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FashionTV Gaming Group Announces New Revolutionary Venture – Converting Land based Casinos into FashionTV Casinos Connected Online
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A new innovative FashionTV branded VIP Gaming lounge is born – FashionTV Diamond Lounge offers a unique land based FashionTV casino experience with live dealer integration
Always one step ahead of the game, FashionTV Gaming Group, one of the industry’s fastest growing B2B companies, has announced its latest venture that includes partnering up with reputable land-based casinos and creating FashionTV branded casino lounges that are available online for real money play.
‘FashionTV Diamond Lounge’, is one of the latest ventures in FashionTV Gaming Group’s portfolio and fully embodies the Group’s ethos of combining real-life luxury with the virtual world of online gaming, offering the best of both worlds.
This exclusive casino lounge franchise will offer a turnkey ‘hybrid package’ approach to land-based casinos, allowing guests to play inside the luxurious FashionTV branded lounges located within the casino and literally step into the world of luxury brought by FashionTV. Packages include bespoke branded furniture and casino equipment as well as lavish FashionTV design and décor, catwalks, FTV Screens and a number of other elements that bring out the FashionTV glam.
Additionally, this real-life Fashion TV casino experience is replicated as premium online games by means of high-tech digital streaming equipment. This dual experience offers casino lounges, and the casino that hosts them, an additional growth engine through online gameplay that replicates the glamor of the offline experience, all from the comfort of the players’ home.
“Imagine walking into a land-based casino, being welcomed into an exclusive FashionTV Diamond Lounge casino area and being invited to play in a premium FashionTV lifestyle setting. It’s a dream come true, you’ve got a catwalk, FashionTV models, dazzling screens and a general feel of glamour and fashion.
Decide to head back? Pick up just where you finished off when you get home, interact with the same live dealers and get the same land based FashionTV experience you had at the casino. It’s all about taking the charm of the real-life experience and convert that into a superior online gaming experience”, noted Aviva Banner, Head of Media at FashionTV Gaming Group
Live Casino is one of the newer fast-growing segments of online gaming that’s consistently increasing in popularity. Players enjoy the interaction amongst other players and live casino dealers, while offering peace of mind in knowing that they’re playing at a casino and with a brand they know and trust.
“By taking an already established and reputable land-based casino, and adding a new area with a look & feel of FashionTV luxury and excellence, we’re able to provide an identity that extends itself across both the real and virtual worlds offering increased value to our players and partners”, noted Aviva.
FashionTV Gaming Group, via FashionTV Diamond Lounge , will seek to branch out its operations over the coming year, giving reputable land based operators the opportunity of offering FashionTV branded games, tables, and live dealers, as well as the chance to engage in a number of cross-marketing endeavours including FashionTV branded lifestyle events, tournaments, gala nights, international FashionTV parties and more.
“By applying a unique B2B sublicensing model to the powerful FashionTV brand, FashionTV Gaming Group enables software providers and operators to build and run their own FashionTV-branded games and websites, as well as rolling out a series of branded casinos, live dealers, sports betting sites, bingo, lotto, social games and other gaming verticals,” concluded Ms Banner.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: FashionTV Gaming Group Announces New Revolutionary Venture – Converting Land based Casinos into FashionTV Casinos Connected Online
Ygam and TSB Bank have joined forces to help increase understanding of in-game spending and help young gamers manage their money with confidence.
Ygam and TSB Bank have joined forces to help increase understanding of in-game spending and help young gamers manage their money with confidence.
As part of this collaboration, they have co-created specialist educational resources for schools. Developed with Ygam’s expertise and delivered by TSB Bank staff as part of their school’s programme which runs throughout the UK, the module aims to provide young gamers with practical guidance on managing their money and understanding potential financial risks while gaming.
A recent Censuswide survey of over 2,000 young gamers, commissioned by TSB, found that while the average initial cost of a game is £32, gamers spend an average of £540 annually on in-game purchases and subscriptions. Nearly half (47%) of those who spend money in-game feel they have little or no control over their spending while playing.
Linda Scollins Smith, Director of Programmes at Ygam, said: “Gaming now plays a central role in young people’s lives, offering significant benefits. However, it is always important to safeguard against the risks, and the increasing sophistication of game monetisation through microtransactions and in-game purchases underscores the need for education on this issue. We are delighted to be working with TSB to support their school programmes, combining financial education with gaming education, to help young gamers develop healthy habits and navigate the digital world safely.”
Kate Osiadacz, Head of Responsible Business, TSB, said: “Gaming is often one of young people’s first interactions with spending or managing their money digitally; so we’re pleased to be working with Ygam to reach young people with targeted advice. Our Money Confident schools programme greatly benefits from Ygam’s insight – and we’re keen help empower the next generation to make informed decisions for their financial lives ahead.”
According to a 2024 Mumsnet survey commissioned by Ygam, 88% of parents in the UK believe schools should provide education on gaming, despite only 35% reporting that their children currently do. Furthermore, 99% of these parents think this education should begin by the end of Key Stage 2.
Alongside developing educational resources, Ygam and TSB Bank will collaborate on a range of initiatives throughout 2025 to raise awareness of this issue and support families in avoiding unexpected costs from gaming.
For more information about Ygam and our portfolio of education programmes, please visit our training pages or email [email protected].
The post Ygam team up with TSB Bank appeared first on European Gaming Industry News.
MixRift unveils brand new strategic PvP arena gaming experience
MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.
A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.
“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”
Key Features:
- HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
- Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
- Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
- Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
- Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
- Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
- Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner
The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.
Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.
“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”
Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.
For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.
The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.
Blask, the AI-powered analytics ecosystem for the iGaming industry, has added nine new countries to its Market Overview dashboard — bringing total coverage to 55 global jurisdictions. The latest update significantly strengthens the platform’s insights across Tier 1 and established markets.
Newly added countries include the United Kingdom, Italy, Germany, Sweden, Czech Republic, Portugal, Denmark, Austria, Switzerland, and France. These markets are now fully available inside Blask’s Market Overview dashboard, with access to key performance indicators:
- Blask Index – a general signal of overall brand activity in the market
- BAP (Brand Accumulated Power) – reflects audience interest based on search trends and engagement
- APS (Acquisition Power Score) – measures how effective a brand is at acquiring new users
- CEB (Competitive Earning Baseline) – estimates a brand’s potential earnings within its competitive environment
“This expansion sharpens our coverage where it matters most,” said Max Tesla, CEO and co-founder of Blask. “Tier 1 markets are where competition is toughest — and decisions need to be backed by data. With these additions, Blask gives operators a clearer edge in navigating regulated, high-value regions.”
The Market Overview dashboard is designed to help operators, suppliers, and affiliates benchmark brand performance at the country level, track market dynamics, and spot early trends.
This release follows previous expansions into Asia, Latin America, and Africa, as Blask continues to respond to user demand for reliable, granular insights across the global iGaming landscape.
The post Blask expands Market Overview dashboard with 10 new countries appeared first on European Gaming Industry News.
Ygam team up with TSB Bank
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