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Online gambling revenue benchmark analyses Q2/2019

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Better Collective leads revenue growth in Q2/2019

The Online Gambling Quarterly regularly provides various in-depth analyses of key financial figures of iGaming companies. In this article the analysts share some revenue growth benchmarks of the recent quarter. In Q2/2019 Better Collective led revenue YoY-growth (compared to the previous year) with an increase of +64% (YoY); the average YoY-growth in the quarter of all online gambling companies analysed was +5%. Regarding the QoQ-growth (compared to the previous quarter Q1/2019) best practice growth was achieved by the Churchill Downs (+51%), PPB/Flutter (+18%), and Zeal/Tipp24 (+12%)

Every quarter the researchers of the Online Gambling Quarterly have a look at the revenue figures of various iGaming companies ranging from operators and IT/service providers to affiliate companies and even cumulated figures of entire markets (e.g., France, Denmark, …). In most cases the figures used are net revenues; however, in a few cases net revenues were not reported, and therefore the analysts took gross revenues or turnover instead.

Total revenue growth analyses (YoY) – for more data click here

The Online Gambling Quarterly analyses the total revenue figure across all segments and the revenue development for each vertical. For the Q2/2019 development of the total revenue the researchers provide following insights:

• On average, total revenues (all verticals, …) grew in Q2/2019 by +5% (YoY)

• Best practice growth (YoY) was achieved by Better Collective with +64%.Better Collective is a leading affiliate in the online gambling market. The Q2/2019 revenue grew by 64% to EUR 15.8 million (Q2/2018 = EUR 9.6 million) – organic revenue growth was 18%. The growth was supported by a strong increase of new customers in recent quarters, where the main driver is the increase in underlying sports betting volume. Q2/2019 EBIT before special items increased by 64% to EUR 5.5 million (Q2/2018: 3.4 million). In H1/2019, revenue grew by 79% to EUR 30.7 million – organic revenue growth was 28%.

• Lowest/negative growth – At the bottom of the ranking we find Nektan, Global Gaming, and Ahaworld. (see full ranking here).

Total revenue growth analyses (QoQ) – for more data click here

In many cases the YoY growth rates are exceptionally high due to acquisitions made in a previous quarter – an effect that carries through for consecutive quarters after the acquisition. Therefore, several leading companies in the YoY growth benchmarking have those top positions more or less due to acquisitions made within the 12 months before the analysis. The researchers at Online Gambling Quarterly have therefore decided to also analyse quarter-on-quarter growth (QoQ) benchmarks as well. Those growth rates might be impacted by seasonal effects (e.g., football season vs. no football season) and other changes, but these figures can provide a quick, current overview of the most recent growth dynamics while excluding effects of acquisitions in previous quarters.

• Average growth – On average, revenues changed in Q2/2019 (compared to the previous quarter Q1/2019 – QoQ) by +1%.
• Best practice growth (QoQ) – Best practice growth (QoQ) were achieved by Churchill Downs (+51%), PB/Flutter (+18%), and Zeal/Tipp24 (+12%)

Betting revenue growth analyses (YoY)

The Online Gambling Quarterly also analysed the development of the betting revenues (mostly net revenues) in the recent quarter with the following insights:

• Average growth – On average, betting revenues grew in Q2/2019 (compared to a year earlier) by +8% (YoY).

• Top growth rate – Best practice growth was achieved by Stars Group with +182% (YoY) – excluded in average figure.

• Lowest/negative growth – At the bottom of the ranking we find Bet-at-home (see full ranking here).

For more financial analyses (e.g., casino revenue growth, …) have a look at the full report here.

About MECN / Online Gambling Quarterly

MECN is a network of experts on issues concerning the media and entertainment industry. Together they provide in-depth knowledge, analysis, and advice to global clients. The Online Gambling Quarterly is a new kind of report for the online gambling industry. It focuses on data analyses, benchmark figures, “hard” numbers, …


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Online gambling revenue benchmark analyses Q2/2019

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value

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Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.

This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.

Data-Driven Response

The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.

“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”

How the New VIP Club Works

The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.

On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.

All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.

Seasonality as a Strategic Engagement

WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:

  • Increased cashback tiers and deposit insurance
  • Personalized bonuses and access to exclusive promotions
  • Limited seasonal rewards and much more

Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.

Why It Matters for Business

From a business perspective, the redesigned VIP Club introduces several measurable advantages:

  • Increased retention (reduced status loss anxiety).
  • Higher LTV (steady progression over time).
  • More consistent activity (recurring seasonal goals).
  • Fewer negative touchpoints (clear rules).

The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.

Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.

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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC

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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.

Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.

Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.

Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”

With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.

The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.

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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience

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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.

Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.

The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.

“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”

Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.

“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”

With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.

The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.

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