Latest News
Betsson: Strong third quarter operating income while experiencing continued market challenges
Reading Time: 4 minutes
QUARTER JULY – SEPTEMBER 2019
Group revenue was SEK 1,275.2 (1,426.8) million, a decrease of 11 percent, reported and organic.
Casino revenue declined by 12 percent while Sportsbook revenue declined by 7 percent. Excluding the football world cup effect, Sportsbook revenue was in line with the same quarter last year. The Sportsbook margin was 7.8 (7.4) percent.
Operating income (EBIT) was SEK 212.5 (340.2) million and the variance was mainly due to decreased revenue. The EBIT margin was 16.7 (23.8) percent.
Operating cash flow amounted to SEK 307.0 (400.8) million.
PERIOD JANUARY – SEPTEMBER 2019
Group revenue was SEK 3,883.5 (3,983.2) million, a reported and organic decrease of 3 percent.
Operating income (EBIT) was SEK 664.6 (852.3) million, a decrease of 22 percent.
Net income was SEK 582.7 (764.5) million, corresponding to SEK 4.21 (5.52) per share.
Operating cash flow amounted to SEK 912.6 (984.0) million.
THIRD QUARTER
Revenue for the third quarter was SEK 1,275 million, a decrease compared to the third quarter last year, which comprised positive effects from the world cup. The revenue was however in line with the previous quarter. Continued weak trends in Sweden and the Netherlands is compensated by favorable trends in most markets where Betsson’s subsidiaries operate. The Sportsbook’s margin at 7.8 percent is on par with the previous quarter. The third quarter operating profit (EBIT) amounted to SEK 213 million, which is an increase of 8 percent compared to the second quarter. Despite increased costs for gaming tax and more expensive payment solutions on certain markets the EBIT margin was 16.7 percent, thanks to continued healthy cost control, which is also in line with the previous quarter.
CEO COMMENTS:
Betsson reports strong operating income under continued challenging market conditions
“Like the previous quarter, the third quarter has continued to pose challenges for us, as well as for several other companies in the gaming industry. We have seen the merger between two major global operators, a development that is in line with what we expect to happen in an industry with many players. We expect this development to continue and also affect the Swedish market to a greater extent than we have seen so far after the Swedish re-regulation. The regulated markets now also face major challenges regarding the degree of channelisation, which is one of the most important prerequisites for high consumer protection.
Betsson’s ambition is to outgrow the market in the long term, organically and through acquisitions. Although I am not happy with the development during the last two quarters, we are well prepared, through the initiatives we have taken, when the right business opportunity realizes. During the quarter, financing was secured in the form of a bond of SEK 1 billion, with a framework of up to SEK 2.5 billion, which puts us in a good position for growth through acquisitions. In addition to the financial strength, Betsson’s experience in creating, maintaining and steering a cost-effective organisation with focus on technology are valuable prerequisites for Betsson’s growth and profitability.
In terms of developments in Betsson’s different markets, it has continued to be challenging both in Sweden and in the Netherlands. As the conditions in Sweden have not been right for large marketing investments, activities have been reduced and reallocated them to other markets where they provide better returns. However, we are certain the Swedish market will improve, and we stick to our long-term ambition to increase our share in this re-regulated market. During the third quarter we have, among other things, extended the agreement with SHL and we are proud to support Swedish ice-hockey.
Both revenue and operating profit are affected when significant markets develop negatively at the same time. Therefore, our geographical spread is valuable, and we see positive development in several of Betsson’s other markets, both locally regulated and non-locally regulated. We have seen favorable trends in other Western European countries but also in Central & Eastern Europe and Central Asia (CEECA). The geographical and product-wide distribution gives us the opportunity to be sustainable in our strategic initiatives to run a profitable business with growth and good margins in regulated markets as well as in markets that will be regulated. We also see opportunities to increase the geographical spread further to mitigate the impact from temporary downturns in individual markets.
Betsson continue to invest in development of the product offering. It is gratifying to see the performance of the in-house developed Sportsbook, which should make it an attractive third-party product. The ambition is to offer the Sportsbook to external customers during next year. We also focus on the development of our other technology, which enables both rapid market adaptations and cost-effective growth, and we continue to invest in the infrastructure that gives customers a fun, safe and secure experience.”
ABOUT BETSSON:
Betsson AB (publ) is a holding company that invests in and manages fast-growing companies within online gaming. The company is one of the largest in online gaming in Europe and has the ambition to outgrow the market, organically and through acquisitions. This should be done in a profitable and sustainable manner, primarily in locally regulated markets. Betsson AB is listed on Nasdaq Stockholm Large Cap (BETS).
Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. They offer casino, sportsbook and other games via gaming licences in twelve countries in Europe and Central Asia. The business model is to offer gaming under multiple brands, including Betsson, Betsafe, NordicBet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.
Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of the Betsson’s business. Betsson is a member of the
European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and
G4 (The Global Gambling Guidance Group).
Learn more about the Group on www.betssonab.com
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betsson: Strong third quarter operating income while experiencing continued market challenges

Latest News
From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, celebrates Rubens Barrichello’s victory in the first NASCAR Brasil Series title in his debut season. As the company’s Non‑Executive Director in Latin America, Barrichello exemplifies the champion’s mindset that underpins SOFTSWISS’ disciplined approach to product delivery in Brazil and worldwide.
The NASCAR Brasil Series crowns its champion over a full season under NASCAR-aligned regulations. The title was sealed at the Match Point finale at Velo Città in São Paulo, where the opening race set the decisive points. Barrichello’s calm, data-driven call at the critical moment mirrors SOFTSWISS’ practice: trust the plan, read the telemetry, execute cleanly.
Rubens Barrichello, Non‑Executive Director in Latin America at SOFTSWISS, comments: “Everyone knows how much I love this competition and how fierce I am. My heart is in my mouth and I’m very happy.”
Ivan Montik, Founder of SOFTSWISS, adds: “This title is a powerful example of what passion, confidence and disciplined preparation deliver. The champion’s mindset that Rubens demonstrates – clarity of plan, trust in the team and precision under pressure – inspires everyone at SOFTSWISS. We will keep applying the same approach in Brazil first and across all markets, bringing measured execution and data-driven decision-making to every release and every client partnership.”
In May, SOFTSWISS marked the first anniversary of its collaboration with Barrichello. This success arrives as an energising milestone for teams and partners, reinforcing a working culture built on preparation, clarity of roles, measurable outcomes, and continuous improvement. Earlier this month, the SOFTSWISS Game Aggregator was named ‘Best Game Aggregator Platform’ at CGS Recife, adding local recognition to the company’s Brazil roadmap.
SOFTSWISS is fully certified in Brazil across its core products – Casino Platform, Game Aggregator, Sportsbook, and Jackpot Aggregator – enabling licensed operators to access a comprehensive, locally compliant stack with trusted support. The same track-to-tech discipline continues to drive responsible and sustainable growth.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides certified software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.
The post From Track to Tech: SOFTSWISS Celebrates Barrichello’s First NASCAR Brasil Triumph appeared first on European Gaming Industry News.
Latest News
Swintt increase German market profile with new NOVOLINE deal
Having already established a substantial fan following in Germany thanks to its engaging range of classically-themed slots, sought-after software provider, Swintt, has announced it will be making further in-roads into the country via a new partnership with NOVOLINE.DE.
One of Germany’s most beloved online casino platforms, NOVOLINE.DE is home to a vast collection of over 650 slot games and this impressive library now stands to be significantly boosted by the addition of Swintt’s titles – most notably those included within the popular SwinttPremium range.
A core pillar of Swintt’s multi-faceted content line-up, SwinttPremium titles combine the classic graphics, sounds and fruit-based iconography of land-based slots with quick and easy bonus features. They have proven particularly successful in the regulated German market.
As a result of the new deal, NOVOLINE.DE customers will now be able to enjoy a number of popular entries in the series including Seven Seven Pots and Pearls, Xtra Win X and Aqua Lord – all of which have established themselves among the provider’s best-performing titles in the German market.
Of course, with upwards of 120 titles in the SwinttPremium collection alone, the addition of this exciting selection of 63 games will enable NOVOLINE to offer an even wider selection of casino content to customers, while also helping Swintt cement its position as a top provider in the German market.
David Mann, Chief Executive Officer at Swintt, said: “Having already established ourselves as a leading software provider in the regulated German market, we’re delighted to be teaming up with NOVOLINE.DE to bring our SwinttPremium games to an even wider range of players.
“As a hugely established online slots platform with a strong player base in the country, the partnership will enable Swintt to enhance its standing among German audiences while also bolstering NOVOLINE’s line-up with proven titles like the fan favourite Seven Seven Pots and Pearls.”
Florian Hermann, Managing Director at NOVOLINE.DE, said: “While NOVOLINE.DE already offers an incredible collection of over 650 slot titles to players, we’re always looking for opportunities to extend our line-up by joining forces with the software providers who can offer something new.
“We’re confident that our customers will love the SwinttPremium titles added to our offering .”
The post Swintt increase German market profile with new NOVOLINE deal appeared first on European Gaming Industry News.
Latest News
Where B2B Marketing Stumbles
Marketing in B2B is like a midfielder in football: it’s supposed to cover the whole field and only occasionally push forward. Meanwhile, all the glory rightfully goes to the strikers, while our role is to reliably back the team.
Still, remove marketing from any business, and you’ll immediately recall Stewart Britt’s line about winking at a girl in the dark. Working without marketing today means being unarmed and invisible in the sea of offers and background noise that’s only getting harder to cut through.
Today, we’re celebrating Trueplay’s 7th anniversary — and as a small but meaningful gift, our marketing team would like to offer a bit of striptease and self-flagellation by offering fixes for some of the most common mistakes marketing teams make.
Clear your meeting calendar
Let’s start with a universal pain point for remote-era businesses: weeding through online meetings. Endless regular calls — with or without a clear purpose — fill up the day and ruthlessly devour your time.
Our conclusion: meet only when the issue cannot be solved in writing. Video calls are great for fast, efficient status updates, but become a protracted torture when the only reason is “just to have a call.”
We’re not denying the value of human connection — even through Google Meet — but add this to your calendar: meet only with purpose.
Work together — validate your ideas
Important decisions should always be made collectively, with all relevant perspectives taken into account. To execute any process — especially one that impacts the company’s success — you need a complementary team.
Only in fairytales or propaganda do people unanimously accept top-down decisions. In reality, any idea — especially a creative one — will have both supporters and critics. That’s why you need to build processes where important decisions are validated collectively.
If you’re launching a new website, building a key campaign, or preparing for a major expo — take the time to gather all the department heads around the (virtual) table, especially Sales. Run the idea by them and give them a heads-up about what’s coming.
One of the most common mistakes marketing teams make is leveraging their authority to impose changes: “This is how we’re doing things now.” But if the rest of the team doesn’t support your idea — at least tacitly — failure is almost guaranteed.
It reminds us of a brilliant example from Ichak Adizes, who once visited a shoe factory. Taking aside a factory worker, he discovered how employees responded to unpopular management decisions. They didn’t argue or complain — they simply packed mismatched shoe sizes into the same box and sent them to stores.
Just imagine: marketers, managers, and strategy consultants working around the clock to design company-wide strategies — and a few disengaged people silently undo it all by refusing to cooperate.
Leave time for execution
Marketers love ideas. But even the best concept can fall apart due to a lack of time, budget, or resources.
We’ve held pure gold in our hands — ideas that could’ve flown. But when it came to execution, we stalled. You never know where the problem will arise: a legal nuance, a burning deadline, or a system that simply isn’t ready.
So always build in time. Don’t rush. Remember that cycles repeat — if it didn’t work now, you can always return later with stronger preparation.
Test the product
Even if no one expects it from you — use your market knowledge to help improve the product. Talk to clients. Validate hypotheses early. Stay in touch with the market. Share your insights with the product team.
The worst service you can provide is silent acceptance. You’re not paid to promote anything blindly — you’re here to make products and services better.
Watch your costs
Prices always go up. Invoices from contractors, expo fees, event costs — they’ll all increase each year. That means you must constantly monitor the budget and plan for risks.
To stay ready for tough negotiations — research the market, look for alternatives, check out new vendors. A shark dies if it stops swimming.
Keep your eyes open
Marketing is a 24/7 job. You’re always learning — no matter the field. Every brilliant campaign, viral case, or breakthrough idea is your teacher.
Read the news. Follow innovation and creativity channels. Feed your brain with inspiration. Your superpower is insight, intuition, and ideas. And they can come from anywhere.
Remember your role
Marketing is the company’s radar. Its navigation system. Its sails. You’re always where it’s loud and messy. Your job is to make the company seen, to build the brand. It’s a serious responsibility.
And yes, product creators often get the credit — and that’s fair. But remember: you shape the packaging. And packaging makes things desirable.
That’s your work.
That’s your win.
The post Where B2B Marketing Stumbles appeared first on European Gaming Industry News.
-
Latest News3 months ago
LEGENDS by Fire & Ice: July 1st at The BOX Soho
-
Latest News3 months ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
Latest News3 months ago
HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
-
Latest News2 months ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News3 weeks ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 weeks ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News1 month ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Latest News3 weeks ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
You must be logged in to post a comment Login