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Zendesk’s new community product Gather delivers for the gaming industry

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The inner workings of millennial esports fans and online gaming communities have been an elusive, untapped market, but all this is set to change with the launch of Zendesk’s new community product, Gather.

Over the last decade, the gaming industry has been at the vanguard of online innovation, adopting the latest technologies and advancing new sectors such as esports, live casinos and more. However, traditional customer service tools have struggled to keep pace with the needs of the digital native generation. Zendesk’s powerful new product, Gather, is already delivering results in the online gaming community by creating a space where customers can engage with each other and experts and offer guidance and insight beyond what a single customer support agent can handle.

Adrian McDermott, President of Products for Zendesk, explained: “Gather is a community product, which allows businesses that use Zendesk to bring their customers together to share information, connect and collaborate with a shared purpose. It’s all about harnessing the power of customer conversations.”

“There’s a benefit to understanding the conversations between customers and customer support agents, but it’s also important to listen to the conversations happening among users themselves,” he added. “The Internet has built incredibly powerful digital communities. We launched Gather to help companies enhance these communities.”

Zendesk has seen significant traction specifically with communities in the gaming and esports world. In particular, the all-in-one voice and text chat for gamers, Discord, uses Gather to improve community engagement and brand loyalty by tracking key interactions and endorsements from leading esports leagues, twitch streamers, and individual players.

Discord is a platform for gamers who are very vocal about their specific needs and desires. Using their community, the company is able to understand the needs of their players and uncover the most requested features. At the same time, Discord uses Gather to turn feedback directly into features on their roadmap in an effort to bolster its product management. For example, 50% of the most requested features they’ve heard from the community have been delivered.

“This goes way beyond ‘how do I change my password?’ These communities become a destination where people can really engage with a product,” said McDermott. “It’s a powerful way to engage with customers and build a great reputation for the brand.”

Gather is a direct extension of Zendesk’s goal to provide the tools for companies to build the best possible customer experiences.

“The brands that are most successful and memorable today are the companies that have rallied around the customer experience. If you think about Netflix, Uber, Airbnb and many of our other customers, it goes beyond customer service and support and extends to putting the customer at the center of the business. The customer experience is at the heart of innovation and tools like Gather that enable a better customer experience are helping companies grow and scale,” concluded McDermott.

More information on Gather can be found here


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Zendesk’s new community product Gather delivers for the gaming industry

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Push Gaming’s DJ Cat Spins the Discs and the Reels

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B2B gaming supplier Push Gaming has released the second in its series of DJ games, DJ Cat, which brings a range of new features to amp up engagement.

Following the success of DJ Fox, this new follow-up retains the easy-to-understand, win-what-you-see gameplay, adding in larger win multipliers.

Lining up CD symbols helps players to build big prizes while VIP icons grant access to spin the decks and feed the Multiplier Meter. Arrow symbols crank the volume and unlock more reels using the iconic Push-Up feature.

Following a growing trend within iGaming, DJ Cat omits a bonus feature and instead is designed to deliver volatile gameplay throughout the title.

DJ Cat is the first second-quarter release from Push Gaming and launches ahead of much anticipated upcoming titles like Retro Sweets and Cats of Olympuss.

“Win-what-you-see games have enjoyed a surge in popularity recently and we’ve taken that trend and framed it in a contemporary theme, delivering something fresh to players and operators,” the Senior Game Producer for Push Gaming, Craig Turner, said. “In another unique twist from most of our catalogue, we decided not to implement a bonus round but instead designed the entire game with a fast-paced feel that we’re sure players will love.”

The post Push Gaming’s DJ Cat Spins the Discs and the Reels appeared first on European Gaming Industry News.

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4ThePlayer Evolves MoneyWays for Ultra Entertainment in 4k Ultra Gold

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4ThePlayer in collaboration with Yggdrasil is unveiling its new release, 4K Ultra Gold MoneyWays, through the YGG Masters platform.

This game evolves 4ThePlayer’s popular MoneyWays mechanic as seen in the top-performing 4 Fantastic series where cash on the reels is won by forming ways wins without the need for additional symbols or features. In 4K Ultra Gold, every cash symbol is boosted when it lands on the reels, creating additional excitement and anticipation.

In addition, cash can now be collected via scatters on every reel, magnifying the potential wins and creating more ways to win than any other MoneyWays game.

The game features four increasing Boosting Fortunes Prizes; the Ultra, Mega, Super and Big Fortunes can land on the reels and be instantly won along with cash prizes. If a Boosting Fortunes Prize is not won on a spin, then it will be increased for future spins.

The entertainment does not stop there as players can choose between free spins or Collect Spins. In free spins, wilds turn into multiplier wilds to increase your wins. In Collect Spins, a Collect scatter lands on every spin to award every cash prize in view.

“Our newest game with 4ThePlayer is a fantastic addition to our portfolio,” the Senior Product and Program Manager for Yggdrasil, Zoe Bird, said. “4K Ultra Gold is a high-octane experience that offers a host of different ways for players to snag cash prizes thanks to MoneyWays and, with the four Boosting Fortunes Prizes available, there’s so much to go at. This is another game that exemplifies Yggdrasil’s partner programme and offers an incredibly fun addition to any casino lobby.”

“We’re celebrating the return of MoneyWays in this feature-rich release, 4K Ultra Gold,” the co-founder and Commercial and Marketing Director for 4ThePlayer, Henry McLean, said. “With super vibrant visuals, powerful maths and a soundtrack that is as exciting as the gameplay, we’re confident we’ve got an ultra-high-performing game on our hands.”

The post 4ThePlayer Evolves MoneyWays for Ultra Entertainment in 4k Ultra Gold appeared first on European Gaming Industry News.

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Games Global and PearFiction Studios Excite with Three Thrilling LockNWin Features in Cerberus Gold

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Features combine for ultimate thrills in captivating new title

Games Global exclusive studio PearFiction Studios has unveiled its latest release, Cerberus Gold, incorporating three engaging LockNWin bonuses that can be combined for great win potential.

This mythological title boasts an exciting triple collection mechanic that sees each collection pot protected by a head of the fearsome guardian of the underworld, Cerberus, who precariously sits above the reel set.

Multiply, Jackpot, and Supreme LockNWin bonus games can be triggered whenever orange, yellow or pink Cerberus coins land on the reels.

Each colour initiates a different LockNWin round with Multiply seeing the total multiplier applied to all new fireballs that land on every spin, Jackpot offering the chance to win one of five different jackpots worth up to 5,000 the bet and Supreme seeing yellow fireballs collect all red fireball values and purple fireballs collect all yellow and red fireball values for bigger wins.

The different bonuses can be activated individually, in tandem or all together, meaning that as many as seven LockNWin bonus games can be triggered with all features appearing at the same time, offering players exciting and varied experiences.

During base gameplay, fireballs worth up to 10x the stake can land on the first four reels and if a collect symbol also lands on reel five, it instantly collects and multiplies the fireball values. Every soul symbol landing is collected by an orb alongside the reels, increasing its multiplier by +1 up to maximum 10x the bet. Split symbols can also appear on the top row, adding up to three additional symbols to each reel and boosting the number of pay ways up to a hefty 7,776 ways.

This feature-filled title contains elements players have become accustomed to from PearFiction Studios with vibrant designs depicting the ominous landscape of the underworld, featuring pools of green liquid and dark caves.

PearFiction Studios has quickly established a reputation as a studio that creates games that contain standout graphics, high-end production values and an array of engaging features. Winner of the coveted Rising Star award at the 2023 International Gaming Awards and recently shortlisted for four CasinoBeats Game Developer Awards 2024, the brand prides itself on developing content that stands the test of time.

“In Cerberus Gold, our team has elevated the mythological theme with outstanding graphics and gameplay to stunning effect,” the Commercial Director for PearFiction Studios, Jeremy Coleman, said. “Especially exciting is the number of LockNWin games for players to get stuck into, our take on the popular three-pot mechanic. With the beautiful creative elements dovetailing with its array of engaging features, Cerberus Gold is proving to be a winner for operators who have already launched the game.”

“PearFiction Studios has yet again delivered a title that represents its ethos and Cerberus Gold is set to a be a huge success when it goes live globally,” the Chief Product Officer for Games Global, Andy Booth, said. “Indeed, it’s already shown great potential for operators during an exclusive early release period. The popular LockNWin features add extra depth and excitement to the game while the mysterious backdrop of the underworld sets the stage for an unforgettable slot experience.”

The post Games Global and PearFiction Studios Excite with Three Thrilling LockNWin Features in Cerberus Gold appeared first on European Gaming Industry News.

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