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GAN Launches Internet Gambling for Parx Casino in New Jersey
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GAN plc, an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, announced that GAN and Greenwood Gaming & Entertainment, Inc. trading as ‘Parx Casino’ (“Parx Casino”) have launched Internet gaming in the State of New Jersey now available online 24/7 since Friday October 4, following a three-day soft launch period.
Parx Casino patrons can also link their Reward Card online to their counterpart Internet gambling account, enabled by GAN’s U.S. patented integration framework. This represents the second U.S. State that GAN has launched Parx Casino in, following the launch of Internet sports betting and Internet casino gaming in Pennsylvania on June 24 and July 15, respectively.
Highlights
- Parx owns and operates the #1 land-based casino property in Pennsylvania located a short distance from Philadelphia, Pennsylvania’s largest City. In the most recent fiscal year ended June 30, 2018 Parx Casino generated $570m from slot machines and table games on-property representing a 18% share of the Pennsylvania’s $3.2bn gaming market.
- GAN’s US-patented technology enables Parx Casino patrons enrolled in the on-property loyalty program, to sign up online and instantly link their reward cards to their online account permitting those guests to trade in their reward points earned from on-property gaming for cash online and/or to earn rewards points from Internet gaming and/or sports betting, to be subsequently redeemed on-property.
Management Commentary
Dermot Smurfit, Chief Executive Officer of GAN commented:
“Launching the largest casino in Pennsylvania online has now logically extended across the border into New Jersey, extending their reach into New Jersey’s fast-growing and established Internet gambling market. This represents an incremental revenue opportunity for GAN and is a logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous States.”
John Dixon, Chief Operating Officer of Greenwood Gaming & Entertainment, Inc commented:
“GAN has now ably demonstrated it abilities to serve our business needs in multiple States which aligns with the cross-border nature of our existing retail gaming customer base. GAN’s launch in New Jersey was a case study in on-time delivery and professional excellence and will enable our patrons to gamble online in either Pennsylvania or New Jersey, as they wish.”
Frequently Asked Questions (FAQ’s)
- For investors and Industry analysts: The core of a “Platform” from both a technical and regulatory standpoint is the Player Account Management System i.e. where highly sensitive customer and player activity data is stored and processed. Other elements of Platform can include a sportsbook transaction engine, gaming content integrations, payment services, marketing services, trading services and other ancillary activities. However, the core functionality to describe B2B systems and services as a ‘Platform’ is the Player Account Management System. This is also the layer of B2B activity which tends to require regulatory approval as a ‘Platform’ since it is the focal point of data and player security. Therefore, without the Player Account Management System, a service provider might be offering very valuable B2B functionality but not in the strictest sense a ‘Platform’ (source: Regulus Partners).
- Pennsylvania’s population of 12.8m is +42% larger than New Jersey’s population of 8.9m.
- There are currently twelve (12) land-based casino properties in Pennsylvania which together generated $3.2bn in land-based gross gaming revenue in fiscal year 2017/18 ending June 30, 2018.
- Internet casino gaming in the neighbouring State of New Jersey is a fast-growing market which generated $221m in Gross Gaming Revenue in CY2017 (+30% Year on Year) and is anticipated to grow +20% Year on Year to ~$266m in CY2018E.
- Patent 8,821,296 was issued to GAN plc in September 2014 and governs the automated authentication, card linkage and intra-system messaging between the on-property Casino Management System and GAN’s Internet gaming system. Already proven for Simulated Gaming, the launch of the real money Internet casino gaming for Parx Casino is anticipated to generate new on-property visitation by Internet-first players as well as increase visitation rates among patrons who first engage on-property with Parx Casino then subsequently play online from home, accumulating reward points from online play.
- GAN has licensed its US Patent fourteen (14) times to major US casino operators and Parx Casino is the third land-based casino operator to license the Patent for real money Online Gaming following the licensing & services agreements between GAN and Greenwood Gaming & Entertainment, Inc. announced November 2014; MDDC (The Borgata) announced December 2016; and Ocean Resort Casino announced July 2018.
- The Federal ban on sports betting enshrined within Professional and Amateur Sports Protection Act 1992 (“PASPA”) was repealed by the Supreme Court of the United States on May 14, 2018 permitting individual US States to pass their own sports betting laws.
- Pennsylvania passed legislation bill HB 271 on October 26, 2017 (signed into law on October 30, 2017) enabling land-based casinos in the State of Pennsylvania to launch real money Internet gaming and (subject to the repeal of PASPA) Internet sports betting.
GAN | Overview
GAN is a leading B2B supplier of Internet gaming enterprise software-as-a-service solutions to the US land-based casino Industry. GAN is listed on the AIM Market of the London Stock Exchange under the ticker: GAN
The Company has developed an Internet gaming enterprise software system, GameSTACK
, which it licenses principally to land-based US casino operators as a turnkey technology solution for both regulated real-money and/or virtual Simulated Gaming. GAN has fourteen (14) casino operators as clients of Simulated Gaming coast-to-coast across the US and Internationally; two (2) clients of real money Regulated Gaming in New Jersey; one (1) client of real money Regulated Gaming in Pennsylvania and ten (10) clients of real money Regulated Gaming in Europe.
The Internet Gaming System, developed in London under a UK Gambling Commission license, is certified to the highest technical standards currently required by gaming regulators. In January 2018 GAN announced a strategic partnership with SBTECH, a leading European B2B sports betting technology provider. In April 2017 GAN was granted a Casino Service Industry Enterprise license by the New Jersey Division of Gaming Enforcement being GAN’s first privileged gaming license in the United States. In May 2018, the US Supreme Court repealed PASPA and GAN confirmed the H2 launch of sports betting for US clients integrated into GAN’s enterprise software platform.
For more information please visit www.GAN.com.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GAN Launches Internet Gambling for Parx Casino in New Jersey
GR8 Tech is enhancing sportsbook engagement with the new “Fancy Mode” feature—a UI upgrade that offers the look and feel of exchange betting while keeping operators’ revenue models intact
By introducing an exchange-inspired interface without modifying underlying bet calculation mechanics or risk models, GR8 Tech offers operators a powerful tool to expand their audience, differentiate their offerings, and ensure revenue stability during high-traffic events like IPL that starts this weekend.
“The exchange-style sportsbook UI gives operators a smart, low-risk way to appeal to exchange bettors without overhauling their platform,” said Denys Parkhomenko, CPO at GR8 Tech. “This is exactly the type of flexible, player-driven evolution we believe in—small but impactful changes that drive engagement and revenue.”
Key Functionalities of the Exchange-Style Sportsbook UI
Designed to expand audience reach while providing a frictionless betting experience, the feature introduces:
- UI Toggle: Players can switch between “Fixed” and “Exchange” views, with a customizable default setting for new users. Preferences are saved locally for future visits.
- Optimized Market & Odds Display: Odds automatically convert to a Back/Lay-style format, with distinct layouts to help exchange bettors navigate effortlessly.
- Cricket-Specific Enhancements: Dedicated updates to Cricket event pages ensure players experience a more intuitive and familiar interface.
- Refined User Experience: Adjusted CashOut, BetSlip, and BetHistory functionalities ensure smooth tracking and execution of bets.
“Operators need every advantage to capture and retain traffic during the world’s biggest sports tournaments. With the “Fancy Mode”, we provide a high-impact engagement tool that requires no operational risk but delivers significant player retention benefits,” added Parkhomenko.
Available now for Cricket single bets, the “Fancy Mode” can be enabled by operators as a default view or offered as a toggle-on feature within Cricket event pages. Contact GR8 Tech today to unlock a more flexible, high-performance Sportsbook experience—with a touch of fancy.
The post GR8 Tech Rolls Out “Fancy Mode” Sportsbook UI appeared first on European Gaming Industry News.
Latest News
Rocket League Championship Series Announces Progressive Insurance® as Presenting Sponsor for Entire 2025 Season
BLAST, an esports entertainment company, has announced an expanded sponsorship with Progressive Insurance, making it the Presenting Sponsor for the entire Rocket League Championship Series (RLCS) 2025 season.
Following its successful sponsorship of the Rocket League World Championship in Fort Worth, Texas, last year, Progressive is deepening its investment in Esports by extending its presence across all Rocket League Championship Series (RLCS) events in 2025, including Qualifiers, RLCS Majors, and the Rocket League World Championship.
Progressive is the second largest personal auto insurer in the United States, a leading seller of commercial auto, motorcycle, and boat insurance, and one of the country’s top 15 homeowners insurance carriers.
The sponsorship will see Progressive featured both digitally and physically across the RLCS 2025 season and includes logo placement on the Rocket League ball in RLCS broadcasts, branded broadcast content and a number of in and out of game logo integrations.
The RLCS is the official competitive league for Rocket League Esports, which features the world’s best teams and players competing across the year for a place in the much-anticipated arena events – fans can look forward to events such as the RLCS Major in Birmingham, UK and Raleigh Majors and the Rocket League World Championship in Lyon, France.
Progressive first sponsored Rocket League Esports last September for the Rocket League World Championship in Fort Worth, Texas, USA, where Team BDS claimed the lion’s share of the $1,165,500 total prize pool and coveted world title.
Alexander Lewin, SVP of Commercial Revenues for BLAST, said: “The expansion of our sponsorship with Progressive highlights the growing global reach of Rocket League Esports, along with its brilliant passionate fanbase and the exciting arena events on offer across the year. We are looking forward to further integrating Progressive into the Rocket League esports ecosystem in 2025.”
Sean Freeman, Media Business Leader at Progressive, said: “We’re excited to help bring a fun and competitive Rocket League Championship Series season to the Esports community in 2025. We look forward to connecting with the passionate fans of Rocket League both in-game and in the arena all season long through this expanded sponsorship.”
The post Rocket League Championship Series Announces Progressive Insurance® as Presenting Sponsor for Entire 2025 Season appeared first on European Gaming Industry News.
What is the Ultimate IndieMash Game Contest?
The Ultimate IndieMash is a contest for unique playful makers of the world, to present their work to an international audience. Hosted live from Bristol, UK and Enschede, NL, and streamed all over the world, the participants get three minutes each to show their game, interactive project, immersive installation or playful performance, through an online video connection. So you don’t have to travel to participate!
The evening is for them to share their concepts and gain new fans, and at the end of the program, the viewers and a jury of professionals will vote for their favourite project. Besides receiving the Sickest Trophy, the winner of the Ultimate IndieMash will also get a spot at the Overkill Festival 2025!
What are we looking for?
Not only are we looking for the most original, extravagant and alternative playful concepts, the Ultimate IndieMash is also a celebration of diversity within the indie-game community. We strongly encourage applications from candidates who are likely to be underrepresented in the gaming world. From coding mothers to queer visual artists and indigenous storytellers, everyone is invited to show their unique project and creations to our audience online!
How will the evening look?
The Ultimate IndieMash is a two-hour online program, filled with music, playful interactions and of course the gamemakers and their projects! In the first hour, the participants show their work in a 3 minute presentation, that can be as playful as you want! They will get a chance to answer some questions from the audience as well, to explain their projects as well as possible! In the second hour, the participants together with the audience will play some exciting games in which the audience creates prompts, drawings and more for the participants to be creative with! After that, the audience ánd the jury will vote for their favourite project, and at the end of the show the winner will be announced!
When is this all happening?
The application-deadline for the participants is the 30st of March. Afterwards, the Sickhouse team will make a selection of 10 participants to present their projects! These makers will be announced on the 16th of April, and the show itself will take place on the 24th of May!
The post THE OPEN CALL FOR THE ULTIMATE INDIEMASH GAME CONTEST IS OFFICIALLY OPEN appeared first on European Gaming Industry News.
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