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Racing Post arrive in South Africa with most extensive portfolio yet

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Racing Post has always long been recognised as the leading provider of official UK and Irish horseracing data and content on these shores. It’s products, content and capabilities do not stop there, with 2019 a significant year for diversification and progression. In the past few months, it has seen the launch of international content, a trading solution known as AllSported and Intellr, an in-play football product.

The former aims to push Racing Post to become the leading provider of all horseracing content around the world and used alongside AllSported can allow someone to create a complete sportsbook of global racing content.

For the first time, Racing Post will be showcasing their portfolio in Africa at the upcoming ICE event taking place in Johannesburg. The exhibition is the only B2B gaming event on the continent and attracts over 1,500 visitors.

The focus for Racing Post in Africa will be, AllSported, an expert trading solution that gives customers made-to-measure racing odds delivered with streamlined integration to maximise their profit. The solution aims to disrupt price replication which has dominated the market in recent years by bringing to market a powerful combination of marketplace odds analysis, race content and managed trading services.

Group Strategy and Business Development, Edward Clarke explained the excitement at Racing Post as it brings its most innovative product yet to Africa: “AllSported, our new racing trading solution provides a powerful combination of marketplace odds analysis, race content and managed trading services. The consultative service is now available to global companies looking to offer a competitive racing price feed and drive efficiencies. Africa has more countries than any continent so ICE Africa comes at the perfect time to showcase our latest offering in a new territory. We see AllSported as the most complete horseracing betting solution on the market and I have no doubt that those in Johannesburg will be talking about it.”

Racing Post also announced the launch of its international racing coverage earlier this month as it continues to add to its breadth of content to include all major racing jurisdictions across the globe. The latest addition is South Africa which has already seen considerable demand with bet365 becoming the first bookmaker to go live with the content. Moving swiftly, Racing Post is delighted to announce French content is now available including information familiar to those who use a British or Irish race card, such as silks, form, comments, verdicts and star ratings. Providing reliable information to customers, leaving them better informed and more knowledgeable about the upcoming races.

International Sales Lead Darren Mohan spoke about the upcoming show and the success of Racing Post International content so far: “The African market is a whole new ball game for us but we have the depth and strength in content and product to make an impact and offer something exciting to the market. Our research shows that the growth in horseracing is from further afield than just the UK and Ireland and we have already experienced success with our South African content. Attending ICE Africa this year means we can showcase this content to a whole new audience, it’s shaping up to be a very good week.”

Also on display at the cafe will be Racing Post’s recently launched Intellr In-play football product and a range of sports content including industry-leading premier league analysis.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Racing Post arrive in South Africa with most extensive portfolio yet

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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