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IGT ADVANTAGE® Systems Player Experience Product Suite Wins Best Consumer-Service Technology Award from Global Gaming Business Magazine
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IGT’s suite of casino management systems solutions, including Cardless Connect, Resort Wallet, and Intelligent Offer, honored with gold Gaming & Technology Award
International Game Technology PLC announced that its IGT ADVANTAGE® systems Player Experience Product Suite has won the top honor in the Best Consumer-Service Technology Category from Global Gaming Business magazine’s 18th Annual Gaming and Technology Awards. The awards will be formally presented to IGT at Global Gaming Expo (G2E) in Las Vegas this week.
The awards recognize excellence in innovation and practical application in all gaming disciplines, with the Best Consumer-Service Technology category honoring groundbreaking advances in solutions aimed at players. A panel of six gaming industry judges from around the world selected IGT as the category’s gold-medal winner.
When leveraged together, IGT ADVANTAGE and the Player Experience Product Suite of solutions, including Cardless Connect, Resort Wallet, and Intelligent Offer, enable casino patrons to effortlessly interact with gaming devices via their mobile phones, while casino operators benefit from greater operational efficiencies.
“The complete IGT ADVANTAGE product ecosystem elevates our customers to the forefront of advanced technology and player convenience, and we’re proud to be recognized for our solution’s unique capabilities,” said Nick Khin, IGT Chief Commercial Officer, Gaming. “By giving players a secure, cashless experience, operators are positioned to enhance player engagement and loyalty, attract more diverse player demographics, and reduce their costs, which can ultimately lead to increased revenues and profitability.”
Cardless Connect advances casino loyalty programs by enabling patrons to card in and out of a gaming session with a simple tap of their smartphone. This innovative technology eliminates the need for a physical loyalty card and the associated card-printing costs.
Resort Wallet enables players to easily transfer funds to and from gaming machines and pay for casino entertainment using their mobile device. Players can conveniently maintain slot, sports, and online balances within the same digital wallet.
With Intelligent Offer, operators can build and send promotions tailored to individual players on their mobile devices for a personalized casino experience. Intelligent Offer uses variables such as play parameters, as well as card-ins that identify, engage, and reward players based on criteria set by the operator. Operators can also leverage location-based promotions to send offers to a patron’s mobile device, or to a slot machine’s Service Window or Player Tracking Display.
Visit IGT’s booth 3659 at G2E from Oct. 14-17 in Las Vegas to learn more about the IGT ADVANTAGE Player Experience Product Suite, and visit IGT.com to see a video showing how the IGT ADVANTAGE product ecosystem is transforming the player experience.
About IGT:
IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines and Lotteries to Digital and Social Gaming. Leveraging a wealth of premium content, substantial investment in innovation, in-depth customer intelligence, operational expertise and leading-edge technology, our gaming solutions anticipate the demands of consumers wherever they decide to play. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has more than 12,000 employees. For more information, please visit www.igt.com.
© 2019 IGT
The trademarks and/or service marks used herein are either trademarks or registered trademarks of IGT, its affiliates or its licensors.
SOURCE IGT
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: IGT ADVANTAGE® Systems Player Experience Product Suite Wins Best Consumer-Service Technology Award from Global Gaming Business Magazine
Latest News
Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming
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Casino Guru proudly unveils four new award categories for the upcoming Casino Guru Awards 2026, further expanding its mission to recognize individuals and organizations shaping a fairer, safer, and more forward-thinking iGaming industry.
Following three years of continued growth and rising influence, the Casino Guru Awards remain the only industry awards focused primarily on fairness, transparency, integrity, and responsible innovation. The 2026 ceremony, scheduled for May 25, 2026, at The Xara Lodge in Malta, in partnership with NEXT.io during NEXT Valletta, will spotlight outstanding achievements from across the global iGaming landscape.
This year’s newly introduced categories reflect Casino Guru’s commitment to acknowledging emerging talent, ethical leadership, and positive workplace culture.
New Award Categories for 2026
Woman Leader of the Year
This category celebrates an exceptional female leader whose vision, resilience, and strategic influence have helped transform her company and the industry as a whole.
Judges will look for measurable achievements in 2024–2025, including business growth, crisis management, innovation in user experience, safety, transparency, and responsible gambling.
The award is open to women driving meaningful impact while championing diversity, mentorship, and collaborative progress within iGaming.
Rising Star in Responsible Gambling
Designed to recognize organizations making remarkable early strides in safer gambling initiatives, this category highlights innovation and genuine commitment from companies of all sizes.
Whether through impactful tools, awareness campaigns, or fresh approaches to player protection, nominees must demonstrate provable results that contribute to higher standards of responsibility and safety across the industry.
Young Changemaker Award
Honoring an individual under 30, the Young Changemaker Award shines a spotlight on rising professionals whose ethical innovation, creativity, and forward-thinking actions have made a visible impact in 2025.
Judges will consider originality, leadership ability, and tangible contributions that set a new benchmark for integrity and progress in iGaming.
Industry Culture Shaper
Recognizing that true industry progress starts within organizations, this award honors companies that cultivate positive, transparent, and supportive workplace cultures.
Nominees will be assessed based on measurable outcomes such as employee satisfaction, retention, and productivity, alongside initiatives that support wellbeing, mental health, professional development, and ethical HR practices.
Additional weight will be given to organizations whose efforts inspire better standards beyond their walls through partnerships, advocacy, or shared knowledge.
A broader vision for industry progress
“The addition of these categories marks an important evolution for the Casino Guru Awards,” said Daniela Sliva, PR & Creative Project Director at Casino Guru and leader of the Awards project.
“By spotlighting leadership, emerging talent, responsible innovation, and culture, we are amplifying the people and values that will define the future of iGaming. These awards aim to inspire positive change at every level, from individual contributors to global operators.”
The new categories will stand alongside Casino Guru’s established awards, including The Fairest Bonus Policy, The Most Transparent Casino, The Best Implementation of Responsible Gambling Tools, and others that reflect Casino Guru’s core values.
The post Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming appeared first on European Gaming Industry News.
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CT Interactive Expands in Romania with New Game Launch on Maxbet.ro
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CT Interactive is further expanding its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. This collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.
As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.
Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”
“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.
In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.
The launch of this new content underscores CT Interactive’s commitment to the Romanian market, delivering premium gaming experiences that enhance player engagement and contribute to the long-term success of its partners.
The post CT Interactive Expands in Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.
Latest News
CT Gaming Shortlisted in Three Categories at BEGE Awards 2025
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CT Gaming has announced that the company has been shortlisted in three major categories at the BEGE Awards 2025, reaffirming its strong market presence and commitment to delivering innovative gaming solutions.
This year, CT Gaming is a finalist in the following categories:
• Slot Product of the Year – Next 32
• Jackpot System of the Year – Diamond Tree Deluxe
• Casino Management System of the Year – Rhino CMS
These nominations recognise the company’s continuous ability to combine modern technological advances with proven performance, creating products that deliver exceptional value to both operators and players.
NEXT 32 is the most innovative slot cabinet in CT Gaming’s portfolio, impressive with its advanced technical features, ergonomic design and enhanced player interaction.
The upgraded Diamond Tree Deluxe jackpot system stands out with improved visuals, smoother gameplay and the exciting ability for players to win any jackpot tier directly from the base game. Its flexibility allows operators to configure parameters according to their venue needs, offering a customized jackpot experience.
Rhino, CT Gaming’s powerful casino management system, continues to evolve with new modules and features that streamline operations, support informed decision-making and enhance player interaction. Its comprehensive and scalable platform is designed to suit gaming venues of any size.
“We are honored to receive recognition in three categories this year. It reflects our team’s dedication to innovation and delivering products that support the success of our partners,” said Biser Bozhanov, CEO at CT Gaming.
The post CT Gaming Shortlisted in Three Categories at BEGE Awards 2025 appeared first on European Gaming Industry News.
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