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With video games comes a new era in gambling

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Gambling is one of the most entertaining and at the same time, lucrative endeavors out there. People go to casinos or visit online gambling websites to have fun and shake off all the exhaustion they have collected during the day, but also to place wagers and win some money.

And even though the industry has never really lacked the big customer base, which was “pampered” with various bonuses and gifts like Australian casino reload bonuses, there are some concerns when it comes to the demographics. You see, slot machines and craps tables might be a great entertainment for Baby Boomers or Generation X, but Millenials are significantly different in their preferences.

In today’s casinos, you won’t be able to find just as many youngsters as older players whose childhood was associated with the development of those brick-and-mortar casinos. One can even say that they’ve been growing side by side.

As for the Millenials, they’re more of an action-loving generation. To them, entertainment is associated with skill, strategy, and a lot of action.

In light of this issue, many casinos are starting to rearrange themselves to account for younger generations. This includes offering more video games as a form of gambling.

Lacking new life
As we’ve mentioned above, the casino industry is steeped with older generations like Baby Boomers and Generation X. When it comes to Millenials, though, they seem to fail to attract them.

Even though major gambling venues like Las Vegas have been upgraded to the point where they not only offer gambling opportunities but also cover other areas of entertainment such as nightclubs, restaurants, sporting events and many more; and even though these possibilities are undoubtedly more appealing to youth, the industry still lacks the new blood.

When offering more diversified entertainment forms, Las Vegas and similar gambling sites actually inhibit their gambling-related revenues and divert them more towards those night clubs and restaurants. Youngsters might go to Vegas, but most of the time, they’ll opt for sporting events and nightclubs, not casino halls.

In 2014, among the visitors of Las Vegas, 24% were Millennials but only 63% of them were actually gambling. This compared to 78% of Baby Boomers and 68% of Generation X.

According to M. Meyerhofer, the Gamblit Gaming executive, “The majority of visitors to Vegas are under the age of 50, while the majority of those who play slot machines are over 50. Casino operators are seeing 100 percent of their floor wired for a population group that is no longer the majority.”

Obsolete technology
One of the main reasons why gambling sites are lacking youngsters is that the majority of games haven’t been updated to meet the requirements of today. For example, slot machines are still based on the exact same mechanism of pulling the lever to ring the reels and win, in case of getting the exact symbols in a row.

While there were some design changes in the game, the main idea has always stayed the same. “Millennials have grown up in an era of digital media and games. The passive experience of a slot machine does not resonate with them,” adds Meyerhofer.

Introduction of video games
As it turns out, things are starting to change in favor of casinos, as well as younger generations. In February 2016, Nevada and New Jersey passed legislation which allows casinos to introduce more skill-based games.

We can even say that things are moving fast, considering the rate at which the new legislation was passed: it was introduced in January 2015 and already in June the same year, it was signed. Everyone’s mentioning that there’s some kind of urgency to introduce new possibilities for new blood.

The idea behind the legislation is that game providers can now create video games that are:

  • Skill-based;
  • More action-packed;
  • Include gambling capabilities.

With such arcade games as Angry Birds, Temple Run, or hard-core shooters like Call of Duty and Battlefield, casinos will be able to attract millions of youngsters in their venues.

Besides, there will be more opportunities for not only playing the games but also to bet on others playing those games. Various casinos in Las Vegas are already including betting on esports in their establishments.

And with such online gaming tournaments as Fortnite World Cup or Counter-Strike: Global Offensive yielding millions of viewers around the world, attaching gambling capabilities to them will undoubtedly bring larger revenues to the industry.

Possible complications
Besides the positive effects, many analysts are warning about the possible negative consequences of such development. According to Tomer Perry, a research associate at the Edmond J. Safra Center for Ethics at Harvard University, introducing younger generations to gambling might create problems.

Perry believes that if conventional gambling is itself very addictive and causes psychological problems to gamers, then adding new video games that appeal to youngsters can propagate this problem to them as well.

At the end of the day, gambling is a form of entertainment that can be just as good as it can be destructive to a certain person. It depends on what you’re planning to do with that risk-taking endeavor.

Bringing new life to the industry can be as beneficial to casinos as to youngsters, who can find their favorite forms of entertainment in brick-and-mortar casinos, as well as their online websites and enjoy a little risk.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: With video games comes a new era in gambling

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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