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YGAM and Betknowmore join forces to ‘drive greater social impact’ through authentic training
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The UK-based charity, Young Gamers and Gamblers Education Trust (YGAM), has partnered with gambling support service Betknowmore UK to deliver a ‘purposeful, authentic and genuine’ approach to their training initiatives tackling gambling-related harm. The ’not for profit’ organisations are bringing their joint expertise to two new training models with the aim of reaching more industry professionals, universities, students and clients than ever before.
Lee Willows, CEO and founder of YGAM, and Frankie Graham, CEO Betknowmore UK have each heralded the partnership highlighting the need for authentic and accredited training within the gambling sector. The new formal relationship consolidates five years of shared growth and networking with companies and individuals drawn from across the UK and international gambling spectrum.
Commenting on the new partnership, Lee Willows, explained: “I am so excited at the prospect of working even closer with Frankie Graham, a good friend and mentor. Our organisations have been generating purposeful impact for over five-years and we are both working with some incredible businesses in the gambling space. We are looking forward to working with our friends and colleagues in the gambling sector specifically to compliment the current direction of travel by operators to put social responsibility and safer gambling at the heart of their businesses.”
In the last twelve months, YGAM has more than trebled the number of young and vulnerable people it has delivered its education programme to in over 1,700 schools and youth organisations reaching more than 180,000 individuals. Willows continued: “Over the next twelve-months we are looking to increase our reach to 3,000 schools and youth organisations/practitioners, connecting with approximately 650,000 young and vulnerable people. Commencing Autumn 2019, we will also roll out our Peer Education programme to more than three times the number of students than we did last year bringing the total to 56,000 and provide purposeful, part-time job opportunities for eight students from partnering Universities.”
Frankie Graham, CEO Betknowmore UK said: “Lee and I have been friends, critical friends, champions and motivators to each other and the organisations we have developed. We have always asked how we might combine our skills, experience and insight in this space to drive greater social impact.” He continued. “We believe we have found that special sweet spot and it lies in providing the gambling sector with authentic, accredited training. Authentic as we embrace and embed lived-experience of gambling-related harm into the training and accredited, as we are approved by the global awarding body City & Guilds, having achieved the prestigious City & Guilds Assured standard, which in the words of the awarding body recognises ‘world-class training’.
“Betknowmore UK and YGAM can work with companies to tailor the content of workshops to compliment any specific training. We can also package the training in line with the company brand, delivered on premises in the UK or overseas. Training between five and twenty-five colleagues at a time, we promise an authentic, highly engaging and practical learning experience. We are often in Malta, Gibraltar and Isle of Man and we can combine delegates from two or more operators to create a shared, collaborative experience. In addition in January 2020 we are going to offer open courses in London, Malta, Isle of Man and Gibraltar on a monthly bases to enable colleagues from within the gambling sector to experience our training for themselves, and help us create a series of products that relevant and the most effective in the market.”
“What makes our training totally unique is 100% of the profits are donated to Betknowmore UK and YGAM to enable our organisations to deliver our social purpose, which we both seek to build upon in 2020.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: YGAM and Betknowmore join forces to ‘drive greater social impact’ through authentic training

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Sofascore Player of the Season Award Show Premieres on CBS
This summer in Zadar, sporting legends and top broadcasters came together for the first-ever Sofascore Player of the Season Award Show, filmed during the Sunset Sports Festival. Now, the show has reached millions as it premiered on CBS, bringing together football stories and data-supported awards.
The show celebrated Europe’s top performers from the Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, and many more leagues across the world, all chosen just through Sofascore’s objective performance ratings. No votes, no popularity contests. Mohamed Salah topped the Premier League with a 7.78 rating, Raphinha led LaLiga with 7.80, Mattia Zaccagni claimed Serie A’s best with 7.34, Joshua Kimmich was Bundesliga’s highest rated player with 7.91, and Achraf Hakimi shined in Ligue 1 with 7.76. Beyond this, the awards also celebrated the highest-rated player in the UEFA Champions League, the top leagues in women’s football, and many more standout performers from around the globe.
Hosted by Kate Scott and Peter Schmeichel, and directed by Emmy Award-winner Pete Radovich, the event featured exclusive insights from football greats and top analysts including Jamie Carragher, Micah Richards, and Alessandro Del Piero. Raphinha shared his pride as both LaLiga and Champions League’s top-rated player, while Luka Modrić made history by receiving Sofascore’s first-ever Founders’ Legend Award. In the audience, big names like Dimitar Berbatov, Stipe Miočić, and Šime Vrsaljko added extra prestige to the celebration.
The Player of the Season celebration extended beyond the TV broadcast, with massive billboards in London, Liverpool, Barcelona, Munich, Rome, Frankfurt, Lyon, Metz, and other European cities, showcasing Sofascore’s award winners. From Raphinha and Alexia Putellas in Barcelona to Mohamed Salah in Liverpool and Joshua Kimmich in Munich, fans across Europe could see the season’s best right in their own cities.
The Sofascore Player of the Season Award is built on objective data, not public votes. Every goal, pass, tackle or miss contributes to a rating that reflects what truly happened on the pitch. That’s why, for players and all football fans around the globe, Sofascore’s Player of the Season trophy is the only award that counts.
The post Sofascore Player of the Season Award Show Premieres on CBS appeared first on European Gaming Industry News.
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Evoplay starts a big fiesta in spicy new title Don Juan Peppers
Evoplay, the award-winning game development studio, has released Don Juan Peppers, a fiery new slot that blends bold bonus features with festive flair.
Set in a sun-soaked Mexican town bursting with colour, rhythm and celebration, the game invites players to join the charismatic Don Juan himself for a lively fiesta across 20 fixed paylines.
The action centres around two types of bonus symbols. Landing three Chili Bonus icons on reels two, three and four triggers seven Free Spins. During Free Spins, each appearance of a Chili Bonus symbol awards an Instant Chili Prize corresponding to the value shown above its reel.
Meanwhile, landing six or more Bonus symbols activates the bonus game. In this mode, all Bonus and Chili icons lock in place and reset the spin counter to three. Chilis in this round boost the value of up to four Bonus symbols before transforming and continuing the chase for bigger wins.
The bonus game also gives players a shot at four fixed jackpots: MINI, MEGA, SUPER, and the GRAND prize of 3,000x the bet. For players who want to skip straight to the fiesta, a Bonus Buy feature offers direct access to either the Bonus Game or Free Spins.
Don Juan Peppers is the latest release in Evoplay’s growing portfolio of standout slots, blending engaging gameplay with vibrant storytelling and proven features.
Ivan Kravchuk, CEO at Evoplay, said: “Don Juan Peppers is a celebration of bold design and dynamic mechanics. By blending familiar bonus features with a distinctive aesthetic and rhythmic theme, we’ve created a slot that feels both familiar and fresh.
“It’s a fantastic showcase of our approach to delivering high-performing content with real personality.”
The post Evoplay starts a big fiesta in spicy new title Don Juan Peppers appeared first on European Gaming Industry News.
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ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025
Zitro Digital, the online division of global gaming leader Zitro, announces its participation in SBC Summit Lisboa 2025, taking place from 16–18 September at the Feira Internacional de Lisboa, Portugal.
As a key player in the digital gaming space, Zitro Digital will present its latest online slot and video bingo titles portfolio, reflecting its continued investment in innovation, omnichannel strategy, and game performance at scale. Visitors to booth B530 will have the opportunity to explore the company’s newest content, including the debut of ‘Dreams’, the first title in the Fairyland Quest series — a digital adaptation of one of Zitro’s most successful land-based games.
Also featured will be ‘Elysium’ from the Legendary Sword series, ‘Autumn’, the latest addition to the popular Fu Pots collection, and ‘Monk’, the newest release in the Bashiba Link series. The company will also offer an exclusive first look at ‘Tomahawk’ — an upcoming standout title from the all-new Cash Totems series — which will be on display at SBC Lisboa ahead of its global release.
Alongside its expanding games portfolio, Zitro Digital will spotlight GameGate, the company’s new player engagement tool designed to guide users through its growing universe of content. GameGate enhances retention and gameplay by creating personalized journeys across multiple titles, completely transforming how players experience Zitro Digital’s slot offerings.
“Our goal at Zitro Digital is simple: to create engaging games that not only engage players but also drive measurable results for our partners,” said José Javier Martí, COO at Zitro Digital. “We combine the proven appeal of our land-based hits with new digital innovation to offer products that perform consistently across regulated markets. Events like SBC Summit Lisboa are essential for us to connect directly with operators, understand their evolving needs, and demonstrate how our portfolio can support their growth and stand out in competitive markets”.
The post ZITRO DIGITAL TO SHOWCASE NEW DIGITAL GAMING LINE-UP AT SBC SUMMIT LISBOA 2025 appeared first on European Gaming Industry News.
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