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Betinvest’s COO offers insights on land-based vs. digital debate
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The betting industry is almost unrecognisable to what it was less than a decade ago following the growth of mobile and online gaming. However, the days of the industry living off the fat of the land are far from over according to Betinvest’s COO, Max Dubossarsky.
With much of the gaming industry focusing on their igaming presence going into 2020, Betinvest is ensuring its strategy continues to develop leading online solutions whilst capitalising on the land-based gaming across the globe. “We have 20 years of relevant sports betting experience, clients operating worldwide and professional teams of IT specialists, traders, risk managers and more,” he explained. “As a result, we know how to run a retail betting business in a way that is sure to bring our partners stable profit. Currently we offer a cashier system and betting terminal software, both of which we developed in-house.”
With so much online connectivity and emphasis on online and mobile betting, it can be hard for operators to see the revenue opportunities in offline. As one of the leading international sports betting products and solutions providers for both online and land-based services, Betinvest believes land-based operations can stand out by providing something different for their customers who are looking for a unique experience. “Customers who frequent betting shops tend to be the ones who, for whatever reason, don’t want to bet online,” he continued. “Often they’re people who want to be a part of the betting community and interact with people who have similar interests. This is a specific category of customers operators cater for and, despite everything becoming digital these days, not all players want to bet online, and offline services will be around for many years to come.”
Terminal solutions can form a key revenue source for land-based operations, according to Betinvest, not just through player retention but by reducing cashier workload, appealing to introverted players and expanding the visual demand by streaming races, sporting events, lotteries and virtual games.
“Obviously, betting shops will evolve over time to meet players’ requirements,” commented Dubossarsky. “What’s more, betting shop customer personalisation can help to make the player-operator relationship smoother. I’m talking about using an omni channel approach where players have a single account which they can use to access both online and offline services. Using this approach means that operators can get a better idea of the audience profile and preferences in order to get more players involved in their loyalty programmes. Betting shops can also tailor promotional offers to their customers attracting players to a particular betting shop via localised promotions.
“It goes without saying that betting shops’ locations and the quality of their customer service are also contributing factors to the success and profitability of land-based services.”
In terms of different markets, Betinvest is keen to highlight the growth in offline success across the international landscape but warns newcomers to the sector how retail betting will develop differently in every country. Max Dubossarsky said: “Its potential for success depends on the local regulations, the country’s economic indicators, the quality of the internet coverage and, last but not least, the level of competition from other operators. This is why it’s particularly difficult to predict overall long-term trends in this sector of the industry.”
For operators looking to work offline, Betinvest COO predicts five core hurdles which need to be overcome before setting up shop in a new market: ensuring regulation of a particular region will allow the business to be profitable; working with a provider who holds a good reputation; finding the right staff to deliver first class customer service; choosing an optimum location; and finally, marketing to establish trust in a brand and deliver relevant promotions to local players.
Despite the scope of online and mobile gaming continuing to grow, looking forward Betinvest is optimistic about the growth of the offline sector in every major territory internationally. The brand is keen for operators to share this optimism and invest across both sides, delivering world class gaming for all types of players in every country.
“Asia has a lot of potential for the development of land-based betting services,” Max Dubossarsky continued. “Community is a very important aspect of their culture, more so than in other parts of the world. As for Europe, the tendency there is for betting shops to be located outside the city centre, and often they are integrated with sports bars. The number of betting terminals is increasing and progress is being made in customer service.”
He concluded: “Over the next few years, the betting industries of Africa and Latin America will be largely reliant on their retail businesses. On the one hand, this is because having a physical presence is important for establishing trust in a brand, but on the other, it’s due to a lack of regulations for online services and poor internet coverage. When it comes to the US, gambling has always revolved around local casinos where everyone could come and play. This is still relevant today and will continue to prevail in the coming years, even though sports betting, including the provision of online services, has been legalised.”
For more information, visit: www.betinvest.com.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest’s COO offers insights on land-based vs. digital debate

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James O’Kelly Appointed Head of Corporate Development at SolutionsHub
SolutionsHub is pleased to announce the appointment of James O’Kelly as Head of Corporate Development, a newly established role that underscores the company’s commitment to strategic growth, innovation, and excellence in client service.
Since joining SolutionsHub, James has been instrumental in driving key initiatives across the organization. Over the past 18 months, James has headed high-impact growth intiatives, managed treasury and led sucessful licensing for clients. His contributions have also extended to representing SolutionsHub on the international stage, enhancing the company’s global presence.
In his new role, James will take the lead on a range of high-impact strategic initiatives in close collaboration with the Board of Directors. His primary focus will be on identifying and cultivating key partnerships, as well as spearheading the development of innovative product lines that align with the company’s long-term vision. To fully dedicate his efforts to these forward-looking priorities, James will be transitioning responsibility for day-to-day operations and compliance to other senior members of the leadership team. This shift will enable him to concentrate on shaping the company’s future growth trajectory and ensuring its continued success.
“James has consistently demonstrated outstanding leadership and a deep understanding of our business and industry,” said Lee Hills, CEO of SolutionsHub. “His appointment as Head of Corporate Development is a natural evolution that aligns with our long-term strategic goals and further reinforces the strength of our leadership team.”
James will continue to play a pivotal role in advising and supporting clients through increasingly complex regulatory, licensing, and jurisdictional considerations. Leveraging his extensive experience and strong track record of delivering innovative, compliant, and forward-thinking solutions.
The post James O’Kelly Appointed Head of Corporate Development at SolutionsHub appeared first on European Gaming Industry News.
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Week 19/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
CryptoSlots, a leading cryptocurrency casino, is celebrating its 7th birthday this May with exciting new game launches and player rewards. To mark the occasion, CryptoSlots is unveiling a brand-new slot: Safari Sunsets, taking players on a breathtaking journey through the African savannah at golden hour. With swaying acacia trees, and a sky glowing in sunset hues of orange and purple, the game immerses you in the wild beauty of the grasslands. Majestic animals like zebras, lions, buffalos,and the powerful elephant Scatter symbol bring the reels to life!
PG Soft has unleashed its latest big-hitting title, Knockout Riches. The new addition is a 5-reel (1 to 3 rows in reel 1 and 5, 4 to 20 rows in reels 2, 3 and 4) slot that delivers an action-packed slot experience with grit, determination, and big rewards. Ruby, known as the ‘Flaming Rose’, steps into the ring as a rising star in the boxing world whose fists must do the talking.
Relax Gaming, the iGaming aggregator and supplier of unique content, is challenging players to tame Fang the dragon in its fiery new release, Fang’s Inferno. The dragon with an insatiable appetite for riches returns in this 5×4 slot where big wins can come via Blazin’ Wilds, Flamin’ Respins, Fang’s Bonus Picks, Fiery Free Spins and Fang’s Bonus Picks.
FBMDS is thrilled to announce the launch of its newest slot game of Asian inspiration – “Panda Treasure – Sublime Series”. This is the inaugural title in its ambitious plan to reinvent its slots portfolio with new, rewarding online casino game releases throughout the year, that speak to different players’ profiles and competitive operator’s demands. The release of a new slot game aligns with FBMDS’s 2025 narrative, focusing on market expansion, innovation, and leadership in key iGaming segments.
Spinomenal has released its latest game to join the Wildlife series, Majestic Silverback. Players are welcomed to the untamed, lush jungle for an adventure. Verdant fauna surrounds the 5×3 reel frame, brought to life by an array of jungle animals, including jaguars, parrots, crocodiles, and iconic silverback gorillas.
Push Gaming has launched Olympus Unleashed, a futuristic take on a mythological-themed slot that combines the timeless appeal of classic slots with bold, modern gameplay. Created for players who enjoy the familiar rhythm of traditional titles but crave something fresh, Olympus Unleashed delivers a compelling blend of nostalgia and innovation.
Play’n GO’s latest 6×4 slot, Crabby’s Gold, washes ashore with gold-grabbing mechanics, evolving Wilds and a crustaceous companion who’s got more attitude than treasure maps. Set in a sun-bleached pirate cove where coins glint beneath the waves, Crabby’s Gold brings comic chaos to the high seas. With its curmudgeonly mascot Crabby hoarding multipliers and heckling from the reels, this 4096-ways slot isn’t just another maritime theme – it’s a tidal wave of personality.
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the release of Piggy Winner™ – a pig-themed descendant of Inspired’s popular omni-channel slot Gold Winner™. This 10-win line slot game is packed with thrilling features including Wild Symbols, Cash Collecting Free Spins, a gamble option and Fortune Spins mode, designed to deliver slick gameplay and endless excitement.
Booming Games turns up the temperature with Inferno Fortune Power Hit, the explosive first title in the brand-new Power Hit Series. Set on a blazing 6×4 grid with 4096 ways to win, Inferno Fortune Power Hit is designed for players who crave nonstop action and high win potential. At the core of the game lies the powerful Power Hit feature, which can be triggered in both the base game and Free Spins.
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ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
The studio is shortlisted for the “Brand of the Year – B2B” category
ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.
The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.
ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”
The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.
The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.
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