Rummy Crorepati in RummyCircle’s Diwali Rummy TournamentTM by Play Games24x7

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ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025
Zitro Digital, the online division of global gaming leader Zitro, announces its participation in SBC Summit Lisboa 2025, taking place from 16–18 September at the Feira Internacional de Lisboa, Portugal.
As a key player in the digital gaming space, Zitro Digital will present its latest online slot and video bingo titles portfolio, reflecting its continued investment in innovation, omnichannel strategy, and game performance at scale. Visitors to booth B530 will have the opportunity to explore the company’s newest content, including the debut of ‘Dreams’, the first title in the Fairyland Quest series — a digital adaptation of one of Zitro’s most successful land-based games.
Also featured will be ‘Elysium’ from the Legendary Sword series, ‘Autumn’, the latest addition to the popular Fu Pots collection, and ‘Monk’, the newest release in the Bashiba Link series. The company will also offer an exclusive first look at ‘Tomahawk’ — an upcoming standout title from the all-new Cash Totems series — which will be on display at SBC Lisboa ahead of its global release.
Alongside its expanding games portfolio, Zitro Digital will spotlight GameGate, the company’s new player engagement tool designed to guide users through its growing universe of content. GameGate enhances retention and gameplay by creating personalized journeys across multiple titles, completely transforming how players experience Zitro Digital’s slot offerings.
“Our goal at Zitro Digital is simple: to create engaging games that not only engage players but also drive measurable results for our partners,” said José Javier Martí, COO at Zitro Digital. “We combine the proven appeal of our land-based hits with new digital innovation to offer products that perform consistently across regulated markets. Events like SBC Summit Lisboa are essential for us to connect directly with operators, understand their evolving needs, and demonstrate how our portfolio can support their growth and stand out in competitive markets”.
The post ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025 appeared first on European Gaming Industry News.
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From Data to VIPs: Turning Analytics into High-Value Player Growth
In iGaming, everyone claims to be data-driven. But few actually translate player data into high-value retention, especially when it comes to nurturing VIPs.
Executive Director of iGaming at Digicode, Itai Zak, brings decades of leadership and a clear message: you don’t grow a VIP base by chance. You grow it by identifying value early, acting fast, and connecting data to real engagement.
What “Data-Driven” Means in Practice
Being data-driven goes far beyond having reports or dashboards. True data maturity means using insights daily to steer product, marketing, and player interactions.
1. Let Data Drive Daily Decisions
When churn risk rises or LTV drops on a channel, action should follow immediately, not at the end of the quarter. The most agile teams monitor live metrics and adjust campaigns, budgets, and messaging in real time.
2. Break Down the Silos
Many operators suffer from fragmented data. Real impact comes when departments share a single player view, blending gameplay, deposits, support history, and withdrawal behavior. It ensures VIP managers, CRM teams, and support agents speak the same language.
3. Predict What Comes Next
Looking backwards doesn’t build loyalty. Leading operators use predictive models to surface VIP potential based on the first few sessions long before players hit traditional thresholds.
4. Connect Insight to Action
Too often, BI teams flag valuable insights, but they die in a spreadsheet. The real differentiator is execution: triggering CRM flows, personal outreach, or incentives when data demands it.
The First 72 Hours: Where VIP Potential Is Revealed
Early behavior is the clearest predictor of long-term value, but only if you know what to track and how to respond.
1. High-Intent Behaviors
Watch for:
- High first or second deposits
- Short time gaps between deposits
- Early high-stakes bets
- Players exploring multiple game types
These are all signs that a player isn’t casually browsing – they’re actively looking to engage.
2. The “Testing” Pattern
Many VIPs start small – not because they lack funds, but because they’re testing. A small deposit followed by a quick withdrawal is often a trust check. If the process is smooth, they’ll return with bigger deposits. If it’s slow or frustrating, they’re gone.
3. Session Frequency and Progression
A sharp increase in session frequency or bet size across the first few days often signals growing comfort and potential scaling.
4. Offer and Message Engagement
If a player interacts with your welcome email, opens push notifications, or clicks SMS links, they’re giving you an open door. Don’t wait to walk through it.
5. Support Interactions
Players who contact support early, especially with questions about withdrawal limits or VIP benefits are usually serious. They’re checking if your operation is worth their loyalty.
Combine Predictive Models with Human Judgment
Advanced operators don’t just rely on instinct. They use scoring models that factor in behavior, deposit timing, game preferences, and more to surface likely VIPs.
But human oversight still matters. Not every large deposit means high value, and not every bonus-heavy player deserves long-term investment. Blend automation with VIP manager insight for the best results.
Turning Signals Into VIP Journeys
Once a player shows potential, the next steps must be fast, personal, and frictionless.
Move Immediately
Don’t wait for a fixed deposit milestone. If the model flags potential, move them into a high-touch onboarding flow instantly.
Assign a Personal Contact
A VIP manager should reach out directly: via phone, email, or chat. Introduce the service, highlight available perks, and offer real-time support. Early personal connection builds long-term trust.
Build Operational Confidence
For VIPs, reliability is everything. That means:
- Fast, seamless withdrawals
- Clear communication
- Instant issue resolution
Operational delays are one of the most common reasons VIPs walk – often without saying a word.
Tailor Offers Immediately
Ditch the generic bonus paths. Instead, align offers to:
- Game preferences
- Deposit frequency
- Bet sizes or session patterns
Consider non-monetary perks too: early access, private tournaments, or priority support often go further than cash.
Build Emotional Loyalty
Celebrate milestones, send personalized notes, or deliver surprise perks. Loyalty stems from recognition, not just rewards.
Automation That Converts Insight to Action
To deliver consistently, operators must integrate CRM, analytics, and predictive scoring into a real-time ecosystem.
Unify Player Data
Gameplay, transactions, offers, and support logs must feed into a central CRM. Without a 360° view, personalization fails.
Use Smart Triggers
When churn risk rises, send a reactivation offer. When VIP behavior is flagged, notify the VIP team and start an automated journey. Speed is critical so is consistency.
Segment and Route Intelligently
For example:
- “Bonus-heavy” players → low-cost paths
- “Testing” depositors → fast payment messaging
- “Multi-session, high-value” players → early VIP escalation
Close the Loop
After launching a campaign, track results. Feed that data back into the model to improve future accuracy and ROI.
Common Mistakes to Avoid
Even with good data, many operators fall into predictable traps.
1. Acting Too Slowly
Waiting for a player to reach “VIP level” before acting often means missing your chance. Loyalty builds early or not at all.
Fix: Act within 48 hours of first signals, not weeks later.
2. Equating Big Deposits with Value
A one-time high roller isn’t necessarily a long-term asset.
Fix: Prioritize session consistency, gameplay diversity, and communication engagement, not just deposit size.
3. Confusing High Turnover with Profit
Bonus abusers can look like VIPs until the promotions stop.
Fix: Monitor bonus-to-deposit ratios and net revenue. True VIPs bring long-term, sustainable value.
Summing Up: VIP Growth Is Execution, Not Luck
The most successful operators don’t wait for players to raise their hands. They spot signals early, move fast, and create journeys that blend automation with human care.
VIP growth is no longer about guesswork. It’s about predicting value, delivering relevance, and doing it before your competitors do.
Because in iGaming, the player’s decision to stay (or leave) is often made in the first 72 hours.
The post From Data to VIPs: Turning Analytics into High-Value Player Growth appeared first on European Gaming Industry News.
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To LATAM via Europe: Platipus and Alea multi-regional partnership signed
Platipus Gaming, a global game provider for online casinos, signed a strategic partnership with Alea, the Spanish-based leading aggregation platform in Europe and the LatAm regions.
Latin America is a key strategic priority for Platipus in 2025, as the region’s fast-growing iGaming market offers both scale and strong growth potential. The Сompany already has a presence in several territories across Latin America, and its partnership with Alea will further strengthen its position in Peru, Argentina, Brazil, Chile and beyond.
“At Alea, we see partnerships like this as true cornerstones of our growth and the value we deliver to operators. Platipus’ creativity, innovation, and dedication to quality perfectly align with our mission to provide operators in Europe and Latin America with the most engaging content through the most reliable aggregation platform. This collaboration is more than a commercial agreement; it’s a shared commitment to helping each other grow and succeed in the markets where we lead.” – says Ramon Glieneke, COO at Alea.
This alliance opens up new opportunities for Platipus to grow strategically in Latin America, as well as in some European countries. Due to Alea’s strong reputation among local operators, Platipus gains access to an extensive network of trusted partners. This will help accelerate integrations, optimize entry into new markets, and ensure a smoother, faster go-live process for its games.
“Partnering with Alea brings us closer to our main goal – to provide an exceptional gaming experience to players around the world. This time, we are pleased to introduce even more players from Europe and Latin America to our exciting gaming portfolio,”– comments Stanislav Mykhailov, Platipus Gaming CCO.
Multi-regional partnership between Platipus and Alea demonstrates strategic flexibility and geographic diversification. Moreover, this alliance allows to cover the players both from Latin American and European markets, and reach a wider audience globally.
Platipus continues building its global presence in the frames of its expansion strategy and remains committed to being a reliable partner helping to deliver high-quality experiences for the players worldwide. The Company plans to expand its presence in new countries in the region, strengthen existing partnerships and launch even more personalized content to meet the specific needs of each market. Platipus Gaming will continue to invest in innovation, quality and strategic partnerships to accelerate its growth.
The post To LATAM via Europe: Platipus and Alea multi-regional partnership signed appeared first on European Gaming Industry News.
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