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Betinvest’s COO offers insights on land-based vs. digital debate
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The betting industry is almost unrecognisable to what it was less than a decade ago following the growth of mobile and online gaming. However, the days of the industry living off the fat of the land are far from over according to Betinvest’s COO, Max Dubossarsky.
With much of the gaming industry focusing on their igaming presence going into 2020, Betinvest is ensuring its strategy continues to develop leading online solutions whilst capitalising on the land-based gaming across the globe. “We have 20 years of relevant sports betting experience, clients operating worldwide and professional teams of IT specialists, traders, risk managers and more,” he explained. “As a result, we know how to run a retail betting business in a way that is sure to bring our partners stable profit. Currently we offer a cashier system and betting terminal software, both of which we developed in-house.”
With so much online connectivity and emphasis on online and mobile betting, it can be hard for operators to see the revenue opportunities in offline. As one of the leading international sports betting products and solutions providers for both online and land-based services, Betinvest believes land-based operations can stand out by providing something different for their customers who are looking for a unique experience. “Customers who frequent betting shops tend to be the ones who, for whatever reason, don’t want to bet online,” he continued. “Often they’re people who want to be a part of the betting community and interact with people who have similar interests. This is a specific category of customers operators cater for and, despite everything becoming digital these days, not all players want to bet online, and offline services will be around for many years to come.”
Terminal solutions can form a key revenue source for land-based operations, according to Betinvest, not just through player retention but by reducing cashier workload, appealing to introverted players and expanding the visual demand by streaming races, sporting events, lotteries and virtual games.
“Obviously, betting shops will evolve over time to meet players’ requirements,” commented Dubossarsky. “What’s more, betting shop customer personalisation can help to make the player-operator relationship smoother. I’m talking about using an omni channel approach where players have a single account which they can use to access both online and offline services. Using this approach means that operators can get a better idea of the audience profile and preferences in order to get more players involved in their loyalty programmes. Betting shops can also tailor promotional offers to their customers attracting players to a particular betting shop via localised promotions.
“It goes without saying that betting shops’ locations and the quality of their customer service are also contributing factors to the success and profitability of land-based services.”
In terms of different markets, Betinvest is keen to highlight the growth in offline success across the international landscape but warns newcomers to the sector how retail betting will develop differently in every country. Max Dubossarsky said: “Its potential for success depends on the local regulations, the country’s economic indicators, the quality of the internet coverage and, last but not least, the level of competition from other operators. This is why it’s particularly difficult to predict overall long-term trends in this sector of the industry.”
For operators looking to work offline, Betinvest COO predicts five core hurdles which need to be overcome before setting up shop in a new market: ensuring regulation of a particular region will allow the business to be profitable; working with a provider who holds a good reputation; finding the right staff to deliver first class customer service; choosing an optimum location; and finally, marketing to establish trust in a brand and deliver relevant promotions to local players.
Despite the scope of online and mobile gaming continuing to grow, looking forward Betinvest is optimistic about the growth of the offline sector in every major territory internationally. The brand is keen for operators to share this optimism and invest across both sides, delivering world class gaming for all types of players in every country.
“Asia has a lot of potential for the development of land-based betting services,” Max Dubossarsky continued. “Community is a very important aspect of their culture, more so than in other parts of the world. As for Europe, the tendency there is for betting shops to be located outside the city centre, and often they are integrated with sports bars. The number of betting terminals is increasing and progress is being made in customer service.”
He concluded: “Over the next few years, the betting industries of Africa and Latin America will be largely reliant on their retail businesses. On the one hand, this is because having a physical presence is important for establishing trust in a brand, but on the other, it’s due to a lack of regulations for online services and poor internet coverage. When it comes to the US, gambling has always revolved around local casinos where everyone could come and play. This is still relevant today and will continue to prevail in the coming years, even though sports betting, including the provision of online services, has been legalised.”
For more information, visit: www.betinvest.com.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest’s COO offers insights on land-based vs. digital debate

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Sofascore Player of the Season Award Show Premieres on CBS
This summer in Zadar, sporting legends and top broadcasters came together for the first-ever Sofascore Player of the Season Award Show, filmed during the Sunset Sports Festival. Now, the show has reached millions as it premiered on CBS, bringing together football stories and data-supported awards.
The show celebrated Europe’s top performers from the Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, and many more leagues across the world, all chosen just through Sofascore’s objective performance ratings. No votes, no popularity contests. Mohamed Salah topped the Premier League with a 7.78 rating, Raphinha led LaLiga with 7.80, Mattia Zaccagni claimed Serie A’s best with 7.34, Joshua Kimmich was Bundesliga’s highest rated player with 7.91, and Achraf Hakimi shined in Ligue 1 with 7.76. Beyond this, the awards also celebrated the highest-rated player in the UEFA Champions League, the top leagues in women’s football, and many more standout performers from around the globe.
Hosted by Kate Scott and Peter Schmeichel, and directed by Emmy Award-winner Pete Radovich, the event featured exclusive insights from football greats and top analysts including Jamie Carragher, Micah Richards, and Alessandro Del Piero. Raphinha shared his pride as both LaLiga and Champions League’s top-rated player, while Luka Modrić made history by receiving Sofascore’s first-ever Founders’ Legend Award. In the audience, big names like Dimitar Berbatov, Stipe Miočić, and Šime Vrsaljko added extra prestige to the celebration.
The Player of the Season celebration extended beyond the TV broadcast, with massive billboards in London, Liverpool, Barcelona, Munich, Rome, Frankfurt, Lyon, Metz, and other European cities, showcasing Sofascore’s award winners. From Raphinha and Alexia Putellas in Barcelona to Mohamed Salah in Liverpool and Joshua Kimmich in Munich, fans across Europe could see the season’s best right in their own cities.
The Sofascore Player of the Season Award is built on objective data, not public votes. Every goal, pass, tackle or miss contributes to a rating that reflects what truly happened on the pitch. That’s why, for players and all football fans around the globe, Sofascore’s Player of the Season trophy is the only award that counts.
The post Sofascore Player of the Season Award Show Premieres on CBS appeared first on European Gaming Industry News.
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Evoplay starts a big fiesta in spicy new title Don Juan Peppers
Evoplay, the award-winning game development studio, has released Don Juan Peppers, a fiery new slot that blends bold bonus features with festive flair.
Set in a sun-soaked Mexican town bursting with colour, rhythm and celebration, the game invites players to join the charismatic Don Juan himself for a lively fiesta across 20 fixed paylines.
The action centres around two types of bonus symbols. Landing three Chili Bonus icons on reels two, three and four triggers seven Free Spins. During Free Spins, each appearance of a Chili Bonus symbol awards an Instant Chili Prize corresponding to the value shown above its reel.
Meanwhile, landing six or more Bonus symbols activates the bonus game. In this mode, all Bonus and Chili icons lock in place and reset the spin counter to three. Chilis in this round boost the value of up to four Bonus symbols before transforming and continuing the chase for bigger wins.
The bonus game also gives players a shot at four fixed jackpots: MINI, MEGA, SUPER, and the GRAND prize of 3,000x the bet. For players who want to skip straight to the fiesta, a Bonus Buy feature offers direct access to either the Bonus Game or Free Spins.
Don Juan Peppers is the latest release in Evoplay’s growing portfolio of standout slots, blending engaging gameplay with vibrant storytelling and proven features.
Ivan Kravchuk, CEO at Evoplay, said: “Don Juan Peppers is a celebration of bold design and dynamic mechanics. By blending familiar bonus features with a distinctive aesthetic and rhythmic theme, we’ve created a slot that feels both familiar and fresh.
“It’s a fantastic showcase of our approach to delivering high-performing content with real personality.”
The post Evoplay starts a big fiesta in spicy new title Don Juan Peppers appeared first on European Gaming Industry News.
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ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025
Zitro Digital, the online division of global gaming leader Zitro, announces its participation in SBC Summit Lisboa 2025, taking place from 16–18 September at the Feira Internacional de Lisboa, Portugal.
As a key player in the digital gaming space, Zitro Digital will present its latest online slot and video bingo titles portfolio, reflecting its continued investment in innovation, omnichannel strategy, and game performance at scale. Visitors to booth B530 will have the opportunity to explore the company’s newest content, including the debut of ‘Dreams’, the first title in the Fairyland Quest series — a digital adaptation of one of Zitro’s most successful land-based games.
Also featured will be ‘Elysium’ from the Legendary Sword series, ‘Autumn’, the latest addition to the popular Fu Pots collection, and ‘Monk’, the newest release in the Bashiba Link series. The company will also offer an exclusive first look at ‘Tomahawk’ — an upcoming standout title from the all-new Cash Totems series — which will be on display at SBC Lisboa ahead of its global release.
Alongside its expanding games portfolio, Zitro Digital will spotlight GameGate, the company’s new player engagement tool designed to guide users through its growing universe of content. GameGate enhances retention and gameplay by creating personalized journeys across multiple titles, completely transforming how players experience Zitro Digital’s slot offerings.
“Our goal at Zitro Digital is simple: to create engaging games that not only engage players but also drive measurable results for our partners,” said José Javier Martí, COO at Zitro Digital. “We combine the proven appeal of our land-based hits with new digital innovation to offer products that perform consistently across regulated markets. Events like SBC Summit Lisboa are essential for us to connect directly with operators, understand their evolving needs, and demonstrate how our portfolio can support their growth and stand out in competitive markets”.
The post ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025 appeared first on European Gaming Industry News.
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