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Digital Marketing and Working with Affiliates in Gaming vs Financial Websites – How to do it properly?

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Learn about the latest digital marketing techniques adopted in the gaming affiliate industry and the financial websites at European Gaming Congress 2019 Milan.

 

The gaming affiliate industry has not died out yet and even if it has encountered certain regulations across several European jurisdictions, it is still alive and kicking. Several innovative digital marketing techniques have been implemented which are now commonly being used by both affiliates and operators alike.

During the second edition of European Gaming Congress (EGC), which takes place on the 8th of November at Radisson Blu Hotel Milan, you have an excellent opportunity to take part in a unique workshop/panel discussion with some of the leading experts when it comes to marketing in the online gambling affiliate industry in combination with learning how to properly advertise in the financial industry.

The workshop/panel discussion will be joined by Melanie Hainzer (Marketing Manager at Wildz), Sara-Swetlana Klimper (Senior Independent Gaming Consultant) and last but not least Ariel Weiss (CEO of n00b).

The discussion will be moderated by the unique Advocate, Certified Computer Scientist, and Notary,  Tal Itzhak Ron.

You can register here or view the agenda here!

Below you can find more details about each speaker and the moderator of the discussion:

About Tal Itzhak Ron (panel moderator) – Advocate, Certified Computer Scientist and Notary

Advocate, Certified Computer Scientist and Notary Tal Itzhak Ron (LLB, B.Sc., M.Sc.) – General Member of International Masters of Gaming Law (IMGL), practicing i-Gaming and Financial law and advising the biggest names since 2003. Tal graduated both from Haifa University’s School of Law (LL.B.) and Faculty of Computer Science (B.Sc.), and while leading a software development team at a publicly-listed software company, Ness Technologies, has further obtained a Master’s Degree in Computer Science (M.Sc.) from Bar-Ilan University. Tal established Tal Ron, Drihem & Co., Law Firm back in 2003, focusing from the start on Hi-Tech, Ad Tech, Financial Entertainment, and i-Gaming, quickly becoming one of the first international firms practicing exclusively these areas. The firm today advises the world’s leading operations, platforms and governing bodies and is considered the industry standard for entrepreneurs setting up businesses in the Gaming, Digital Marketing, and CFD/Forex industries in Europe, Asia, and Australia.

About Melanie Hainzer – Marketing Manager at Wildz

Melanie has been working in the iGaming sector for almost a decade, with a good portion of that geared towards affiliation, business development, and online marketing.

Her passion for this industry is as strong as the day she started, with industry advances and innovation forever keeping Melanie on her toes. Highly self-motivated (is an understatement) with strong negotiation skills and a great eye for detail is one way to describe her. Another, more simple way – as a passionate traveler and wine enthusiast.

About Sara-Swetlana Klimper – Senior Independent Gaming Consultant

Sara’s journey in the iGaming industry started 8 years ago in Australia and she finds it as a relatively young industry but one of a kind and very agile.

Sara has been fortunate to work with great companies and move around the world in these last years and have enjoyed every aspect of this journey through various stages such as CS, VIP, AM, Affiliation, Operations. The iGaming industry is filled with talented, innovative and ambitious professionals, who constantly contribute to the industry´s growth and she is looking forward to seeing what the future has in store for us within this industry.

About Ariel Weiss – CEO of n00b

Ariel is the CEO of n00b, an eSports startup aiming to make eSports accessible for non-professional gamers as regular sports are for everybody.

Ariel graduated from the Israel Institute of Technology (Technion) school of Mathematics & Computer Science in 2004 and further obtained an M.B.A from Tel Aviv University in 2010. With over 18 years of experience in the software and hi-tech business, Ariel has long held an appreciation of how technology can change the world. From early-career roles in the elite tech unit of the Israeli Defence Forces leading command & control system development to start-up, C-suite leadership roles in the edTech as well as the eSports space, Ariel has advocated the importance of creating technological products that address user pain points.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in Europe via the EGC platform every year.

Register here!

Browse the official event website here:  www.europeangamingcongress.com


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Digital Marketing and Working with Affiliates in Gaming vs Financial Websites – How to do it properly?

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tequity and iBankroll forge strategic partnership

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Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.

The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.

By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.

Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.

With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.

The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.

Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”

Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”

The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.

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ENJOY expands distribution through SoftGamings partnership

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Collaboration marks a key step in ENJOY’s ongoing growth strategy

ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.

The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.

The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.

“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”

Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.

“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”

The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.

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PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS

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Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.

Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.

On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.

Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.

Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.

Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.

Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”

The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.

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