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Digital Marketing and Working with Affiliates in Gaming vs Financial Websites – How to do it properly?

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Learn about the latest digital marketing techniques adopted in the gaming affiliate industry and the financial websites at European Gaming Congress 2019 Milan.

 

The gaming affiliate industry has not died out yet and even if it has encountered certain regulations across several European jurisdictions, it is still alive and kicking. Several innovative digital marketing techniques have been implemented which are now commonly being used by both affiliates and operators alike.

During the second edition of European Gaming Congress (EGC), which takes place on the 8th of November at Radisson Blu Hotel Milan, you have an excellent opportunity to take part in a unique workshop/panel discussion with some of the leading experts when it comes to marketing in the online gambling affiliate industry in combination with learning how to properly advertise in the financial industry.

The workshop/panel discussion will be joined by Melanie Hainzer (Marketing Manager at Wildz), Sara-Swetlana Klimper (Senior Independent Gaming Consultant) and last but not least Ariel Weiss (CEO of n00b).

The discussion will be moderated by the unique Advocate, Certified Computer Scientist, and Notary,  Tal Itzhak Ron.

You can register here or view the agenda here!

Below you can find more details about each speaker and the moderator of the discussion:

About Tal Itzhak Ron (panel moderator) – Advocate, Certified Computer Scientist and Notary

Advocate, Certified Computer Scientist and Notary Tal Itzhak Ron (LLB, B.Sc., M.Sc.) – General Member of International Masters of Gaming Law (IMGL), practicing i-Gaming and Financial law and advising the biggest names since 2003. Tal graduated both from Haifa University’s School of Law (LL.B.) and Faculty of Computer Science (B.Sc.), and while leading a software development team at a publicly-listed software company, Ness Technologies, has further obtained a Master’s Degree in Computer Science (M.Sc.) from Bar-Ilan University. Tal established Tal Ron, Drihem & Co., Law Firm back in 2003, focusing from the start on Hi-Tech, Ad Tech, Financial Entertainment, and i-Gaming, quickly becoming one of the first international firms practicing exclusively these areas. The firm today advises the world’s leading operations, platforms and governing bodies and is considered the industry standard for entrepreneurs setting up businesses in the Gaming, Digital Marketing, and CFD/Forex industries in Europe, Asia, and Australia.

About Melanie Hainzer – Marketing Manager at Wildz

Melanie has been working in the iGaming sector for almost a decade, with a good portion of that geared towards affiliation, business development, and online marketing.

Her passion for this industry is as strong as the day she started, with industry advances and innovation forever keeping Melanie on her toes. Highly self-motivated (is an understatement) with strong negotiation skills and a great eye for detail is one way to describe her. Another, more simple way – as a passionate traveler and wine enthusiast.

About Sara-Swetlana Klimper – Senior Independent Gaming Consultant

Sara’s journey in the iGaming industry started 8 years ago in Australia and she finds it as a relatively young industry but one of a kind and very agile.

Sara has been fortunate to work with great companies and move around the world in these last years and have enjoyed every aspect of this journey through various stages such as CS, VIP, AM, Affiliation, Operations. The iGaming industry is filled with talented, innovative and ambitious professionals, who constantly contribute to the industry´s growth and she is looking forward to seeing what the future has in store for us within this industry.

About Ariel Weiss – CEO of n00b

Ariel is the CEO of n00b, an eSports startup aiming to make eSports accessible for non-professional gamers as regular sports are for everybody.

Ariel graduated from the Israel Institute of Technology (Technion) school of Mathematics & Computer Science in 2004 and further obtained an M.B.A from Tel Aviv University in 2010. With over 18 years of experience in the software and hi-tech business, Ariel has long held an appreciation of how technology can change the world. From early-career roles in the elite tech unit of the Israeli Defence Forces leading command & control system development to start-up, C-suite leadership roles in the edTech as well as the eSports space, Ariel has advocated the importance of creating technological products that address user pain points.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in Europe via the EGC platform every year.

Register here!

Browse the official event website here:  www.europeangamingcongress.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digital Marketing and Working with Affiliates in Gaming vs Financial Websites – How to do it properly?

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Red Bull WOLOLO 2026 Takes Over London As Tickets Go On Sale For Eighth Edition: ‘Londinium’

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  • Red Bull Wololo returns for its eighth edition, Red Bull Wololo: Londinium, taking place from April 1st – 6th, 2026.
  • The tournament brings together elite Age of Empires strategists from around the globe to battle across Age of Empires II: Definitive Edition and Age of Empires IV.
  • London itself has been transformed into a living Age of Empires spectacle today, with a citywide takeover that lets fans experience the spirit of Age of Empires firsthand.
  • Tickets for the Playoffs are available on eventbrite.co.uk/e/red-bull-wololo-playoffs-tickets-1974965913211?aff=oddtdtcreator
  • Tickets for the Grand Final are available on royalalberthall.com/tickets/events/2026/red-bull-wololo-londinium, giving fans the chance to witness the world’s top Age of Empires players compete in iconic London venues.

The call of “Wololo” rings across the capital of the UK today as tickets officially go on sale for Red Bull Wololo: Londinium, the grandest chapter in Age of Empires competitive history. Taking place from April 1st – 6th, 2026, the renowned esports tournament will not only bring elite RTS competitors to London but transform the city itself in a landmark takeover celebrating the return of Red Bull Wololo for its eighth edition.

To mark the launch of ticket sales, Red Bull Wololo has staged a special takeover across London today, bringing Age of Empires to life in three iconic locations. From Leicester Square and Tower Bridge, to Hyde Park with the Royal Albert Hall rising in the distance, the streets have come alive with performers dressed as iconic characters from the game. Wielding medieval-style flags emblazoned with the Red Bull Wololo emblem, they offered passersby and fans a glimpse into the tournament and the chance to join the action as London beheld the spirit of Age of Empires.

In 2026, across six days of competition, Red Bull Wololo: Londinium will see the world’s best Age of Empires strategists battle for supremacy in Age of Empires II: Definitive Edition and Age of Empires IV, culminating in a historic Grand Final at the Royal Albert Hall – the first-ever Age of Empires orchestrated esports final, with a 40-piece orchestra performing the game’s legendary soundtrack live for over 2,500 fans.

Red Bull Wololo: Londinium Key Dates

  • Group Stages: April 1st – 3rd, 2026 – Red Bull Gaming Sphere, Shoreditch
  • Playoffs: April 4th – 5th, 2026 – The Odeon Luxe Cinema, Leicester Square
  • Grand Final: April 6th, 2026 – Royal Albert Hall

The action kicks off at the Red Bull Gaming Sphere with the Group Stages before moving to the Odeon Luxe in Leicester Square for the Playoffs, where top competitors from the Age of Empires II and Age of Empires IV qualifiers battle under the spotlight in one of London’s most iconic entertainment venues. The tournament will then reach its crescendo within the historic walls of the Royal Albert Hall, where players who have proven themselves worthy will face off for ultimate glory and a place in Age of Empires competitive history.

Tickets are now on sale for the Playoffs and Grand Final of Red Bull Wololo: Londinium. Secure your Playoff tickets (eventbrite.co.uk/e/red-bull-wololo-playoffs-tickets-1974965913211?aff=oddtdtcreator) and Grand Final tickets (royalalberthall.com/tickets/events/2026/red-bull-wololo-londinium) . Don’t miss the chance to see elite esports players from around the world compete across Age of Empires titles in historic venues, as London itself becomes a stage for strategy and conquest.

Fans across the globe will be able to tune into the action for every stage of the tournament via the Red Bull Gaming Twitch and YouTube channels.

 

The post Red Bull WOLOLO 2026 Takes Over London As Tickets Go On Sale For Eighth Edition: ‘Londinium’ appeared first on European Gaming Industry News.

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Konami Digital Entertainment and the Confederation of African Football (CAF) Have Signed a Partnership Agreement

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Konami Digital Entertainment pleased to announce the signing of a partnership agreement with the Confederation of African Football (CAF).

Konami Digital Entertainment B.V. (Konami) announces a partnership agreement with the Confederation of African Football (CAF) has been signed. CAF is the continental federation governing football associations in the African region, currently comprising 56 member countries and regions. CAF organises numerous tournaments, including the Africa Cup of Nations, which determines the continent’s top football team, significantly contributing to the sport’s development.

In recent years, football has enjoyed overwhelming popularity in Africa, with interest in national and club teams rapidly increasing. Furthermore, interest and enthusiasm for eFootball are also growing, leading to the signing of this new licensing agreement with CAF.

To commemorate this partnership, a special AFRICA CUP OF NATIONS 25 Campaign will be held within eFootball. Tournament events and African star players will appear in the game, allowing players to experience the excitement of the actual tournament.

Koji Kobayashi, Senior Executive Officer, Konami Digital Entertainment commented: “We are delighted to announce the establishment of a partnership with the Confederation of African Football (CAF). This partnership brings new possibilities to the gaming experience, and we are truly excited to deliver the passion of the African region-home to some of the world’s most powerful footballing nations – to fans around the globe through eFootball, and this partnership opens up exciting new possibilities for the gaming experience. Through this initiative, we look forward to adding new African star players and tournament licenses such as TotalEnergies CAF Africa Cup of Nations, further enhancing the realism and excitement of eFootball.”

Véron Mosengo-Omba, General Secretary of the Confederation of African Football (CAF) adds: “The TotalEnergies CAF Africa Cup of Nations Morocco 2025 will be one of the most exciting and widely followed editions of our flagship competition. Our partnership with KONAMI reflects CAF’s commitment to innovation, global fan engagement, and creating new opportunities for African youth in both football and digital spaces.”

Konami Digital Entertainment will continue to expand its licenses and provide authentic soccer experiences to fans worldwide through eFootball.

 

The post Konami Digital Entertainment and the Confederation of African Football (CAF) Have Signed a Partnership Agreement appeared first on European Gaming Industry News.

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G2 Announces Betpanda as Official CS Global Betting Partner Ahead of 2026 Season

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  • G2 has named Betpanda, a leading online crypto casino, as its official CS global betting partner
  • Starting in 2026, Betpanda will appear on G2’s CS2 team jerseys
  • Throughout the year, fans can take part in tournaments, giveaways, sweepstakes, and a variety of video and social content designed to enhance the fan experience

G2, one of the world’s leading entertainment and esports brands, has entered into a partnership with Betpanda, a leading online crypto casino, as the official global betting partner for the organisation’s Counter-Strike team. The collaboration will roll out a series of initiatives worldwide, including giveaways, sweepstakes, content, tournament activations, and more. As part of the collaboration, Betpanda branding will appear as the main logo on G2’s CS team jerseys from 2026.

Throughout 2026, fans will be able to experience the partnership first-hand at multiple esports tournament activations throughout the year, featuring creators and teams, offering exclusive in-person opportunities.

With a shared commitment to innovation and community, G2 and Betpanda aim to provide engaging experiences for fans throughout the year. The partnership will also extend to a range of digital activations, featuring exclusive video and social content, giveaways, and other initiatives.

“Betpanda joins us at an exciting moment for the organisation,” said Alban Dechelotte, CEO of G2. “This alliance allows us to build fresh, meaningful touchpoints for our fans throughout the year. We hope to create moments that will entertain and connect with fans all around the world.”

“G2 has set the standard for excellence in esports, and we’re proud to collaborate with a team that consistently pushes the boundaries of what the industry can be,” says Betpanda. “Their view on innovation and creativity goes perfectly hand-in-hand with our way of breaking boundaries and reaching new fans and audiences. Thank you to EMW Global for helping us to make this partnership possible. We’re excited to see the impact we can create alongside G2 in 2026”

 

The post G2 Announces Betpanda as Official CS Global Betting Partner Ahead of 2026 Season appeared first on European Gaming Industry News.

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