Latest News
Betinvest pioneers ‘Sportsbook as a Service’ model adding multi-domain functionality
Reading Time: 3 minutes
Following an incredibly successful launch driving revenue and player engagement for B2B partners, Betinvest’s Sportsbook iFrame is set to continue its winning streak as Igor Popov, CRDO at Betinvest, goes ‘behind the scenes’ to unveil the service’s updates…
The international betting solutions provider Betinvest has enhanced its Sportsbook as a Service delivery model highlighting how their innovative take on sports betting software is ‘more than simple iframe integration’. “Sportsbook as a Service is an approach which is very promising for the whole gaming industry as it enables us to help to expand businesses even faster across the world,” explained Popov. “Our Sportsbook or eSportsbook products can be integrated into a client’s platform anywhere in the world in matter of hours.”
The service was launched in April, just one week after development was completed, with the company reporting zero issues or negative responses since its debut. In spite of this, Betinvest is keen to continue augmenting the solution making it even faster and easier to use and allowing for it be customised for any region via a comprehensive two-level back office – one for operator and the other for provider. “We have improved this solution by giving it multi-domain functionality which means that every operator gets a single back office from which they can work with all of their domains,” added Popov.
“Our clients are able to conduct a comparative analysis of their different brands and operations in different countries. This will help them to monitor their entire business in one place and to develop it based on up-to-date data.”
“We also now offer reactive and proactive risk management systems and a preventive alert system. We provide a variety of tools that enable operators to create groups of high-risk customers and monitor them. They will also be able to limit who can access the back-office settings. This means that if someone works with only banners, teasers and bonuses, they will not have access to the rest of the information in the sportsbook, but they will still be able to create and publish their marketing materials. This is a useful feature for preventing potential problems.”
He added: “One of the benefits of Sportsbook Widget is that, as well as giving our clients a professional-looking sportsbook, we also give them the means to control everything that goes on “behind the scenes”. They can rearrange the components independently to meet their needs, since in some regions it’s not only the content of a sportsbook that is important, but also the layout.”
Sportsbook as a Service delivers two levels of back office, allowing Betinvest to manage and support their clients and the operators to manage their own businesses. Popov said: “Clients can change the content; pause or cancel events; manage high-risk and VIP customers; group customers into categories; conduct marketing; create and award bonuses; alter the advertising settings; create reports and income charts; and edit the frontend. They can manage it autonomously without needing to call us and ask us to do things for them. We give them control. For our part, we take care of all the technical, technological and trading aspects of the business.”
Highlighting the fact that over 75% of the worldwide betting and gambling market operates on mobile devices alongside the ongoing rise of eSports, Betinvest is doubling up on its sportsbook services allowing for more flexibility in terms of how its clients can operate. Popov explained: “It [mobile] became an integral part of our lives in the same way that eSports is becoming a big part of the lives of the next generation. That’s why we also offer our customisable eSportsbook as an individual product within our sportsbook service. We decided to separate our eSports service from our traditional sportsbook so that clients whose main focus is on eSports can opt to use only the eSportsbook without having extra load on their system. We took care to give the product a simple design which includes all the useful features required of an eSports platform.”
Betinvest’s Sportsbook Widget has received high praise from the company’s B2B partners thanks to its cross-market customisation and responsive design for optimised rendering on any device. Commenting on the industry plaudits, Popov concluded: “We’ve helped clients to launch their businesses in a number of different markets and our product has had great feedback from day one. We had complete faith in the product and are proud of the positive results we’ve seen. We believe that the team of developers who worked on this project was the key to our success. They are now providing technical support to our existing clients and integrating the product for our new clients. They’re happy to add features and develop the product in accordance with our clients’ needs and requests. When it comes to B2B success stories, our clients already had established businesses of various sizes, but we hope that, using our product, all of them will see a significant growth in their income over a period of time.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betinvest pioneers ‘Sportsbook as a Service’ model adding multi-domain functionality

Latest News
Sofascore Player of the Season Award Show Premieres on CBS
This summer in Zadar, sporting legends and top broadcasters came together for the first-ever Sofascore Player of the Season Award Show, filmed during the Sunset Sports Festival. Now, the show has reached millions as it premiered on CBS, bringing together football stories and data-supported awards.
The show celebrated Europe’s top performers from the Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, and many more leagues across the world, all chosen just through Sofascore’s objective performance ratings. No votes, no popularity contests. Mohamed Salah topped the Premier League with a 7.78 rating, Raphinha led LaLiga with 7.80, Mattia Zaccagni claimed Serie A’s best with 7.34, Joshua Kimmich was Bundesliga’s highest rated player with 7.91, and Achraf Hakimi shined in Ligue 1 with 7.76. Beyond this, the awards also celebrated the highest-rated player in the UEFA Champions League, the top leagues in women’s football, and many more standout performers from around the globe.
Hosted by Kate Scott and Peter Schmeichel, and directed by Emmy Award-winner Pete Radovich, the event featured exclusive insights from football greats and top analysts including Jamie Carragher, Micah Richards, and Alessandro Del Piero. Raphinha shared his pride as both LaLiga and Champions League’s top-rated player, while Luka Modrić made history by receiving Sofascore’s first-ever Founders’ Legend Award. In the audience, big names like Dimitar Berbatov, Stipe Miočić, and Šime Vrsaljko added extra prestige to the celebration.
The Player of the Season celebration extended beyond the TV broadcast, with massive billboards in London, Liverpool, Barcelona, Munich, Rome, Frankfurt, Lyon, Metz, and other European cities, showcasing Sofascore’s award winners. From Raphinha and Alexia Putellas in Barcelona to Mohamed Salah in Liverpool and Joshua Kimmich in Munich, fans across Europe could see the season’s best right in their own cities.
The Sofascore Player of the Season Award is built on objective data, not public votes. Every goal, pass, tackle or miss contributes to a rating that reflects what truly happened on the pitch. That’s why, for players and all football fans around the globe, Sofascore’s Player of the Season trophy is the only award that counts.
The post Sofascore Player of the Season Award Show Premieres on CBS appeared first on European Gaming Industry News.
Latest News
Evoplay starts a big fiesta in spicy new title Don Juan Peppers
Evoplay, the award-winning game development studio, has released Don Juan Peppers, a fiery new slot that blends bold bonus features with festive flair.
Set in a sun-soaked Mexican town bursting with colour, rhythm and celebration, the game invites players to join the charismatic Don Juan himself for a lively fiesta across 20 fixed paylines.
The action centres around two types of bonus symbols. Landing three Chili Bonus icons on reels two, three and four triggers seven Free Spins. During Free Spins, each appearance of a Chili Bonus symbol awards an Instant Chili Prize corresponding to the value shown above its reel.
Meanwhile, landing six or more Bonus symbols activates the bonus game. In this mode, all Bonus and Chili icons lock in place and reset the spin counter to three. Chilis in this round boost the value of up to four Bonus symbols before transforming and continuing the chase for bigger wins.
The bonus game also gives players a shot at four fixed jackpots: MINI, MEGA, SUPER, and the GRAND prize of 3,000x the bet. For players who want to skip straight to the fiesta, a Bonus Buy feature offers direct access to either the Bonus Game or Free Spins.
Don Juan Peppers is the latest release in Evoplay’s growing portfolio of standout slots, blending engaging gameplay with vibrant storytelling and proven features.
Ivan Kravchuk, CEO at Evoplay, said: “Don Juan Peppers is a celebration of bold design and dynamic mechanics. By blending familiar bonus features with a distinctive aesthetic and rhythmic theme, we’ve created a slot that feels both familiar and fresh.
“It’s a fantastic showcase of our approach to delivering high-performing content with real personality.”
The post Evoplay starts a big fiesta in spicy new title Don Juan Peppers appeared first on European Gaming Industry News.
Latest News
ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025
Zitro Digital, the online division of global gaming leader Zitro, announces its participation in SBC Summit Lisboa 2025, taking place from 16–18 September at the Feira Internacional de Lisboa, Portugal.
As a key player in the digital gaming space, Zitro Digital will present its latest online slot and video bingo titles portfolio, reflecting its continued investment in innovation, omnichannel strategy, and game performance at scale. Visitors to booth B530 will have the opportunity to explore the company’s newest content, including the debut of ‘Dreams’, the first title in the Fairyland Quest series — a digital adaptation of one of Zitro’s most successful land-based games.
Also featured will be ‘Elysium’ from the Legendary Sword series, ‘Autumn’, the latest addition to the popular Fu Pots collection, and ‘Monk’, the newest release in the Bashiba Link series. The company will also offer an exclusive first look at ‘Tomahawk’ — an upcoming standout title from the all-new Cash Totems series — which will be on display at SBC Lisboa ahead of its global release.
Alongside its expanding games portfolio, Zitro Digital will spotlight GameGate, the company’s new player engagement tool designed to guide users through its growing universe of content. GameGate enhances retention and gameplay by creating personalized journeys across multiple titles, completely transforming how players experience Zitro Digital’s slot offerings.
“Our goal at Zitro Digital is simple: to create engaging games that not only engage players but also drive measurable results for our partners,” said José Javier Martí, COO at Zitro Digital. “We combine the proven appeal of our land-based hits with new digital innovation to offer products that perform consistently across regulated markets. Events like SBC Summit Lisboa are essential for us to connect directly with operators, understand their evolving needs, and demonstrate how our portfolio can support their growth and stand out in competitive markets”.
The post ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025 appeared first on European Gaming Industry News.
-
Latest News3 months ago
LEGENDS by Fire & Ice: July 1st at The BOX Soho
-
Latest News2 months ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
Latest News2 months ago
HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
-
Latest News2 months ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News3 weeks ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 weeks ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News1 month ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Latest News3 weeks ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
You must be logged in to post a comment Login