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Merkur Sportwetten Appoints Rene Abou el Alla as New CPO

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Merkur Sportwetten, the sports-betting subsidiary of the Gauselmann Group has appointed Rene Abou el Alla as Chief Product Owner (CPO). The appointment came into effect from October 1, 2019.

Alla, a 44-year-old business graduate, will focus on establishing a professional product management system in cooperation with the company’s own betting operator and product company, Cashpoint Solutions. She had worked as Lead Product Owner CRM at MediaMarktSaturn Retail Group, she has managed the product development for the international CRM platform, as well as of the related loyalty programme.

“The sports betting market in Germany is highly competitive, and we therefore need and want to convince with quality. Rene Abou el Alla is an experienced and acknowledged expert in his field. I am very confident that he will drive the company forward, allowing us to take our place among the best and fastest omni-channel betting platforms in the market in the near future,” says Markus Ettlin, management spokesman for Merkur Sportwetten GmbH.

“Rene Abou el Alla will sustainably strengthen the sports betting business segment in the area of product management. In his new position as CPO, he will help to establish structures that reflect the state of the art in agile product development. This is an important step towards further improving the quality of our products,” adds Michael Schiener, CEO of Cashpoint Solutions.

Following six years in Ingolstadt, Bavaria, Rene Abou el Alla, a native of North Rhine-Westphalia, is also looking forward to the upcoming challenges in Espelkamp: “I’m extremely enthusiastic about sports betting as a product. I think it offers great technological potential and many opportunities to clearly set ourselves apart from the competition long-term. Together with my colleagues, I intend to rethink things, take a fresh approach and, like this, contribute to future successes,” Rene Abou el Alla concludes.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Merkur Sportwetten Appoints Rene Abou el Alla as New CPO

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sofascore Player of the Season Award Show Premieres on CBS

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This summer in Zadar, sporting legends and top broadcasters came together for the first-ever Sofascore Player of the Season Award Show, filmed during the Sunset Sports Festival. Now, the show has reached millions as it premiered on CBSbringing together football stories and data-supported awards. 

The show celebrated Europe’s top performers from the Premier LeagueLaLigaSerie ABundesligaLigue 1, and many more leagues across the world, all chosen just through Sofascore’s objective performance ratings. No votes, no popularity contests. Mohamed Salah topped the Premier League with a 7.78 rating, Raphinha led LaLiga with 7.80, Mattia Zaccagni claimed Serie A’s best with 7.34, Joshua Kimmich was Bundesliga’s highest rated player with 7.91, and Achraf Hakimi shined in Ligue 1 with 7.76. Beyond this, the awards also celebrated the highest-rated player in the UEFA Champions League, the top leagues in women’s football, and many more standout performers from around the globe.

Hosted by Kate Scott and Peter Schmeichel, and directed by Emmy Award-winner Pete Radovich, the event featured exclusive insights from football greats and top analysts including Jamie CarragherMicah Richards, and Alessandro Del PieroRaphinha shared his pride as both LaLiga and Champions League’s top-rated player, while Luka Modrić made history by receiving Sofascore’s first-ever Founders’ Legend Award. In the audience, big names like Dimitar BerbatovStipe Miočić, and Šime Vrsaljko added extra prestige to the celebration.

The Player of the Season celebration extended beyond the TV broadcast, with massive billboards in LondonLiverpoolBarcelonaMunichRomeFrankfurtLyonMetz, and other European cities, showcasing Sofascore’s award winners. From Raphinha and Alexia Putellas in Barcelona to Mohamed Salah in Liverpool and Joshua Kimmich in Munich, fans across Europe could see the season’s best right in their own cities.

The Sofascore Player of the Season Award is built on objective data, not public votes. Every goal, pass, tackle or miss contributes to a rating that reflects what truly happened on the pitch. That’s why, for players and all football fans around the globe, Sofascore’s Player of the Season trophy is the only award that counts.

The post Sofascore Player of the Season Award Show Premieres on CBS appeared first on European Gaming Industry News.

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Evoplay starts a big fiesta in spicy new title Don Juan Peppers

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Evoplay, the award-winning game development studio, has released Don Juan Peppers, a fiery new slot that blends bold bonus features with festive flair.

Set in a sun-soaked Mexican town bursting with colour, rhythm and celebration, the game invites players to join the charismatic Don Juan himself for a lively fiesta across 20 fixed paylines.

The action centres around two types of bonus symbols. Landing three Chili Bonus icons on reels two, three and four triggers seven Free Spins. During Free Spins, each appearance of a Chili Bonus symbol awards an Instant Chili Prize corresponding to the value shown above its reel.

Meanwhile, landing six or more Bonus symbols activates the bonus game. In this mode, all Bonus and Chili icons lock in place and reset the spin counter to three. Chilis in this round boost the value of up to four Bonus symbols before transforming and continuing the chase for bigger wins.

The bonus game also gives players a shot at four fixed jackpots: MINI, MEGA, SUPER, and the GRAND prize of 3,000x the bet. For players who want to skip straight to the fiesta, a Bonus Buy feature offers direct access to either the Bonus Game or Free Spins.

Don Juan Peppers is the latest release in Evoplay’s growing portfolio of standout slots, blending engaging gameplay with vibrant storytelling and proven features.

Ivan Kravchuk, CEO at Evoplay, said: Don Juan Peppers is a celebration of bold design and dynamic mechanics. By blending familiar bonus features with a distinctive aesthetic and rhythmic theme, we’ve created a slot that feels both familiar and fresh.

“It’s a fantastic showcase of our approach to delivering high-performing content with real personality.”

The post Evoplay starts a big fiesta in spicy new title Don Juan Peppers appeared first on European Gaming Industry News.

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ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025

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Zitro Digital, the online division of global gaming leader Zitro, announces its participation in SBC Summit Lisboa 2025, taking place from 16–18 September at the Feira Internacional de Lisboa, Portugal.

As a key player in the digital gaming space, Zitro Digital will present its latest online slot and video bingo titles portfolio, reflecting its continued investment in innovation, omnichannel strategy, and game performance at scale. Visitors to booth B530 will have the opportunity to explore the company’s newest content, including the debut of ‘Dreams’, the first title in the Fairyland Quest series — a digital adaptation of one of Zitro’s most successful land-based games.

Also featured will be ‘Elysium’ from the Legendary Sword series, ‘Autumn’, the latest addition to the popular Fu Pots collection, and ‘Monk’, the newest release in the Bashiba Link series. The company will also offer an exclusive first look at ‘Tomahawk’ — an upcoming standout title from the all-new Cash Totems series — which will be on display at SBC Lisboa ahead of its global release.

Alongside its expanding games portfolio, Zitro Digital will spotlight GameGate, the company’s new player engagement tool designed to guide users through its growing universe of content. GameGate enhances retention and gameplay by creating personalized journeys across multiple titles, completely transforming how players experience Zitro Digital’s slot offerings.

“Our goal at Zitro Digital is simple: to create engaging games that not only engage players but also drive measurable results for our partners,” said José Javier Martí, COO at Zitro Digital. “We combine the proven appeal of our land-based hits with new digital innovation to offer products that perform consistently across regulated markets. Events like SBC Summit Lisboa are essential for us to connect directly with operators, understand their evolving needs, and demonstrate how our portfolio can support their growth and stand out in competitive markets”.

The post ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025 appeared first on European Gaming Industry News.

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