Connect with us

Powered

728x90 banner available here

Latest News

With $35 million September, Indiana sportsbooks off to impressive start

Published

on

With $35 million September, Indiana sportsbooks off to impressive startReading Time: 3 minutes

 

Indiana’s retail sportsbooks enjoyed an impressive first month that has the state competitive with more established legal sports betting markets, according to PlayIndiana.com analysts.

Fueled by retail sportsbooks most closely to the situated Chicago market, Indiana retail sportsbooks accepted $35.2 million in bets in September, producing $8.6 million in adjusted gross revenue for the sportsbooks, according to official reporting released Wednesday. With Indiana’s 9.5% tax, the state’s win (which does not include bets yet to be paid, such as a wager on the Colts to win the Super Bowl), injected $813,103 in tax revenue.

“Indiana’s sportsbooks are in their infancy, but their ability to capitalize on the Chicago market did not take long to produce dividends,” Dustin Gouker, lead analyst for PlayIndiana.com. “This is the largest handle we’ve seen in a state’s first month of legal sports betting, and it happened without the benefit of online sports betting, which didn’t launch until October. That is a testament to Indiana’s existing infrastructure.”

Indiana’s $35.2 million handle was more than the $25.8 million Pennsylvania’s retail sportsbooks generated in August, but less than the $44.4 million bet in-person in New Jersey. Of course, more than half of all September bets in Indiana were on football, and neither Pennsylvania nor New Jersey had the benefit of the NFL in August. Both will likely significantly outpace Indiana in September.

Still, Indiana’s launch of online betting in October signals rapid growth in the coming months. Nearly 80% of all bets in New Jersey are made online, and Indiana will eventually take the majority of its bets online, too.

“Indiana showed in its first month a familiar pattern where football betting is far and away the main driver in the industry,” said Kim Yuhl, analyst for PlayIndiana.com. “The ability to make online and mobile bets, though, should send the state’s handle into a new stratosphere. Indiana is clearly on a trajectory to become one of the country’s largest legal sports betting markets.

One of the chief reasons Indiana has so much potential is its proximity to Chicago, in addition to large markets in Ohio and Kentucky. The first full month of betting provided plenty of evidence.

Horseshoe Hammond, near Chicago, generated an Indiana-best handle of $8.98 million, yielding $2.1 million in revenue. Ameristar Casino in East Chicago was second with a $5.4 million handle, producing a $1.3 million win. Ameristar edged Hollywood Lawrenceburg, near Cincinnati, which accepted $5.2 million in bets and won $1.2 million. They were followed by:

  • Harrah’s Hoosier Park ($4.3 million handle, $1.31 win)
  • Blue Chip Casino ($3.8 million handle, $957,470 win)
  • Indiana Grand ($3.6 million handle, $764,908 win)
  • Tropicana Evansville ($1.1 million handle, $301,231 win)
  • Caesars Southern Indiana ($1.1 million handle, $293,348 win)
  • Belterra Casino ($709,219 handle, $133,352 win)
  • French Lick Resort ($939,222 handle, $217,523 win)

“The sportsbooks closest to the Chicago market have an obvious advantage in the retail sports betting market,” Yuhl said. “Even as online sports betting evens the landscape a bit, we expect that the Chicago-area sportsbooks will continue to receive the largest share of in-person bettors.”

 

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayIndiana.com, PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: With million September, Indiana sportsbooks off to impressive start

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

Spinmatic’s premium Slots now live with ElaBet in Greece

Published

on

Reading Time: 2 minutes

 

Spinmatic, leading developer of premium casino games and part of Softquo Holding, is proud to announce its latest strategic partnership in Greece. The company’s most popular Slots and Crash games are now live on ElaBet, the fast-growing online platform operated by Soft2Bet.

This collaboration marks a key milestone in Spinmatic’s European expansion. Following the successful certification of its games for the Greek market last year, Spinmatic has continued to build its local presence. The partnership with ElaBet strengthens that growth, bringing Spinmatic’s high-quality titles to an even broader Greek audience.

ElaBet has quickly earned a reputation for delivering localised content and gamified player experiences tailored to the Greek market. This shared focus on innovation, quality and entertainment makes it an ideal partner for Spinmatic.

“Greece is a competitive market, no doubt – but we believe in the quality of what we do. Partnering with ElaBet is a fantastic step forward. They’re building something innovative and powerful for local players and we’re proud to be part of that growth,” said Norbert Mathies, Managing Director at Spinmatic.

Thanks to Spinmatic’s Remote Gaming System and seamless API integration, ElaBet can now offer players a smooth, mobile-first experience that meets all local compliance requirements while enhancing user satisfaction.

“This launch with ElaBet Greece marks a fresh and exciting chapter for Spinmatic’s premium content. ElaBet is a brand on the rise – bold, modern, and sharply focused on what Greek players want – and that makes them the perfect partner for us at this stage of our journey. Through this collaboration, we’re bringing into the hands of the Greek players community, tailored content, certified under HGC and built for mobile-first entertainment. This is more than just a content launch – it’s a statement of intent. We’re here to grow, engage and contribute to a stronger, more dynamic igaming scene in Greece. The best is yet to come.”

Vassileios Efthymiou, Softquo’s Country Director for Greece.

Through this partnership, Greek players now have access to a range of Spinmatic’s top-performing titles, including 3 Amigos Jackpot, Cosmomix, Egyptian Stone, Ed Jones and the Book of Bastet Deluxe and the high-speed crash game Meteoroid Deluxe. Each title is designed to deliver immersive, cinematic gameplay optimised for mobile devices.

Spinmatic’s presence in Greece continues to grow, with additional partnerships and localised content set to follow. For more information about Spinmatic’s offering in Greece, visit their website.

The post Spinmatic’s premium Slots now live with ElaBet in Greece appeared first on European Gaming Industry News.

Continue Reading

Latest News

Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya)

Published

on

Reading Time: < 1 minute

 

EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots.

“We are very impressed with the performance of EGT Digital’s products, especially Bell Link and Clover Chance, which immediately caught the attention of our players and became their favorites,” said Joseph Mbugua, Kenya Country Manager of Pepeta. “I believe that our cooperation with the Bulgarian company will fully unleash its potential in the coming months, continuing to deliver remarkable results for us and our clients.”

Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also shared her positive expectations regarding the partnership, stating that “it is of strategic importance for positioning our company as a leader not only in Kenya, but also in the region as a whole.” She concluded: “I would like to thank Pepeta for placing their trust in us. I am confident that together we will be able to further enhance the gaming experience of local players, providing them with access to innovative gaming solutions at a world-class level.”

The post Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya) appeared first on European Gaming Industry News.

Continue Reading

Latest News

HIPTHER Community Voices: AI in iGaming: A Guide to Adoption, Benefits, and Challenges

Published

on

Reading Time: 8 minutes

iGaming is undeniably growing, yet even here, AI adoption for streamlining operations and accelerating processes remains surprisingly low. The scale and speed of production of platforms, apps, games, content, bonuses, sports events, and even marketing campaigns are truly impressive in our industry. That’s why it’s natural that AI should become a real business enabler in iGaming – boosting efficiency and quality without the need for a complete process overhaul, and above all, helping us keep up with growing customer expectations.

Our speaker at European Gaming Congress (HIPTHER Warsaw Summit), Bartek Borkowski, Managing Partner of createIT and host of CEOpen mic, shares his perspective on AI in iGaming. With 15+ years in the industry, he now leads AI adoption in business processes and B2B/B2C products. Read more in the article below.

 

First steps in implementing AI in iGaming companies

As always, the hardest part is finding the right starting point – identifying the areas where technology can truly make a positive impact. And that’s the most common reason why our industry still only scratches the surface when it comes to AI. There’s also a widespread lack of understanding of what AI can really help with, how it works, and what impact it can have.

Many companies still approach the topic very cautiously. Alongside standard blockers such as concerns about implementation costs and numerous day-to-day priorities, in practice companies face completely different challenges – mainly organizational and communication-related. And here comes a very important piece of the puzzle – the human factor and resistance to change. Especially in larger companies, introducing new solutions requires not only a budget but also trust, education, and proper process management. Interestingly, a new type of resistance is also emerging – one driven by anxiety. Some employees approach AI with skepticism, fearing that the technology might threaten their jobs. This is understandable, but it’s precisely why transparent communication and demonstrating that AI is here to support people, not replace them, is so important.

That’s why the best place to start is by allowing teams to talk about their daily, small, repetitive tasks – the simple ones that take up a lot of time. This way, from the very beginning, we involve the teams in the whole process and focus on elements that will genuinely improve their work. If people see that methodical changes streamline their work and allow them to focus on strategic tasks, they will be more willing to adopt new products and solutions in the future.

Of course, if there are no AI operations or implementation specialists in the teams, it’s best to use companies that already have experience in the industry. First, you may discover that there are already ready-made solutions on the market that just need to be implemented. Second, an external company enters the organization with a clean slate, without attachment to existing processes – this makes it easier to spot real problems that AI can solve.

Most implementations follow a few repeatable steps, which are adapted depending on the type of organization and its stage of development:

 

  1. Needs analysis and goal setting

At this stage, it’s crucial, as mentioned before, to open up to employees, let them speak, and actively listen. It may turn out that difficulties are related to too many games to test, lack of budget for copywriters, insufficient content team resources, lack of quick response to production errors, poor player support quality, compliance with responsible gaming principles, offer personalization, or proper aggregation and analysis of huge amounts of data.

  1. ROI analysis

A stage that companies often forget. Remember, every automation should bring a return on investment. So before starting implementation, you need to check whether the costs (both direct and indirect) will result in profits, improve player retention, and increase GGR.

  1. Choosing a solution

There are two paths here. If during the needs analysis you discover that there is already an existing solution in the market, then selecting an AI model is not necessary – you only need a qualified person to handle integration into your company ecosystem. If you decide on a custom solution, you need to collect data, choose a model, define the tech stack, and consider cloud-based solutions. Additionally, you must build a team or work with an external company that can implement the solution in compliance with iGaming regulations.

  1. Data collection

If you proceed with implementation, you need to gather the right data. For example: game history, deposit amounts, player behavior, transaction data, and elements necessary for publishing indexable content. This is a very challenging stage because of the nature of the data, cleaning it, and anonymizing it. If the implementation concerns the player directly, this is where you need to create a central repository of player attributes to train the models.

After choosing the custom solution route and building a dedicated team, the next steps are model development and training, integration with production systems, ensuring data security, and continuous performance monitoring.

 

How AI is typically used and the benefits it brings

In the iGaming world, where speed, personalization, and responsiveness matter most, manual processes are no longer enough. AI doesn’t just accelerate operations – it enables scaling without sacrificing quality. It is moving from the innovation-for-pioneers phase to becoming a technological foundation for modern products and services. Those who learn to use it today are building a real advantage, while those who delay will have to catch up – in a race where time plays a critical role.

From a high-level perspective, AI in the iGaming industry enhances user experience, maximizes revenue, ensures compliance, and reduces operational risks. On the operational side, it streamlines and accelerates testing large volumes of slot games, creating and publishing content, personalizing offers, bonuses, and games, speeding up bug response on production sites, reducing fraud rates, and supporting responsible gaming practices.

The adoption of AI is visible across multiple layers of the industry. One of the most significant transformations is the automation of internal processes within companies. Traditionally manual workflows, such as quality assurance, game certification preparation, and data reporting, are now handled by AI-powered systems, reducing time-to-market and human error. Additionally, Customer Relationship Management platforms are increasingly enhanced with AI-driven capabilities. By analyzing behavioral data, transactional history, and player interactions, AI models within CRMs provide predictive analytics, automate personalized communication, and optimize retention strategies with a level of precision unattainable through manual segmentation.

Among the various segments in the iGaming ecosystem, affiliates have emerged as some of the fastest adopters of AI technologies. Their ability to process massive amounts of player acquisition data, run automated content generation, and leverage predictive algorithms for SEO and ad targeting gives them a significant competitive edge. This segment’s early integration of AI demonstrates its value not only for operational efficiency but also for scaling performance-driven marketing strategies.

AI also plays a critical role in slot development. Game studios increasingly use machine learning models to generate mathematical models, optimize asset production, and conduct automated stress and fairness testing at scale. Instead of relying solely on manual iterations, AI-based tools can simulate thousands of game sessions in minutes, ensuring compliance with regulatory requirements and delivering balanced gameplay experiences. These advancements allow developers to accelerate the creative process while maintaining the integrity and appeal of their games.

 

When AI goes wrong – risks for the iGaming industry

One of the most common mistakes when implementing AI in iGaming is the belief that AI is a magic solution for all problems. A technology that “implements itself,” solves everything, and grows the business on its own. The reality is less glamorous but far more practical: AI is just – or rather only – a tool. A very advanced one with huge potential, but it requires a clear strategy, high-quality data, well-defined goals, and a team that knows how to use it effectively. It’s also still a young tool, developing rapidly but with limitations – and every implementation needs a careful approach to its autonomy.

Remember, especially in iGaming, AI deals with sensitive data and influences business decisions – so human oversight must remain a permanent part of the process.

Too often, companies adopt AI just to follow a trend that is permanently changing the rules of the iGaming world. They move too quickly, without deep analysis of how the technology fits their business model. From a tech company perspective, the biggest risk is costly solutions that bring no value to the business or the end user – generating only disappointment, loss of enthusiasm, and resistance to future AI initiatives.

Another common problem is data quality – or lack of data. iGaming relies heavily on massive volumes of data – from game testing to player behavior analysis to content personalization. Algorithm engines learn from available information. If the data is wrong, incomplete, or poorly labeled, you can’t expect accurate predictions. Wrong segmentation, poor personalization, failed recommendations – all of these lead to real financial losses.

Breaking the myths around AI

Two persistent myths often come up in conversations with clients:

  • AI can completely replace humans.
  • Implementing AI justifies staff reductions.

Both are as dangerous as they are false.

The reality is quite different. AI was never designed to replace humans in processes. Its role is to assist, by taking over repetitive tasks, accelerating data analysis, and offering guidance when information overload makes quick decisions challenging. It’s a tool to amplify human knowledge and capabilities, not to eliminate them. At the end of the day, it’s people who grasp context, understand company goals and values, and see the bigger picture – something even the most advanced algorithm cannot achieve.

Moreover, organizations that implement AI wisely don’t experience job cuts. Instead, there’s a shift in skills. Teams work faster, smarter, and more creatively. Employees gain time for strategic tasks as intelligent tools handle routine operations. This transforms workflows but doesn’t strip them of purpose.

Experience proves that companies treating AI as a partner rather than a cheap replacement achieve far better outcomes. They grow faster and build stronger, more stable teams. Contrary to common belief, it’s not algorithms but well-prepared employees that drive successful AI adoption. Without them, the technology simply cannot deliver its full potential

 

The impact of AI on iGaming so far

In one of the latest special edition episodes of the CEOpen Mic – Faceoff podcast, I spoke with Joshua Gibbs (CEO of PlayAIO) and Toms Andersons (CEO of Live Gaming Solutions) about the limitations and potential of AI in fraud detection. This is an area where we can expect significant development in the near future, but the impact of AI goes far beyond a single application.

The most profound shift we are witnessing is in mindset. AI has not only improved individual processes but has fundamentally transformed the way we think about work, innovation, and adaptability. This change is irreversible. Once organizations experience how AI can accelerate, simplify, or even fully automate complex tasks, going back to traditional methods becomes almost unthinkable. But it’s not just about efficiency, it’s about redefining what’s possible.

Increasingly, new solutions are being designed with AI at their core. Take slot game testing as an example. A few years ago, a lot of it was done manually: testers spent countless hours identifying animation errors, incorrect payouts, misaligned graphics, and UX issues. Then came the first wave of automation, where scripts could test predefined scenarios.

Today, we are entering an entirely new era. Tools like PlayPatrol can now recognize images, generate and execute test scenarios autonomously, and continuously improve with each update. The result? Higher-quality testing at a fraction of the cost – and with minimal human intervention.

This evolution in AI-driven processes is not just an incremental upgrade; it is reshaping entire workflows and setting new industry standards. Fraud detection, game testing, and countless other areas are only the beginning.

 

What AI will never replace in iGaming

Artificial intelligence is clearly one of the most powerful tools available today. Yet even the most advanced algorithms do not remove our responsibility to focus on the fundamentals: purpose, quality, and the human element at the heart of every process. No matter how many tasks we delegate to AI or how extensively we use it, one thing remains constant: humans are the ultimate recipients of our efforts – the players, users, and business partners. Systems, automation, and solutions are all designed with them in mind, which is why staying grounded amid technological excitement is crucial.

Players don’t care whether a game was tested by AI or created by a development team. What matters is whether the gameplay is engaging, immersive, and enjoyable. While AI can enhance this process in many ways – through testing, personalization, or content optimization – it is difficult to imagine it creating an entirely new type of game or significantly elevating game quality in a way that truly resonates with the player anytime soon.

Bartek Borkowski – Founder and managing partner at createIT, a company with over 15 years of experience in the iGaming industry, specializing in creating custom software solutions for casino operators and game providers.  Having scaled or built from ground up dozens of entertainment businesses through innovative software solutions, Bartek excels at identifying and removing system bottlenecks, bridging the gap between technical challenges and operational needs. He is also the host of CEOpen mic, a podcast where he speaks with C-level executives from the iGaming about their journey, motivation and honestly talk about their successes and failures.

The post HIPTHER Community Voices: AI in iGaming: A Guide to Adoption, Benefits, and Challenges appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.