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NBA 2K League Announces Gen.G To Launch Shanghai Team
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The NBA 2K League announced that Gen.G, the global esports organization connecting the best gamers in the U.S. and Asia, will launch an NBA 2K League team from Shanghai that will join the other 22 NBA 2K League teams for the 2020 season. The Shanghai franchise will be the centerpiece of a long-term strategic relationship between the NBA 2K League and Gen.G that will mobilize Gen.G’s multicultural brand and multi-title esports presence to expand the global footprint of the first official esports league operated by a U.S. professional sports league.
Gen.G’s team, which will train at Gen.G’s Los Angeles HQ during the 2020 season, will be the first NBA 2K League team outside of North America.
Gen.G, whose investors include LA Clippers alternate governor Dennis Wong and whose teams compete in seven other major titles, is also the first NBA 2K League team not affiliated with an NBA team. Gen.G’s NBA 2K League team will be Gen.G’s second esports franchise (joining Seoul Dynasty of the Overwatch League) and second entry in Chinese esports (China Clash Royale League).
“This is a historic moment in the NBA 2K League’s journey to becoming a truly global league with fans, franchises and players from all over the world,” said NBA 2K League Managing Director Brendan Donohue. “Gen.G is the ideal organization to launch our first team from outside of North America, and we look forward to working with Gen.G to reach new fans in Shanghai and identify elite talent across Asia.”
“We are honored to help lead the NBA 2K League’s expansion into Asia and proud to represent Shanghai on behalf of the hundreds of millions of Chinese fans who love basketball and video games,” said Chris Park, CEO of Gen.G. “Gen.G’s unique core mission — to connect esports fans and athletes across the U.S. and Asia — is meant for ambitious ventures like this. We have big plans to help grow the NBA 2K League in communities around the world that are passionate about basketball and video games.”
In addition to launching the Shanghai franchise, Gen.G and the NBA 2K League today announced a long-term relationship to grow the NBA 2K League’s global player pool and fanbase. As part of the terms, Gen.G will collaborate with the NBA 2K League on player development and talent identification in Asia, brand development in Asia, and worldwide esports and gaming programming. Together, the NBA 2K League and Gen.G will build a world-class pipeline for the next generation of great Asian players, develop NBA 2K League content for the more than 12 million followers of Gen.G’s global esports portfolio and the NBA 2K League’s global audience, and promote the NBA 2K League to fans around the world.
Today’s announcements are also important milestones for inclusion and professionalism in esports, values that the NBA 2K League and Gen.G have championed individually and will champion together through this strategic relationship. In August, the NBA 2K League held its first-ever development camp for elite female NBA 2K players at the NBA 2K League Studio in New York City, and Gen.G announced its all-women Fortnite team – Gen.G Empowered by Bumble (Team Bumble) – as part of the organization’s ongoing commitment to driving women’s empowerment in gaming and esports.
Gen.G and Hornets Venom GT, the NBA 2K League affiliate of the Charlotte Hornets, will participate in the NBA 2K League Expansion Draft Lottery on Friday, Oct. 4. Additional details about Gen.G’s NBA 2K League team will be announced at a later date.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: NBA 2K League Announces Gen.G To Launch Shanghai Team
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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