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LIV secures $2.6m in funding from Hiro Capital for its revolutionary Mixed Reality game streaming platform

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LIV secures $2.6m in funding from Hiro Capital for its revolutionary Mixed Reality game streaming platformReading Time: 3 minutes

 

  • Hiro Capital announces its second deal with a lead Series A investment in Prague-based LIV, the breakthrough VR streaming platform;

  • LIV is a next-generation game streaming platform, built to empower Virtual Reality streamers and game stream audiences to interact with each other in fun and meaningful ways – https://liv.tv/;

  • LIV’s proprietary technology turns stream viewers from passive spectators into active participants in the game and brings the streamer’s real-world moving body into the live digital VR stream;

  • LIV connects Game Developers, Streamers and Audiences to create the ultimate VR spectator experiences

  • Hiro Capital and LIV first connected at Slush Helsinki in November 2018, and are pleased to announce this Series A investment concurrent with Slush 2019.

  • This Series A round includes co-investment from leading Central European technology VC Credo Ventures and London-based Seedcamp;

LIV – the Mixed Reality game streaming platform – has secured $2.6m in funding to expand its development team in order to accelerate its revolutionary streaming technology and  integrate more third-party games studios.

The Series A funding round has been led by Hiro Capital – the new Games, Esports/Streaming and Sports technology VC Fund led by Inspired Entertainment co-founder Luke Alvarez, Games Workshop co-founder Ian Livingstone CBE and Cherry Freeman, co-founder of LoveCrafts. LIV is Hiro’s first Streaming/Esports investment.

LIV was Seed funded by leading technology Seed investors Seedcamp (London), Techstars (Los Angeles) and Credo Ventures (Prague) together with Jaroslav Beck from Beat Games and VR legend Palmer Luckey, the creator of Oculus Rift. Credo Ventures and Seedcamp are also participating in this Series A round alongside Hiro.

LIV was founded in 2016 by AJ Shewki (Dr Doom), Steffan “Ruu” Donal and friends – a team of ex-competitive gamers, Twitch streamers, game developers and nerds who tried early VR HMDs and became convinced of VR’s huge potential in the future of Entertainment and Esports. Yet when they tried to broadcast their adventures in VR, they found the spectator experience was broken.

“The tools used for broadcasting traditional PC games couldn’t show the intensity of what we were experiencing as players” says Dr Doom, CEO and co-founder of LIV. “In VR, your body is the controller and that’s part of the magic. As a player, you are fully immersed in VR, but unless we can show the player’s body interacting with their VR environment, the 2D stream audience is missing out. And that’s how we got started — we wanted to level up the VR spectator experience.”

Doom continues: “Our mission at LIV is to connect Game Developers, Streamers and Audiences to create the very best VR spectator experiences. We are now in full swing, with hundreds of VR games integrated, (including from leading developers like Beat Games, Cloudhead Games and Survios), thousands of VR streamers (like Ragesaq and VROasis) and billions of views to date of LIV-powered game streams on Twitch, Mixer, YouTube etc.

“Our next releases will add dynamic lighting, progression systems and other cool features as the LIV Play platform becomes a massive scale MMO for live gaming spectator-ship. We are obsessed with creating shared hybrid game experiences where audiences play an integral role in the success of the streamer’s game. We’re super pleased to bring in investors like Hiro, Credo and Seedcamp who share our vision of the future”

Luke Alvarez, Managing Partner of Hiro, said: “Hiro is excited to be investing in LIV as our Fund’s second deal and as our first in Esports/Streaming. Doom and his team are super smart, passionate gamers and streamers, living and breathing in the Mixed Reality world which they are empowering with LIV. While the VR market is still small, the streaming audience is huge.

“At Hiro, we believe in Digital to Real World Convergence and we like tech that brings these worlds together, getting people out of their seats in creative communities. LIV delivers on these values and our team is looking forward to working with Doom and team as they take LIV into the future.”

Ondrej Bartos, Partner at Credo Ventures, said: “VR has been a promising space for quite a while, and we believe it is exactly the kind of tech that LIV is bringing that will be vital to unlock the potential of the market. We at Credo are also big believers in founder market fit which in this case definitely is there – Doom and his team are bringing a solution that they as gamers and streamers needed, and as the current uptake shows they were not alone. We don’t see too many teams as passionate, experienced and competent as LIV.”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: LIV secures .6m in funding from Hiro Capital for its revolutionary Mixed Reality game streaming platform

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MyEmpire Reborn: New Look, New Empires, New Features

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MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.

The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.

The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.

Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.

Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.

Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.

MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.

For more information and guidance, contact the team: https://www.miomedia.com/contact-us

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iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report

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Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.

The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.

Readers will learn what to expect from:

  • Regulatory developments in the industry’s most attractive markets.
  • Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
  • New marketing models built on emotional intelligence and data ethics.
  • The role of Web3, stablecoins, and gamified well-being.
  • The growing influence of ESG on the iGaming sector.

The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.

“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.

The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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Boomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome

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Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, is preparing numerous activities for their booth 5046 G at the upcoming SiGMA Europe 2025 in Rome. The main highlight will be a gift auction featuring valuable prizes:

  • Signed Luka Modrić (football legend and AC Milan player) jersey
  • Apple iPhone 17 Pro Max 256GB Deep Blue
  • Ray-Ban | Meta Wayfarer smart glasses
  • Apple AirPods Pro 3

To try their luck in the gift auction, SiGMA Rome participants must visit the Boomerang Partners booth on November 4th and 5th and perform various tasks. For completing them, they will receive special chips of different denominations. The more chips they have, the higher their chances of winning in the auction. Details can be obtained from the hostess at the booth.

The final will take place on November 5th at 4:00 PM. On the same day, Boomerang Partners will announce the winners of their first sports traffic tournament, the Golden Boomerang League, which ran from September 1st to October 31st. All affiliate teams, including current and new partners of the company, who managed to generate 20+ FTDs on the brands from its client portfolio, have qualified for the prize draw. The prize for first place is direct access to the Golden Boomerang Awards 2026. Participants who place second and third will receive an AC Milan Experience package, which includes paid flights, accommodation, and attendance at an AC Milan home match at the famous San Siro Stadium in Milan.

Come to the Boomerang Partners booth, complete simple tasks, get chips, and participate in the gift auction. Extra pleasant surprises are possible. Read the full terms and conditions on the Boomerang Partners website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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