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Team Vitality and adidas have signed a multi-year contract extension and heighten their collaboration by introducing VIT.01, their first pair of limited-edition sneakers.
“We are very happy to be able to continue our collaboration with adidas, a brand with which we share the common values of innovation and competition. It confirms that esports is not just a simple passing fashion but a real social trend that lasts over time. This is a new and fundamental step in our development, one represented by the VIT.01 shoe which embodies perfectly Team Vitality on a day-to-day basis,” Fabien “Neo” Devide, Chairman of Team Vitality said.
“We are very proud to extend our partnership with Team Vitality. This step strengthens our position as an innovative and pioneering sports brand. Team Vitality is a quality partner, inspiring a whole generation stemming from the esports culture, a strong sector that we started to pre-empt more than two years ago,” Sylvain Bouches, Brand Manager for adidas said.
“Offering the best of our products and technology to our athletes to help them make a difference in their game, regardless of their discipline, is a priority. We are pleased to make our collaboration durable to continue challenging the codes of the sports industry,” Sylvain Bouches added.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Team Vitality and Adidas Extend Partnership
