October 31 marked the conclusion of the first season of Golden Boomerang League, an affiliate tournament for sports traffic by Boomerang Partners. The company named the winners in a ceremonial setting on its stage during SiGMA Central Europe in Rome, on November 4th. They became:

• QQMedia
• Apex Media
• Luis Xavier

These teams made it among the 68 participants who managed to generate 20+ FTDs on sports brands from Boomerang Partners’ client portfolio over the two months of the tournament and reached the final draw. Their leaders shared their emotions and impressions.

QQmedia and their unique traffic driving concept

Taking the top spot and winning a direct ticket to the Golden Boomerang Awards 2026 (a global, annual affiliate traffic tournament by Boomerang Partners), QQmedia has proven its elite status in the industry. For the team, this victory was a validation of their unique approach and a reason for a well-deserved celebration in Cyprus.

“The win means a lot to us because it proves our concept. The way we drive traffic is unique; nobody does it like we do,” stated the CEO of QQmedia. The team’s success was driven by a forward-thinking strategy that many competitors are yet to embrace. “I think most people still live in the past… In my opinion, marketing has changed a lot. Influencers are now more powerful than major athletes or actors… We have and that’s why we’re doubling down on influencer marketing,” he revealed.

When it comes to sports traffic specifically, QQmedia leverages this by collaborating with former athletes-turned-influencers, which they note delivers “some of the best conversion rates in the entire industry.”

Looking ahead, the CEO of QQmedia is thrilled about his team automatic qualification for the Golden Boomerang Awards 2026. He recalled the previous event as a “10/10 experience.” Their strategic goal for 2026 is to forge an exclusive partnership in 2026 to focus their power and push one brand to the maximum. The CEO added that the competition itself was highly motivating for the entire team. He described the Golden Boomerang League experience in one word: “Inspiring.”

Luis Xavier builds a strong connection with the target audience

Luis Xavier secured an unforgettable prize: the AC Milan Experience package, including paid flight, accommodation, and attendance at an AC Milan home match at San Siro Stadium in Milan. This became possible thanks to the fact that Boomerang Partners is the Official Regional Partner of AC Milan.

“This victory means a great deal. It reflects all the dedication and ambition in the work done until today,” said the CEO of Luis Xavier. Their approach is straightforward but powerful. “It’s not a matter of strategy. When you know you have to achieve a goal, you just do it. We only stop when it’s accomplished.”

This determination extends to their work with sports traffic, where they believe the ultimate challenge – and key to success – is achieving a strong, genuine connection with the target audience.

Personally, the CEO of Luis Xavier, a huge football fan, looks forward to the Milan trip as a unique reward. He’s already decided his wife will join him, making it a personal celebration of a job well done. For his team, this victory serves as a powerful motivator, proving that “without dedication, nothing is achieved.”

Apex Media is aiming to diversify, and grow globally

Apex Media also scored the AC Milan Experience package. The win has deepened their commitment to their partnership with Boomerang Partners.

“I’m so emotional about the new trip that is coming,” shared the Head of Sales at Apex Media’. “The fact that we won this competition only inspired us to continue working with Boomerang Partners, maybe even more.”

As a team of passionate football fans who recently attended an AC Milan match versus AS Roma, this prize is a perfect fit. The trip to Milan holds special significance for their fully remote team. It serves as a powerful bonding opportunity. “I cannot wait to spend beautiful moments in this town and bring our whole team together,” the Apex Media’ Head of Sales added.

Looking forward, Apex Media plans to build on this success by focusing on constant growth, diversification, and global expansion.

There are more to come

Golden Boomerang League became Boomerang Partners’ first affiliate tournament with focus only on sports traffic. The company continues its course toward the status of leading sports affiliate program in the industry, and it has many plans for 2026. Follow the news on the official website and social networks of the agency.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

This festive season, WinSpirit Casino has launched a heartwarming campaign called Wish Express — a New Year campaign that invites players to share their most genuine wishes, with one lucky dream set to be made real by WinSpirit itself.

Inspired by the childhood tradition of writing letters to Santa, this campaign turns nostalgia into an interactive community experience. Instead of mailing wishes to Lapland, participants can now send them aboard a virtual train — the Wish Express — and receive rewards simply for taking part.

Journey of wishes and rewards

The idea is simple yet full of holiday spirit. It brings back that familiar childhood feeling — when the world felt a little more magical, and every twinkle of a holiday light promised something wonderful was about to happen.

This campaign taps into that sense of wonder, inviting players to dream freely and feel the joy of small surprises along the way. Players share a personal wish through a special form, and every step along the way brings something special in return:

• 20 Free Spins just for sharing your wish.
• 50 Free Spins if your wish is featured on WinSpirit’s social channels.
• 100 Free Spins if the community picks your wish as the most inspiring.

And the highlight? One particularly heartfelt wish will be fulfilled in real life, turning a sincere online story into a true holiday miracle.

Celebrating sincerity

Beyond the bonuses, the project’s real goal is to remind players about the joy of believing — not in luck, but in kindness and possibility. Players, streamers, providers and media have already joined the initiative, turning it into a shared celebration of optimism and festive warmth.

Some of the wishes already shared are as heartwarming as they are diverse. One player dreams of a world where everyone does just one good deed a day. Another one wishes to reunite with a sibling they haven’t seen in years. And our partners? They’re dreaming too — from more smiles in 2026 to a future with four-day work weeks and more time to truly live.

WinSpirit invites everyone to take part — not only by sharing their own wish, but also by following the stories of others, discovering what the community dreams about, and voting for the most inspiring ones.

Through its warm storytelling and genuine tone, Wish Express feels less like a promotion and more like a celebration of shared dreams — a reminder that magic still exists when we choose to believe. What’s your wish — the one you’ve held onto for years? Share it with WinSpirit, and let’s see if this holiday season brings it to life.

Reading Time: < 1 minute

This holiday season, Santa’s traded in his sleigh for a private jet and touched down on the Vegas Strip! Santa in Vegas delivers festive fun and flashy riches in a vibrant 5×4 slot packed with luxurious symbols, glittering lights and that famous Booming Games excitement. Spin through jets, limos, watches and shimmering gifts as you chase down wild wins in the city that never sleeps.

Look out for the Santa Collect feature in the base game: Red Santa collects Coin symbols to trigger the Coin Collection bonus, while Golden Santa gathers Scatter symbols to randomly trigger the coveted Free Spins feature.

Trigger the Free Spins bonus and experience the exciting symbol upgrade feature. With every spin, low-paying symbols can be eliminated and high-paying symbols can be upgraded, boosting your chances for bigger and brighter wins!

The excitement peaks in the Gift Spin, a guaranteed spin at the end of Free Spins where every Wild you’ve collected during Free Spins is dropped onto the reels in a powerful finale, with up to 20 Wilds unleashed for explosive win potential.

With seasonal cheer, golden glamour and a sleigh-full of win potential, Santa in Vegas brings you the ultimate Christmas party on the Strip. Time to jingle all the way to jackpot city!

Play Santa in Vegas now!

“Santa in Vegas is all about turning up the holiday cheer with a Vegas twist,” said Craig Asling, Director of Games at Booming Games.

“We’ve mixed bright visuals, exciting features and plenty of win potential to deliver a game that’s both festive and full of fun,  it’s Christmas with a touch of Vegas sparkle.”

The post Ho-Ho-Hold onto Your Wins! Booming Games Takes Festive Fun to the Next Level with Santa in Vegas! appeared first on European Gaming Industry News.