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Terminals are essential for maximum market penetration of sports betting business, states Betinvest COO

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Terminals are essential for maximum market penetration of sports betting business, states Betinvest COOReading Time: 3 minutes

 

The potential for terminals to unite customer and operator needs as well as allowing businesses to expand even in markets where online betting is still unregulated has been championed by Max Dubossarsky, COO at Betinvest. As the company prepares to showcase its latest updates for the Terminal by Betinvest solution at G2E Las Vegas, Dubossarsky highlights the role and importance of Risk Management Tools and why the brand’s fully automated system’s simplicity holds the key to exceptional success…

What are the key factors that make Terminal by Betinvest so unique?
Terminal is another solution we developed from scratch and upgraded last year to provide our clients with cutting-edge technology for their land-based operations. We aim to enable our clients to achieve maximum market penetration both online and offline. Since terminals aren’t limited to being placed in betting shops, but can also be installed in places with a lot of passing custom, they make a great addition to any sports betting business.
When developing this software, we put a lot of thought into the UI and UX, and we’ve added new features to reduce the time required to place bets. It has the option to accept bet slips automatically or to turn on an alert service that will notify the user about changes in the odds during in-play betting. This is useful because, while a customer is betting on their second and third matches, the odds for the first match could change.
Terminal also boasts an in-depth reporting system, risk management tools, a comprehensive multi-level back office and the option to control the betting terminals remotely. Operators can use it to monitor all of their existing brands and the software is compatible with a wide range of hardware alongside our own.
Installing betting terminals is especially beneficial to business owners, since this eliminates the need to employ staff and rent office space – the system is fully automated. All you need to do is install the terminals – our software will do the rest of the work for you.

Online Operators are only now starting to realise the true potential of customisable terminals – can you explain why this is?
The betting industry began in retail and online services came later, but due to the fact that land-based services incur much higher costs, over the past few years operators have tended to choose to work online. However, terminals are an easier and cheaper way to expand a business, especially in markets where online betting is still unregulated.
Another way that betting terminals benefit operators is by increasing brand awareness. A branded terminal serves as an additional point of communication with potential customers. For people who are new to betting and don’t have a clear understanding of the industry or choice of operators yet, seeing these branded machines around the city will help them to trust that bookmaker. What’s more, thanks to the intuitive interface, their first gambling experience is sure to be a positive one. Choosing to incorporate betting terminals into a business is a decision that both customers and operators will benefit from.
Betting terminals are one of the directions that operators can explore to help them further develop their betting business. They don’t take up a lot of space or require new staff, and they’ve proved to be very successful.
From the customer’s point of view, using terminals is really convenient thanks to our omni-channel approach. Players can place bets from their gaming account on any platform – online, on the desktop or mobile app, or by using an NFC card at betting shops or betting terminals.

Your terminals are fully customisable to unique specifications and design, what research do you conduct before you update?
We’ve studied a number of markets across Europe in which land-based betting is well regulated, such as the UK, Germany, Romania, Croatia, etc., and have created a fully adaptable product that we can set up in any European country. At the same time, we can offer a variety of designs and features to meet the specific requirements of the market and/or the local regulations.

Some forecasters believe payments will be the major trend at ICE London 2020, how will Betinvest’s pay out system help it stand apart from the rest?
Yes, last year we saw an increase in the number of payment service providers at ICE London. We also noticed that betting terminal providers have doubled in comparison with previous years.
We can offer our customers a number of options when it comes to payouts – they can have the winnings credited to their gaming account, collect them from a cashier, or transfer them to an e-wallet. Integrating different payment methods is a never-ending task for our company and for the industry in general since it’s vital that we stay up to date with new methods and technologies. That’s why it’s good that the number of payment providers is growing. Our goal as a provider of sports betting solutions is to ensure that customers have the best possible experience.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Terminals are essential for maximum market penetration of sports betting business, states Betinvest COO

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sofascore Player of the Season Award Show Premieres on CBS

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This summer in Zadar, sporting legends and top broadcasters came together for the first-ever Sofascore Player of the Season Award Show, filmed during the Sunset Sports Festival. Now, the show has reached millions as it premiered on CBSbringing together football stories and data-supported awards. 

The show celebrated Europe’s top performers from the Premier LeagueLaLigaSerie ABundesligaLigue 1, and many more leagues across the world, all chosen just through Sofascore’s objective performance ratings. No votes, no popularity contests. Mohamed Salah topped the Premier League with a 7.78 rating, Raphinha led LaLiga with 7.80, Mattia Zaccagni claimed Serie A’s best with 7.34, Joshua Kimmich was Bundesliga’s highest rated player with 7.91, and Achraf Hakimi shined in Ligue 1 with 7.76. Beyond this, the awards also celebrated the highest-rated player in the UEFA Champions League, the top leagues in women’s football, and many more standout performers from around the globe.

Hosted by Kate Scott and Peter Schmeichel, and directed by Emmy Award-winner Pete Radovich, the event featured exclusive insights from football greats and top analysts including Jamie CarragherMicah Richards, and Alessandro Del PieroRaphinha shared his pride as both LaLiga and Champions League’s top-rated player, while Luka Modrić made history by receiving Sofascore’s first-ever Founders’ Legend Award. In the audience, big names like Dimitar BerbatovStipe Miočić, and Šime Vrsaljko added extra prestige to the celebration.

The Player of the Season celebration extended beyond the TV broadcast, with massive billboards in LondonLiverpoolBarcelonaMunichRomeFrankfurtLyonMetz, and other European cities, showcasing Sofascore’s award winners. From Raphinha and Alexia Putellas in Barcelona to Mohamed Salah in Liverpool and Joshua Kimmich in Munich, fans across Europe could see the season’s best right in their own cities.

The Sofascore Player of the Season Award is built on objective data, not public votes. Every goal, pass, tackle or miss contributes to a rating that reflects what truly happened on the pitch. That’s why, for players and all football fans around the globe, Sofascore’s Player of the Season trophy is the only award that counts.

The post Sofascore Player of the Season Award Show Premieres on CBS appeared first on European Gaming Industry News.

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Evoplay starts a big fiesta in spicy new title Don Juan Peppers

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Evoplay, the award-winning game development studio, has released Don Juan Peppers, a fiery new slot that blends bold bonus features with festive flair.

Set in a sun-soaked Mexican town bursting with colour, rhythm and celebration, the game invites players to join the charismatic Don Juan himself for a lively fiesta across 20 fixed paylines.

The action centres around two types of bonus symbols. Landing three Chili Bonus icons on reels two, three and four triggers seven Free Spins. During Free Spins, each appearance of a Chili Bonus symbol awards an Instant Chili Prize corresponding to the value shown above its reel.

Meanwhile, landing six or more Bonus symbols activates the bonus game. In this mode, all Bonus and Chili icons lock in place and reset the spin counter to three. Chilis in this round boost the value of up to four Bonus symbols before transforming and continuing the chase for bigger wins.

The bonus game also gives players a shot at four fixed jackpots: MINI, MEGA, SUPER, and the GRAND prize of 3,000x the bet. For players who want to skip straight to the fiesta, a Bonus Buy feature offers direct access to either the Bonus Game or Free Spins.

Don Juan Peppers is the latest release in Evoplay’s growing portfolio of standout slots, blending engaging gameplay with vibrant storytelling and proven features.

Ivan Kravchuk, CEO at Evoplay, said: Don Juan Peppers is a celebration of bold design and dynamic mechanics. By blending familiar bonus features with a distinctive aesthetic and rhythmic theme, we’ve created a slot that feels both familiar and fresh.

“It’s a fantastic showcase of our approach to delivering high-performing content with real personality.”

The post Evoplay starts a big fiesta in spicy new title Don Juan Peppers appeared first on European Gaming Industry News.

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ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025

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Zitro Digital, the online division of global gaming leader Zitro, announces its participation in SBC Summit Lisboa 2025, taking place from 16–18 September at the Feira Internacional de Lisboa, Portugal.

As a key player in the digital gaming space, Zitro Digital will present its latest online slot and video bingo titles portfolio, reflecting its continued investment in innovation, omnichannel strategy, and game performance at scale. Visitors to booth B530 will have the opportunity to explore the company’s newest content, including the debut of ‘Dreams’, the first title in the Fairyland Quest series — a digital adaptation of one of Zitro’s most successful land-based games.

Also featured will be ‘Elysium’ from the Legendary Sword series, ‘Autumn’, the latest addition to the popular Fu Pots collection, and ‘Monk’, the newest release in the Bashiba Link series. The company will also offer an exclusive first look at ‘Tomahawk’ — an upcoming standout title from the all-new Cash Totems series — which will be on display at SBC Lisboa ahead of its global release.

Alongside its expanding games portfolio, Zitro Digital will spotlight GameGate, the company’s new player engagement tool designed to guide users through its growing universe of content. GameGate enhances retention and gameplay by creating personalized journeys across multiple titles, completely transforming how players experience Zitro Digital’s slot offerings.

“Our goal at Zitro Digital is simple: to create engaging games that not only engage players but also drive measurable results for our partners,” said José Javier Martí, COO at Zitro Digital. “We combine the proven appeal of our land-based hits with new digital innovation to offer products that perform consistently across regulated markets. Events like SBC Summit Lisboa are essential for us to connect directly with operators, understand their evolving needs, and demonstrate how our portfolio can support their growth and stand out in competitive markets”.

The post ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025 appeared first on European Gaming Industry News.

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