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Digital Marketing and Working with Affiliates in Gaming vs Financial Websites – How to do it properly?

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Learn about the latest digital marketing techniques adopted in the gaming affiliate industry and the financial websites at European Gaming Congress 2019 Milan.

 

The gaming affiliate industry has not died out yet and even if it has encountered certain regulations across several European jurisdictions, it is still alive and kicking. Several innovative digital marketing techniques have been implemented which are now commonly being used by both affiliates and operators alike.

During the second edition of European Gaming Congress (EGC), which takes place on the 8th of November at Radisson Blu Hotel Milan, you have an excellent opportunity to take part in a unique workshop/panel discussion with some of the leading experts when it comes to marketing in the online gambling affiliate industry in combination with learning how to properly advertise in the financial industry.

The workshop/panel discussion will be joined by Melanie Hainzer (Marketing Manager at Wildz), Sara-Swetlana Klimper (Senior Independent Gaming Consultant) and last but not least Ariel Weiss (CEO of n00b).

The discussion will be moderated by the unique Advocate, Certified Computer Scientist, and Notary,  Tal Itzhak Ron.

You can register here or view the agenda here!

Below you can find more details about each speaker and the moderator of the discussion:

About Tal Itzhak Ron (panel moderator) – Advocate, Certified Computer Scientist and Notary

Advocate, Certified Computer Scientist and Notary Tal Itzhak Ron (LLB, B.Sc., M.Sc.) – General Member of International Masters of Gaming Law (IMGL), practicing i-Gaming and Financial law and advising the biggest names since 2003. Tal graduated both from Haifa University’s School of Law (LL.B.) and Faculty of Computer Science (B.Sc.), and while leading a software development team at a publicly-listed software company, Ness Technologies, has further obtained a Master’s Degree in Computer Science (M.Sc.) from Bar-Ilan University. Tal established Tal Ron, Drihem & Co., Law Firm back in 2003, focusing from the start on Hi-Tech, Ad Tech, Financial Entertainment, and i-Gaming, quickly becoming one of the first international firms practicing exclusively these areas. The firm today advises the world’s leading operations, platforms and governing bodies and is considered the industry standard for entrepreneurs setting up businesses in the Gaming, Digital Marketing, and CFD/Forex industries in Europe, Asia, and Australia.

About Melanie Hainzer – Marketing Manager at Wildz

Melanie has been working in the iGaming sector for almost a decade, with a good portion of that geared towards affiliation, business development, and online marketing.

Her passion for this industry is as strong as the day she started, with industry advances and innovation forever keeping Melanie on her toes. Highly self-motivated (is an understatement) with strong negotiation skills and a great eye for detail is one way to describe her. Another, more simple way – as a passionate traveler and wine enthusiast.

About Sara-Swetlana Klimper – Senior Independent Gaming Consultant

Sara’s journey in the iGaming industry started 8 years ago in Australia and she finds it as a relatively young industry but one of a kind and very agile.

Sara has been fortunate to work with great companies and move around the world in these last years and have enjoyed every aspect of this journey through various stages such as CS, VIP, AM, Affiliation, Operations. The iGaming industry is filled with talented, innovative and ambitious professionals, who constantly contribute to the industry´s growth and she is looking forward to seeing what the future has in store for us within this industry.

About Ariel Weiss – CEO of n00b

Ariel is the CEO of n00b, an eSports startup aiming to make eSports accessible for non-professional gamers as regular sports are for everybody.

Ariel graduated from the Israel Institute of Technology (Technion) school of Mathematics & Computer Science in 2004 and further obtained an M.B.A from Tel Aviv University in 2010. With over 18 years of experience in the software and hi-tech business, Ariel has long held an appreciation of how technology can change the world. From early-career roles in the elite tech unit of the Israeli Defence Forces leading command & control system development to start-up, C-suite leadership roles in the edTech as well as the eSports space, Ariel has advocated the importance of creating technological products that address user pain points.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in Europe via the EGC platform every year.

Register here!

Browse the official event website here:  www.europeangamingcongress.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digital Marketing and Working with Affiliates in Gaming vs Financial Websites – How to do it properly?

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth

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Join Jeff Gross and his legendary co-hosts on September 23 and September 30

GGPoker, the World’s Biggest Poker Room, today announced it will live stream the final table action of two of the most prestigious events from the ongoing WSOP Online 2025 tournament series. The broadcasts will be available on GGPoker.tv, the brand’s official YouTube channel, and will feature the debut of poker legend Phil Hellmuth as a live GGPoker.tv broadcast host.

The first broadcast, on September 23, will showcase the high-stakes drama from the final table of the $5,000 WSOP Online Main Event, arguably online poker’s most important annual tournament. This landmark event will be co-hosted by frequent GGPoker anchor Jeff Gross and the 17-time WSOP bracelet winner, Phil Hellmuth. Known for his “poker brat” persona and unparalleled tournament record, Hellmuth’s inclusion will provide viewers with an unprecedented look into the mind of one of poker’s greatest champions.

The action continues on September 30, with the final table of the $10,300 GGMillion$ High Rollers event. Joining Jeff Gross for this broadcast will be GGPoker Global Ambassador and fellow poker icon, Daniel Negreanu. Negreanu, with his engaging style and deep understanding of the game, will provide expert commentary and analysis, making this broadcast another must-watch for poker fans everywhere.

“We are incredibly excited to bring the WSOP Online 2025 action directly to our fans with these two live broadcasts,” said Paul Burke, Head of Public Relations at GGPoker. “Having Phil Hellmuth and Daniel Negreanu on air alongside Jeff Gross to break down the action will be a true treat. This will be more than just watching a final table; it’ll be a masterclass in poker strategy from two of the best to ever play the game.”

The post GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth appeared first on European Gaming Industry News.

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WILDZ INTRODUCES CUTTING-EDGE ENTERTAINMENT WITH WILDZ TV

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Ta ‘Xbiex, Malta, September 2025: The Wildz Group is pleased to announce an impressive new addition to its flagship Wildz platform: Video-On-Demand product Wildz TV.

Wildz TV is a rich content offering that takes into account the popularity of Video On Demand (VOD). The service delivers rich media entertainment created by guest presenters that enhances the iGaming user experience within the sportsbook and online casino verticals.

As the first Wildz Group brand to provide a full sportsbook offering that accompanies its popular online casino within the same platform, Wildz  is the ideal space to boost the enjoyment even more by introducing VOD content. Aligning with the brand’s ‘GET MORE’ payoff line, this complete entertainment suite provides streaming, live chat and 24/7 customer support, setting the bar high for one-stop leisure gaming.

Embracing the trend

VOD content is sweeping the globe as the preferred option chosen by customers seeking to make the most of their leisure activities, allowing them exclusive access to content suited to their tastes (Netflix, Amazon Prime Video and Disney+ being notable examples). According to Markets dot com, in 2023 the VOD market size was valued at USD 146.6 billion, and it’s forecast to balloon to USD 270.3 billion by 2028, with a CAGR of 13%. It made sense to the Wildz team that this trend will inevitably dominate gambling entertainment, too, leading to the creation of a VOD tier of video action in Wildz TV.

Wildz hosts the phenomenal team at Gämblerscast to showcase how this works. They’re renowned for their razor-sharp commentary and insights. Viewers can enjoy Gämblerscast episodes, explore dedicated Gämblers Picks for selected sports and even dip into the Gämblers Favourite Slots.

About Gämblerscast

The collective at Gämblerscast has been amassing a growing following of enthusiasts on Twitch, YouTube and TikTok. As gambling enthusiasts, they know exactly how to create content that appeals to players, including insights, observations, humour and plenty of fun. This winning combination makes them a great fit as the first-ever team to be hosted on Wildz.

The added value of VOD

Players get the opportunity to access exclusive content for a modest premium, content that’s designed to match their interests. While Hulu and Paramount+ (for example) cater to mass markets, sites such as Wildz TV can provide niche content.

Contained behind a paywall, VOD entertainment is perfect for gambling as it underscores the importance of providing access to content according to Responsible Gaming principles and guidelines. Better yet, this source of revenue for entertainers offers a more sustainable form of entertainment that allows others to explore their creativity, too.

Jani Koskinen, Chief Marketing Officer at Wildz Group, says, “VOD is the way forward for gambling platforms seeking to acquire, entertain, engage, and retain players. We’ve seen a great impact from hosting the Gämblerscast team and premium sports events, and we anticipate quality engagement as we explore the benefits of offering rich and exclusive media to our customers. Welcome to the future of iGaming entertainment!”

Wildz TV is yet another reason players are moving to Wildz and sticking around for more quality gambling entertainment.

The post WILDZ INTRODUCES CUTTING-EDGE ENTERTAINMENT WITH WILDZ TV appeared first on European Gaming Industry News.

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Adidas Arena Set to Welcome the 2026 Six Invitational

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Ubisoft and BLAST are thrilled to announce that the 2026 Six Invitational, the biggest event in the BLAST R6 calendar, will take place at the Adidas Arena in northern Paris for the very first time.

Reopened in 2023 following major renovations, this state-of-the-art venue has quickly become one of Paris’s premier destinations for sport and entertainment. Designed with fan experience in mind, the Adidas Arena regularly hosts top-tier basketball games, concerts, and cultural events, and was a key stage during the Paris 2024 Olympic and Paralympic Games.

With cutting-edge broadcast capabilities, spacious backstage areas for players, and infrastructure built for live streaming and large-scale digital productions, the Adidas Arena is also positioning itself as one of the most esports-friendly venues in Europe.

“The Six Invitational is not just a tournament, it’s a celebration of the Rainbow Six community,” said Robbie Douek, CEO of BLAST. “Bringing the event to Adidas Arena allows us to create an unforgettable experience for players and fans in one of Europe’s most exciting venues.”

“Hosting the Six Invitational 2026 in Paris, at the Adidas Arena, is a milestone for Ubisoft and for French esports,” said François-Xavier Deniele, VP, Esports & Competitive Gaming, Ubisoft. “France has become a leading hub for competitive gaming, and bringing Rainbow Six’s biggest event here highlights our commitment to the community.”

About the Tournament

The Six Invitational will span three distinct phases, each crafted to deliver intense competition and compelling narratives.

  • Phase 1: Group Stage20 qualified teams will be divided into four groups of five. Each team will face the others in Best-of-3 matches. The top four teams from each group will advance.

  • Phase 2: Playoffs16 teams will enter a double-elimination bracket, with all matches played in Best-of-3 format. Teams knocked to the lower bracket will have one final lifeline to stay in the competition. By the end of this phase, only six teams will remain.

  • Phase 3: FinalsThe final six teams will battle in front of a live Parisian crowd at the Adidas Arena. Across two days of Best-of-3 matches, the field will narrow to the last two contenders, who will face off in a Best-of-5 Grand Final to crown the world champion.

Ticket Information

Tickets for the Six Invitational 2026 will go on sale this week. Ticket categories include the ELITE Merchandise Bundle (€300), Carré Or, and multiple standard categories ranging from €75 to €175 (3-day passes), with 1-day passes starting from €30.

The post Adidas Arena Set to Welcome the 2026 Six Invitational appeared first on European Gaming Industry News.

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