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Parimatch Foundation pays back society through Corporate Citizenship
Reading Time: 3 minutes
‘People, future generation care and profit’ are the three benchmarks of being a good corporate citizen according to as the company continues to drive a strong, charitable and sustainable focus through its non-profit organisation.
Commenting on how the company’s commercial success is directly linked to its corporate citizenship, Belorusskaya said: “Corporate Citizenship is the responsible attitude of the company to its product or service, to its customers and employees. And also, to partners. We are aware that, to some extent, as a gambling brand we owe to society more than the companies from other areas. Therefore, in addition to caring for our customers and our employees, we have to contribute to the development of society. That is why the charity organization Parimatch Foundation was created.”
“Of course, in addition to fulfilled social duty, we also get some business benefits,” she continued. “First of all, this is a reputation. The reputation of a responsible bookmaker, which may affect the choice of our customers. This is the reputation of a stable employer (this is especially important in the turbulent CIS market), which attracts the best talents to us. And the reputation of a reliable partner.”
The foundation is a non-profit organization established by Parimatch for the purpose of implementing the company’s corporate social responsibility. As the leading global CIS gaming business continues to develop its reputation as one of the most exciting brands in the industry through its various sponsorships and innovations, their focus is never too far away from its responsibility and sustainability footprint.
“Parimatch offers Corporate Citizenship through three main elements: people, future generation care and profit,” Belorusskaya explained. “Firstly, we treat our employees as family members; we care about their well-being and educate our people on how important to contribute to the society and creating the conditions where they can do it.”
“In terms of future generation care, the Parimatch Foundation works in four directions across all our social activities – Sport, Education, Children’s health and well-being, and Environment. At first glance, these are very different directions, but we concentrate them on taking care of children and ensuring every child has access to innovative education and development skills. Ecology is a vast topic and concerns everyone, but the most important thing is to save the planet for future generation. Finally profit is key because it is vital for our employees. It also allows us to contribute to society. And the higher the profit the company has, the greater its contribution becomes. And this fact highly motivates employees to make efforts so that the company achieves its goals.”
In terms of the gambling/betting industry’s focus on responsibility, Belorusskaya doesn’t believe it should all be just about social responsibility in gambling. Parimatch’s goal is to ensure Responsible Gambling is a core responsibility for betting operators but also drive Corporate Citizenship by caring for its clients whilst also investing in the local community.
Commenting on their foundation’s goals for the future, she said: “For Parimatch, Corporate Citizenship is a moral obligation not a requirement. As you know, we mainly work in the CIS markets, and here we do not have to face strict legal requirements regarding compulsory Corporate Citizenship. What we do in the framework of the Parimatch Foundation is our contribution to society. We do real things for real people, and without intermediaries, respectively, we have the opportunity to feel the result.”
In response to whether it’s impossible for a gambling/betting company to be a good corporate citizen Belorusskaya concluded: “It is always weird for me. We, like any other company in the field of gambling, do not deny the fact that we do some harm to society or individuals due to the appearance of gambling addiction. And we are making efforts to explain to our customers that betting is just a way to have a good time, entertainment and this distinction should be treated the same way as bowling, for example. This should not turn into a bad habit and addiction. We are working hard to warn our client of possible risks. But this is only one side of the coin.”
To find out more about the Parimatch Foundation’s projects and upcoming initiatives, visit: parimatch.global/parimatch_foundation
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Parimatch Foundation pays back society through Corporate Citizenship
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Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative
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– Steer Studios joins Bandai Namco, Square Enix, and 2K in supporting Make-A-Wish International’s mission to unite the global games industry for good. –
Make-A-Wish® International, the world’s leading wish-granting organization, has today announced that Riyadh-based Steer Studios, part of Savvy Games Group, has joined the organization’s Infinite Wishes Initiative, offering valuable support to help make a difference.
The funds were raised through Steer Studios first mobile title, Grunt Rush. By collecting stars during gameplay, the player community unlocked the donation, helping to grant life-changing wishes to children living with critical illnesses.
Launched in August 2025, Infinite Wishes is a global programme built to unite the video games industry. It was created in response to a growing number of gaming-related wishes from children around the world.
Steer Studios joins a growing list of partners and advisors including Bandai Namco, Square Enix, and 2K, helping shape how the games industry can make a tangible, positive impact for children who need it most.
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses.
The post Steer Studios Joins Make-A-Wish® International’s Infinite Wishes Initiative appeared first on European Gaming Industry News.
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New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races
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GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is always reinventing its products so operators can increase their winnings and players can obtain a better betting experience.
Set to transform the way your players engage with Virtual Sports, GoldenRace’s brand-new multi-race product for Retail and Mobile, RaceDay, allows them to bet on up to six races of your choice, simultaneously, offering higher odds and increased betting volume.
Operators can select their favourites from GoldenRace’s top-quality races: Horses (in different formats with 6, 8, 10 or 12 competitors) and Greyhounds – two of GoldenRace’s more successful products- Motorbikes, Karts and Trotting. They decide which ones and how many, giving players the power to bet across all those races at once.
RaceDay highlights
- More bets: Players can now bet on up to six races concurrently, maximising their opportunities and increasing betting volume on your platform.
- New RaceDay market: With combination bets across different competitions in one view. This innovative market helps boost the odds and leads to more significant wins for players.
- Stronger player growth: Higher payouts and an exhilarating experience attract more players, driving sustained growth.
- Increased appeal: RaceDay delivers premium user experience with live video, real-time scores, upcoming events and a unique, customisable design.
- Anywhere reliability: Thanks to low-bandwidth optimisation, RaceDay offers seamless performance and reliability on both Mobile and Retail platforms, ensuring players can “Race it all!” wherever they are.
With real-time video, live scores, upcoming events, customisable design and low-bandwidth optimisation, RaceDay blends pure adrenaline with the best user experience to unlock higher odds, bigger wins and more bets on worldwide operators platforms.
The post New GoldenRace game, RaceDay, allows players to simultaneously place bets in several races appeared first on European Gaming Industry News.
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QTech Games adds more creative content from BEON
Reading Time: 2 minutes
QTech Games, the leading game aggregator across all emerging markets, has continued to maintain the momentum in its premium pipeline, as evidenced by its latest deal with BEON, an emerging force in the slots space, whose first raft of games is crash games-focussed.
Integrating a progressive portfolio from one of the most productive and innovative developers in the sector adds more muscle to QTech Games’ proprietary platform, which is leading the way across growth markets like LatAm and Africa. In a progressive production line that will span different slots genres, BEON is also committed to launching games tailored to specific partner requests, while simultaneously growing its portfolio with a new wave of titles in development.
As a result BEON is building a reputation for creating high-quality, immersive games with standout features that set them apart in any igaming domain, thanks to a smooth performance running off agile mechanics which are dedicated to gameplay precision and optimal retention. Its first five games to be released comprise Skydot, Fury Flight, Redy, Nomad and Orizon, while BEON’s unique Crash Game Generator tool allows operator partners to launch customised content inside 24 hours.
This collaboration delivers a targeted range of localized content, enabling QTech Games to continue to meet the varied preferences of players across emerging markets, while supporting both companies’ ambitions for global growth.
Philip Doftvik, QTech Games’ CEO, said: “BEON’s initial rollout of eye-catching crash games is premised on clever mechanics, easily intelligible gameplay, high payouts and colourful graphics, which are breaking up an often-copycat environment. This kind of content is well-suited to LatAm and African markets, which directly tracks our ongoing expansion throughout these territories. These games are robust, scalable, and future-ready – so, we look forward to seeing what’s next. ”
Saba Chkheidze, Managing Partner at BEON, added: “Partnering with QTech Games constitutes the perfect opportunity for us to bolster our product distribution across emerging markets and deliver our fantastic crash games to more and more top-tier operators.
“It’s a collaboration which marks a step-change in BEON’s growth strategy across untapped markets like Latin America and Africa, where we hope our games will connect with many new players. Aside from crash games, our roadmap is packed with fresh concepts and slots titles that aim to combine engaging gameplay with solid technical performance, ensuring that our partners and players always have something new to look forward to.”
The post QTech Games adds more creative content from BEON appeared first on European Gaming Industry News.
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