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From brain to bettors: How Parimatch turns ideas into innovations
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Launching a new product in any industry can be tough but with the online betting sector growing exponentially in recent years, it takes more than ever to stand out. As one of the leading gaming companies in the CIS region, Parimatch has built its reputation over the last 15 years for delivering exciting and reliable products to market. As the betting brand continues to improve its product, the company’s Chief Product Officer, Sergey Berezhnoy, explains the timeline of a successful product journey.
When instigating a new product launch, what’s more important the USPs or the value proposition?
To break it down to this ‘artificial’ choice of one of two options doesn’t really allow for the complete space of possible solutions. In this context, I consider Value proposition to be more important. The emphasis on USP is a great opportunity for marketing, which is important at the start, but in the end, users come to you for the appeal that comes from value proposition. Emotions, impressions and excitement will always be more important than any specific feature in the product.
With such an international presence, how much thought goes into R&D across varying markets?
Entering a new market is always R&D. First of all, this is an understanding of how your product will be perceived by local players. If technology manufacturers adapt to the markets, then we, a product company operating in the entertainment market, have to adapt ten times more. The culture of betting and the culture of excitement are different even in the neighbouring countries, but what about the differences between the regions? This is an abyss! The mechanics seem to be the same, but the context in which the product is used is very different.
Therefore, we focus on understanding the context of product use. After that, refinements of the product or marketing messaging become a matter of technology.
Your company is renowned for its open internal communication between management and employees, how do you keep this open during the product to market journey?
Yes, despite the rapid growth – which my recent appearance in Parimatch is a consequence of – we remain very close in relations and in the information exchange. A very clear message about openness, transparency and the information exchange comes from our CEO. After all, this is the key to focusing on the goals and results, as well as avoiding rumours and distortion of facts.
At Parimatch, do you pilot before widely marketing the product and how does this impact the end product?
Of course, a lot of tests take place in the company: starting from corridor polls, ending with massive quantitative and qualitative researches. At the same time, we believe that we have room to develop in this direction: experiments, testing bold ideas and hypothesis will be one of the main focuses for the product team in 2020. We do not set ourselves the goal of fanatically checking every element, we are building a complete idea validation system.
When does the question of pricing models come into play?
In fact, this is not the biggest problem for us. The sports betting service itself is an intellectual battle between players and bookmakers. Therefore, everyone decides how they work with their own account and how much to bet: someone plays ‘according to the bankroll’, sharing bets on shares and evaluating material expectations, someone supports his/her team, someone adds emotions to watching matches. And we consciously do not want to raise rates or manipulate upwards. Each player chooses his own comfortable level. That is why our minimum rate is very low.
Can you explain the brand’s marketing approach and how your ambassadors, sponsorship, etc. factor into product marketing content?
Marketing is one of the strongest teams in Parimatch. Some projects are daring and risky, some are clear and simple, but there are never boring decisions. Partnering with leagues and federations helps us not only to increase brand awareness, but also to develop specific sports. Ambassadors, like Conor McGregor and Mike Tyson, have raised the brand awareness and taught our fans about the UFC. A wonderful symbiosis for sports and Parimatch.
Our brand ambassadors and sponsorships convey the spirit of our company – the spirit of a fighter and a winner. In addition, we do a lot of online promotion mechanics around our sponsorship activities. This allows us to inform customers about our cooperation in a playful way.
In terms of each of your product launches, how do these fit in with your wider company goals over the next 1 to 5 to 10 years?
We live in an opportunistic world where ambitions and goals are formed not by a 10-year plan, but by markets and opportunities. We form a long-term vision of what the entertainment industry will look like and what place betting on sports and other gambling entertainment will occupy in it. But this is the ‘vector’ of movement, and not the end point of the route.
As for the short-term goals, we have very clear plans until mid-2020. Euro 2020 poses a big challenge for us, as teams from our regions will participate, which means we have to make the game even more saturated with emotions. We’re excited to kick off these Parimatch plans in the coming months and we always shoot to score!
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: From brain to bettors: How Parimatch turns ideas into innovations
Here are this weeks latest slots releases compiled by European Gaming
Tom Horn Gaming is thrilled to announce the launch of its latest Hold & Win slot game, Majestic Coins. This high-volatility 3×3 slot takes players on a winning quest, where shimmering coins, respins, and grand jackpots lead to massive wins. Set against a sleek black 3×3 reel grid with 5 win lines, Majestic Coins offers classic slot excitement with a modern twist.
Candy Links Bonanza 2 is the newest slot game from Stakelogic, inviting you to wander through magical realms filled with delightfully sweet treats. Amidst this charming backdrop, two 5×5 grids are placed side by side. The grid on the right is where all the gameplay unfolds, while the other grid collects coins. Forming lines of coins wins their values and activates the powerful Wheels of Fortune!
Step into a world where opulence meets nature in Zillion’s latest release, Royal Crown Fruits – a dazzling slot experience filled with vibrant fruit symbols, golden crowns, and thrilling rewards. With 20 winning lines, the game blends classic charm with modern excitement, offering players a chance to strike royal-sized wins.
Big Time Gaming is back with its most exhilarating instalment yet. Max Megaways III invites players to gear up and embark on a high-stakes Arctic mission that’s shaken, stirred, and loaded with epic rewards. In this 6-reel Megaways™ slot, players get up to 117,649 ways to win, and that’s just the start of the action. Armed with MegaDozer™ mechanics, Free Spins, and a treasure trove of bonuses, Max Megaways III is set to deliver edge-of-your-seat excitement like never before.
Play’n GO delves into the mysteries of ancient Egypt with the release of Myth of Dead, a visually stunning slot that combines engaging gameplay with the allure of legendary treasures. This 5-reel, 3-row game with 10 paylines offers a captivating journey into a world ruled by powerful deities and golden riches.
Belatra Games, the specialist online slots developer, has released Blast the Bass, a brand new title that immerses players into an adventure on the open seas. Set out in the deep ocean, Blast the Bass brings together engaging mechanics, big bonus features and fun graphics that entertain players on every spin. A salty old skipper acts as the Wild symbol and will substitute for all regular symbols to combine for winning lines.
Push Gaming has launched Mad Blast, a volatile, multiplier-focused, pay-anywhere game that builds crazy robots along with wild winnings. Set in the workshop of the Mad Tinkerer, quirky, colourful bomb symbols populate the reels, with eight or more required to award a win. Winning symbols are removed from play, and the cascade of replacement icons allows subsequent wins to be formed.
Relax Gaming has revealed Glyph of Gods, an Egyptian-themed slot where hieroglyphs hold the key to wins. Bringing a fresh take on the much-loved Egyptian theme, this game features Glyph Positions which allow for Wild, Bonus, and Glyph symbols to land in dedicated spots, opening up multiple opportunities for big winning moments.
Blueprint Gaming returns in style with Big Catch Even Bigger Bass, offering a plethora of modifiers to maximise players’ winning potential. After years of success with its iconic Fishin’ Frenzy™ series, Blueprint has moved from the ocean to a picturesque lake where a bait box of aquatic symbols take their place on the 6×4, 4,096 win matrix, nestled in a mountainous landscape.
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. 20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin.
The post Week 8/2025 slot games releases appeared first on European Gaming Industry News.
International Esports Federation (IESF) has confirmed the official game titles for the 2025 IESF Season. The WEC25 will feature five of the most popular Esports titles:
- Counter-Strike 2,
- Dota 2,
- eFootball™ series,
- Mobile Legends: Bang Bang, and
- PUBG MOBILE.
2025 marks the third consecutive year that IESF has maintained the same lineup, reflecting the consistency and popularity of these titles in the World of Esports.
With 136 member federations organizing National Qualifiers, the road to the 2025 IESF Season is set to be bigger and more competitive than ever. Around the world, national tournaments are already underway, as each federation seeks to crown their nation’s champions who will go on to compete at the highest level.
Igor Nedeski, Esports Manager at IESF, said: “We are proud to continue our collaboration with leading game publishers to ensure the highest quality of competition for the 2025 season. The excitement among athletes is already incredible as they prepare to represent their nations on the grand stage. This year, we anticipate an even higher level of competition as teams and players push the boundaries of Esports.”
The 17th edition of the IESF Season will not only highlight the competitive excellence of esports athletes but also reinforce IESF’s commitment to inclusivity, diversity, and fair play within the Esports ecosystem.
Mind Sports South Africa (MSSA) has participated in every IESF World Championship since the inception of the World Championships in 2009.
Players registered with MSSA may qualify for National Team Trials (NTT) in MSSA events that have been held for one Calendar Year before the National Team Trials are held.
Events still to be held are:
- 22 February 2025 – 6th WESTERN CAPE Online Championships
- 8 March 2025 – 6th GAUTENG Online Championships
- 15 March 2025 – National Team Trials for 17th IESF World Championships
The post Official Game Titles for 2025 IESF WEC25 appeared first on European Gaming Industry News.
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the company’s long-term partnership with the operator and reflects Amusnet’s focus on providing localized gaming solutions to meet the needs of the Romanian market.
“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.
20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.
Features
Expanding Wild
During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.
Tumbling Reels with Increasing Multiplier
Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.
Jackpot Cards
The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnet’s Online Casino portfolio.
The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.
Week 8/2025 slot games releases
Official Game Titles for 2025 IESF WEC25
Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals
IGT Achieves Improved ESG Score from FTSE Russell
Playtech’s Bingo Technology Powers Buzz Bingo’s Launch of Innovative Omni-channel Experience
Casino Estoril Installs NOVOVISION CMS
CT Gaming Receives Approval to Launch Diamond King 4 in Bulgarian Market
Network 10 Breaches Gambling Ad Rules During Formula 1 Grand Prix Broadcast
Super Group Appoints Merrick Wolman to its Board of Directors
CT Interactive Joins Forces with LiveScore Bet to Expand Innovative Gaming Experience
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