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Basketball Hall Of Famer Allen Iverson Becomes Brand Ambassador Of Ballbet
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Ballbet, a leading sports broker in Asia that offers an extensive range of products and games for fans, announced announced that it has partnered with basketball legend and Hall of Famer Allen Iverson to become a brand ambassador. One of the greatest basketball players with a distinctive style of play and a rich legacy, Iverson embodies similar values as Ballbet and stood out as an obvious choice for the brand.
As part of the new relationship, Iverson will work together with Ballbet in several key markets in Asia to help promote its games and products to sports fans. He will also appear in a variety of marketing promotions to promote the relationship with Ballbet to sports fans throughout the region. With Ballbet increasing its focus on the Chinese market, Iverson’s reigning popularity in the country will be a great asset for the partnership.
“I’m excited to partner with Ballbet and help introduce their gaming products to more sports fans in Asia,” said Iverson. “Over the course of my career, I was able to experience the intense passions fans have for sports, and Ballbet’s products give fans more ways to get invested in the games and teams they follow.”
“Throughout his career, Allen Iverson has been a disruptor on-and-off the court, which is a perfect match for how we differentiate ourselves in the Asian gaming market,” said King Ng, CEO of Ballbet. “We have a strong commitment to providing the best experience for our users and we look forward to working together with Allen to demonstrate how Ballbet can be ‘The Answer’ to all players’ punting needs.”
Founded only in December 2018, Ballbet is already a force to be reckoned with in the gaming industry. With a belief in providing the best experiences for users, Ballbet continually differentiates itself from competitors by using innovative technology on its platform.
In addition to the relationship with Iverson, Ballbet has a partnership with Bundesliga football club VfL Wolfsburg.
The partnership between Ballbet and Iverson was facilitated by global sports marketing agency Lagardère Sports.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Basketball Hall Of Famer Allen Iverson Becomes Brand Ambassador Of Ballbet

Latest News
Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, invites SBC Summit Lisbon delegates to take a spin on the iconic Estoril Formula One circuit on 16 September 2025. The experience features remote-controlled car racing on a true-to-scale replica of the track. The programme begins at 10:00 with an opening race at Space EN08, with the circuit then open all day for drop-in challenges and networking.
At 10:00 on 16 September, a showcase race on the Estoril mini‑track will bring together Rasmus Sojmark, CEO & Founder of SBC, Rubens Barrichello, F1 legend and Non‑Executive Director for Latin America at SOFTSWISS, and Ivan Montik, Founder of SOFTSWISS. Delegates are welcome to cheer on the participants and then take the controls themselves on the very same circuit layout.
Beyond the track, Barrichello and Montik will also appear together on the Super Stage for their fireside chat, Excellence Under Pressure: Evolving in a Fast‑Moving Space. Taking place on 16 September, the discussion will explore the shared disciplines of motorsport and iGaming innovation, highlighting how speed, reliability and agility translate into long‑term business advantage. Barrichello will also share lessons from F1’s rapid technological changes, while Montik will show how SOFTSWISS applies similar agility in iGaming, innovating quickly while ensuring compliance and stability.
The SOFTSWISS team looks forward to meeting partners and friends throughout the show. Visit us at Stand B160 to explore collaboration opportunities and learn more about our product ecosystem.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post Race Estoril Track With F1 Legend Barrichello During SBC Summit 2025 appeared first on European Gaming Industry News.
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GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025
The Eastern European Gaming Summit (EEGS) proudly announces that Gaming Laboratories International (GLI) will once again return as a sponsor of the highly anticipated Regulators’ Roundtable at EEGS 2025, taking place on 27–28 November at Inter Expo Center, Sofia.
As the global leader in testing, certification, and professional services for the gaming industry, GLI has supported regulators, suppliers, and operators across more than 480 jurisdictions worldwide for decades. With a strong mission to ensure integrity, fairness, and transparency, GLI plays a pivotal role in shaping a trusted and sustainable global gaming environment.
The continued sponsorship of the Regulators’ Roundtable underscores GLI’s dedication to fostering dialogue, collaboration, and knowledge exchange between regulators and industry stakeholders. As one of the flagship sessions of EEGS, the Roundtable offers an exclusive platform to address pressing regulatory challenges, explore innovative solutions, and discuss strategies that will define the future of the sector.
EEGS 2025 will once again unite regulators, operators, suppliers, and thought leaders for two days of high-level discussions, networking, and knowledge sharing, reinforcing its position as the leading forum for gaming innovation and regulation in Eastern Europe and beyond.
Learn more & register here: https://eegamingsummit.com/register-for-super-early-bird-ticket/
For any sponsorship availabilities, see here: https://eegamingsummit.com/sponsorship-2025/
Together with partners like GLI, EEGS continues to be the meeting point for innovation, regulation, and collaboration in the gaming industry.
The post GLI Returns as Sponsor of the Regulators’ Roundtable at EEGS 2025 appeared first on European Gaming Industry News.
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Trigger Xtreme Power: A 400% Deposit Bonus Plus 30 Free Spins Await on Thor Hammer Strike at SlotsCapital.lv
SlotsCapital.lv, launches thunderous new Norse-themed slot by Rival, Thor Hammer Strike, and all new players are invited to claim a god-sized 400% Deposit Bonus plus 30 FREE SPINS on the game throughout September 2025.
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The post Trigger Xtreme Power: A 400% Deposit Bonus Plus 30 Free Spins Await on Thor Hammer Strike at SlotsCapital.lv appeared first on European Gaming Industry News.
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