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From brain to bettors: How Parimatch turns ideas into innovations
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Launching a new product in any industry can be tough but with the online betting sector growing exponentially in recent years, it takes more than ever to stand out. As one of the leading gaming companies in the CIS region, Parimatch has built its reputation over the last 15 years for delivering exciting and reliable products to market. As the betting brand continues to improve its product, the company’s Chief Product Officer, Sergey Berezhnoy, explains the timeline of a successful product journey.
When instigating a new product launch, what’s more important the USPs or the value proposition?
To break it down to this ‘artificial’ choice of one of two options doesn’t really allow for the complete space of possible solutions. In this context, I consider Value proposition to be more important. The emphasis on USP is a great opportunity for marketing, which is important at the start, but in the end, users come to you for the appeal that comes from value proposition. Emotions, impressions and excitement will always be more important than any specific feature in the product.
With such an international presence, how much thought goes into R&D across varying markets?
Entering a new market is always R&D. First of all, this is an understanding of how your product will be perceived by local players. If technology manufacturers adapt to the markets, then we, a product company operating in the entertainment market, have to adapt ten times more. The culture of betting and the culture of excitement are different even in the neighbouring countries, but what about the differences between the regions? This is an abyss! The mechanics seem to be the same, but the context in which the product is used is very different.
Therefore, we focus on understanding the context of product use. After that, refinements of the product or marketing messaging become a matter of technology.
Your company is renowned for its open internal communication between management and employees, how do you keep this open during the product to market journey?
Yes, despite the rapid growth – which my recent appearance in Parimatch is a consequence of – we remain very close in relations and in the information exchange. A very clear message about openness, transparency and the information exchange comes from our CEO. After all, this is the key to focusing on the goals and results, as well as avoiding rumours and distortion of facts.
At Parimatch, do you pilot before widely marketing the product and how does this impact the end product?
Of course, a lot of tests take place in the company: starting from corridor polls, ending with massive quantitative and qualitative researches. At the same time, we believe that we have room to develop in this direction: experiments, testing bold ideas and hypothesis will be one of the main focuses for the product team in 2020. We do not set ourselves the goal of fanatically checking every element, we are building a complete idea validation system.
When does the question of pricing models come into play?
In fact, this is not the biggest problem for us. The sports betting service itself is an intellectual battle between players and bookmakers. Therefore, everyone decides how they work with their own account and how much to bet: someone plays ‘according to the bankroll’, sharing bets on shares and evaluating material expectations, someone supports his/her team, someone adds emotions to watching matches. And we consciously do not want to raise rates or manipulate upwards. Each player chooses his own comfortable level. That is why our minimum rate is very low.
Can you explain the brand’s marketing approach and how your ambassadors, sponsorship, etc. factor into product marketing content?
Marketing is one of the strongest teams in Parimatch. Some projects are daring and risky, some are clear and simple, but there are never boring decisions. Partnering with leagues and federations helps us not only to increase brand awareness, but also to develop specific sports. Ambassadors, like Conor McGregor and Mike Tyson, have raised the brand awareness and taught our fans about the UFC. A wonderful symbiosis for sports and Parimatch.
Our brand ambassadors and sponsorships convey the spirit of our company – the spirit of a fighter and a winner. In addition, we do a lot of online promotion mechanics around our sponsorship activities. This allows us to inform customers about our cooperation in a playful way.
In terms of each of your product launches, how do these fit in with your wider company goals over the next 1 to 5 to 10 years?
We live in an opportunistic world where ambitions and goals are formed not by a 10-year plan, but by markets and opportunities. We form a long-term vision of what the entertainment industry will look like and what place betting on sports and other gambling entertainment will occupy in it. But this is the ‘vector’ of movement, and not the end point of the route.
As for the short-term goals, we have very clear plans until mid-2020. Euro 2020 poses a big challenge for us, as teams from our regions will participate, which means we have to make the game even more saturated with emotions. We’re excited to kick off these Parimatch plans in the coming months and we always shoot to score!
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: From brain to bettors: How Parimatch turns ideas into innovations
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Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi
Steam page: store.steampowered.com/app/4146000/
GANG OF DRAGON
is a new action-adventure game set in Kabukicho, Shinjuku, Tokyo’s iconic nightlife district. Protagonist Shin Ji-seong is a high-ranking member of a Korean crime syndicate, and is portrayed by celebrated Korean actor Ma Dong-seok (Don Lee).This new story will engage players in an exciting way and showcase increadible graphics for an action packed adventure. Viewers of The Game Awards were the first to get a look at the new footage!
About Toshihiro Nagoshi
The post Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi appeared first on Gaming and Gambling Industry Newsroom.
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Blask & Gamblers Connect Enter A New Media Partnership
Gamblers Connect, the award-winning iGaming affiliate and media platform, is proud to announce a new media partnership with Blask, a leading AI-powered analytics ecosystem dedicated to the iGaming industry.
This collaboration marks a pivotal step in the company’s mission to provide the most accurate, transparent, and data-backed content. Under the terms of this agreement, Blask will provide Gamblers Connect with complete access to its cutting-edge market intelligence platform.
This suite includes the Blask Index and real-time data tracking across more than 100 jurisdictions, allowing for granular analysis of market dynamics, brand performance, and player behaviour. By integrating these professional-grade tools into the editorial process, Gamblers Connect will elevate the depth and precision of its industry reporting.
The cornerstone of this partnership is a commitment to sharing knowledge with the wider iGaming community. Gamblers Connect will produce four exclusive case studies throughout 2026. Released once per quarter, these comprehensive reports will utilise Blask’s advanced analytics to uncover emerging trends, benchmark operator performance, and provide actionable insights for industry stakeholders.
This alliance represents a shared vision for a more transparent iGaming sector. By combining Blask’s technological prowess with Gamblers Connect’s editorial expertise, the aim is to set a new standard for data-driven journalism.
Max Tesla, Blask CEO, commented: “Partnering with Gamblers Connect is a natural step for Blask. We are building an ecosystem of transparent analytics that empowers the industry, and GC is one of the few media partners that truly values data and knows how to work with it. I’m confident this collaboration will strengthen both sides and deliver more accurate, trustworthy, and insight-driven content to the iGaming community.”
Gjorgje Ristikj, Founder & CEO at Gamblers Connect, added: “Partnering with Blask allows us to combine their strong analytical framework with our media expertise. It’s a collaboration grounded in trust and mutual respect, with the shared goal of delivering meaningful and measurable results to the industry.”
The post Blask & Gamblers Connect Enter A New Media Partnership appeared first on Gaming and Gambling Industry Newsroom.
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Law enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine
The law enforcement agencies of Kazakhstan have effectively eliminated the organized criminal group created by Vadim Gordievsky from Ukraine and his accomplices, Larisa Ivchenko and Alyona Suvorova. Even though the law enforcement agencies managed to block accounts and payments of the Marginplus Company, key employees and management are still hiding.
According to the media, just a few days ago, the Financial Monitoring Agency of the Republic of Kazakhstan revealed a large-scale shady scheme of cross-border transfers that involved numerous payment organizations and providers. The funds were disguised as legal transactions and withdrawn to the accounts of online casinos. The total volume of illegal transactions exceeded more than $1 billion.
According to law enforcement authorities in the Republic of Kazakhstan, the key organizer of the miscoding scheme, which involved bookmakers, online casinos, payment organizations, and bank employees, is Vadim Ivanovich Gordievsky from Ukraine, who was born in 1974. He was the leader of the organized criminal group and used the local Marginplus Company for these purposes (official website: marginplus.kz). In addition to companies from Kazakhstan, Gordievsky also worked with illegal Russian online casinos while helping them to facilitate illegal payments.
According to new information from law enforcement agencies in the Republic of Kazakhstan, banks and bookmakers, including the local PIN-UP bookmaker, have already terminated all cooperation with Gordievsky’s Marginplus company.
According to informburo.kz, the local licensed Pin-Up.Kz bookmaker (legal entity: Bonami LLP) declares that it has nothing to do with transactions carried out by individual payment organizations. Judicial and criminal proceedings have already been initiated against these structures, and the company itself is fully cooperating with law enforcement agencies to establish all the circumstances and identify fraudulent, shady schemes.
According to unofficial information, the Pin-Up management provided the law enforcement agencies of the Republic of Kazakhstan with all the data related to the Marginplus company belonging to Vadim Gordievsky.
As of today, all financial activities of Marginplus have been paralyzed. In addition, large amounts of money have been blocked in its bank accounts. This money should have been paid to partners, contractors, and providers, including the local Parimatch betting company. Ordinary employees of Vadim Gordievsky’s company are already looking for new work while its management, including Larisa Vladimirovna Ivchenko (listed as the head of Gordievsky’s FC Alta Capital from Ukraine), is still hiding. Alyona (Elena) Suvorova has already closed and renamed her social media profiles a few days ago. In addition, she does not respond to messages and is trying to evade responsibility.
We would like to remind the audience that Alyona Suvorova positions herself “as an entrepreneur, investor, and a crypto trader with 5+ years of experience.” According to Suvorova herself, she has been developing payment technologies in the field of FinTech for 10 years. In 2021, she opened her own business for international crypto transfers. In addition, she is the founder of the Lemoncoin Crypto Academy.
According to investigators, Gordievsky’s partner, Mikhail Kovalev (Mykhaylo Kovalov), who is a citizen of both Ukraine and Israel, as well as an owner of a number of companies in the EU, in particular, in Poland, and who has a residence permit in Spain, was closely working with Gordievsky. By using the STABLEX SOLUTION Sp. z o. o fictitious company (official website: solvexs.pl) in Poland, he was engaged in illegal payments and withdrawal of cryptocurrencies into fiat money.
At the same time, as the source notes, the mentioned management and the people involved in the money laundering of Marginplus Company will be added to the wanted list of Interpol in the nearest future. The National Security Committee of the Republic of Kazakhstan has also announced that it’s going to closely monitor this case. According to local laws, participants of this shady scheme face up to nine years in prison. Information on Vadim Gordievsky’s companies and connections in other countries is also being checked.
After the initiation of criminal cases for financial crimes, fraud, and the announcement of his wanted list by the Ministry of Internal Affairs, Vadim Gordievsky left Ukraine on forged documents. Before diving into the world of financial fraud, he was involved in land and property issues in the Kyiv region. As of today, numerous criminal cases have been initiated.
The post Law enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine appeared first on Gaming and Gambling Industry Newsroom.
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