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Betting firms are turning to AI to help the gaming machine addicts “cool off”

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UK has been one of the countries that has been trying to promote responsible gambling. Recently an inquiry conducted by a group of politicians from different parties was revealed to the public. The inquiry shed light on a lot of practices in the gambling industry that could use some improvements. They also proposed their own suggestions for promoting responsible gambling. Amidst the publication of this inquire the news about gaming machines that will use AI came out.

The purpose of installing AI in their machines is that it allows for the machines to spot addictive behavior using a number of metrics. If the machine identifies the player’s behavior as addictive the machine will not let the player continue to give them some time to cool off before they continue to work. This new initiative will not depend on AI only, although it is a starting point.

Attention towards the gaming industry is also caused by online casino slots and different gaming venues gaining popularity at a fast rate, bringing about the need to think outside the box when it comes to regulations.

The Anonymous Player Awareness System (APAS) will track the players during the whole game, looking for evidence of them chasing loses or displaying some other qualities of addictive gambling like speeding up or spending too long on the machine. If such behavior is detected the managers of the casino will get notified about such behavior so they can be extra attentive to that person.

The new technology was created by the Betting and Gaming Council (BGC) to try and combat the rising levels of problem gamblers that can be found basically at any age group but are prominent in the younger generations. This is also in the spirit of the recent inquiry and the call for tougher legislation around real-life and online casinos.

Wes Himes, BCG Interim chief executive said that he sees this as an opportunity to champion the highest standards and share best practices on safe betting and gaming, with the hopes that these measures will be seen as a sign of intent. With this initiative, BGC hopes to restore public trust, at least partially and the group is looking forward to further betting and gaming initiatives across the industry.

AI works based on the algorithm. If the algorithm determines some addictive behavior it will automatically lock you out of for “cooling off period” of at least 30 seconds. This is when the managers come into play to make sure the cool off period goes by as smoothly as possible. According to the initiative when the person is being locked out of the same safer gambling warning will be immediately displayed on the machine’s screen.

This new addition will firstly be introduced only in Britain, specifically in 8500 betting shops that include William Hill, Ladbrokes and Paddy Power. But it’s obvious that this new initiative has great potential and if it manages to bring positive results it won’t be too long before all the gaming machines across Britain and the world will be applying this technology to their gaming machines.

The 30 second cooling period will be specifically for addictive behavior but the firms are also looking to improve the experience of those who may not be addicted but are starting to enter a more risky zone. 20 second cooling-off periods will be introduced for those who have been playing at the same machine for more than 20 minutes. This separate mandatory automatic alert will also alert the staff. Even though the responsibility is not just on the AI and the staff will have its own part to play, even if this initiative was based solely on the technology, the founders believe that it would still have an impact and it would also help the staff who actually work at these venues, who are often over-stretched and poorly paid. Also worth mentioning is just how much violence these people have to deal with on an everyday basis. The cooling-off period may even help with the overall amount of violent outbursts in casinos and make the lives of everyone involved a lot easier. The algorithm will detect those who are at risk of harm, by using multiple factors like erratic play, chasing losses, speed of play and the time spent on the machine, therefore the alert and “cooling off” period will be triggered at almost any time during play. It will be specific to the individual playing the machine.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betting firms are turning to AI to help the gaming machine addicts “cool off”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America

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7777 gaming has announced an exciting partnership with WA.Technology to expand its footprint across emerging markets in Africa and Latin America. This collaboration combines 7777 gaming’s extensive portfolio of innovative online casino games with WA.Technology’s comprehensive iGaming solutions, tailored to the specific needs of operators in these regions.

WA.Technology is a full-spectrum iGaming provider that offers online casinos, sportsbooks, fantasy sports, and affiliate business solutions. Its expertise spans turnkey solutions and individual products, empowering operators to launch or scale their businesses efficiently in emerging markets.

Elena Shaterova, Chief Commercial Officer at 7777 gaming, said: “The collaboration with WA.Technology is a pivotal step in our expansion strategy for Africa and Latin America. By joining forces with a provider as versatile and innovative as WA.Technology, we aim to deliver premium gaming experiences to operators and players in these growing markets. Together, we’re shaping the future of iGaming in these regions.”

Laura Festen, Director of Casino at WA Technology, highlighted the partnership’s value: “7777 gaming enables operators to launch and scale effectively in competitive global markets by catering to a broad player base with quirky, original concepts. The studio creates captivating and reliable content, positioning it as a versatile choice for operators aiming to expand player engagement. Thus, we are extremely excited about the newly formed partnership.”

7777 gaming’s portfolio includes over 150 titles, spanning multiple genres and formats, designed to deliver diverse and immersive gaming experiences. From fan-favorite slots like Candy Anyways and Medusa The Wild Temple to instant-win games like Mayan Gold and classic table games like European Roulette and Blackjack, the company’s offerings cater to players with varied preferences. All games are supported by HTML5 cross-platform technology, ensuring seamless gameplay across desktop and mobile devices.

The partnership promises to unlock new opportunities for operators in Africa and Latin America, offering them cutting-edge games and technology designed to enhance player experiences and drive growth.

The post 7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America appeared first on European Gaming Industry News.

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CT Interactive Strengthens its Presence in Bulgaria

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CT Interactive has strengthened its presence in the Bulgarian market by expanding its portfolio with a new selection of certified games. The latest certification reinforces the company’s commitment to delivering engaging and high-quality gaming content, providing operators with a diverse selection of fresh and innovative titles.

“Bulgaria remains a key market for CT Interactive, and this certification is another step in our strategy to continuously provide top-tier, regulation-compliant games to our partners. We are dedicated to expanding our portfolio with exciting content that enhances player engagement while meeting the highest industry standards,” Martin Ivanov, Chief Operating Officer at CT Interactive, said.

Some of the newly certified games include: The New Queen of Fruits, Book of Power, Guardians of Asgard, Clover Queen, Piggy Crash, Fruits & Sweets Buy Bonus, Hyper Cuber Buy Bonus, Duck of Luck Buy Bonus and others. These titles showcase a mix of dynamic themes and innovative mechanics, designed to appeal to a wide range of player preferences.

The post CT Interactive Strengthens its Presence in Bulgaria appeared first on European Gaming Industry News.

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Valorant Added to Hero Esports Asian Champions League

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The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.

Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.

Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.

The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.

The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.

Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”

Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”

The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.

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