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Word of Mouth: Influencer Marketing in the Gaming Space
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Traditionally, Word of Mouth Marketing was considered as a free form of advertising or promotion, except today it’s no longer free. Nonetheless, nothing speaks volumes other than “Influencer Marketing”.
You might be surprised to learn that the gaming industry today is worth over a hundred billion dollars. According to new figures, in 2018 alone, the gaming industry generated an astounding $135 billion amassing a growth of 10.9% from 2017. This year, it is set to make $152.1 billion in global earnings.
These numbers say a lot about how the video game industry is a tough market to crack particularly because, with figures like these, the competition is very stiff, trends are fast-changing, and innovation is at an all-time high. Numerous companies have peaked in prior years but had failed to sustain that success because they were too late to adopt the latest technology or they ran out of creativity to improve their existing game offerings. But today, nothing says “viral” than getting your product or service out through viral marketing.
Live Video Game Streaming
The astronomical growth of the video game industry has opened doors to varied forms of businesses, marketing, and advertising, one of which is live video game streaming. Whoever said people hated watching other people play video games? That’s certainly not Twitch.
Twitch, a live streaming video platform, is a subsidiary of Amazon that focuses primarily on the gaming community. Twitch provides an avenue for gamers and gaming enthusiasts to share and watch their gameplays. Aside from hosting live streams, Twitch is an interactive platform that allows its community to connect with fellow players via Twitch Chat or to leave comments in real-time.
Much like YouTube, Twitch was successful in diversifying its revenue streams. Twitch monetizes its platform through advertisements, subscriptions, and merchandise sales. On average, Twitch has more than 15 million daily active users, making it the leading live video game streaming service in the world to date.
The success of Twitch has drawn in other major players such as YouTube and Facebook. YouTube Gaming Live, for instance, is a specialized channel that enables users to share their live gameplays and stream other people’s gameplay videos. Facebook, on the other hand, has created Facebook Gaming, which similarly, allows users to stream, broadcast, and share their favorite games on the Facebook app. Nonetheless, recent statistics show that Twitch still holds as the dominant player in the live game streaming industry accounting for the largest viewership in comparison to Youtube Gaming Live and Facebook Gaming.
Breaking Into the Limelight
With the ever-increasing number of audiences and patrons, we expect steady growth in the live game streaming industry. A strong and loyal fanbase is one of the strengths of the gaming community. And with people interested in watching gameplays after gameplays of their favorite streamers, and with spectators willing to spend just to see their teams battle it out in big E-sport tournaments, only means one thing in the world of business–profits.
Nowadays, video games are no longer just a hobby, it’s a career. Just like how Instagram stars and Youtube vloggers are a thing, game influencers are celebrities in their own playing field. You have probably heard one too many times how someone broke into the millionaire’s club while playing video games and it’s true, they’re living the dream! Gaming influencers with a significant following have caught the eye of both local and multinational companies reaching out to these personalities to get them to sign a deal.
And in this industry, word of mouth holds more power and influence to convert mere spectators into purchasing viewers. A study by Google showed that 90% of avid gamers would turn to Youtube for game reviews, tips, and video game suggestions with a 64% conversion rate. No wonder streamers are raking in millions of dollars from advertisements and promotions.
Consider the case of PewDiePie as an example. PewDiePie is the top-grossing game influencer today with 101 million subscribers on YouTube and an estimated net worth of $30-$50 million. His income streams all came from online advertisements, collaborations, referrals, and online merchandise sales. His career peaked in 2013 when he was the first YouTuber to reach 15 million subscribers.
The rise to fame of game influencers disrupted the way we do traditional advertising. And in an industry that continues to grow and expand in magnitude, game influencers hold a significant role both in the gaming community and in the business scene.
Truly, “word of mouth” has never been this powerful (and expensive!) as it is today, but as long as influencers are maintaining the quality of their content and are keeping the trust of their subscribers, influencer marketing will continue to move in leaps and bounds.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Word of Mouth: Influencer Marketing in the Gaming Space
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Ho-Ho-Hold onto Your Wins! Booming Games Takes Festive Fun to the Next Level with Santa in Vegas!
Reading Time: < 1 minute
This holiday season, Santa’s traded in his sleigh for a private jet and touched down on the Vegas Strip! Santa in Vegas delivers festive fun and flashy riches in a vibrant 5×4 slot packed with luxurious symbols, glittering lights and that famous Booming Games excitement. Spin through jets, limos, watches and shimmering gifts as you chase down wild wins in the city that never sleeps.
Look out for the Santa Collect feature in the base game: Red Santa collects Coin symbols to trigger the Coin Collection bonus, while Golden Santa gathers Scatter symbols to randomly trigger the coveted Free Spins feature.
Trigger the Free Spins bonus and experience the exciting symbol upgrade feature. With every spin, low-paying symbols can be eliminated and high-paying symbols can be upgraded, boosting your chances for bigger and brighter wins!
The excitement peaks in the Gift Spin, a guaranteed spin at the end of Free Spins where every Wild you’ve collected during Free Spins is dropped onto the reels in a powerful finale, with up to 20 Wilds unleashed for explosive win potential.
With seasonal cheer, golden glamour and a sleigh-full of win potential, Santa in Vegas brings you the ultimate Christmas party on the Strip. Time to jingle all the way to jackpot city!
Play Santa in Vegas now!
“Santa in Vegas is all about turning up the holiday cheer with a Vegas twist,” said Craig Asling, Director of Games at Booming Games.
“We’ve mixed bright visuals, exciting features and plenty of win potential to deliver a game that’s both festive and full of fun, it’s Christmas with a touch of Vegas sparkle.”
The post Ho-Ho-Hold onto Your Wins! Booming Games Takes Festive Fun to the Next Level with Santa in Vegas! appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Vixio, a leading provider of regulatory intelligence solutions, unveiled its 2025 Global Regulatory Awards (GRAs) winners last night during an event in London.
More than 300 industry leaders, regulatory experts, and esteemed professionals of the global gambling industry attended the prestigious event. The independently judged GRAs recognise and celebrate the achievements of individuals, teams, and organisations in the gambling industry who have excelled in compliance, corporate social responsibility, and safer gambling.
The ninth annual awards ceremony recognised winners across 22 categories.
Notable winners on the evening included Playtech, Casino Guru, and Kambi.
Vixio also recognised outstanding individuals, such as Bill Curtis of DraftKings, named Compliance Professional of the Year, Corinne Valletta of Betsson Group, awarded Chief Compliance Officer of the Year, and Wes Himes, who was recognised with the Special Award for Compliance Lifetime Achievement.
“Thank you to everyone who joined us at last night’s Global Regulatory Awards in London,” stated Mike Woolfrey, CEO of Vixio. “This year has seen significant regulatory change across the industry, making the quality of entries even more impressive. Our independent judges did a fantastic job in selecting the winners, who truly represent the highest standards in regulatory compliance. Congratulations to all, and we look forward to welcoming you to the 10th annual Global Regulatory Awards next year!”
Awards were presented by category sponsors: Docaposte, DraftKings, eCOGRA, Gaming Associates and White Bullet.
The award evening was associate-sponsored by: Greentube, San Manuel Tribal Gaming Commission, Scientific Games, and Soft2Bet.
The 2026 Global Regulatory Awards presentation will celebrate the 10th annual GRA event and is set to take place on November 18th, returning to the historic Grand Connaught Rooms in Central London.
The official 2025 winners are as follows:
AML or MLR Professional of the Year
Eleni Panagiotopoulou, SOFTSWISS
Award for Commitment to Compliance by a Supplier
GeoComply
Award for Commitment to Compliance by an Operator
Tipico Games
Chief Compliance Officer of the Year
Corinne Valletta, Betsson Group
Compliance Innovator of the Year
Sharp Vision
Compliance Lifetime Achievement Special Award
Wes Himes
Compliance Professional of the Year
Bill Curtis, DraftKings
Compliance Rising Star Special Award
Medisha Moodley, Games Global
Compliance Team of the Year
Playtech
Head of Regulatory Affairs or Government Relations of the Year
Devon Dalbock, GLI
Legal Team of the Year
Kambi
Marketing Compliance Team of the Year
Catena Media
Outstanding Contribution to Safer Gambling
Casino Guru
Outstanding Contribution to Sports Betting Integrity
ALTENAR
Outstanding Individual Contribution to Safer Gambling
Dr. Michael Auer, Neccton
Payment Service or Solution Provider of the Year
Paysafe
RegTech Provider of the Year
Mindway AI
Regulatory Initiative of the Year
Gambling Regulatory Authority (URHH SK)
Regulatory Law Firm of the Year
Bird & Bird
Regulatory Lawyer or In-House Counsel of the Year
Behnam Dayanim, Orrick Herrington & Sutcliffe LLP
Responsible Gambling Service or Solution Provider of the Year
BetBlocker
Testing Service or Solution Provider of the Year
BMM Innovation Group
The post Vixio Announces Winners for the 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Rapidly expanding content provider puts you in the presence of royalty in Divine Queen: Heart of Ice
Popular iGaming content provider BGaming invites players to wrap up warm and explore an icy kingdom in Divine Queen: Heart of Ice. Watch the wins snowball in this Olympus-genre pay-anywhere game.
Divine Queen: Heart of Ice pulls inspiration from the iconic Bonanza gameplay mechanics, repackaging them in a winter retro style. The game’s cinematic visuals, combined with a mesmerising soundtrack, help immerse players in this frosty, beautiful world.
The Ice Queen herself also graces players with her presence. This stunning character stands to the right of the game grid, watching over the reels as they spin. She appears as the game’s Scatter symbol and is the key to the Free Spins bonus.
Her carefully curated design should appeal to European and US audiences, while the game’s winter theme makes it accessible year-round.
Players will find the Multiplier Reel on the right of the grid in Divine Queen: Heart of Ice. This starts at x1 and progresses by one with each winning cascade. The multiplier does not reset during the free spins bonus, helping the wins to pile up. Players can also use the Buy Bonus feature to enter the Free Spins round and gain instant access to the action.
The bonus features are not the only magic conjured up in Divine Queen: Heart of Ice. The slot serves up a tantalising maximum win of x5,000, and rounds out an impressive maths model with an attractive 97% RTP.
Ruslan Shakhlovich, Game Designer at BGaming, said, The game has been designed to be highly engaging, with progressive mechanics and a proven math model that will keep players returning. Divine Queen: Heart of Ice arrives just in time for the winter months, and we are confident it will do an excellent job of distracting players from the cold.”
The post Feel the Chill in BGaming’s Divine Queen: Heart of Ice appeared first on European Gaming Industry News.
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