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Scientific Games Reimagines Play at G2E 2019
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Industry leader brings exciting new games, revolutionary technology and player-centric solutions to show floor
Scientific Games Corporation, through its subsidiary, Bally Gaming, Inc., showcases its commitment to Reimagine Play at the 2019 Global Gaming Expo (“G2E”) Oct. 14-17 in booth #1116 at the Sands Expo in Las Vegas.
Visitors will get a firsthand look at passion-filled, entertainment experiences, built on the games, technology and products that players and partners love. It all comes together in Scientific Games’ entertainment ecosystem powered by advanced solutions, systems and technology designed to increase player engagement and provide the most complete operational enhancements for the Company’s partners.
At G2E, Scientific Games will showcase its own great casino games like Ultra Hot Mega Link and Drop & Lock
and its new licensed brand games such as MONOPOLY Money Grab
and JAMES BOND
DIE ANOTHER DAY
. The Company will be launching OpenGaming
, its new full-suite of engaging iGaming content and reliable platforms, and feature their thrilling new game Mega Drop
Quest. The Company will also offer an incredible world of play with SG Game Service, which allows players to enjoy proven slots, keno, poker, electronic table games and sports wagering on a single device. In addition to these great games, Scientific Games will demonstrate the amazing capabilities of its turnkey, yet modular, sportsbetting solution, OpenSports
.
“At Scientific Games, we love to make great games that players and partners love,” said Barry Cottle, President and CEO of Scientific Games. “It’s our passion to create the best products and pioneering services for our players and partners, and we are thrilled to showcase our amazing new product line up at G2E.”
In recognition of Scientific Games’ commitment to excellence, the Company has been shortlisted for seven 2019 Global Gaming Awards: Land-Based Product of the Year, Industry Supplier of the Year, Customer Loyalty Program of the Year, Slot of the Year, Digital Industry Supplier of the Year, Digital Product of the Year and American Executive of the Year – Barry Cottle.
Great Games that Players Love
Leading the industry in the creation and design of gaming content, Scientific Games will bring together game series built on success, cutting-edge hardware and celebrated licensed brands for a dynamic player experience at this year’s show. Scientific Games will debut a great line-up of new games including:
- WILLY WONKA
Everlasting Gobstopper on the Gamefield
2.0 cabinet
- JAMES BOND DIE ANOTHER DAY on Wave XL Horizon
- MONOPOLY Big Wheel Railroads on TwinStar® 3RM Wheel
- Ultra Hot Mega Link on the TwinStar® Wave XL
- Dancing Drums® on the new TwinStar® 5 Reel Mechanical
- New Drop & Lock Series on the TwinStar® Wave XL
- Ultimate Cash Spin on the new TwinStar J43 Motion Wheel
Technology Underpins Great Content
Scientific Games is also showcasing cutting-edge new technologies from outside the gaming industry, which makes games more dynamic, provides a more frictionless experience for players and enables operators to run their businesses more efficiently.
- SG Game Service allows players to enjoy proven slots, keno, poker, electronic table games and sports wagering on a new suite of low-cost gaming devices.
- SG Unified Wagering provides new ways for enabling sports wagering across an entire casino floor, not just the sports book. Cashless solutions utilizing SG Unified Wallet power not only the SG Game Service suite of new devices, but also the rest of the Scientific Games’ Entertainment Ecosystem ranging from Electronic Game Machines (EGM’s) to tables.
- Scientific Games is also showcasing SG Vision object recognition technology across tables for chip and biometrics, EGM’s, and new form factor gaming devices providing protection for players and the most accurate player tracking data solutions for operators.
- Finally, a new cellular telemetry solution for EGM’s, SG Connect, provides insights into machine health and player preferences to allow better content to be created while reducing operating costs for casino operators.
Systems Advance to New Heights
Scientific Games’ cashless solutions, engagement tools and data capabilities that can revolutionize the floor will be on display.
- SG Cardless and SG Unified Wallet offer player convenience.
- Rewards Quest enables customized player engagement through achievements, badges, and rewards.
- Player Boutique® automates gift programs to enhance the player experience and improve operating efficiency.
- Praxis Analytics® leverages big data to improve ROI on marketing expenditures.
- SG Vision technology enables new Systems products for patron identification and chip tracking to revolutionize player loyalty programs and table operations bringing bonusing to tables which is an industry first.
Revolutionary Table Game Technology
Scientific Games will display impressive table game products that up the ante for players and partners and include:
- The groundbreaking new, MDX
shuffler, has the capacity to shuffle four to 10 decks of cards. MDX has a 10 deck sorting capacity and eliminates edge sorting as well.
- The table progressive game is reimagined with GM Atlas
, a next-level progressive operating system. The system offers new bonus and jackpot options and the ability to configure Must-Hit-By and random mystery prizes.
- The dramatically redesigned Quartz
cabinet is Scientific Games’ latest electronic table game innovation. Quartz displays up to eight games concurrently on an immersive 26.5-inch LCD HD player touchscreen.
The Future of Sportsbetting
With an exciting debut earlier this year, Scientific Games’ OpenSports platform delivers all the services an operator needs and players expect. Reimagined from the ground up, the fully modularized solutions bring together a comprehensive suite of sports betting technologies and memorable sports betting experiences for players.
- OpenBet
remains the core sports betting technology solution, the backbone for sportsbook operations, using Scientific Games’ proprietary betting engines tested for scale in global sporting events.
- OpenPlatform provides world-class, fully compliant player account and wallet services and functionality.
- OpenTrade, powered by Don Best Sports, offers 360-degree managed trading services including pricing, odds and feeds.
- OpenEngage powers sportsbook operators with player focused flexible and innovative interfaces for digital (mobile apps, mobile web and desktop) and retail (SSBT, EPOS and Content Display).
- OpenAccelerate helps operators implement, manage and run their day-to-day sportsbook operations. A team of experienced industry personnel designs and executes critical strategy to drive acquisition, retention, and player engagement.
Also new to the industry are Match HQ Scoreboards, immersing players in an onscreen, in-depth, game experience with play-by-play animations, commentary and real-time stats for live games across web and mobile. Another highlight for G2E is the OpenSports Retail Companion App. The app helps players bridge the gap between retail and digital wager by making selections and preparing wagers anywhere, anytime before setting foot in a venue.
The next phase of the OpenEngage digital front-end includes new betting features, an optimized user experience and engaging content to help operators maximize their players’ experiences in the new world of online sports betting across regulated states in the U.S.
Digital Casino Best-in-Class Solutions
Scientific Games’ recently unveiled its OpenGaming suite of products and features, which puts players at the heart of iGaming by packaging leading digital casino gaming technology and content into one seamless integration. As a scalable solution, the OpenGaming platform helps operators reach new players, manage player data and offer an unparalleled portfolio of online games from the world’s largest library of in-house and third-party studios.
OpenGaming‘s digital casino content is delivered to players through a global content aggregation platform. This market-leading network gives operators access to a growing portfolio of over 2,000 game titles from its worldwide studio network, supported by player-centric features including:
- Tournaments functionality for multiple games including time, wager size, and invite-only experiences. This provides players the chance to top the leaderboards and win great prizes.
- In partnership with Amazon’s GameSparks, Missions are set for players to win bonus features such as free spins, cash drops and exclusive event access. Missions is already available across more than 500 games and 25 independent studios.
- The Mega Drop
Jackpot System is a must-drop, multi-level jackpot system that is accessible to all players at any level. Players are provided a chance to win one of three progressive jackpots that are not time-based for fairer delivery, filling a gap among existing must-hits jackpots.
At G2E, customers will also get a sneak peek at Pillars of Asgard, representing the highest volatility slot title from the renowned NextGen studio in Sydney, Australia. Offering an unprecedented one million ways to win with the new gaming engines, Wild Multipliers, Floating Wild Stacks and Buy Pass, where players can purchase direct entry into the bonus round.
Industry-Leading Lottery Solutions
G2E visitors will also experience Scientific Games’ industry-leading lottery retail and digital innovations.
- PlayCentral®HD, now with advanced vision technology, is a high-definition player self-service experience that offers a full portfolio of lottery game entertainment and convenient mobile and payment card options.
- PlayCentral 54 makes its mark at G2E this year touting the Walmart Services Division 2019 Supplier of the Year Award for Product. Custom-innovated for one of the world’s largest retailers, PlayCentral 54 is the lottery industry’s first low-height player self-service machine in market.
- SCiQ® — an intelligent instant game ecosystem modernizing the lottery retail environment with technology that improves inventory management, accounting, merchandising and security, while providing big data to track, measure and optimize sales performance.
Learn more about Scientific Games iLottery solution, which is powering the most successful iLottery launch in North America for the Pennsylvania Lottery, surpassing the $500 million in sales milestone since May 2018 led by top-performing games such as Monster Wins®, Foxin’ Wins® and Volcano Eruption®.
Scientific Games’ digital solutions feature an advanced iLottery platform, expert managed services and an exciting portfolio of online/mobile lottery games. Since 2001, the Company has led digital lottery innovation with more than 700 interactive lottery games, mobile apps, player loyalty programs and other interactive products and services.
All ® notices signify marks registered in the United States. © 2019 Scientific Games Corporation. All Rights Reserved.
The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board, cards, and the playing pieces are trademarks of Hasbro for its property trading game and game equipment and are used with permission. © 2019 Hasbro. All Rights Reserved. Licensed by Hasbro.
WILLY WONKA & THE CHOCOLATE FACTORY and all related characters and elements © Warner Bros. Entertainment Inc. (s19)
007 and related James Bond Trademarks © 1962-2019 Danjaq, LLC and United Artists Corporation. 007 and related James Bond Trademarks are trademarks of Danjaq, LLC. All Rights Reserved.
About Scientific Games:
Scientific Games Corporation is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
SOURCE Scientific Games Corporation
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Scientific Games Reimagines Play at G2E 2019

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Spinmatic’s premium Slots now live with ElaBet in Greece
Spinmatic, leading developer of premium casino games and part of Softquo Holding, is proud to announce its latest strategic partnership in Greece. The company’s most popular Slots and Crash games are now live on ElaBet, the fast-growing online platform operated by Soft2Bet.
This collaboration marks a key milestone in Spinmatic’s European expansion. Following the successful certification of its games for the Greek market last year, Spinmatic has continued to build its local presence. The partnership with ElaBet strengthens that growth, bringing Spinmatic’s high-quality titles to an even broader Greek audience.
ElaBet has quickly earned a reputation for delivering localised content and gamified player experiences tailored to the Greek market. This shared focus on innovation, quality and entertainment makes it an ideal partner for Spinmatic.
“Greece is a competitive market, no doubt – but we believe in the quality of what we do. Partnering with ElaBet is a fantastic step forward. They’re building something innovative and powerful for local players and we’re proud to be part of that growth,” said Norbert Mathies, Managing Director at Spinmatic.
Thanks to Spinmatic’s Remote Gaming System and seamless API integration, ElaBet can now offer players a smooth, mobile-first experience that meets all local compliance requirements while enhancing user satisfaction.
“This launch with ElaBet Greece marks a fresh and exciting chapter for Spinmatic’s premium content. ElaBet is a brand on the rise – bold, modern, and sharply focused on what Greek players want – and that makes them the perfect partner for us at this stage of our journey. Through this collaboration, we’re bringing into the hands of the Greek players community, tailored content, certified under HGC and built for mobile-first entertainment. This is more than just a content launch – it’s a statement of intent. We’re here to grow, engage and contribute to a stronger, more dynamic igaming scene in Greece. The best is yet to come.”
Vassileios Efthymiou, Softquo’s Country Director for Greece.
Through this partnership, Greek players now have access to a range of Spinmatic’s top-performing titles, including 3 Amigos Jackpot, Cosmomix, Egyptian Stone, Ed Jones and the Book of Bastet Deluxe and the high-speed crash game Meteoroid Deluxe. Each title is designed to deliver immersive, cinematic gameplay optimised for mobile devices.
Spinmatic’s presence in Greece continues to grow, with additional partnerships and localised content set to follow. For more information about Spinmatic’s offering in Greece, visit their website.
The post Spinmatic’s premium Slots now live with ElaBet in Greece appeared first on European Gaming Industry News.
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Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya)
EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots.
“We are very impressed with the performance of EGT Digital’s products, especially Bell Link and Clover Chance, which immediately caught the attention of our players and became their favorites,” said Joseph Mbugua, Kenya Country Manager of Pepeta. “I believe that our cooperation with the Bulgarian company will fully unleash its potential in the coming months, continuing to deliver remarkable results for us and our clients.”
Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also shared her positive expectations regarding the partnership, stating that “it is of strategic importance for positioning our company as a leader not only in Kenya, but also in the region as a whole.” She concluded: “I would like to thank Pepeta for placing their trust in us. I am confident that together we will be able to further enhance the gaming experience of local players, providing them with access to innovative gaming solutions at a world-class level.”
The post Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya) appeared first on European Gaming Industry News.
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HIPTHER Community Voices: AI in iGaming: A Guide to Adoption, Benefits, and Challenges
iGaming is undeniably growing, yet even here, AI adoption for streamlining operations and accelerating processes remains surprisingly low. The scale and speed of production of platforms, apps, games, content, bonuses, sports events, and even marketing campaigns are truly impressive in our industry. That’s why it’s natural that AI should become a real business enabler in iGaming – boosting efficiency and quality without the need for a complete process overhaul, and above all, helping us keep up with growing customer expectations.
Our speaker at European Gaming Congress (HIPTHER Warsaw Summit), Bartek Borkowski, Managing Partner of createIT and host of CEOpen mic, shares his perspective on AI in iGaming. With 15+ years in the industry, he now leads AI adoption in business processes and B2B/B2C products. Read more in the article below.
First steps in implementing AI in iGaming companies
As always, the hardest part is finding the right starting point – identifying the areas where technology can truly make a positive impact. And that’s the most common reason why our industry still only scratches the surface when it comes to AI. There’s also a widespread lack of understanding of what AI can really help with, how it works, and what impact it can have.
Many companies still approach the topic very cautiously. Alongside standard blockers such as concerns about implementation costs and numerous day-to-day priorities, in practice companies face completely different challenges – mainly organizational and communication-related. And here comes a very important piece of the puzzle – the human factor and resistance to change. Especially in larger companies, introducing new solutions requires not only a budget but also trust, education, and proper process management. Interestingly, a new type of resistance is also emerging – one driven by anxiety. Some employees approach AI with skepticism, fearing that the technology might threaten their jobs. This is understandable, but it’s precisely why transparent communication and demonstrating that AI is here to support people, not replace them, is so important.
That’s why the best place to start is by allowing teams to talk about their daily, small, repetitive tasks – the simple ones that take up a lot of time. This way, from the very beginning, we involve the teams in the whole process and focus on elements that will genuinely improve their work. If people see that methodical changes streamline their work and allow them to focus on strategic tasks, they will be more willing to adopt new products and solutions in the future.
Of course, if there are no AI operations or implementation specialists in the teams, it’s best to use companies that already have experience in the industry. First, you may discover that there are already ready-made solutions on the market that just need to be implemented. Second, an external company enters the organization with a clean slate, without attachment to existing processes – this makes it easier to spot real problems that AI can solve.
Most implementations follow a few repeatable steps, which are adapted depending on the type of organization and its stage of development:
- Needs analysis and goal setting
At this stage, it’s crucial, as mentioned before, to open up to employees, let them speak, and actively listen. It may turn out that difficulties are related to too many games to test, lack of budget for copywriters, insufficient content team resources, lack of quick response to production errors, poor player support quality, compliance with responsible gaming principles, offer personalization, or proper aggregation and analysis of huge amounts of data.
- ROI analysis
A stage that companies often forget. Remember, every automation should bring a return on investment. So before starting implementation, you need to check whether the costs (both direct and indirect) will result in profits, improve player retention, and increase GGR.
- Choosing a solution
There are two paths here. If during the needs analysis you discover that there is already an existing solution in the market, then selecting an AI model is not necessary – you only need a qualified person to handle integration into your company ecosystem. If you decide on a custom solution, you need to collect data, choose a model, define the tech stack, and consider cloud-based solutions. Additionally, you must build a team or work with an external company that can implement the solution in compliance with iGaming regulations.
- Data collection
If you proceed with implementation, you need to gather the right data. For example: game history, deposit amounts, player behavior, transaction data, and elements necessary for publishing indexable content. This is a very challenging stage because of the nature of the data, cleaning it, and anonymizing it. If the implementation concerns the player directly, this is where you need to create a central repository of player attributes to train the models.
After choosing the custom solution route and building a dedicated team, the next steps are model development and training, integration with production systems, ensuring data security, and continuous performance monitoring.
How AI is typically used and the benefits it brings
In the iGaming world, where speed, personalization, and responsiveness matter most, manual processes are no longer enough. AI doesn’t just accelerate operations – it enables scaling without sacrificing quality. It is moving from the innovation-for-pioneers phase to becoming a technological foundation for modern products and services. Those who learn to use it today are building a real advantage, while those who delay will have to catch up – in a race where time plays a critical role.
From a high-level perspective, AI in the iGaming industry enhances user experience, maximizes revenue, ensures compliance, and reduces operational risks. On the operational side, it streamlines and accelerates testing large volumes of slot games, creating and publishing content, personalizing offers, bonuses, and games, speeding up bug response on production sites, reducing fraud rates, and supporting responsible gaming practices.
The adoption of AI is visible across multiple layers of the industry. One of the most significant transformations is the automation of internal processes within companies. Traditionally manual workflows, such as quality assurance, game certification preparation, and data reporting, are now handled by AI-powered systems, reducing time-to-market and human error. Additionally, Customer Relationship Management platforms are increasingly enhanced with AI-driven capabilities. By analyzing behavioral data, transactional history, and player interactions, AI models within CRMs provide predictive analytics, automate personalized communication, and optimize retention strategies with a level of precision unattainable through manual segmentation.
Among the various segments in the iGaming ecosystem, affiliates have emerged as some of the fastest adopters of AI technologies. Their ability to process massive amounts of player acquisition data, run automated content generation, and leverage predictive algorithms for SEO and ad targeting gives them a significant competitive edge. This segment’s early integration of AI demonstrates its value not only for operational efficiency but also for scaling performance-driven marketing strategies.
AI also plays a critical role in slot development. Game studios increasingly use machine learning models to generate mathematical models, optimize asset production, and conduct automated stress and fairness testing at scale. Instead of relying solely on manual iterations, AI-based tools can simulate thousands of game sessions in minutes, ensuring compliance with regulatory requirements and delivering balanced gameplay experiences. These advancements allow developers to accelerate the creative process while maintaining the integrity and appeal of their games.
When AI goes wrong – risks for the iGaming industry
One of the most common mistakes when implementing AI in iGaming is the belief that AI is a magic solution for all problems. A technology that “implements itself,” solves everything, and grows the business on its own. The reality is less glamorous but far more practical: AI is just – or rather only – a tool. A very advanced one with huge potential, but it requires a clear strategy, high-quality data, well-defined goals, and a team that knows how to use it effectively. It’s also still a young tool, developing rapidly but with limitations – and every implementation needs a careful approach to its autonomy.
Remember, especially in iGaming, AI deals with sensitive data and influences business decisions – so human oversight must remain a permanent part of the process.
Too often, companies adopt AI just to follow a trend that is permanently changing the rules of the iGaming world. They move too quickly, without deep analysis of how the technology fits their business model. From a tech company perspective, the biggest risk is costly solutions that bring no value to the business or the end user – generating only disappointment, loss of enthusiasm, and resistance to future AI initiatives.
Another common problem is data quality – or lack of data. iGaming relies heavily on massive volumes of data – from game testing to player behavior analysis to content personalization. Algorithm engines learn from available information. If the data is wrong, incomplete, or poorly labeled, you can’t expect accurate predictions. Wrong segmentation, poor personalization, failed recommendations – all of these lead to real financial losses.
Breaking the myths around AI
Two persistent myths often come up in conversations with clients:
- AI can completely replace humans.
- Implementing AI justifies staff reductions.
Both are as dangerous as they are false.
The reality is quite different. AI was never designed to replace humans in processes. Its role is to assist, by taking over repetitive tasks, accelerating data analysis, and offering guidance when information overload makes quick decisions challenging. It’s a tool to amplify human knowledge and capabilities, not to eliminate them. At the end of the day, it’s people who grasp context, understand company goals and values, and see the bigger picture – something even the most advanced algorithm cannot achieve.
Moreover, organizations that implement AI wisely don’t experience job cuts. Instead, there’s a shift in skills. Teams work faster, smarter, and more creatively. Employees gain time for strategic tasks as intelligent tools handle routine operations. This transforms workflows but doesn’t strip them of purpose.
Experience proves that companies treating AI as a partner rather than a cheap replacement achieve far better outcomes. They grow faster and build stronger, more stable teams. Contrary to common belief, it’s not algorithms but well-prepared employees that drive successful AI adoption. Without them, the technology simply cannot deliver its full potential
The impact of AI on iGaming so far
In one of the latest special edition episodes of the CEOpen Mic – Faceoff podcast, I spoke with Joshua Gibbs (CEO of PlayAIO) and Toms Andersons (CEO of Live Gaming Solutions) about the limitations and potential of AI in fraud detection. This is an area where we can expect significant development in the near future, but the impact of AI goes far beyond a single application.
The most profound shift we are witnessing is in mindset. AI has not only improved individual processes but has fundamentally transformed the way we think about work, innovation, and adaptability. This change is irreversible. Once organizations experience how AI can accelerate, simplify, or even fully automate complex tasks, going back to traditional methods becomes almost unthinkable. But it’s not just about efficiency, it’s about redefining what’s possible.
Increasingly, new solutions are being designed with AI at their core. Take slot game testing as an example. A few years ago, a lot of it was done manually: testers spent countless hours identifying animation errors, incorrect payouts, misaligned graphics, and UX issues. Then came the first wave of automation, where scripts could test predefined scenarios.
Today, we are entering an entirely new era. Tools like PlayPatrol can now recognize images, generate and execute test scenarios autonomously, and continuously improve with each update. The result? Higher-quality testing at a fraction of the cost – and with minimal human intervention.
This evolution in AI-driven processes is not just an incremental upgrade; it is reshaping entire workflows and setting new industry standards. Fraud detection, game testing, and countless other areas are only the beginning.
What AI will never replace in iGaming
Artificial intelligence is clearly one of the most powerful tools available today. Yet even the most advanced algorithms do not remove our responsibility to focus on the fundamentals: purpose, quality, and the human element at the heart of every process. No matter how many tasks we delegate to AI or how extensively we use it, one thing remains constant: humans are the ultimate recipients of our efforts – the players, users, and business partners. Systems, automation, and solutions are all designed with them in mind, which is why staying grounded amid technological excitement is crucial.
Players don’t care whether a game was tested by AI or created by a development team. What matters is whether the gameplay is engaging, immersive, and enjoyable. While AI can enhance this process in many ways – through testing, personalization, or content optimization – it is difficult to imagine it creating an entirely new type of game or significantly elevating game quality in a way that truly resonates with the player anytime soon.
Bartek Borkowski – Founder and managing partner at createIT, a company with over 15 years of experience in the iGaming industry, specializing in creating custom software solutions for casino operators and game providers. Having scaled or built from ground up dozens of entertainment businesses through innovative software solutions, Bartek excels at identifying and removing system bottlenecks, bridging the gap between technical challenges and operational needs. He is also the host of CEOpen mic, a podcast where he speaks with C-level executives from the iGaming about their journey, motivation and honestly talk about their successes and failures.
The post HIPTHER Community Voices: AI in iGaming: A Guide to Adoption, Benefits, and Challenges appeared first on European Gaming Industry News.
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